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John Lusher
8,657 followers -
Believe in what you can achieve, then go do it!
Believe in what you can achieve, then go do it!

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Tapping into millennial power



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Storytelling in the Digital Age with SAP (Video)

It’s about the stories you tell, not the products you sell. Ursula strongly believes that people are what sell a product in today’s market. It’s the reviews of real users that make the difference for consumers.

Sharing via +Shelly Kramer 

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A tipping point is defined as the moment when small changes become significant enough to create a larger, often unstoppable effect. 3D printing is not a new topic these days, but the way that it is ushering in change—by people thinking in 3D—may surprise you.

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33 Free Social Media Marketing Tools for Small Businesses

Small business owners may find it challenging navigating through the fast-paced world of social media. Their resources are valuable and they don't want to waste any of it. Here's a list of free social media tools that will save them both time and money.

Headline Analyzers

#1. Headline Analyzer: This free tools allows you to analyze how effective your ad will be at reaching customers in an emotional way. The analyzer will determine which of the following emotions will be impacted the most: intellectual, empathetic or spiritual.

Learn more: http://www.huffingtonpost.com/genia-stevens-mba/33-free-social-media-mark_b_9186982.html#comments

#socialmedia #marketing 

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5 Ways To Get 10x More Retweets On Twitter

We have a pretty good idea of Twitter best practices: post regularly, don’t overuse hashtags, keep your tweets short enough for retweets, etc. We even know that a good mix of images and video will help boost engagement.

Yet every few months, I like to look back through my Twitter analytics to see which content performed best and I’m surprised at what I find. Some pieces of content posted to Twitter get 5 to 10 times my typical amount of retweets!

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Good read from +PR Daily  - How Brands Managers Can Avoid a Social Media Crisis

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Good read on how to improve your #Instagram  efforts! 

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Good read from +Wells Fargo 

What is your digital estate plan?

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Top Content Mistakes You're Making and How to Fix Them

Have you put a huge number of hours into your online presence, just to reap little benefit? There could be many reasons that your brand is failing online but perhaps none more important than your content strategy. Long pushed to the side as the secondary element to a brand's growth, content has pushed its way to the front lines and can make or break almost any company. Here are the things you might be doing wrong and tips to learn how to fix them.

Read more: http://www.inc.com/john-boitnott/top-content-mistakes-youre-making-and-how-to-fix-them.html
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