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John Mueller
Lived in Switzerland
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The views expressed here are my own, and not those of my employer. 
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Switzerland
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Webmaster Trends Analyst
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October 30
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JohnMu

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This webmaster roffice-hours hangout is taking place in 1.5 hours. Still time to think about your mobile-friendly-update (or other webmaster/websearch) questions, and to get them submitted :).

If you've been wanting to join these in person and haven't been able to make it, please leave a comment in the event listing and I'll invite you a few minutes in advance. 
 
Join us for a Google Webmaster Central office hours hangout :)

Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Webmaster Tools, pagination, duplicate content, multi-lingual/multi-regional sites, etc. 

This is a Hangout on Air on Google+. It works best with a webcam + headset. You can find out more about Hangouts and how to participate at https://sites.google.com/site/webmasterhelpforum/en/office-hours 

Feel free to drop by - we welcome webmasters of all levels! If you would like to join this hangout live & in person, and haven't been able to get in recently, please leave a note here and we'll try to invite you a few minutes before we start.
This Hangout On Air is hosted by Google Webmasters. The live video broadcast will begin soon.
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English Google Webmaster Central office-hours hangout
Fri, March 27, 6:00 AM
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Ethan Glover's profile photoPeter Becci's profile photosalim ali's profile photo
 
"Roffice" hours were too early for me today, glad these are always available afterwards.
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Good advice!
 
I am updating my Google webmaster guidelines explanations. Here is the first one. This guideline states...

"Think about what makes your website unique, valuable, or engaging. Make sure your website stands out from others in your field."

What I have always got from this guideline is that if you want to rank higher you should probably work on your website more. That may sound simple and obvious, but think about it. Do you you spend more time on the content of your pages than you do SEO stuff or reading seo articles?
If you want your website to do better then do something to improve your website. Another way I have put it in the past is...
"Work on your voice, not every one elses ears"
This article lists things you can do to your pages that will make them better.
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John Mueller

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With magnets this big & strong, you really don't want to mess with them.

Ok, maybe you do. Fine.
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Wir wollen die momentane Geschwindigkeit zum jeweiligen Zeitpunkt berechnen.
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It's cool to see reports like this.

The new website was built in a responsive format, eliminating these issues. Within two months of relaunching, the website saw a 44% increase in new users from organic Google searches on mobile devices, twice the increase seen on desktop.
Tim Jensen reviews how to flag mobile issues in Webmaster Tools and assess mobile usability problems on your website based on these flags.
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Oeps ;)
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"In addition to our constantly-updated malware and phishing data, our unwanted software data is now publicly available for developers to integrate into their own security measures. For example, any app that wants to save its users from winding up on sites that lead to deceptive software could use our API to do precisely that."

http://googleonlinesecurity.blogspot.com/2015/03/even-more-unwanted-software-protection.html
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We have two great office-hours hangouts coming up!

Later today: the mobile ranking change Q&A hangout: https://plus.google.com/events/cgrhsak37eulru740mgiudrhidk

Tomorrow: a hangout for Google News publishers: https://plus.google.com/events/chm1eltb9vdfa0ssggai9la7a8g

If you have any questions on either of these topics, make sure you've submitted them (or voted on equivalent questions in the Q&A). 
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Sal Surra's profile photoChristian Kunz's profile photoRahul Gupta's profile photo田中甫朋's profile photo
 
This was a good session for sure.
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John Mueller

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Thanks for this great summary, +Ana Hoffman!

Here's to many more mobile-friendly sites :-). 
 
Google's mobile friendly algorithm as a search ranking factor: what you need to know

♨  April 21 is the deadline Google set for the webmasters to get mobile ready. http://tgcafe.it/1LQ0Zbe

"Take out your phone, look up your web site. See if there is a gray mobile friendly label in your description snippet. If it is in the search results, if you see it, that means that Google understands that your site is mobile friendly and if you don’t see it then we don’t see that your site is mobile friendly or your is not mobile friendly." http://tgcafe.it/1HFy3l1

♨  Google's mobile friendly ranking algorithm will "take a few days to roll out, like maybe a week or so." http://tgcafe.it/1NgvLL2

♨  The mobile friendly ranking algorithm will affect mobile searches in ALL languages worldwide and 'will have a significant impact in our search results.' according to Google http://tgcafe.it/1ARdm3P

♨  It'll have a bigger impact on the search results than Penguin and Panda did. http://tgcafe.it/1FGOBvD  

♨  It is a yes or no algorithm (either you are mobile friendly or not) - no 'degrees' of mobile friendliness. http://tgcafe.it/1Cqpwmc

♨  The mobile friendly ranking algorithm will not have any impact on the desktop search whatsoever. http://tgcafe.it/1NgvLL2

♨  Responsive design works well, but it's not the only way to be mobile friendly. http://tgcafe.it/1MvxRGC

♨  Your site must unblock CSS & javascript to pass mobile friendly test. http://tgcafe.it/1MvxRGC

♨   All pages must be mobile friendly for your site to be considered mobile friendly. http://tgcafe.it/1MvxRGC

Clarification of the last point from +Mark Traphagen: The 'mobile friendly' designation is site wide. The ranking boost or demotion will be page by page. 

Does your site pass the Mobile-Friendly Test?

Take it here: http://goo.gl/YPb80C

Mobile Friendly algorithm RESOURCES:

Google's 4-part live series: Basics of a mobile website for SMBs
→ 1. http://goo.gl/qpDvR7
→ 2. http://goo.gl/dWHqQq
→ 3. http://goo.gl/tQYS7w
→ 4. http://goo.gl/6y7Twi

Google's Q&A session for mobile-friendly ranking change
http://goo.gl/VB9qPT

Special thanks to +Barry Schwartz +Jennifer Slegg for keeping up with the changes!

♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨

I am planning on keeping this post continuously updated as mobile friendly algorithm news/notes/clarifications come out. 

If you have anything to add, let me know in comments.

I am also planning on offering Traffic Generation Café Wordpress theme, which is completely mobile responsive (among other great features), for sale in the near future.

So if your site runs on Wordpress and you need an easy solution to your site mobile unfriendliness, this might be it.

Stay tuned!

♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨
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Appreciate you sharing the post, +John Mueller; honored. 
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John Mueller

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I'm glad this is settled once and for all.
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g-pej?
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Heute Mittag geht's weiter mit dem naechsten deutschen Webmaster-Sprechstunden-Hangout! 

Es gibt schon einige Fragen zum Mobile-Friendly-Update vom 21. April, wenn es noch etwas gibt, was dabei unklar ist - oder womit wir helfen koennen, schaut doch kurz vorbei!
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Donnerstag Mittag gibt's hier wieder ein Google Webmaster Central Hangout auf Deutsch

Thema: Fragen koennt ihr hier auf der Event-Seite erfassen. Ich bin offen fuer alles Google/Webmaster-bezogene, z.B. Google’s Crawling & Indexing, Duplicate Content, Sitemaps, Webmaster Tools, Mehrsprachige & internationale Websites, usw. 

Wo: Hier auf Google+. Mehr ueber Hangouts findet ihr unter https://sites.google.com/site/webmasterhelpforum/en/office-hours  -- eine Webcam ist praktisch, aber nicht notwendig. 
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This Hangout On Air is hosted by Google Webmasters. The live video broadcast will begin soon.
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German / Google Webmaster Central Sprechstunden-Hangout auf Deutsch
Thu, March 26, 7:00 AM
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Nic
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This hangout specifically for Google News publishers is starting in less than 30 minutes.

If you're a Google News publisher and want to join us live, make sure to drop a note in the event comments. If you just want to ask a Google News question, feel free to use the Q&A feature.
 
Join us for a Google News & Webmaster Central office hours hangout :)

A few weeks ago, Google News Community Manager, Stacie Chan, presented on the Google News Publisher Center, the one-stop-shop for you to more quickly and effectively manage your site's information in Google News. There were many great follow-up questions, so tune in to this Hangout to learn more about Google News and the Publisher Center. 

Add your questions to this event page and vote on existing questions!

This is a Hangout on Air here on Google+. It works best with a webcam + headset. You can find out more about Hangouts and how to participate athttps://sites.google.com/site/webmasterhelpforum/en/office-hours
This Hangout On Air is hosted by Google Webmasters. The live video broadcast will begin soon.
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Live
English Google News & Webmaster Central office hours hangout
Wed, March 25, 12:00 PM
Hangouts On Air - Broadcast for free

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tiến anh nguyễn's profile photoBarry Schwartz's profile photo
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+Stacie Chan or +John Mueller what about the "in the news" box, it is not news publishers and it is only found in the web results.  Do those in mobile get impacted by the mobile friendly algo?
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Hi publishers-

Got questions about #GoogleNews? Community Manager Stacie Chan is hosting a Hangout on Air, March 25, 9amPST to answer your questions live:

https://plus.google.com/events/chm1eltb9vdfa0ssggai9la7a8g

Hope to see you there!

#G4M
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BEST DOG OF 2015, FRITZ FTW


via +Dan McCarthy (obvi)
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Awesome
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Quality: ExcellentAppeal: Very GoodService: Excellent
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