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John Maver
Works at Thought Labs
Attended Purdue University
Lives in Reading, MA
98 followers|24,024 views
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John Maver

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How Much Content Is Too Much for Content Marketing?

Do you already have a content schedule? How do you know if you are producing enough content or spending too much time on it that would be better put to use elsewhere?

Here are a few lessons from two experiments in varying the frequency of publishing that we all can learn from.
Content marketing obviously depends on having something to publish, but how much content should you actually be producing?
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Not everyone has embraced social media at their company. The trick is to treat it like a virus and help everyone to catch it
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Learn step-by-step how to identify bad posts, how to figure out what you should be doing to improve them, and what steps you should take next to being writing great Facebook posts! http://tlshar.es/1K8Hfmy
This post shows you step-by-step how to uncover which of your Facebook posts are great, which aren't, and how you can improve your future posts!
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Snickers wins with this one by letting these YouTubers be creative with their message and customize it for their own audiences
Here is how Snickers is using Influencers to increase brand awareness by enabling them to customize the message for their audiences
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We love lessons based on data analysis. Here are 3 quick tips based on AddThis's research into their last 90 days of tweets.
3 Lessons in increasing Twitter effectiveness based on an analysis of almost 800 tweets by the AddThis team.
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Whether you're struggling with what goals to set, what constitutes consistently good social customer support, or you're not sure what metrics you need to track, this post will help you get started!

These are the basics, and there are a lot of topics we'll touch on in today's post that we'll expand on in future blog posts. After reading this post, you'll have an excellent foundation for how to build your own social media customer service program.
Learn which goals to set, what good social media customer service looks like, and which metrics you should track. This post will help you get started!
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John Maver

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The truth about how to succeed on Twitter
Late last year, Twitter was abuzz with people talking about The Twitter Secret. Only some knew it, and they weren't telling unless you followed them, paid them, etc. It turned out to be nothing more than a bug at twitter.com that allowed sending Direct Messages longer than 140 characters. The hype was way better than the reality.
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Users can post them, but not Pages yet. How will you incorporate this into your content mix when it is available?

- Quick tutorials?
- Product Feature Overviews?
- Super-short form video?
- Internet memes?
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Free mobile friendly cover image templates for Facebook, Twitter, and Google+. Make sure your covers look great on all devices. 
Download our free templates for mobile-friendly cover images for Facebook, Twitter, and Google+
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Finally!
 
We hate fake likes! They really can harm the post reach for Facebook Pages. Thankfully, Facebook is cracking down. Here are the results so far.
Facebook's recent crackdown on fake likes for Facebook Pages is beginning to show real results
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They sound similar, but they aren't the same at all.
There is often some confusion when people hear the term "Influencer" about whether it means the same thing as a Brand Advocate.
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Stay ahead of the game

The world of social media changes fast - new platforms and apps launch, existing platforms make big updates, and common practices become ineffective.

Our monthly newsletter is designed to help YOU get up to speed quickly with actionable tips and examples of how you can take advantage of these changes.
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People
Have him in circles
98 people
Bridey Lipscombe's profile photo
Joe Cascio, Jr.'s profile photo
Dustin Norman's profile photo
Katie King's profile photo
Mo Moumenine's profile photo
Jill Hunley's profile photo
Locapour's profile photo
Cappy Popp's profile photo
Cultural Heritage Ireland's profile photo
Work
Occupation
Social Media Strategist, Co-Founder, Author
Skills
Rapid learning, bridging the technical and non-technical worlds, thinking as the customer, being passionate
Employment
  • Thought Labs
    Principal and Founder, 2007 - present
    Thought Labs provides consulting services for social media with a specialization in Social Networking technologies. We work closely with our clients to build their social media investments from their inception to maturity with a strong focus on ROI. We can help clients unravel the uncertainty of entering into the world of Facebook, OpenSocial, Web 2.0, and social media. We provide an entire range of services that meets the needs of today's demanding web markets: custom application development, widget and gadget creation, marketing and advertising advice, development of ROI metrics for marketing campaigns, user-generated content platform analysis and creation (wikis, blogs, and forums), and social networking expertise. Let us help you to make your social media visions a reality. http://www.thoughtlabs.com
  • Compuware
    Team Lead, 6 - 6
    I led a team of hand-picked Principal Engineers to develop advanced technologies and components used across the NuMega DevPartner suite. Pioneered the use of the SCRUM agile methodology to produce Visual Studio 2008 integration, Vista kernel monitoring, and Net profiling and injection components. Our team also heavily used Test-Driven Development via NUnit, NAnt, CruiseControl.net, Visual Studio Team System, and daily automatic VMWare-based tests. I created a staged software development strategy to help the company advance its CMM progress. I also created a behavioral interview process that helped our team make sure that we hired exactly the right people technically and interpersonally.
  • Compuware
    Senior Software Engineer, 9 - 6
    - Documented a Software Estimation methodology for the NuMega Lab's CMM level 2 - Developed the initial integration into Visual Studio 2008 and worked with all DevPartner product teams on their integrations - Prototyped an advanced .Net instrumentation and analysis tool for performance recommendations based on actual measurements - Received the ACE award from the Microsoft Visual Studio team for participation in their VSIP program - Created a common component for all product integration into Visual Studio 2005 - Built the first completely .Net based DevPartner front-end for DevPartner Performance and Coverage Analysis - Designed and built an event roll-up based UI for BoundsChecker 7 - Created the first Visual Studio 7 integration for DevPartner BoundsChecker 7 - Prototyped the UI for a new task based version of DevPartner CodeReview - Rewrote large portions of DevPartner Failsafe to dramatically reduce support calls
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Reading, MA
Previously
North Andover, MA - Cincinnati, OH - West Lafayette, IN - Norwich, NY - Aurora, ON - Unionville, ON
Story
Tagline
Living a great family life while always learning and teaching others
Introduction
I love to create. I have created via code, building debugging software or Facebook apps for myself and clients. I co-created a social media company to let me build communities and for others. 

I love to learn. I have always been fascinated by the process of learning, and read and watch shows on many subjects. I also like to actively engage people to learn about what they do - life is so full of amazing things.

I love to teach. I co-wrote a book on Facebook Application Development, I have done many talks, I even helped teach a class to gifted high-school kids about psychology in college. 
Bragging rights
4 kids - 3 girls! Wrote a book, started a company, still have my hair :)
Education
  • Purdue University
    B.A. in Management, 2000 - 2005
  • Purdue University
    B.S. in Psychology, 2000 - 2005
  • Boston University
    M.S. in Computer Science
    In progress
Basic Information
Gender
Male
Other names
jmaver, John J. Maver, John J. Maver, Jr.
John Maver's +1's are the things they like, agree with, or want to recommend.
3 Social Media Marketing Practices That You Should Put Out to Pasture
blog.thoughtlabs.com

These 3 practices are holding you back! Here's what you need to stop doing now, and what you should do to reach social media marketing succe

Is Facebook about to kill off organic reach for brands?
www.thoughtlabs.com

Posts by Adweek and Valleywag today are saying that Facebook is throttling down the already very low organic reach of brand pages down to 1

Final Thoughts: The Veritasium Facebook Likes Fraud Video
www.thoughtlabs.com

Today I'm bringing my Veritasium Facebook Likes Fraud video series together with this summary! Virtual Bagel In my blog post about BBC journ

How Do I Prepare for My First Facebook Targeting Experiment?
www.thoughtlabs.com

Last time we talked about how to get started with targeting your Facebook posts using insights from data that you already have. Now that you

Evolution Is the Greatest Show On Earth—And This Video Is Pretty Cool Too
gizmodo.com

If you liked Carl Sagan's autotuned music videos celebrating the wonders of the cosmos, you will like this one celebrating the wonders of ev

Bee Gees - Wikipedia, the free encyclopedia
en.wikipedia.org

The Bee Gees were a musical group founded in 1958. The group's line-up consisted of brothers Barry, Robin, and Maurice Gibb. The trio were s

23 and 1/2 hours: What is the single best thing we can do for our health?
www.youtube.com

A Doctor-Professor answers the old question "What is the single best thing we can do for our health" in a completely new way. Dr. Mike Evans