I agree with +Gerry White
. While Forbes does take more of an aggressive stance than others with advertising, I actually don't hold it against them and I also don't run an AdBlocker.
For those who get upset at advertising, I think they should ask themselves, how much they would pay for the content that they read for free.
Having worked at a bunch of publications in the past, I can tell you it's hard to find that balance. You want to pay your people well, and you want to create the best experience for your readership. If we could have done other business models and made them work, we would have done it, but the economics of it just doesn't work.
There's a reason why "newspapers are dying", heck, there's a reason why high quality publications and news outlets in recent years have folded or had to get acquired / merged. GigaOm and Circa are some of the more high profile ones recently. There's even speculation that re/code was acquired by Vox because they were running out of money.
There are very few online publishers who truly can have a thriving business, and many like BuzzFeed or Upworthy do "click baity" type of articles to help fund their more in-depth reporting. All this to say, when you see ads on a site, don't instantly have a gag reflex.
Actually consider there's a writer, staff, and even support staff in developers, product managers, and others helping deliver great content to you.
Also understand that advertising is one of the most democratizing forms of monetization. Those who are privileged help provide the services they consume to those who are not. In a recent episode of "This Week in Google" @ the 14:52 mark, (https://twit.tv/shows/this-week-in-google/episodes/304?autostart=false
) you can hear +Mike Elgan
and +Jeff Jarvis
talk about this concept.