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John Denny
682 followers -
In online media since '93, focused on Digital Marketing, Content Marketing, Search & Social
In online media since '93, focused on Digital Marketing, Content Marketing, Search & Social

682 followers
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John's posts

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Great primer and overview of the digital ad world by +Peter Minnium .... (great job at simplifying a complex world for brands and agencies)....

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Some interesting facts about how digital couponing is changing the retail / grocery landscape....

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The growth of programmatic spreads to local....

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Good exploration by +Jayson DeMers on why developing and nurturing audience is critical to your brand.....

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Brands hope to use mobile to close the gap between awareness and purchase in the grocery aisle via +eMarketer 

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Great info on the impact of search ads (and online research) on offline sales (not new but good summary of research)....

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One of the biggest spenders in traditional looks like it's making a massive shift to digital- based on the 'precision marketing" it can do from collecting consumer data....

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Consumers are changing the way they research & buy your products- and your marketing needs to change too (not new but great perspective from +McKinsey & Company )

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Great article from +Quartz on the headwinds facing Apple to ever again achieve major growth... worth reading.
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