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John Gregory Olson
91 followers -
Integrated Digital Marketing Consultant | Content Marketing Services
Integrated Digital Marketing Consultant | Content Marketing Services

91 followers
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John Gregory's posts

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Sponsored content on TV will have to reinvent the viewer experience before it can reinvent the advertising experience. 

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Is direct marketing still relevant? Scott Hornstein joins me and Jayme Soulati on The Heart of Marketing podcast to look at how the principles of classic direct marketing are at work every day on the internet.

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Lots of marketers talk about the importance of creating quality content, but what does that really mean? That's what we talk about in this new episode of The Heart of Marketing.

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Here’s a four step strategy for planning a Twitter Chat that optimizes the public relations opportunities of live tweeting a television broadcast.

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A slightly different look at the marketing ABCs of buyer personas for midsize businesses.

#persona #contentmarketing

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"Integrated marketing is more than a media strategy."

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We’ve reached the point where consistency and volume of publishing is not enough to get the attention of our target audience. Content must be relevant to their needs and wants. And it must be served at the right time.

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Jayme Soulati delivers the 411 on message mapping for fun, profit and marketing awesomeness in this episode of The Heart of Marketing podcast.

#PR #contentmarketing #branding #messagemapping

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In this new post I put forth the idea that all stories are visual, at least those that leave an impression. Come over and see if you agree.

#contentmarketing   #storytelling   #branding  
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