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John Mueller
Lived in Switzerland
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The views expressed here are my own, and not those of my employer. 
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Switzerland
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Webmaster Trends Analyst
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October 30
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JohnMu

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John Mueller

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Hier die deutsche Uebersetzung vom Englischen Hangout -- heute Nachmittag findet das deutsche Hangout statt: https://plus.google.com/events/c85a6qkiahelpr5aqtcbu991q80

Wer Fragen hat, ist gerne eingeladen mitzumachen, oder zumindest die Fragen bereits einzureichen!
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Hier unsere deutsche Übersetzung des gestrigen Webmaster Hangout mit +John Mueller . Viel Spaß beim Lesen!
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Hier unsere deutsche Übersetzung des gestrigen Webmaster Hangout mit John Mueller. Viel Spaß beim Lesen!
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Just like going diving! :-)
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How deep?
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Search Console users—we want your feedback!

Tell us if you'd find it useful to combine different sites in Search Console here → http://goo.gl/forms/t6xaybJkh3
Drive
Combining sites in Search ConsoleWe want to know if you'd find it useful to combine different sites in Search Console. For example, to view a combined Search Analytics report that includes different URL versions of your site (http and https) and different subdomains (mobile and international subdomains).
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This needs more functions for sure. 
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Such a simple site, yet so full of awesome.
There are only 2 kinds of people in this world...
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There don't seem to be people using anything but an iPhone?
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It's Google Earth's 10th birthday! To celebrate, we're introducing a new feature, Voyager—try it now in desktop Earth #Earth10 http://goo.gl/viGlz2
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Lots of people forget -- don't let it happen to you :)
The day will officially be a bit longer than usual on Tuesday, because an extra second (a "leap" second) will be added.
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So I'm confused, is the leap second to be added at the end or the beginning of the day? Are you sure it was a good idea to schedule the Google Office-hours Hangout on this day? This means all the difference between actually being able to join the meeting on time, or being left out in the cold. 
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Now you can generate your own dreamy neural net image

#deepdream  

For those of you who liked the post I shared a couple of weeks ago about the images generated by neural nets (old post: https://plus.google.com/+JeffDean/posts/jVBUgDxhbRd), I'm happy to announce that Alexander Mordvintsev, +Christopher Olah , and Mike Tyka have put together an open-source iPython notebook containing the code that generates these images, and you can play around with it on your own images.  (Note: this notebook depends on a few other packages, so you have to have enough persistence to install numpy and caffe to get this to work).  The iPython notebook is at https://github.com/google/deepdream, but see the blog post linked to by this post for details.

The blog post asks that people tag images they generate and share with #deepdream , so I suspect you can keep looking at that tag to see all kinds of weird and wonderful images.

Have fun, everyone!
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If you're using Google Apps, get security keys for your users. 
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I just ordered two, and I am on the free Google Apps plan still.
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If you'd rather browse an article than listen in to an hour-long video, here's a transcript of yesterday's hangout. Thanks, +SEO-Portal !
 
Unser englisches Transkript des gestrigen Websmaster Hangout mit +John Mueller  - Our English transcript of yesterday's Hangout with John Mueller.
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Unser englisches Transkript des gestrigen Websmaster Hangout mit John Mueller - Our English transcript of yesterday's Hangout with John Mueller.
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Thanks for sharing, John, we will transcribe and translate all your future Hangouts because they are so valuable for Webmasters all around the world! Many thanks for your efforts.
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LIVE: Google's Mariya Moeva Answers Your Questions About Mobile App Indexing!

I recently got +Mariya Moeva, Webmaster Trends Analyst at Google, to answer a number of questions about how Google is indexing mobile apps and their content and presenting them as results in Google search.

Find out how this works and how you can get your apps indexed.

BONUS! In the post you'll find a link to a form for you to submit your mobile app indexing questions directly to Mariya!

Read and Share NOW at http://stonet.co/googleappindexing
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Thanks for the share +John Mueller - +Mariya Moeva did an awesome job.
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I have a large site and removed lots of irrelevant pages for good. Should I return 404 or 410? What's better for my "crawl budget"? (more from the depths of my inbox)

The 410 ("Gone") HTTP result code is a clearer sign that these pages are gone for good, and generally Google will drop those pages from the index a tiny bit faster. However, 404 vs 410 doesn't affect the recrawl rate: we'll still occasionally check to see if these pages are still gone, espectially when we spot a new link to them.  

In practice, I doubt you'll see a noticable difference at all between 404 and 410, so while it's great to use 410 in situations where you're sure, with regards to Google search, it's not worth spending too much time on that decision or on its implementation. 
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Should I be sending you +John Mueller url examples on a private post or use another method like forums?
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This office-hours hangout it taking place tomorrow. Double-check the submitted questions, vote on the ones you're interested in, and add any that you'd love to learn more about.

Let me know in the event comments if you'd like to be invited a bit early (and haven't had a chance to get in recently). 
 
Join us for a Google Webmaster Central office hours hangout :)

Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Webmaster Tools, pagination, duplicate content, multi-lingual/multi-regional sites, etc. 

This is a Hangout on Air on Google+. It works best with a webcam + headset. You can find out more about Hangouts and how to participate at https://sites.google.com/site/webmasterhelpforum/en/office-hours 

Feel free to drop by - we welcome webmasters of all levels! If you would like to join this hangout live & in person, and haven't been able to get in recently, please leave a note here and we'll try to invite you a few minutes before we start.
This Hangout On Air is hosted by Google Webmasters. The live video broadcast will begin soon.
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Live
English Google Webmaster Central office-hours hangout
Tue, June 30, 10:00 AM
Hangouts On Air - Broadcast for free

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Q: Hi John , we currently show all our on page content below the fold on our Eccomerce site with click to expand links . Is content positioning a big ranking signal as we are thinking of adding some teaser text /content above the fold as well but this would require page redesign etc so does the benefit outlay the work involved. And if so , how long does it normally take for the Google algorithm to show a positive or negative ranking result for such changes if we were to try them. Thanks 
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