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John Mueller
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Webmaster Trends Analyst
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October 30
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The views expressed here are my own, and not those of my employer. 
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John Mueller

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I'd like to double-check what the general consensus is on the Search Console "Content Keywords" feature. I put together a brief survey to collect your thoughts. Thanks!
We'd love to learn how you use the Search Console "Content Keywords" feature ( ). This is not a test, no need to read the documentation before answering :-). This survey is closing on Friday, Oct 16, 2015. * Erforderlich ...
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John Mueller

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Hey Indonesian webmasters! We just launched a new Webmasters Help Forum in Indonesian. Come meet other webmasters, get troubleshooting support, and discuss search issues →

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+John Mueller

Yesterday we noticed (maybe it can be a bug), Google has been stopped giving priority to inner web-page for those website which are built using WIX CMS. As everyone knows in WIX CMS Ajax is use to supply the content from backend to any web-page. Earlier the particular ajax web-page used to show in SERP for any page but now on from 06-Oct-15 instead of any single inner page Google is showing Index Page in SERP as index of any inner web-page. We have noticed the same for various websites built with WIX CMS. Please let us know if is it so ?
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John Mueller

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This "duplicate content" office hours hangout will be taking place later today. Make sure to get your questions in early, I'll be grouping them to go through.

As always, if you'd like to join and haven't had a chance to do so recently, please leave a note on the event entry.
Join us for a Google Webmaster Central office hours hangout on the topic of duplicate content :)

Add your questions to this event page, this session will focus on duplicate content. 

This is a Hangout on Air on Google+. It works best with a webcam + headset. You can find out more about Hangouts and how to participate at 

Feel free to drop by - we welcome webmasters of all levels! If you would like to join this hangout live & in person, and haven't been able to get in recently, please leave a note here and we'll try to invite you a few minutes before we start.
This Hangout On Air is hosted by Google Webmasters. The live video broadcast will begin soon.
English Google Webmaster Central Duplicate Content office-hours hangout
Tue, October 6, 10:00 AM
Hangouts On Air - Broadcast for free

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John Mueller

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A great Wired article on an online dating scam. What might seem obvious from the outside, might not look as clear-cut from the inside... These jerks have a lot of practice, and they'll milk the money until there's absolutely nothing left. 

By September 2011, Elrod was sending off three-quarters of her weekly take-home pay. She and her eight cats ate the cheapest food so the McGregors could have as much cash as possible. She sold her jewelry and her washing machine, then quit her $19-an-hour administrative assistant job at the Mecklenburg County Health Department so she could liquidate her retirement account. But McGregor belittled her for not doing enough: He urged her to pawn her car title too.
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Wow o.O
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John Mueller

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A smart spoon, that's one idea I didn't expect. Looks pretty nice, but I hope nobody uses the typewriter on the Ipad. 
How do you connect offline and online shopping of a premium mustard ? Unilever French mustard brand Maille has built a boutique online and seven locations around the world to help people understand how the French use mustard to accentuate an amazing food experience. They had great traffic on ...
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hahaha that looks like a perfect trolling opportunity for April Fools...
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John Mueller

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We're standardizing our process for getting testers for new webmaster/publisher-facing & Search Console features. If you're keen on trying new things out from time to time, let us know

The last couple of beta-tests have been extremely useful for us, we received a lot of great feedback. We'd love to do more of these when we have features that are getting close to being ready. We don't have anything lined up just yet, and we can't promise to add all people who sign up to all tests, but we'll get in touch with you if we have something we feel your feedback would be really useful on. 

And as always, if there's something on your mind regarding a feature that's already public, don't be shy -- send us your feedback! 
Google is soliciting applications for their “trusted tester for search” for those who are interested in testing new search tools, documentation and services. They are currently looking for those in these roles: Web-developer App-developer Design / UX SEM SEO Marketing Management Owner Other The survey takes about 5 minutes to fill out and Google will …
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+John Mueller how long should I wait before flipping my lid about not being an optimal candidate? Kidding:)
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John Mueller

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At the risk of creating ...uhm, duplicate content, here's a helpful write-up by +Joshua Berg of a recent office-hours hangout. 
Duplicate Content - Google Webmaster Office-hrs

I found +John Mueller's duplicate content presentation yesterday to be exceptionally useful, especially as I am frequently requested to do SEO audits & pretty much without exception, find &/or have to resolve many of the issues described here. So I've put together these time stamped notes in a Google+ friendly format & believe these may be useful to you webmasters as well.

1:00 Duplicate content affects pretty much all sites
Search recommended reading on this topic:
● Duplicate content - Search Console
● Duplicate content & multi site issue
● Demystifying "dup. content penalty"
These were useful articles found from said search

1:45 What's duplicate content?
● Exact same page, or same piece of content
● www / non-www / http / https / index.html / ?=...
● Separate mobile URLs, printer-friendly URL's, etc.
● Tag pg's, press releases, syndicated, descript., etc.
● Every website can have these things!

3:22 Not duplicate content
● Translations
● Different pages with same title & description
● Content in apps
● Localized content... sometimes

4:30 Websearch simplified
Schedulr   ↓           ↓
         ↖URLs ←Parser → Indexing → Index →Search

5:41 Handling duplicate content during crawling
● Duplicates waste resources, "crawl-budget"/time
    -> New/changed content longer to be picked up.
● The URL parameter handling tool helps!
● Don't use robots.txt for this!
● We have smart systems too
● Not a penalty!

6:40 Duplicate content during indexing
● Duplicates are a waste of storage & resources
● If whole page is duplicate, we just keep one copy
● Tricky: localization, same page for 2 countries?
● Not a penalty!

7:32 Duplicate content in search results
● Duplicates are confusing to users, we just show one
● Often visible as "...we have omitted some entries..."
● Not a penalty!

8:23 Duplicate content problems
● Unnecessary crawling
● Harder to track metrics
● We might pick "un-preferred" URL to show

10:00 What about penalties?!
● Scraper sites
● Content spinning based on other sites
    (auto translations, rewriting, etc.)
● Doorway pages / sites
These are spam. Follow Webmaster Guidelines.

11:02 Recognizing duplicate content
● Are we showing the other URL in search?
● Search Console /Duplicate titles & descriptions
● Crawling much more than your site has content?

12:18 Affiliate /shared or syndicated content
● Make pgs stand on their own; provide unique value
● Noindex un-resolvable duplicate content
● Some kind of duplication can't avoid, that's normal

13:35 Bad practices for duplicate content
● Don't use robots.txt to block duplicate content.
● Don't artificially rewrite content.
● Don't use the URL removal tools.

16:06 Fixing duplicate content
● Be consistent. " the mother of all good SEO"
 Use a single URL (sitemap, canonical, hreflang, etc.)
● Avoid unnecessary URL variations (in CMS, etc.)
● Use 301 redirects where possible. Use canonical...
● Use Search Console (preferred domain, URL para.)
● Use geotargeting & hreflang, where relevant.

19:00 Begins Q&A on duplicate content
Note: useful questions & discussion on this topic continues for the rest of the hour, that I recommend viewing for follow-up.

#DuplicateContent    #SEO    #WebmasterCentral 
7 comments on original post
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+John Mueller Sir, that's the problem. H1 is called via JavaScript. This is not visible on the rendered shot however, when i use quotes operator, plain text (not the H1) under JavaScript gets picked up on SERP. However, not able to trace my H1 on SERP when searched via this operator. Please help 
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John Mueller

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I'm a really big fan of AMP pages,  I can't wait to see more and more of them! 

<html ⚡>   

... open source initiative called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web. We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously.

Edit -- more links to specifics: - the technical docs - included features - get help on Stack Overflow
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This is still very early days -- I'd ask these things in their mailing list at!forum/amphtml-discuss
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John Mueller

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Structured data isn't just for rich snippets in search, you can also use them for other neat applications. Here's a paper on how it might be used for disaster monitoring, for example.

Disaster Monitoring with Wikipedia and Online Social Networking Sites: Structured Data and Linked Data Fragments to the Rescue?
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John Mueller

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Now on Tap is a pretty awesome idea -- try it out when you get a chance. 
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John Mueller

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Some fun brain-teasers solved & simulated in Python. I found it fun to dig through the cases where intuition & math don't align. 
Suppose you're on a game show, and you're given the choice of three doors: Behind one door is a car; behind the others, goats. You pick a door, say No. 1, and the host, who knows what's behind the doors, opens another door, say No. 3, which has a goat. He then says to you, "Do you want to pick door No. 2?" Is it to your advantage to switch your choice?
Probability, Paradox, and the Reasonable Person Principle¶. In this notebook, we cover the basics of probability theory, and show how to implement the theory in Python. (You should have a little background in probability and Python.) Then we show how to solve some particularly perplexing ...
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John Mueller

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Gotta love how spaceflight's all the rage again. Someone's doing a good job at PR :). 
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Not until Q4.
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