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The history of marketing in less than 140 words

250 years ago, we knew everything about the grocer’s family. We trusted who they were because we knew who they were. There was no keeping business and pleasure “separate” like we do today.

Then we entered the mass marketing dark ages of “messaging” and “positioning” where trust was a fabrication that existed mostly in the minds of marketing executives to help them sleep at night.

We ended up with tainted Asprin and Enron. Then Twitter and Facebook killed all that and now we’re back at the town bazaar – only it’s all on the web.

But still brands insist at "pushing" their junk at you and me, even though social media gives them other options.

And here we are, talking about them behind their backs while they blissfully chart "conversation" and "engagement" scores.

It's fucking laughable.
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Marco Campana's profile photoChristopher Wulff's profile photo
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