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John Koetsier
1,119 followers -
Mobile Economist @ TUNE
Mobile Economist @ TUNE

1,119 followers
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It’s a familiar story: brands need to manage omnichannel communications. Marketers have heard this message since email, the web, and social media marketing were new. But now, there are three key differences. EMARKETER DATA ON CUSTOMER CONTACT PREFERENCES…

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Four of Facebook’s 14 major announcements at its annual F8 developer conference yesterday were focused on virtual and augmented or mixed reality. Today, the company is providing additional tools to help people create the content that will blend real and…

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Passwords suck. They’re hard to remember, annyoing to forget, dangerous to store, and a magnet for hackers and scammers. That’s why I use them as little as possible in favor of Apple’s Keychain technology, which creates and stores hard-to-guess passwords.…

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Pumped to be in both the print and online version of AdvertisingAge for this post … Let’s say you’ve recently been in a conversation about marketing technology where at least somebody didn’t exactly know what martech is. They got through by saying things…

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70 percent of millenials do not want to buy an electric car and are much more interested in puchasing a traditional internal combustion engine vehicle, according to a new report. In addition, about two thirds would have significant reservations about…

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Tesla might be shipping cars with limited autonomous driving capability, but Cadillac says it’s selling the first “true” hands-free driving technology. At least, for the highway. The new technology will ship as an option in Cadillac’s flagship car, the…

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Just pubbed: Top 21 research-driven ASO tips
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