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John Mueller
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John Mueller

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Better presentation of URLs in mobile search results that you can control with schema.org structured data!
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Nel Pa's profile photoMaria Cristina Cozzolino's profile photoThomas Elmiger's profile photoKarl Kratz's profile photo
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+pat owusu
A very mobile friendly point of view! HUG
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This is a pretty awesome summary of various aspects around Google's new mobile-friendly update, which is set to come to your & your users' smartphones next week. 
 
This covers just about anything and everything you could want to know about Google's new mobile friendly algo (currently at 30+ things, but I expect more will be added!)

And special thanks to both +Gary Illyes and +John Mueller for being awesome sources of information at conferences, in hangouts and beyond!
April 21st brings the day we will see Google’s mobile friendly algo goes live to all mobile searchers.  Here is everything you could possibly need to know about the mobile algo, including the most common questions as well as some of the more obscure things that do or do not have an impact on the …
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Steve “berto” Bertolacci's profile photoGary Moyle's profile photoSascha Krenner's profile photoHugo Vieilledent's profile photo
 
Best article I have read on the mobile algo's details. Very good info :o)
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John Mueller

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Note: this is not a good way to cook asparagus.
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Joshua Berg's profile photoAlexis Khvatov's profile photoJohn Mueller's profile photoNel Pa's profile photo
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+Alexis Khvatov we take a lot of things into account when evalutating that; just because of their location wouldn't make these automatically bad, and if they were unnatural links (paid, exchanged, etc), they'd be that regardless of their location. 
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John Mueller

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Google Webmasters originally shared:
 
#WebmasterNews: You can now use Change of Address in Webmaster Tools to move between subdomains, not just root domains.

For example, you can now move from foo.example.com to bar.example.net and any combination of domains/subdomains. Learn how in our help center article: http://goo.gl/5M7xab

If you’re moving sites, make sure to read our detailed site-moving guide. If you're moving between different hosts, it’s considered a site move with URL changes. See http://goo.gl/C7LLpK for details.

Happy moving!
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Priyanka Vaid's profile photoRakesh Singh's profile photoAnna Crowe's profile photoAngelo Palma's profile photo
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We're just moving with redirects, updated robots, etc. , and it seems to work well, too. The change of address tool just would have made it a bit easier. Appreciate the feedback, anyway. 
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John Mueller

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In other words, there's a 60% chance of an espresso machine being launched into space in about an hour. If all goes well, the rocket will then land on Just Read the Instructions, a robot barge. Living in the future

Watch live at http://www.spacex.com/webcast/

http://miami.cbslocal.com/2015/04/12/caffeine-high-space-station-getting-italian-espresso-maker/
 
Weather is 60% "go" for today’s Falcon 9 launch attempt, sending Dragon to resupply the International Space Station. Lightning and clouds are still a concern. Liftoff is targeted for 4:10pm ET – watch live: www.spacex.com/webcast
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Jason DePew's profile photoVince Pimentel (CASPER)'s profile photoFlorian Sauvestre's profile photoKawdoco's profile photo
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If they were going to send me to the ISS for a year, you'd better believe id be enquiring about the availability of espresso :). 
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John Mueller

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Interesting thoughts on the YourCompanyName-Sucks domain names and the ".sucks" TLD. 
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David Iwanow's profile photoChuck Croll's profile photoJoseph Mas (work profile)'s profile photo
 
Hmmm sure they highlight some fair enough points i think that is the general trend these days with the number of new domains getting out of hand, and some of the new conditions and restrictions they have in place are just ridiculous...
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There's nothing wrong with some calm piano music on a Thursday, right? 
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Chris Ainsworth (chrisains)'s profile photoKristin Drysdale's profile photoDarren Pike's profile photoTiberius Maximus's profile photo
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Not bad - i think i still prefer the original though!
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John Mueller

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Cool video on Google Flight Search!
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Donald Brant's profile photoTim Capper's profile photoFlorian Sauvestre's profile photoEsther Daniel's profile photo
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Its pretty cool, in fact I used it in one of my guides last week.. one problem, could not embed like you can with a map page :(

Just used a screenshot and linked the image, but its early days I guess
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John Mueller

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This is a very big deal. If you have an app and get it indexed, people will now be able to discover content from it for relevant queries in search results even if they don't have it installed. 
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Emanuele Vaccari's profile photoValentin Pletzer's profile photoOlga Mamontov's profile photoSteve “berto” Bertolacci's profile photo
 
Eww. Can we not encourage people to get their information from the Daily Mail? :)

Here's how to make a proper cup of tea, anyway:

https://www.youtube.com/watch?v=vnvYymrCn4g
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John Mueller

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In case you missed it: Google Mobile Friendly Update FAQ
This post was initially written for the portuguese language market, but since it has generated so much positive feedback, I decided to translate it to english and maybe add something to all that was already written. Probably by now everyone is familiar with Google’s Mobile-Friendly algo update that was announced for April 21st… I hope! …
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Leeza Rodriguez's profile photoSam Gooch's profile photoAlexander Flöter's profile photoNel Pa's profile photo
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+John Mueller great! I have tried press@google.com but waiting for a response. We need to get something organised before the weekend so it can be published before the 21st...
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It's great to get people motivated to make their website mobile-friendly, but we're not going to be removing sites from search just because they're not mobile-friendly. You can test your pages & reach our documentation (including some simple tweaks that might work for your CMS too) at http://g.co/mobilefriendly

I'm looking forward to more awesome mobile-friendly sites, and savvy SEOs & webmasters to help more sites get there in the future.
 
With all the uproarious posts about mobile friendliness going 'round I thought I'd chime in to fight against unnecessary drama and not-cool-marketing. 

See, big changes tend to bring out bad behavior from certain companies who wish to capitalize off of people's fear and lack of understanding. Today someone shared with me a good example of naughty behavior. I'm looking at you +GTxcel

First:
+ No, Google won't remove your website from search if you're not mobile friendly this month. Your email to who knows how many people was a flat out lie. This is not "marketing". 
+ From GTxcel's blog "there is a strong possibility you will be penalized in desktop results as well." >> this is false. The update affects mobile queries and isn't a penalty at all; it's just bubbling up sites that are more likely to have a better user-experience. 
+ When working to become mobile friendly, you have three options: responsive, dynamic serving or separate URLs. Not just responsive.

Second: It is a big shift that's coming - but not one that requires this kind of behavior. There are great opportunities for everyone out there to do better and create good experiences for users regardless of device. So be cool. Market nicely. 
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Stefan Weiss's profile photoTom Muyllaert's profile photoValerio Notarfrancesco's profile photoMarco Schauz's profile photo
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Great post John & Ashley! I too think there has been too much "drama" about this from some people - and not enough of the "just do it" kind of attitude you need. I think Google has done a great job of helping/teaching us the right way to set up for mobile. John's vids and Ashley's posts and answers to my questions have been very helpful over the past few weeks. Certainly no one can possible claim "lack of transparency" with this algo for sure! Thanks for all the time & effort you guys have put into helping people with their sites :o) Dan
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John Mueller

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Friendly reminder... Chrome 42 (next stable) will mark SHA-1 signed certs with a validation date >2015 as insecure! Open Canary, load your site, and if you get the red X.. now's the time to update those certs!
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The views expressed here are my own, and not those of my employer. 
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