Sharing publicly a more positively worded version of the Milwaukee Public Library Campaign (which I found very creative and would love to hear about the result). Check +David Lee King's blog post on why some think the image they were portraying was negative

Note: The Rapid City Public Library is not actually using these promotional pieces but we were inspired to explore more positive (less book-centric) ways of utilizing Milwaukee Public Library's campaign.

Edit: I would probably go with "notjustafaceinabook" for the Facebook spoof.
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