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John Dietrich
15,775 followers -
Web Developer/SEO & Social Media Technician
Web Developer/SEO & Social Media Technician

15,775 followers
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Are you into SEO?

I certainly am, and this hour was gold to me. Google is still very much evolving, they don't always get it right and you'll meet some amusing results as this panel discussion unfolds.

You'll also learn a lot about how these algorithms work, some of the ins and outs of ranking and get glimpses into the future of where Google is headed.

Hats off to folks like +Eric Enge and +Mark Traphagen for for helping to bring this panel together.
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Get pagination right for SEO

There are quite a few interconnected parts in play when it comes to getting pagination right for SEO. Check out my latest article, and let me know if you have any questions.
Pagination Canonicalization: A Technical Guide

Our +John Dietrich has written a complete technical guide to getting pagination right for SEO. If you use pagination to display things like products in a category, this is critical information!

Get it FREE (no download required) at http://stonet.co/pagcanguide-gp
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In 15 years we'll add more than a year every year to life expectancy

That's a prediction from Ray Kurzweil, and it implies immortality. I'm not so sure how accurate that prediction will turn out to be, but what has turned out to be true for a very long time is the exponential growth of technology.

For example, the human genome project took a total of 15 years to fully map our genome. Critics said it couldn't be done, because it would take hundreds of years to complete. That's linear thinking. However, 7 years into the genome project, only 1% of the mapping had been completed and critics said "see I told you so".

7 years later, the project hadn't simply progressed to 2% completion, it had progressed to 100% completion because of that exponential factor.

What does seem to be a reasonable prediction, is that we'll see some extraordinary technological improvements over the next 15-20 years.

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Diversity leads to better decision making

Very interesting stuff!
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Influencer marketing powered by AI?

Yes, and it's working very well.
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Do links still matter?

Read the full article to find out why, but yes they clearly are a powerful ranking factor.
Are Links Still All That in 2017?

Google is getting better all the time at assessing all sorts of things as factors for search ranking: content quality, user satisfaction, query intent alignment, etc. So are links beginning to fade to the background?

We did a comprehensive study in 2016 that showed they remained a very powerful predictor of ranking. Now we're back in 2017 to see if they remain so. Find out!
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Word of the day = Perspective

lol, got a kick out of this.
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In the Path of Irma?

Living in Jackson, MS we might get a little rain and wind, but for those living in South FL...stay safe out there! If you're headed north, you're welcome in my community. We're hosting Harvey folks now too, but we're no strangers to helping folks out when the storms hit so come on up!

H/T +Carter Gibson
Hurricane Irma Resources

As hurricane Irma comes closer to making landfall in the coming days, we'd like to remind those in affected areas to please remain vigilant to protect themselves and others. If you're located in the southeastern united states or have loved ones in the area, here are a few handy links to keep you informed.

Google Crisis Map: https://www.google.org/crisismap/weather_and_events

South Florida evacuation zones: http://www.miamiherald.com/news/weather/hurricane/article171484067.html

Thanks Google+ team's thoughts are with all communities who have already faced Irma and are repairing.
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Interested in technical SEO and serving a global audience?

You need to get Hreflang right, and you're in luck! I just published my latest article on the +Stone Temple blog.

If you found it helpful and/or think your following will, feel free to share.

#SEO
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VR or AR, which if the future?

Weigh in with your opinion! I setup a poll over on my Twitter profile here: https://twitter.com/John_Dietrich1/status/903619850559422467
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