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John Mueller
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John Mueller

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Search Console is currently experimenting with a revamped version of the Mobile Friendly Test, which will eventually become a part of Search Console going forward. Some Search Console users will see this new version as we gradually roll it out during this test period and learn more about its usage. The new tool will be linked from the mobile usability report in Search Console.

Find out more about the mobile usability report at
https://support.google.com/webmasters/answer/6101188

We'd love to hear your feedback! If you see the new tool, please let us know how it worked for you either here in this Google+ post, or in our help forums.
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Steve “berto” Bertolacci's profile photoYlia Callan's profile photoNeeraj Pandey's profile photoAllena Abas's profile photo
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+Search Engine Roundtable already shared this yesterday i guess.
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Here is an important reminder with a bit of repetition:

- If you have a Google account, enable 2 factor authentication (ideally, U2F).

- That is even more important if you use Google Apps for Work.

- If you use Google Apps for Work, have a separate admin account that is not used for anything but adminning the domain day-to-day.

- The important reminder to enable 2 factor authentication is doubly important for any and all admin accounts you have if you use Google Apps for Work.

- These important reminders are triply important if you actually depend on this domain and account for business.

- Did I mention that you should separate admin and day-to-day accounts, and enable 2 factor authentication? Because you should do that.

Account and/or domain recovery turns into a nightmare if you lose access to the one and only Apps for Work admin account.

So, if you happen to use Google Apps for Work with a single account that is also your admin account, a) enable 2FA, b) create a separate admin account and enable for 2 factor authentication for that, c) remove admin access from your day-to-day account.

You will save yourself and others trouble when your single multi-use account gets phished, suspended, lost in the cybers or whatnot.
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Andi G.'s profile photoAndre Amorim's profile photo
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on windows my key worked out of box ... on linux I had to add a rule to plugdev group ... /etc/udev/rules.d/10-security-key.rules ... 
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John Mueller

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If you're using the Search Console API, here are some updates you'll like. :)

# Pagination in Search Analytics. Now you can request more than 5000 rows of data for your site, without having to iterate through filters. Check out the "startRow" field documented in https://developers.google.com/webmaster-tools/v3/how-tos/search_analytics  

# Crawl errors now include "linked from" information from the start. Check out urlCrawlErrorsSamples.list on https://developers.google.com/webmaster-tools/v3/urlcrawlerrorssamples

# Higher & clearer quotas. Like it so much that you just can't stop using it?  https://developers.google.com/webmaster-tools/v3/limits

I'd love to see what you make with the API -- feel free to drop a link to your tool or to a screenshot here. Are there big ideas you'd like to build that aren't possible with the current API? Let us know here too!
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Paul Godfrey's profile photoRod Boissinot's profile photoGleb Ostrovskyy's profile photoMike Sullivan's profile photo
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+Mike Sullivan further to my duplicate row problem - it seems to be only for zero-click rows...
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John Mueller

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Not sure if search is gaining on the next level of algorithms, or if they're leaving us behind. Luckily, Google search can also search through spreadsheets. :-)

http://xkcd.com/1667/
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John Mueller's profile photoCar Buyer Houston's profile photoYlia Callan's profile photoWilliam Rock's profile photo
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:)
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John Mueller

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... and that's how they work!
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Boyan Sabev's profile photoBryan Lowery's profile photoJay Geater's profile photoBertie Van's profile photo
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+Boyan Sabev
Swimming with sharks sounds awesome! 
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John Mueller

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Next up today -- another webmaster office hours hangout! There's still time to add your questions, if something's on your mind.

As always, if you haven't had a chance to join these recently, make sure to drop a note in the event entry. I'll add those to a circle & do a private post with the hangout URL a few minutes before we start. 

See you soon!
 
Join us for a Google Webmaster Central office hours hangout :)

Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc. 

This is a Hangout on Air on Google+. It works best with a webcam + headset. You can find out more about Hangouts and how to participate at https://sites.google.com/site/webmasterhelpforum/en/office-hours 

Feel free to drop by - we welcome webmasters of all levels! If you would like to join this hangout live & in person, and haven't been able to get in recently, please leave a note here and we'll try to invite you a few minutes before we start.
This Hangout On Air is hosted by Google Webmasters. The live video broadcast will begin soon.
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English Google Webmaster Central office-hours hangout
Fri, April 8, 5:00 AM
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Syed Muddassar's profile photo
 
How can i join these hangouts ?
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John Mueller

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The next webmaster office-hours hangout is lined up for tomorrow! If there's something search / website related on your mind that you'd like to ask, be sure to submit your question here (and vote on the existing ones, of course :)).

If you'd like to join in person, drop a note in the event and watch out for a link from the Google Webmasters account a few minutes before we start.
 
Join us for a Google Webmaster Central office hours hangout :)

Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc. 

This is a Hangout on Air on Google+. It works best with a webcam + headset. You can find out more about Hangouts and how to participate at https://sites.google.com/site/webmasterhelpforum/en/office-hours 

Feel free to drop by - we welcome webmasters of all levels! If you would like to join this hangout live & in person, and haven't been able to get in recently, please leave a note here and we'll try to invite you a few minutes before we start.
This Hangout On Air is hosted by Google Webmasters. The live video broadcast will begin soon.
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Live
English Google Webmaster Central office-hours hangout
Today, May 3, 10:00 AM
Hangouts On Air - Broadcast for free

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John Mueller

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#Informatiktage2016 in Zürich - am 3. Juni für Jugendliche 11-18J mit Spannendem zu Informatik auch bei uns im Büro:
https://informatiktage.ch/veranstaltungen/discover-the-magic-behind-computer-science/
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Thomas Hauck's profile photo
 
Die Informations- und Kommunikationstechnik ist ein Gebiet, das momentan sehr stark an Bedeutung gewinnt.
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John Mueller

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My last webmaster central office-hours (for April :D) is lined up for tomorrow. If there's something on your mind, make sure to submit it. 

If you haven't had a chance to join these, and want to participate live, please leave a comment in the event entry. I'll add you to a circle and send you the link a few minutes before we start. 

See you tomorrow!
 
Join us for a Google Webmaster Central office hours hangout :)

Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc. 

This is a Hangout on Air on Google+. It works best with a webcam + headset. You can find out more about Hangouts and how to participate at https://sites.google.com/site/webmasterhelpforum/en/office-hours 

Feel free to drop by - we welcome webmasters of all levels! If you would like to join this hangout live & in person, and haven't been able to get in recently, please leave a note here and we'll try to invite you a few minutes before we start.
This Hangout On Air is hosted by Google Webmasters. The live video broadcast will begin soon.
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Preview
Live
English Google Webmaster Central office-hours hangout
Fri, April 15, 5:00 AM
Hangouts On Air - Broadcast for free

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John Mueller

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The question of how to best handle product pages that no longer exist is complex & sometimes has no simple answer. Should you redirect to a category page? redirect to a different product? show a 404?

The short version, imo, is to do what works best for the user, and search engines will generally figure it out from there too. Sometimes that's a redirect, sometimes a friendly 404 page (and those can be customized too).

Here's a pretty comprehensive post that goes into various aspects specifically for the search side of things. Check it out, and remember that some things don't have an absolute technical answer for all variations, so sometimes the best way to answer a tricky question like this is to ask a non-SEO user of your website how they'd like to have it handled :). 
Take care of your 301 redirects....
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javi garcia's profile photoEduard Dimitrov (Едуард Димитров)'s profile photo
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How to handle? Solution for product pages for ecommerce sites is "always online and always in stock". When I will stop sale some product (forever), I change stock to zero and stop sales, but product stay online on the same (ranked in Google) URL (you know, ranking is based on urls). After this, when I need to insert new product in my online store, I just rename discontinued product with title of the new product, change description and picture(s). Ready. Always on positions.

I forgot: URL of product pages are changed automatically based on product title, but old URL redirect automatically to the new product URL.

P. S. This works automatically in all of developed by us online stores over php, not over manual htaccess rules. Tested for over 8 years, in over 550 developed by my company online stores.
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John Mueller

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Financial Times says ...
"both in terms of user experience and financial impact, that there are clear and highly valued benefits in making the site even faster"

http://engineroom.ft.com/2016/04/04/a-faster-ft-com/

(Alas no apology given if you were in the test group that had everything slowed down :))
How slow websites damage publishers revenue. The FT is building a new version of its website. Conventional wisdom states that web performance matters and the emphasis of new technical standards like H2 and products for publishers like AMP and Instant Article is speed, acceleration, ...
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Jon Wade's profile photoJeannie Hill's profile photoJohn Mueller's profile photo
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+Jeannie Hill to some extent, mobile connection speed is getting better, but not all issues that slow down a website are primarily limited by the connection speed. For example, complicated JavaScript takes time to run, using a large number of external elements take time to be fetched. The delivery of the HTML page itself is sometimes the smallest factor. You can see some of that when using a tool like webpagetest.org to check a page. The first line is the HTML page itself, the rest is everything else that needs to be loaded in order to show a page properly.
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John Mueller

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Zara Altair's profile photoJay Geater's profile photoSteve “berto” Bertolacci's profile photo
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That is jreat!
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