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John Koetsier
Works at VentureBeat
Attended Simon Fraser University
Lives in Vancouver
1,130 followers|516,820 views
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Best way to open a conference ever? From Tune at #postback16  
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Mobile analytics data is rich, detailed, first-party, and incredibly valuable for understanding your customers’ needs, desires, and contexts. It’s also often siloed away from all your other business data. Fixing that is a challenge, but it’s a challenge that both and-mobile and mobile-first companies need to tackle: Often, your very best customers are the ones who … Continued
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Haven't check this in a while. Wow ...
Analytics and statisics agency comScore released its digital media metrics for May 2016 today, and the results are pretty clear: we have a mobile duopoly in America. An astonishing eight out of the top eight apps by reach are owned by one of those two companies. As you would expect, Facebook's [...]
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John Koetsier

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Just finished this seriously important (IMHO!) report. Pls share!
Widespread reports that the average American adult downloads zero apps per month are wrong. In fact, data from multiple sources — including hard data from 74 million U.S. smartphones and tablets owned by 48 million Americans — indicate that the actual number of app installs is much higher: at least 1.5 apps per person per … Continued
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My latest at Forbes ...
Imagine paying your bills, checking your account balance, getting help with financial questions, and generally managing all your everyday banking needs via Facebook. Sounds hard to believe? Not for customers of Tochka Bank in Russia, where all of this is possible today. Bots, of course, are big right now. Facebook has opened [...]
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Marrying mobile analytics with ... everything else ...
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Good news: you’ll soon be making more money. Legendary VC and securities analyst Mary Meeker released her bible of internet trends today, and there’s one slide that mobile developers and publishers will take special interest interest in … her overview of how mobile is still underindexed on ad-based monetization. (Of course, there’s one to worry … Continued
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About 4 months of my life is represented here :-)
People are scared, they don’t understand what digital advertisers do, they’re afraid of losing their privacy, and they don’t really know what to do about it. And that is fueling the rise of mobile ad blocking. This, in a nutshell, is what we learned by analyzing an enormous mass of data from 1.3 billion app … Continued
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Have him in circles
1,130 people
Arif Suharyono's profile photo
Ольга Черёмина's profile photo
vishwa Pratap singh rana (sunny)'s profile photo
ตะวัน อุ่นแสง's profile photo
Amin Jacek Pędziwiater's profile photo
Sam Johnson's profile photo
Wilma Payne's profile photo
Trish MacDonald's profile photo
ekene okoroafor's profile photo
Education
  • Simon Fraser University
    Bachelor of English, 1990 - 1994
  • University of British Columbia
    Master of Educational Technology, 2004 - 2010
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Tagline
Mobile Economist @ TUNE
Introduction
I'm building a new division for VentureBeat.

I also consult and contract on the side for cool web/social/mobile projects, but very rarely.

I'm also a cofounder of a coworking space in BC's Fraser Valley, am completing an iPad app with a small team of colleagues, and recently finished my first novel.
Work
Occupation
VP Product, VentureBeat
Employment
  • VentureBeat
    VP Product, 2013 - present
    Starting up VB Intel
  • VentureBeat
    Journalist, 2012 - present
  • Sparkplug9
    Consult, write, speak on web, social, mobile, 2008 - present
  • SwitchCube
    Cofounder, 2012 - 2014
    Cofounded a coworking space in BC's Fraser Valley.
  • Canpages (search, social, apps)
    Senior Manager - Online Media, 2010 - 2012
  • EasyBits Canada & EdSys (software)
    COO, 2008 - 2010
  • Franklin-Covey (productivity)
    Director of Product Development, 2006 - 2008
  • Premier School Agendas (education)
    Technology Solutions Manager, 1994 - 2006
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Vancouver
Previously
New Westminster
Contact Information
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John Koetsier's +1's are the things they like, agree with, or want to recommend.
Research Corner: Choosing the best app analytics provider for B2B
www.fiercecmo.com

Now that you've built your impressive B2B app, the next step is to figure out how it's performing in terms of user engagement. If your app f

Turbocharging your Marketing Automation | Vijay Ramaswamy | LinkedIn
www.linkedin.com

This is a continuation of a series of posts sharing my thoughts on the various components of a digital marketing stack. The series stared of

The cold hard truth about wearable fitness devices
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I own a Fitbit, Jawbone Up, a BodyMedia band, a device that supposedly the president's pilots wear that measures the quality of my sleep and

Twitter & career suicide: the PayPal/Rakesh Agrawal train wreck
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What did your mother tell you?"If you have nothing nice to say, don't say anything at all" might be the best advice any of us ever got when

In-app purchases really are most effective for mobile game monetization
gamasutra.com

They handily beat out every other form of monetization for effectiveness and popularity both, according to new data released in a report by

Want to understand the org chart of modern marketing? - Chief Marketing ...
chiefmartec.com

I sure do. We know that marketing is changing dramatically — a perfect storm of social networks, omniscient search engines, big data, an exp

Understand This: Tech Does Give Back
www.thebolditalic.com

Understand This: Tech Does Give Back Editor’s note: this editorial is part of The Bold Italic’s ongoing mission to publish opinions that hel

MediaPost Publications Hubspot, Salesforce, Marketo Top List Of Best Mar...
www.mediapost.com

Hubspot, Salesforce, Marketo Top List Of Best Marketing Automation Vendors For SMBs - 02/27/2014

Snow pork and NSA haiku: New website generates poems from the NSA's watc...
venturebeat.com

A brand-new website, NSA Haiku, takes words from the NSA's watchlist of badwords and mixes them up to create weird and wonderful mashups of

Do profits matter? The curious case of Amazon.com
venturebeat.com

Arie Shpanya is the CEO of WisePricer Amazon.com, Inc. (NASDAQ:AMZN) recently announced that it is raising the minimum purchase amount from

Twitter, Facebook, and social commerce: Facebook generates 10X shares, 2...
venturebeat.com

In its run-up to IPO, Twitter has built ad tools for geotargeting and retargeting as well as ad products for the music industry and the TV i

Adagogo launches to make mobile advertising stupid simple -- for the lit...
venturebeat.com

You're having a garage sale. Perhaps a neighborhood social. Or, you're trying to drum up business for your local landscaping company. Why no

Apple's new OS X Mavericks crashes far more frequently for some (includi...
venturebeat.com

Apple just released its newest operating system, Mac OS X Mavericks, and one of its biggest innovations is that it is completely and totally

Red is the new green for Amazon shareholders (despite these relevant, un...
venturebeat.com

Amazon posted yet another loss for its Q3 2013 earnings today, its third time in the red over the last five quarters. The company reported a

Twitter IPO pricing: $17-20/share, $1.4 to $1.7 billion total value
venturebeat.com

Twitter is planning to sell 70 million shares at $17 to $20 per share, in order to raise about $1.4 billion in its coming IPO. The company u

Edward Snowden statement: Every call, internet transaction goes through NSA
venturebeat.com

Prism leaker Edward Snowden released a statement to the American Civil Liberties Union today, saying that every internet transaction that pa

Social enterprise -- and social advertising -- are where HootSuite sees ...
venturebeat.com

HootSuite announced yesterday that it now has almost eight million users, over 1,000 enterprise customers, 150 percent year-over-year growth

'Marketing gimmick' exec who dissed Apple's 64-bit A7 chip quietly reass...
venturebeat.com

A Qualcomm executive who publicly dissed Apple's 64-bit A7 chip has been quietly reassigned -- and removed from the company leadership page

Billionaire investor Carl 'iCahn' to Apple: Release $150 billion now
venturebeat.com

Carl Icahn wants Apple CEO Tim Cook to show him the money. $150 billion worth, in fact. "Apple is the world's greatest consumer product inno