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Excellent piece by British agency We Are Social on the impact of the new Facebook changes. A good summary- "Facebook have, in effect, given brands a 30 day ultimatum to totally change the way they manage their community on Facebook." The social network also says "we are evolving from ads to stories" and as this article says- "These are not ‘ads’ in any conventional sense of the word, but a new combination of brand conversation and word of mouth, irrevocably blurring the lines between paid, earned and owned media to the extent that the lines no longer exist."
The changes that Facebook announced at their fMC event in New York on Wednesday represent a fundamental shift in brands' relationship with Facebook. The new
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