I am not trendy - by the time I got around to watching the Kendall Jenner Pepsi ad, Pepsi had already pulled the ad.

But I still found it on YouTube.

No, it is not the greatest failure in the history of humankind, but it is silly.

Starting with the "Live Bolder" slogan, what should Pepsi have done?

NOTE: I will admit that my entire outlook on this is...um, colored by Steve Jobs' famous statement to John Sculley: “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?” While it's certainly possible for Pepsi or Coke to position themselves as generational common denominators, it's a wild stretch to say that either product - or, for that matter, Twitter - can literally change the world.
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