- Quick tutorials?
- Product Feature Overviews?
- Super-short form video?
- Internet memes?
Do you already have a content schedule? How do you know if you are producing enough content or spending too much time on it that would be better put to use elsewhere?
Here are a few lessons from two experiments in varying the frequency of publishing that we all can learn from.
These are the basics, and there are a lot of topics we'll touch on in today's post that we'll expand on in future blog posts. After reading this post, you'll have an excellent foundation for how to build your own social media customer service program.
- Thought LabsPrincipal and Founder, 2007 - presentThought Labs provides consulting services for social media with a specialization in Social Networking technologies. We work closely with our clients to build their social media investments from their inception to maturity with a strong focus on ROI. We can help clients unravel the uncertainty of entering into the world of Facebook, OpenSocial, Web 2.0, and social media. We provide an entire range of services that meets the needs of today's demanding web markets: custom application development, widget and gadget creation, marketing and advertising advice, development of ROI metrics for marketing campaigns, user-generated content platform analysis and creation (wikis, blogs, and forums), and social networking expertise. Let us help you to make your social media visions a reality. http://www.thoughtlabs.com
- CompuwareTeam Lead, 6 - 6I led a team of hand-picked Principal Engineers to develop advanced technologies and components used across the NuMega DevPartner suite. Pioneered the use of the SCRUM agile methodology to produce Visual Studio 2008 integration, Vista kernel monitoring, and Net profiling and injection components. Our team also heavily used Test-Driven Development via NUnit, NAnt, CruiseControl.net, Visual Studio Team System, and daily automatic VMWare-based tests. I created a staged software development strategy to help the company advance its CMM progress. I also created a behavioral interview process that helped our team make sure that we hired exactly the right people technically and interpersonally.
- CompuwareSenior Software Engineer, 9 - 6- Documented a Software Estimation methodology for the NuMega Lab's CMM level 2 - Developed the initial integration into Visual Studio 2008 and worked with all DevPartner product teams on their integrations - Prototyped an advanced .Net instrumentation and analysis tool for performance recommendations based on actual measurements - Received the ACE award from the Microsoft Visual Studio team for participation in their VSIP program - Created a common component for all product integration into Visual Studio 2005 - Built the first completely .Net based DevPartner front-end for DevPartner Performance and Coverage Analysis - Designed and built an event roll-up based UI for BoundsChecker 7 - Created the first Visual Studio 7 integration for DevPartner BoundsChecker 7 - Prototyped the UI for a new task based version of DevPartner CodeReview - Rewrote large portions of DevPartner Failsafe to dramatically reduce support calls
- Purdue UniversityB.A. in Management, 2000 - 2005
- Purdue UniversityB.S. in Psychology, 2000 - 2005
- Boston UniversityM.S. in Computer ScienceIn progress
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