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John Britsios (Webnauts)
Attended Florida State University
Lives in Augsburg, Germany
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Link building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings.

Why? In today's Whiteboard Friday, Rand shows us four things we should look at in these cases, help us hone our link building skills and make the process more effective.
What happens when link building fails to produce results? In today's Whiteboard Friday, Rand offers up four possible reasons you can use to maximize the effectiveness of your link building campaigns.
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Are your conversion rates plunging when it comes to customers checking out using PayPal on iOS devices? There may be problems with PayPal and iPhone!
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Facebook's "Friends Data Api" closes April 30th.

Good news for user privacy, but looks like it impacts companies that are based on it.

#Facebook   #opengraph   #friendsdataapi  
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*Structured data markup that's not expensive, complicated or that requires massive development resources"

How, you ask?  As +Kirsty Hulse explained at #BrightonSEO , with our old friends JSON-LD and Google Tag Manager, of course!

(With JSON-LD getting continually more visibility in the search marketing world, it may be time to haul one or more the principles to an SEO conference - with some vocabulary peeps aboard for good measure.  Kellogg, Brickley, Hepp, Goto ... I'm liking this panel already.:)

#schemaorg   #jsonld   #gtm
At Brighton SEO Kirsty Hulse (Linkdex) discusses Schema, JSON-LD & the semantic web.
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*"Each of these methods is incompatible with the old 'title & snippet'"_

+Tom Anthony weighs in on Google's move to "data-driven search" with a number of topics familiar to those of us here:  conversational queries, cards, app indexing, email markup (and by extension schema.org actions in general) and data-driven APIs.

#semanticsearch   #semanticseo  
We increasingly use apps, wearables, smart assistants, smart watches and smart TVs for searches, and none of these are returning the 10 blue links of days gone by. These technologies and trends are intersecting and converging, giving rise to a new paradigm of search: Data-Driven Search.
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Earlier this year, Google and Twitter struck a deal which once again gave Google access to Twitter's data stream. Columnist Miriam Hirschman explores how this might play out.
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Ha - I think Google would be more than happy to "disclose to users the 'general principles of ranking.'"
Not waiting for the European Commission's Statement of Objections (antitrust charges) to run its course, France is taking action to regulate Google's searc
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Facebook has a strong incentive to aggressively go after the bad actors behind fake likes, because businesses and people who use our platform want real connections and results.

Businesses won't achieve results and could end up doing less business on Facebook if the people they're connected to aren't real. It's in our best interest to make sure that interactions are authentic, so we have a number of teams that detect fraudulent activity and shut it down.
„Facebook for Business“ liefert dir aktuelle Nachrichten, Tipps und Best Practices für den Einsatz von Facebook zur Erreichung deiner Unternehmensziele: www.facebook.com/business
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The semantic web runs, in essence, on structured mark-up. The clarity of the copywriting we publish and perception of images we share are enhanced by code that computers understand. 

The problem is, not everyone's got the time or inclination (or budget) to structure their entire site in schema, RDFa lite or any other type of recognised microdata format. 

In the absence of this code, we can, however, give the search engines a helping hand when it comes to understanding us. 

By writing in bold, concise sentences, we can produce the triples that both Bing and Google are struggling to extract without structured mark up. 

By disambiguating the entities within our content, we can help semantic web crawlers understand our business, our target market and to whom or what we are connected on- or off-line. 

The result enables the Search Engine the indexers serve to match our content with searcher intent, thus rank it in SERPs with confidence. And that's all that the Bings and Googles of this world want: a clear, concise answer to a submitted query. 

I created this presentation, "Organic Copy: concise, clear content; make your entities stand out!", to compliment the Tele-SEO consultancy service offered by SEO Workers. They own the copyright, and have given me express permission to upload it here. 

You can find out more about the semantic alignment and discoverability service SEO Workers offers, here: http://www.seoworkers.com/search-engine-optimization/tele-consulting.html
The semantic web runs, in essence, on structured mark-up. The clarity of the copywriting we publish and perception of images we share are enhanced by code that computers understand. The problem is, not everyone's got the time or inclination (or budget) to structure their entire site in schema, RDFa lite or any other type of recognised microdata format. In the absence of this code, we can, however, give the search engines a helping hand when it co...
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Direct Answers - A Google Method of Updating its Knowledge Graph

A Google patent application describes how Google may generate queries to find direct answers to, so that it can use those answers to update its knowledge graph.
A Google patent application describe how it creates direct questions to fill out missing data in its knowledge graph.
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"... contextually relevant and personalized article recommendations"

Introducing Matched content: a new way to help your visitors discover content on your site
http://bit.ly/1bmkSLs

When I saw the newly-announced "Matched content feature" in AdSense, I thought a recommender system might benefit from the use of structured data, and it didn't take me long to verify this.

A little odd in this day and age that Google should first call out Open Graph, and only point to schema.org tangentially via the (of all things) Google+ Snippet Platform Page, especially given the prior mention of in-depth articles (for which Google unequivocally and exclusively suggests "schema.org Article markup") ... but it all helps, eh? :)

#adsense   #structureddata   #opengraph   #schemaorg  
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Education
  • Florida State University
    FSU Certified Webmaster, 2004
Basic Information
Gender
Male
Birthday
August 19
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In a relationship
Other names
Webnauts
Story
Tagline
Shaping the Future of the Semantic Search
Introduction
My name is John S. Britsios (aka Webnauts), and I am the Founder and Chief Information Officer (CIO) of SEO Workers and Chief Executive Officer (CEO) of Webnauts Net, a qualified UX & Semantic Search Consultant, specializing in Semantic, Forensic & Technical Predictive Search Engine Optimization, Content Marketing, Web Content Accessibility, Usability Testing, Social Semantic Web based Responsive Web Design & Ecommerce Development, UX & Funnel Conversion Optimization.

In 2001, I graduated from the German Academy Brueschke in Bielefeld as a Specialist for Multimedia Office Communication.

The same year, I graduated from the Academy of the German Chamber of Commerce and Industry in Bielefeld as a Web Project Manager (IHK).

Additionally, in 2003 I passed an exam at Brainbench.com in Web Design Concepts. Also, in 2003 I passed my test at Brainbench.com as a Master Web Designer for Accessibility.

In the same year, I completed an online course of study at Carleton University, Sprott School of Business in Usability Testing.

In the year 2004, I completed an online course of study at the Florida State University and was approved for the Florida State University Webmaster Certification.

I was employed at Lycos Europe Inc. in various positions for two years:
  • 04.2001 - 07.2001 Intranet Webmaster;
  • 07.2001 - 03.2002 Ad Format Specialist;
  • 07.2001 - 03.2002 Trainer for Web Design for Accessibility;
  • 03.2002 - 04.2003 Lead of Usability Testing, supervising the usability tests for the European Web Development.
Since 2005 my company Webnauts Net is a qualified and a listed vendor at the U.S Government Section 508.

I also hold membership with the following professional organizations:

ENTJ

 
Bragging rights
Found the Lady of my Dreams.
Work
Occupation
UX & Semantic Search Consultant
Skills
Information Architecture & Online Marketing
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Augsburg, Germany
Previously
Austria, Italy, Greece, - U.S.A
John Britsios (Webnauts)'s +1's are the things they like, agree with, or want to recommend.
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