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John D. Fisher
Works at ExactTarget
Attended Marian University
Lived in Indianapolis, IN
2,235 followers|86,558 views
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John D. Fisher

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I admit it: I have a huge #brandcrush on Audi. I love just about every car and marketing move they make. But even if you don’t have a thing for this particular brand, you can take a page from the…
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John D. Fisher

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No two CMOs are alike in how they drive innovation and growth. I’ve seen fellow CMOs disrupt, solve problems, and dismantle silos in a number of ways, all with the end goal of answering the changing consumer demands and increased…
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John D. Fisher

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How the popularity of hashtags mirrors the rise of search in organizing and aggregating social media.
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"...a few ways that marketing automation tools can use buyer data to improve the customer experience."  #marketingautomation
Let’s do something a little different on the Pardot blog today. Let’s talk cars. Before we get carried away, I’m not talking sports cars and drag races — though that would probably guarantee me more shares. I’m talking about connected cars, which for all of the tech and marketing nerds out there (myself included), should make for an equally exciting topic. First, a little background. Earlier this year, Google announced an Android in-car push with...
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Social media, email, mobile messaging, and web channels host a number of customer-brand interactions, from social media advertising to customer service. Since ownership of these digital channels has increasingly fallen to marketing, customer service and the entire customer experience have begun to move to…
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I'm blessed to have the opportunity to travel and speak at conferences about technology trends and consumer behavior. Many of the major trends in my presentation (from predictive intelligence to wearable technology) are connected to the phenomenon called the Internet…
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Marketing automation is marketing’s secret weapon. True. Marketing automation is sales’ secret weapon. Also true. A few weeks ago, we released our Sales Playbook, which walked through six different reasons that marketing automation can be just as useful for salespeople as it is for marketers. From monitoring prospect activities to nurturing leads to sales-readiness, marketing automation has the power to become your sales team’s next secret weapon...
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Have him in circles
2,235 people
Cassi Lowe's profile photo
Jill Disis's profile photo
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Internet Marketing
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  • ExactTarget
    present
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Indianapolis, IN
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Digital Marketing Strategist | Competitive Epee Fencer | Indianapolis, Indiana
Education
  • Marian University
    Business Management + Marketing
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