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John Gregory Olson
Works at JGO Digital
Attended University of Minnesota
Lives in Saint Paul
78 followers|15,213 views
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John Gregory Olson

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Here’s a four step strategy for planning a Twitter Chat that optimizes the public relations opportunities of live tweeting a television broadcast.
Here’s a challenge for you: A client in a highly regulated industry just learned they are going to be featured in a primetime story on 20/20. It’s a rare public relations opportunity to shine in their industry. They’ve asked you to help get maximum exposure for them on Twitter. There’s just one little problem. Before you can finish your “happy dance” you find out their Twitter account is dormant. More like comatose. They have all of 200 ...
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John Gregory Olson

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"Integrated marketing is more than a media strategy."
It’s like the Rubik’s Cube of marketing, only harder to solve. The smart kids are already at work organizing pieces of the puzzle, trying to find the solution to integrated marketing for the digital age. They are building models that look a lot like integrated marketing from the 90s, but with a focus on digital media. That might look smart on paper, but it leaves out some integral pieces. The integration strategies I’ve seen focus on one...
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John Gregory Olson

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Jayme Soulati delivers the 411 on message mapping for fun, profit and marketing awesomeness in this episode of The Heart of Marketing podcast.

#PR #contentmarketing #branding #messagemapping
It is like being in the Twilight Zone. You’re sequestered in a room with a half-dozen other business smarties toiling away at one of the toughest, most frustrating assignments you’ve faced in a long time. You’ve been tasked with describing your entire company in short sound bites that define your business. It should be simple enough, right? But no one can agree what should go into the message. You’re stuck in one of the great marketing p...
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John Gregory Olson

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Is there a return on blogging anymore? That’s the question Jayme Soulati and I dig into in this episode of The Heart of Marketing podcast. Come on over and join us!
You have to wonder. Has business blogging peaked? At last count, there were more than 75 million WordPress blogs and 170 million Tumblr blogs. And that’s not counting all the other blogging platforms out there. It makes you think. With all that noise from all those blogs, will it make any difference to my business if I blog or not? It’s tempting to just let it pass and avoid the time and effort of blogging. After all, the internet is ...
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My new post walks through an example of how to take a complex product and selling situation and filter out the key marketing message quickly.
Isn’t it ironic? You’re the expert on your product. You’ve logged hundreds of hours collecting and analyzing marketing intelligence. Nobody walking the earth knows more about the features, advantages and benefits of your product than you. Then why is it so hard to turn all that knowledge into a compelling marketing message? You should be able to bang one out in all of 18 minutes, right? You can. You just need the right tool for the jo...
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Today I am launching a new podcast with Jayme Soulati where we offer advice and tips for making heart connections that translate into business growth in the digital world today. Please stop by, give us a listen, and by all means subscribe!
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John Gregory Olson

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A slightly different look at the marketing ABCs of buyer personas for midsize businesses.

#persona #contentmarketing
It started out innocently enough. We were having an earnest conversation about the ABCs of buyer personas: what they are, the business benefits they bring, and how to create them. We were well on our way to another informative discussion. Then it got weird. Jayme introduced an article from the Wall Street Journal titled Trying to Clean Up, Marketers Give Bathroom Humor a Go. This led to a hilarious discussion of the lengths advertisers w...
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We’ve reached the point where consistency and volume of publishing is not enough to get the attention of our target audience. Content must be relevant to their needs and wants. And it must be served at the right time.
It’s a tormenting thought, really. If you take any time out from your daily grind of producing content, it will catch up with you eventually. Is your content marketing truly significant to your audience? Or do they see it as just another helping of empty calories in the fast food line of irrelevant marketing messages they see every day? If you’ve wondered this, you are not alone. According to The Content Marketing Institute, 54 percen...
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In this new post I put forth the idea that all stories are visual, at least those that leave an impression. Come over and see if you agree.

#contentmarketing   #storytelling   #branding  
A story can save boring content – except when you tell it wrong Admit it. You’re a sucker for a good story, right? For good reason! Stories kindle your imagination. They make you feel something. No wonder content marketers have glommed onto storytelling as a way to pierce through the noise and clutter of the internet and to grab the attention of their audience. Why? The smart ones have figured out that stories have power to engage an...
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Why businesses need to change their "short-termism" and other old ways of thinking about measuring marketing effectiveness.
A measly eight percent of companies claim they can determine the ROI of social media spend. They’re probably lying. Taking a traditional approach to measuring the ROI of social media isn’t based on reality. How can you track the sales revenue from a Facebook post or a tweet? You can’t do it any more than tracking the direct sales from TV or print advertising, and coming up with a definitive cost-of-sale calculation. Yet many companies ar...
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In this episode of The Heart of Marketing podcast we look at how Taylor Swift creates “wow” experiences on social media to connect with fans and build exceptional loyalty – and how your brand can do the same.
Heart marketing is much more than touchy-feely emotional pandering to customers. It is smart business. For a practical example, look at Taylor Swift. Not only is she a gifted musician, singer and songwriter, but she is also a savvy marketer. She has 140 million followers on Facebook, Twitter, Instagram, YouTube and Tumblr. But it’s not the size of her digital footprint that makes such a huge impression. It is how she engages with her followers...
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A customer speaks out on what is missing from your social media marketing.
A customer's advice for social experiences that build relationships with social media marketing.
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People
Have him in circles
78 people
Clayton Wood's profile photo
chepkorir singoei's profile photo
Alex Byrant's profile photo
shantu sarkarbdai's profile photo
Barclay Pollak's profile photo
Gloria Quijano's profile photo
Wiz Vane's profile photo
Miranda Sherman's profile photo
Steve Huffman's profile photo
Work
Occupation
B2B Marketing Consultant
Employment
  • JGO Digital
    Content Marketing Consultant, present
  • Katun Corporation
    Product Marketing Manager
  • Thomson-Reuters Corporation
    Marketing Manager
  • Marketing Promotion, Inc.
    Marketing VP | General Manager
  • Higher Education Assistance Foundation
    Quality Assurance
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Saint Paul
Contact Information
Home
Phone
651.340.2124
Story
Tagline
Integrated Digital Marketing Consultant | Content Marketing Services
Introduction

I have a passion for continuous learning. I am an avid student of social media and content marketing with a particular interest in how they can be used for business-to-business.

Bragging rights
I am Past President of the Midwest Direct Marketing Association, having served on its Board of Directors for seven years. For three years I was Editor-in-Chief of Direct Hit, its member newsletter, for which I wrote extensively on marketing and creative strategy. I've also been an instructor on direct mail strategy for the University of Minnesota. My response marketing programs have received industry awards for excellence.
Education
  • University of Minnesota
    Journalism Mass Communications
Basic Information
Gender
Male
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Networking
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