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I have a question for circleland

G+ has basically three ways to interact with content - +1, share and comment

Wondering if you have options on what or why you comment, share or +1 - what makes you do one over another. One of my first posts has been shared now over 2000 times, but only has a handful of comments. Seemingly oddball posts draw tons of comments, but few shares.

Anyone care to suggest, making some considerations for the fact that people with larger followings probably get more of everything, if you've come to realize patterns in what draws one form of interaction over another - just theorizing at this point.

Your thoughts?
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Matthew Knights's profile photoSandy Hull's profile photoClaire Wagner's profile photomark ivey's profile photo
36 comments
 
Hi John,
I reserve commenting for when I have something of value to add beyond "thanks for sharing," "cool," etc. If I don't have anything of value to add, but I enjoyed reading your post and found it relevant and helpful, then I like and/or share. Finally, sharing is what I do when I like something that also adds value to the people in some or all of my circles.

BTW... I do enjoy reading your content. It's always helpful.
 
John, I think G+ is loosing her position as shiny young thing. I'd bet if you charted these things over time, you'll find that they're all going downhill.
 
I share articles that I think would be useful, like an article with how-to advice.. I plus one anything that I think is interesting or funny, but I won't necessarily share it unless it's truly outstanding.
I also share videos or picture that are really funny or really striking.
I comment when I think that I have something to add to the conversation. I'm probably more likely to comment when the person who has posted something asks a question at the end of their post.
 
I share things I don't think others are sharing, and yet I think it deserves more attention...

I +1 things that I figure have been shared a lot, but is new to me, or I just like it a lot.

I comment when I hope I have something useful to add, or just want to kibbitz. Other people have their own strategies. many are probably better than mine. but this one is mine.
 
I'll comment if I have something add to a post, or to answer a question like you've posed here. It also depends on whose post I'm commenting on - if they rarely bother responding to people, I likely won't bother commenting. For me, social media is about interaction. Must be my customer service background.

I'll +1 if I appreciate a post but have nothing substantive to contribute. I'll share with my circles if I think they'll find it useful or interesting and they won't have seen it half a dozen times already, which is an issue here in G+.
 
I think there seems to be a general consensus here. Share what you think people in your circles will enjoy, +1 if you just like it and really want to give it a bump, comment if you have something to add or if there is a good discussion.

I will sometimes comment and share often with my comment being what I put above the share when I share to my circles.

The one thing that I also find is that if there are lots of comments, I am less likely to comment as I feel like I'm not really contributing to a discussion but just adding to a long thread that no one will really see.
 
If I think a post has value for my G+ tribe, which means primarily helpful business-related posts, I will share it for sure. But I'm also seeing that, as you describe, oddball posts elicit conversation. Those seem to be primarily of a more personal nature or opinions. What really matters on the shared posts is if they actually go to read the entire article which helps SEO. I'll go for that any day.
 
For me it just depends on what the post is, and how I want to interact with it.
 
+Paul Colligan that may be true when compared to shiny new, but do you think that suggests it won't have ultimate staying power - b/c I'm seeing far more engagement here still than on other networks even if it has subsided a bit.
 
The day I get excited about Google+ as a destination is the day my wife moves over to it. Right now it's the Social Network of the Digerati - whereas Facebook is the Social Network of the World.

From a tech standpoint, I love this thing/place/platform - from a staying power for the plugged in angle, she's got it - from a "she's to Facebook what Facebook was to MySpace" stance, not so much.
 
I comment when I like a post to acknowledge the author that I liked the post. When I share it is like saying I am liking it but I know most others would also like it. Sometimes time when I share a post I add my comment while sharing that does the trick of commenting as well as sharing. For instances like this I comment. I use comments section to see other people, make more friends and also make my self visible to other commenters.
 
I feel like this is the eternal question in social sharing. I'm the Community Manager on OPEN Forum (Thanks for your great articles!) and I'm always looking to see if I can find any correlation between shares (+1s, likes, retweets, etc.) and comments on our site and what sparks one over the other.

Personally, when I started on G+, I was treating +1s the same as a Facebook "Like" since it's the model that's been ingrained in us. However, when I figured out how G+ keeps track of +1s, I started using it a little differently - as a repository for content and commentary that I want to be able to refer back to, although the "like" behavior still motivates my +1s.

I think that each action is motivated by something slightly different. A +1 or a FB Like is essentially an "I agree" (and of course the ability to hang onto the +1 content). Sharing it is the desire to bring it to your larger network with your own commentary attached and create the conversation, while commenting at the source is a desire to continue the conversation with that person.

I think you've hit on something when you refer to "oddball posts" drawing more comments, especially with someone like you who has a large following. With straightforward posts, people are more apt to simply agree or to bring it to their own networks to share and discuss, but with offbeat or more controversial posts, people are often motivated to tell you what they think or get into it with you directly.

But if you can crack the X Type post = >comments, let me know! I'm always looking for ways to increase conversation!
 
+Paul Colligan Hey Paul, not sure your wife will ever move over, my wife isn't even on FB, but that's because she thinks I'm online enough for the both.

However, G+ will become the business network and FB will grow as the personal network - my two cents
 
+John Jantsch My old boss is on Facebook because his audience is on Facebook. He'll never jump to G+ either.

And he'll NEVER leave Linked-In (of course he'll never leave AT&T either).

Are you saying G+ is to LinkedIn what FB was to MySpace?
 
+Paul Colligan throw Twitter under the MySpace bus too :) No not really - it's proving useful for some segments by being slightly different than all of those - I know people that have closed up FB and won't be going back too - it's just going to find its place and there's room for it.
 
+1's mean "I agree". Comments mean "I disagree or have to add something". Shares mean "this is cool, you must see that".
 
+John Jantsch I think an outrageous post should also be authentic - yours always are. I also think there is potential in the notion of "Always be Commenting" that +Guy Kawasaki talks about in his new book. When I see that some people have 1+ my post, and some have commented, I can still comment and cite them - even thank them. A more interactive experience than a retweet. +Mari Smith made a great statement on a quickie hangout I was in this week that when those with large followings shout out a simple thanks, it makes that person's day. She's right!
 
My theory is that there are two parameters: useful and controversial. Useful stuff gets shared. Controversial stuff causes comments. Very few posts are both useful and controversial hence very few get lots of shares and lots of comments.
 
Like others I 1+ something if I think it's particularly interesting, funny, compelling. But I only share it if I think it's particularly relevant for my audience. I think the power of Google+ is the easy ability to pinpoint select audiences-say, by targeting a small # of people for feedback, mini discussions. I just posted a blog on MarketingProfs http://bit.ly/n2GKbl that delves into this. I only comment if I think I can add some value...
 
+Guy Kawasaki the always insightful HolyKaw - thanks Guy - can you work this theory somewhat systematically?
 
+mark ivey thanks Mark - I'm finding there is a G+ style, if you will, that differs right now from other networks - in terms of what gets people going.

I've had seemingly harmless posts that would have drawn a couple RTs and "nice ones" on Twitter wander off into some of the most interesting, yet totally unintended places.
 
I comment to connect to people, to become part of a community, to make myself heard and known to the self-same community. For me Google+ is working like the forums of old, except in Real Name Space.
 
A '+1' is the easiest and fastest way to acknowledge a post.

I did 'Share' your post because I believe that my circles are probably thinking about the same thing.

This is a good discussion worthy of thoughtful thinking and posting.

Some postings are worth 'commenting' on when you have thoughts that add to the discussion, and can move the discussion forward.
 
+Sandy Hull the discussion so far has been pretty interesting - I know I have a blog post brewing
 
I +1 when I want to show approval, but it doesn't reach the threshold of other interaction.

I comment when I want to interact with the original author, or when I have something I feel is pithy to say but that I don't need to inflict on my friends.

I share when something is interesting enough that I want to have an actual conversation about it, and when I want to get credit from the people in my circles for having found it. It's impossible to have an actual conversation on the original post in a share-chain, because the comments fly by too fast, and no one reads what anyone else says. In fact, I fully expect to mute this post in a few minutes and never come back to it.
 
+Paul Colligan I wouldn't hold my breath waiting for the wife and/or all the Facebookers to jump over here. Despite all the G+ hype-and I've guilty on this one- most people on FB are entrenched, happy, comfortable there. That's why I've focused on using this as primary a social platform business, and trying to attract key clients, high value connections.
 
If I like something but don't want to comment I "+1"... If I have some to add to the conversation I Comment... And if I think a post is awesome and needs to be shared, I Share it.
 
I always comment a shared post.
Sometimes I've shared the link instead of the post and said "read the comment" the richness is there too.
 
I share and comment at the same time, if a post/discussion is not worthy of one, I don't do either. :-)
 
+1 is for things that I like or agree with but don't feel that it needs to go further. Comments are reserved for times when I feel like I can add to a conversation. Sharing is for things that I find interesting or helpful and think others would appreciate.
 
John
I think "likes" and "+1" are overrated. If a post really resonates with a person, he or she will let the writer know. With respect to analytics, I always put more weight on comments than I do with click ratings, especially since there are no "-" or "-1" ratings. 
 
FB has evolved so much many of us forget a "Like" has always served a different purpose from commenting. A Like is a low-key way of engagement. When you have so little to say to your friend that typing "I agree" already feels excessive, the slightly impersonal blue button allows you to simply register your approval, or just the fact that you've read the item. It's like Poke (wow does anyone still use that?) except directed at the content/idea rather than the person.

If I had to put a number to it, I'd give a 5-10 points for each user comment, and just 1 for a "Like".

I should add that FB's "Like" and G+'s "+1" have key differences. FB uses "Like" not just for shared content, but also for Pages. Google+, on the other hand, makes a clearer distinction, using "+1" for content but "circles" instead for subscribing/following. (In a sense Circles covers both page-likes and "Add as Friend")
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