Profile

Cover photo
Verified name
John Mueller
Lived in Switzerland
49,499 followers|10,700,180 views
AboutPostsReviews
Story
Introduction
The views expressed here are my own, and not those of my employer. 
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Switzerland
Work
Occupation
Webmaster Trends Analyst
Basic Information
Birthday
October 30
Other names
JohnMu

Stream

John Mueller

Shared publicly  - 
 
 
It's Google Earth's 10th birthday! To celebrate, we're introducing a new feature, Voyager—try it now in desktop Earth #Earth10 http://goo.gl/viGlz2
47 comments on original post
16
1
Vince Pimentel (CASPER)'s profile photo
Add a comment...

John Mueller

Shared publicly  - 
 
Lots of people forget -- don't let it happen to you :)
The day will officially be a bit longer than usual on Tuesday, because an extra second (a "leap" second) will be added.
21
1
andreana casula's profile photoAndrea Moro's profile photoJoshua Berg's profile photoVince Pimentel (CASPER)'s profile photo
4 comments
 
So I'm confused, is the leap second to be added at the end or the beginning of the day? Are you sure it was a good idea to schedule the Google Office-hours Hangout on this day? This means all the difference between actually being able to join the meeting on time, or being left out in the cold. 
Add a comment...

John Mueller

Shared publicly  - 
 
 
Let me know how this works out for your +Forbes 
2 comments on original post
27
5
christopher “crizzo” rizzo's profile photoJanet Wagner's profile photoJeremy Pound's profile photoDarius Balogh's profile photo
12 comments
Eric Wu
+
1
2
1
 
I agree with +Gerry White. While Forbes does take more of an aggressive stance than others with advertising, I actually don't hold it against them and I also don't run an AdBlocker.

For those who get upset at advertising, I think they should ask themselves, how much they would pay for the content that they read for free. 

Having worked at a bunch of publications in the past, I can tell you it's hard to find that balance. You want to pay your people well, and you want to create the best experience for your readership. If we could have done other business models and made them work, we would have done it, but the economics of it just doesn't work. 

There's a reason why "newspapers are dying", heck, there's a reason why high quality publications and news outlets in recent years have folded or had to get acquired / merged. GigaOm and Circa are some of the more high profile ones recently. There's even speculation that re/code was acquired by Vox because they were running out of money. 

There are very few online publishers who truly can have a thriving business, and many like BuzzFeed or Upworthy do "click baity" type of articles to help fund their more in-depth reporting. 

All this to say, when you see ads on a site, don't instantly have a gag reflex. Actually consider there's a writer, staff, and even support staff in developers, product managers, and others helping deliver great content to you.

Also understand that advertising is one of the most democratizing forms of monetization. Those who are privileged help provide the services they consume to those who are not. In a recent episode of "This Week in Google" @ the 14:52 mark, (https://twit.tv/shows/this-week-in-google/episodes/304?autostart=false) you can hear +Mike Elgan and +Jeff Jarvis talk about this concept. 
Add a comment...

John Mueller

Shared publicly  - 
 
So far, I've either missed the time window or the weather ends up being bad, but maybe your luck is better :)
 
Want to see the International Space Station fly over you? Sign up to get alerts & #SpotTheStation: http://spotthestation.nasa.gov/
51 comments on original post
24
1
Jennifer Slegg (Jenstar)'s profile photoIvan Beemster's profile photoJon Gritton's profile photoWerner Pichler's profile photo
6 comments
 
+John Mueller you may even have seen it and not realised it.  More than once I've had someone (usually outside a pub) point out a "plane" to me that's very bright and I've told them it's the ISS (after checking).
Add a comment...

John Mueller

Shared publicly  - 
 
Drats, my secret is out.
124
7
Michael Ehline's profile photoPaul Thompson's profile photoFrancisco Meza's profile photoPankaj Sabharwal's profile photo
21 comments
 
hahahaha because John googling and finding correct and relevant answer. :D
Add a comment...

John Mueller

Shared publicly  - 
 
These are just amazing, I love how far things have come with neural networks!
34
7
สุภชาญา ประธาน's profile photoMartin Missfeldt's profile photoemmanouil zaroukas's profile photoDominique Sophya's profile photo
 
Hi
Add a comment...

John Mueller

Shared publicly  - 
 
I have a large site and removed lots of irrelevant pages for good. Should I return 404 or 410? What's better for my "crawl budget"? (more from the depths of my inbox)

The 410 ("Gone") HTTP result code is a clearer sign that these pages are gone for good, and generally Google will drop those pages from the index a tiny bit faster. However, 404 vs 410 doesn't affect the recrawl rate: we'll still occasionally check to see if these pages are still gone, espectially when we spot a new link to them.  

In practice, I doubt you'll see a noticable difference at all between 404 and 410, so while it's great to use 410 in situations where you're sure, with regards to Google search, it's not worth spending too much time on that decision or on its implementation. 
44
22
Steve “berto” Bertolacci's profile photoMaurizio Ceravolo's profile photoFlorence Auréart's profile photoJim Munro's profile photo
3 comments
 
+Sal Surra Good Question... as a webmaster I would want the date found as well the date fixed in the reports within WMT or Google Console ;) still the data would be helpful if a temp penalty was placed we can Annotate this in GA and keep track of the progress even if it was a false positive  :) 

You know me, always wanting more data....

Thx 
Add a comment...

John Mueller

Shared publicly  - 
 
This office-hours hangout it taking place tomorrow. Double-check the submitted questions, vote on the ones you're interested in, and add any that you'd love to learn more about.

Let me know in the event comments if you'd like to be invited a bit early (and haven't had a chance to get in recently). 
 
Join us for a Google Webmaster Central office hours hangout :)

Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Webmaster Tools, pagination, duplicate content, multi-lingual/multi-regional sites, etc. 

This is a Hangout on Air on Google+. It works best with a webcam + headset. You can find out more about Hangouts and how to participate at https://sites.google.com/site/webmasterhelpforum/en/office-hours 

Feel free to drop by - we welcome webmasters of all levels! If you would like to join this hangout live & in person, and haven't been able to get in recently, please leave a note here and we'll try to invite you a few minutes before we start.
This Hangout On Air is hosted by Google Webmasters. The live video broadcast will begin soon.
Q&A
Preview
Live
English Google Webmaster Central office-hours hangout
Tomorrow, June 30, 10:00 AM
Hangouts On Air - Broadcast for free

1 comment on original post
8
1
Barry Schwartz's profile photoSarah Collins's profile photoMichael Schöttler's profile photo
3 comments
 
Q: Hi John , we currently show all our on page content below the fold on our Eccomerce site with click to expand links . Is content positioning a big ranking signal as we are thinking of adding some teaser text /content above the fold as well but this would require page redesign etc so does the benefit outlay the work involved. And if so , how long does it normally take for the Google algorithm to show a positive or negative ranking result for such changes if we were to try them. Thanks 
Add a comment...

John Mueller

Shared publicly  - 
 
 
Watch Adam Savage interview Google X’s Astro Teller & discuss cars, smart contact lenses, more 
View original post
18
2
Florian Sauvestre's profile photoStefan Weiss's profile photo
Add a comment...

John Mueller

Shared publicly  - 
 
http://savedomainprivacy.org/ if you want to sign a petitiion for domain privacy. 
 
ICANN Wants to Ban Domain Privacy for Commercial Sites http://www.thesempost.com/icann-wants-to-ban-domain-privacy-for-commercial-sites/
ICANN is considering a move that would make private domain registration a thing of the past for all commercial sites.  This means that users would no longer be able to use a service such as “Domains by Proxy” in order to hide their true identity from anyone who does a WHOIS lookup. This potential change …
View original post
20
6
Steve “berto” Bertolacci's profile photoFrank Gainsford's profile photoRyan Montgomery's profile photoVince Pimentel (CASPER)'s profile photo
4 comments
 
Thanks +John Mueller, now updated with the petition link :)
Add a comment...

John Mueller

Shared publicly  - 
 
 
Hello all you beautiful people. I'm reaching out for help. 

A month ago my dear friend Vickie​ (who is one of the happiest and warmest people I have ever met) and her wife Melanie welcome their little girl into this world. She was early. Too early. Tavi was born at just 25 weeks gestation - she is known as a "micro-preemie". Her gestation fell into this gray area between non-viable and an age where all hospitals would give her a fighting chance. It  has been so scary for her moms and heart wrenching for all of us following her story. 

Tavi has been a fighter from day 1 - she's worked through milestones, opened her beautiful eyes and has even gained weight. Things were looking up. But two days ago my friends received the news that though Tavi looks perfect and seemed to be gaining strength, she's been having seizures 75-100 times a day that aren't responding to medication and are damaging her little brain. They are seeking second opinions and having the hardest conversations any of us, I can imagine, will ever have. 

Their friend started a GoFundMe to raise a small amount of money so that we can do whatever we can to allow them to just focus on Tavi and each other for a while. If you have any spare change, please consider sending it their way. Or if you can't give, please share the word. XOXO <3

http://www.gofundme.com/xc7pxk

"And though she be but little, she is fierce." ~Shakespeare
Tavi Louise Case-Martin was born on May 20, 2015.  Weighing 1 lb 9 oz, she was born 15 weeks early and displayed a fighter's soul from the beginning.  Many of us have followed mamas Vickie and Melanie over the past month or so as they shared their joys and sorrows as little Tavi had her ups - gai...
2 comments on original post
9
5
Pedro Dias's profile photoVince Pimentel (CASPER)'s profile photoMark Traphagen's profile photoEmanuele Vaccari's profile photo
6 comments
 
How terrifying. Support.
Add a comment...

John Mueller

Shared publicly  - 
 
o_O 
 
All of these images were computer generated!

For the last few weeks, Googlers have been obsessed with an internal visualization tool that Alexander Mordvintsev in our Zurich office created to help us visually understand some of the things happening inside our deep neural networks for computer vision.  The tool essentially starts with an image, runs the model forwards and backwards, and then makes adjustments to the starting image in weird and magnificent ways.  

In the same way that when you are staring at clouds, and you can convince yourself that some part of the cloud looks like a head, maybe with some ears, and then your mind starts to reinforce that opinion, by seeing even more parts that fit that story ("wow, now I even see arms and a leg!"), the optimization process works in a similar manner, reinforcing what it thinks it is seeing.  Since the model is very deep, we can tap into it at various levels and get all kinds of remarkable effects.

Alexander, +Christopher Olah, and Mike Tyka wrote up a very nice blog post describing how this works:

http://googleresearch.blogspot.com/2015/06/inceptionism-going-deeper-into-neural.html

There's also a bigger album of more of these pictures linked from the blog post:

https://goo.gl/photos/fFcivHZ2CDhqCkZdA

I just picked a few of my favorites here.
24 comments on original post
20
4
Tilmann Klosa's profile photoMary Stovall's profile photoJoshua Berg's profile photoSteve “berto” Bertolacci's profile photo
2 comments
 
Google proofs: There are flying saucers out there: https://goo.gl/1qEpEq
Add a comment...
Quality: ExcellentAppeal: Very GoodService: Excellent
Public - a year ago
reviewed a year ago
2 reviews
Map
Map
Map