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John Koetsier
Works at VentureBeat
Attended Simon Fraser University
Lives in Vancouver
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John Koetsier

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Awkward conversations can run the gamut of “it’s not you, it’s me” at the close of a relationship to “actually, that’s my kid” in the McDonald’s play space. One that can be particularly tough for marketers, however, is an upfront discussion on fraud and traffic quality with their advertising partners. However, that conversation is absolutely necessary. … Continued
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John Koetsier

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Mobile ad blocking installs just spiked 3X in the last three months. But who is installing them, and why? A little slice of everyone, it turns out. Based on the data collected in our recent survey of almost 4,000 smartphone owners in North America and Europe, it’s clear that there’s no one single demographic group is … Continued
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Just finished this report ...
Mobile advertising is already one of the busiest, fastest, and most changeable ecosystems in history. What happens when you throw a massive shopping holiday into the mix? We wanted to know. So we studied 700 million ads on Black Friday and Cyber Monday. Briefly, here’s what we found: Holiday advertising doubled Cyber Monday saw 214% of … Continued
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Last share from me today, and it's another of those mind-blowing  articles that continues to open my eyes on where mobile is going next.

http://bit.ly/1g7WoI5 

#mobile #advertising #apps
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Mobile marketing automation is one of the hottest areas of investment in mobile
Mobile publishers are investing in engagement and marketing solutions as it's becoming increasingly clear that mobile engagement is the new customer engagement.
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John Koetsier

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In our last Mobile Minute, we talked about how mobile ad blocking downloads are spiking, fast. This week, we dive into why fast growth of mobile ad blocking might not be as scary as some marketers — and publishers — might fear. Mobile ad blocking is growing fast, but most apps and browsers that block ads … Continued
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John Koetsier

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Are you?
Mobile ad blocking installs just spiked 3X in the last three months. But who is installing them, and why? A little slice of everyone, it turns out. Based on the data collected in our recent survey of almost 4,000 smartphone owners in North America and Europe, it’s clear that there’s no one single demographic group is … Continued
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As you might be aware, TUNE is pretty maniacally focused on mobile apps. As a company, its claim to fame is that it provides a mobile-first marketing platform for just about everything brands need: marketing of mobile apps, measuring ads delivered via mobile apps, improving user engagement and retention in mobile apps, boosting app store … Continued
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The key to rapid growth: Disrupt an industry
Modern organizations need leaders who understand disruption, embody agility, and are naturals with new digital tools. Join us at GrowthBeat to learn from leaders who do all this.
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hi,I am kara from 1byone,we are here to ask you help us review interesting stuff,hope can get your help,thanks,hope your reply
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Have him in circles
1,127 people
Chris Wokral's profile photo
Jesse Marble's profile photo
Michael Tan's profile photo
Union Leader's profile photo
Alicia Aleli Arroyo's profile photo
Michael Matvienko's profile photo
Ray Walia's profile photo
prafull sharma's profile photo
Tariq Mirza's profile photo
Education
  • Simon Fraser University
    Bachelor of English, 1990 - 1994
  • University of British Columbia
    Master of Educational Technology, 2004 - 2010
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Tagline
Mobile Economist @ TUNE
Introduction
I'm building a new division for VentureBeat.

I also consult and contract on the side for cool web/social/mobile projects, but very rarely.

I'm also a cofounder of a coworking space in BC's Fraser Valley, am completing an iPad app with a small team of colleagues, and recently finished my first novel.
Work
Occupation
VP Product, VentureBeat
Employment
  • VentureBeat
    VP Product, 2013 - present
    Starting up VB Intel
  • VentureBeat
    Journalist, 2012 - present
  • Sparkplug9
    Consult, write, speak on web, social, mobile, 2008 - present
  • SwitchCube
    Cofounder, 2012 - 2014
    Cofounded a coworking space in BC's Fraser Valley.
  • Canpages (search, social, apps)
    Senior Manager - Online Media, 2010 - 2012
  • EasyBits Canada & EdSys (software)
    COO, 2008 - 2010
  • Franklin-Covey (productivity)
    Director of Product Development, 2006 - 2008
  • Premier School Agendas (education)
    Technology Solutions Manager, 1994 - 2006
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Vancouver
Previously
New Westminster
Contact Information
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John Koetsier's +1's are the things they like, agree with, or want to recommend.
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Billionaire investor Carl 'iCahn' to Apple: Release $150 billion now
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Carl Icahn wants Apple CEO Tim Cook to show him the money. $150 billion worth, in fact. "Apple is the world's greatest consumer product inno