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John Mueller
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Webmaster Trends Analyst
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October 30
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Thanks, +Joshua Berg, for compiling direct links to questions in the hangout!
On Mobile-friendly Becoming a Search Ranking Factor on 4/21 - Q&A Hangout With Google's John Mueller

This morning's meeting with John Mueller has a trove of answers & recommendations regarding Google's big announcement that (, Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal, meaning more #mobilefriendly  sites in search results.

So here I've time stamped the Q&A's on this topic:
0:25   John announces mobile-friendliness is becoming a ranking factor.

0:55   Mobile-friendly by Default a presentation
          by John Mueller, Google Feb 27, 2015

9:22   If a site is not mobfr (my mobile-friendly abbr.) what are Google's suggestions.

10:50   Is mobfr ranking going to start immediately on announced date, or will it be a rollout over a period of time?

11:59   When you rollout the update, are nonmobile-friendly sites going to drop down, or will we still see these ranking in higher positions?

31:25   John's giggle that's fun to click replays. :D

Here I managed to squeeze in a few minutes for my own questions on the mobfr ranking changes (Yes, please excuse my cold. LOL.) :

44:40   Will mobile search results now become significantly different from regular search, or will this change affect all platforms?

45:24   Was there significant restructuring needed to separate mobile search results rankings from desktop search?

46:18  Will mobile search specifically be looking just to surface mobfr content, or will it also be looking to demote non-mobfr?

47:32   Are the factors listed in our WMT going to be the specific factors affecting our ranking, or is that just as a notification, something that operates entirely separately?

48:44   So it would be safe to assume the WMT data that we're seeing, is the content that is being used for that ranking?

49:33   Of the specific WMT ranking factors, which would you say are most important that they will more strongly affect these changes?

50:54   Will users reaction within mobile be playing strong on results?

51:50   from Mihai, is the affect mobile ranking factors give to mobfr websites simply black & white, or is it degrees, like depending on scores?

53:20   Would it be a problem if interstitials show up a minute, or so later, or do these have to be shown immediately?

56:53   On behalf of another user, I ask a question regarding an interesting search result [allegedly] seen on mobile, where certain mobile results are preceeded by a red Slow label. Here is that image   which appears to show Google experimenting with labeling slow loading results with a bold red tag.

#MobileFriendly   #GoogleSearch   #ResponsiveWebDesign  
9 comments on original post
Yuri Carlenzoli's profile photoSteve Bertolacci's profile photoSusara Thenuwara's profile photoMark Traphagen's profile photo
+Terry Simmonds I'm not aware of the plans there, you'd probably want to ask in the Google+ developers community. looks like a good place to ask.
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The next office-hours hangout is lined up in a few hours. If you'd like to join us live, make sure to leave a comment on the events page! Today we'll be discussing how to set up a Minecraft server ... oh wait, wrong one, the recent changes in ranking factors that we announced, as well as lots of your questions. See you there, maybe? Have a great Friday in any case!
Join us for a Google Webmaster Central office hours hangout :)

Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Webmaster Tools, pagination, duplicate content, multi-lingual/multi-regional sites, etc. 

This is a Hangout on Air on Google+. It works best with a webcam + headset. You can find out more about Hangouts and how to participate at 

Feel free to drop by - we welcome webmasters of all levels! If you would like to join this hangout live & in person, and haven't been able to get in recently, please leave a note here and we'll try to invite you a few minutes before we start.
This Hangout On Air is hosted by Google Webmasters. The live video broadcast will begin soon.
English Google Webmaster Central office-hours hangout
Fri, February 27, 5:00 AM
Hangouts On Air - Broadcast for free

19 comments on original post
David Iwanow's profile phototiến anh nguyễn's profile photoManfred Hinnrichs's profile photoJohn Mueller's profile photo
+Manfred Hinnrichs you'd need to place it somewhere accessible to either Googlebot or the PSI tool; you could put a noindex robots meta tag on it, for example. If you just want to check what it looks like, you can also use the Chrome to check.
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John Mueller

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It seems like everyone's making mobile apps nowadays, it's great seeing schools teach topics like this!
Meet the students changing their world one app at a time: ‪#‎readbyrichard‬
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John Mueller's profile photoWilliam Harvey's profile photoRajeev Gaur's profile photo
... and if you're in the UK, you can get involved too:
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John Mueller

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Good Morning! Got time?

Clocks are fun. I love the one in the Polar Express: Early, On Time, Late.

#goodmorning   #coffee   #nq  
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Ralph H.'s profile photoChris Routh's profile photoLen Messerschmidt's profile photoEmmie Declerck's profile photo
It's coffee o'clock
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Dieses Webmaster-Central Sprechstunden-Hangout findet heute Mittag statt -- ich freue mich auf eure Webmaster / Web-Search Fragen! 
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Donnerstag Mittag gibt's hier wieder ein Google Webmaster Central Hangout auf Deutsch

Thema: Fragen koennt ihr hier auf der Event-Seite erfassen. Ich bin offen fuer alles Google/Webmaster-bezogene, z.B. Google’s Crawling & Indexing, Duplicate Content, Sitemaps, Webmaster Tools, Mehrsprachige & internationale Websites, usw. 

Wo: Hier auf Google+. Mehr ueber Hangouts findet ihr unter  -- eine Webcam ist praktisch, aber nicht notwendig. 
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This Hangout On Air is hosted by Google Webmasters. The live video broadcast will begin soon.
German / Google Webmaster Central Sprechstunden-Hangout auf Deutsch
Thu, February 26, 6:00 AM
Hangouts On Air - Broadcast for free

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Wondering if that site update (layout, performance, etc) resulted in a statistically significant outcome? You definitely want to check out this companion tool for Google Analytics...
This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google Analytics data are statistically significant or just pure chance; in other words, it separates signal from noise. In this article you will learn how to use GA Effect and interpret the results.
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Michael Mason's profile photoVince Pimentel's profile photoRob Wood's profile photoAndrea Moro's profile photo
Hi Richard, the data is only kept in the app RAM so is gone when the browser is closed. Of course you don't need to take my word for it, but you know where to find me if it ever turns out different. I should perhaps put a disclaimer on there.

But also check out the companion post on how to build the app, then you could host similar yourself :)

It's a worthwhile worry though, apps could theoretically write the data to their own database once they have access. It's even more pertinent these days when you can add user access via the GA Apis, worth reading the permissions screen closely. 
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John Mueller

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Google have reverted the Blogger Content Policy to their original that allows adult content, including images and videos. I'm sharing this publicly to thank Google for realising that human sexuality is normal and should not be censored.

Adult Content: We do allow adult content on Blogger, including images or videos that contain nudity or sexual activity. If your blog contains adult content, please mark it as 'adult' in your Blogger settings. We may also mark blogs with adult content where the owners have not. All blogs marked as 'adult' will be placed behind an 'adult content' warning interstitial. If your blog has a warning interstitial, please do not attempt to circumvent or disable the interstitial - it is for everyone’s protection.

There are some exceptions to our adult content policy:

Do not use Blogger as a way to make money on adult content. For example, don't create blogs that contain ads for or links to commercial porn sites.We do not allow illegal sexual content, including image, video or textual content that depicts or encourages rape, incest, bestiality, or necrophilia.Do not post or distribute private nude or sexually explicit images or videos without the subject’s consent. If someone has posted a private nude or sexually explicit image or video of you, please report it to us here.

Thank you to +Isaac Clerencia​​ for notifying me.
Blogger Content Policy. Blogger is a free service for communication, self-expression and freedom of speech. We believe Blogger increases the availability of information, encourages healthy debate, and makes possible new connections between people. It is our belief that censoring this content is ...
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John Elstone's profile photoRajeev Gaur's profile photoSaptarshi Chakraborty's profile photoKim Beasley's profile photo
Kay B
The main take away that I had from this revised policy is that blogger users are not supposed to make money from adult sites.  Fair enough - but Google's own search results OF COURSE link to these sites.  So, it sounds just a bit like the content is not the issue but who is linking to it.
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John Mueller

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It's hard to resist this mash-up of Led Zeppelin :-)

The Viking Kittens cover stars at 4:10 btw.
Daniel Ulczyk's profile photoGrit Neumann's profile photo
Kashmir... genial! :-)
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John Mueller

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Two important #WebmasterNews  announcements today:
1. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal, meaning more #mobilefriendly  sites in search results.
2. Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed.

Get the full details on our blog:
9 comments on original post
David Castro Rodríguez's profile photoAndrea Moro's profile photoJoshua Berg's profile photoJon Wade's profile photo
The label is shown on a per-page basis. As with HTTPS, the amount of work required generally goes down significantly as you work your way through a site (figuring it out for the first template takes a lot of time, other templates are often mostly a matter of copy & paste), so IMO if you're going to take the time to do some of a website, you might as well do it all.
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John Mueller

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I love the new mobile browser version of Google+! It's not just in a browser, but it's also sooo snappy. Who says you need to have an app for everything? :)

On Android/Chrome, you can use the "..." menu on top to add it to your homescreen, if you're like me and want to get there quickly. 
Today we’re excited to announce the new and improved Google+ experience for mobile web. We focused on making everything faster, more beautiful, and more intuitive. To check out all the new updates, visit on your phone or tablet’s browser.  
As always, we’d love to hear what you think!  

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Luca De Berardinis's profile photoBarry Rubenstein's profile photo
Looks sharp!
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1. Learn the tools: PageSpeed Insights, Mobile-Friendly Test and Mobile-Usability

Join the Google Webmasters team for a 4-part web series on making great mobile sites for your small and medium businesses. Learn the correct configurations, go-to tools and optimization strategies to make a big impact on both your customers and search engines. Invite your company's web developers, webmasters, decision-makers and marketers. We'll see you soon!

——— Full Schedule ———

1. Learn the tools: PageSpeed Insights, Mobile-Friendly Test and Mobile-Usability

2. Bring it in: Viewports, zoom and plugins

3. Focus on the user: Tap targets, margins and font sizes

4. Set it right: Redirects and canonicals
This Hangout On Air is hosted by Google Webmasters. The live video broadcast will begin soon.

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Zimm Zimmster's profile photoJanet Wagner's profile photo
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