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John Middleton
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John E Middleton: digital marketing professional based in Lexington, MA.
John E Middleton: digital marketing professional based in Lexington, MA.

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New blog post: Automate Pricing by Amazon Seller Central #fba #amazon #repricing

A new feature was announced today by Amazon for FBA sellers to automatically adjust their pricing. This isn’t a new concept – there are dozens of repricing software companies. It’s new for it to be included in Amazon Seller Central, though. As reported by…
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3 Reasons to Keep Those Negative Product Reviews #ecommerce #productreviews #merchandising

Product reviews can be found on nearly every eCommerce site, and most recognizably on the eCommerce giant Amazon. That’s with good reason: reviews have been proven to increase conversion rates. But spend any time at a company with an eCommerce presence…
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I’ve worked in eCommerce since 2006. One mainstay of my industry has been the site search engine. It’s still a box at the top of the page, but its prominence has only grown as searching has become the way of finding things (as opposed to browsing). This…
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Google is always evolving - one of the most exciting aspects of my industry. #ecommerce   #digitalmarketing  
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K and I at a +Boston Celtics game earlier this year. Celts won!
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These are my two dogs - Penny, who is 3 1/2, and Satchi, who is 4 months old.
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