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John Blossom
Worked at Outsell, Inc
Attends Connecticut College, Drew University, CUNY
Lives in Guilford, Connecticut
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  • Connecticut College, Drew University, CUNY
  • Hartford Seminary
    Master of Divnity , 2014 - 2016
    Cooperative degree, continuing studies at Yale Divinity School
Basic Information
Looking for
United Methodist Church ministries, facilitating vision & execution, with deep experience in media and technology

I focus my professional life at the intersection of content, technology and people, enabling organizations to find their most valuable positioning there. I speak often at conferences, have written the book "Content Nation" on social media ( and am working on my second book, "The Second Web" ( 

I sail, love to travel and to explore new places, natural wonders and cultures, do community volunteer work, read voraciouly and believe that every day is an opportunity to make the world a better place. 


John Blossom is a globally recognized media and enterprise content industry analyst, providing thought leadership to executives in search of new approaches to rapidly changing markets for publishing and technology products and services. Mr. Blossom founded Shore Communications Inc. in 1997, specializing in research and advisory services and strategic marketing consulting for publishers and content service providers in enterprise and media markets. 

Mr. Blossom’s engagements have included strategic marketing consulting for major corporations and startups as well as speaking engagements at major conferences and advisory services for senior industry executives. Mr. Blossom is the author of the book "Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future," published by John Wiley & Sons, Inc. in January 2009, and speaks frequently at industry and corporate events on publishing in enterprise and media markets.

Mr. Blossom's career spans more than twenty years of marketing, research, product management and development in advanced information and media venues, including the marketing and development of real-time and Web-oriented financial information services at global financial publishers and financial services companies (Citicorp, Quotron and for Reuters Holdings PLC), as well as earlier experience in broadcast media. 

Mr. Blossom served as a Vice President and Lead Analyst at Outsell, Inc., where he provided research and analysis coverage of content technologies and financial and corporate information markets for major corporate clients, and developed successful online ecommerce services for research reports. 

For his excellence in qualiitative research, Mr. Blossom was recognized with the Vendor of the Year award by Standard & Poor's in 2001. Mr. Blossom's ContentBlogger weblog won the Software and Information Industry Association 2007 CODiE award for Best Media Blog.  Mr. Blossom has traveled to and is familiar with both European and Asian markets for content as well as North American markets..

Mr. Blossom has been interviewed frequently by the business press and has been quoted in many major news and trade publications and media outlets, including:

  • The Wall Street Journal
  • Financial Times
  • Washington Post
  • Denver Post
  • USA Today
  • Marketplace radio
  • C-SPAN
  • ABC Radio National
  • CEO Magazine
  • Information Today
  • EContent Magazine
  • Upgrade Magazine
  • BusinessNow television
  • Wall Street and Technology
  • Waters Magazine
  • Securities Industry News
  • Red Herring
  • WSOU Radio

Mr. Blossom speaks regularly at major industry conferences and events, including:

  • SIIA Information Industry Summit
  • SIIA NetGain
  • SIIA Financial Information Summit (Rome)
  • SLA Annual Conference
  • The National Press Club
  • The Commonwealth Club
  • ALPSP (Oxford, UK)
  • Buying and Selling eContent
  • Cabueñes (Gijón, Spain)
  • Search Engine Strategies
  • Infovision (India)
  • InfoCommerce Annual Conference
  • MIT Enterprise Forum Master Class Series
  • OCLC Symposium
  • TransPromo Annual Conference
  • Uchida Spectrum User Symposium (Tokyo)
Bragging rights
Author of "Content Nation," proud dad, sailor, traveler, love doing things that they say can't be done
Content Market Strategic Consulting, Speaker, Author
If you need someone with excellent communications skills to analyze your content and technology markets, market strategy and marketing opportunities, let's talk. I've done it for dozens of companies for more than 14 years.
  • Outsell, Inc
    Vice President, Lead Analyst, 2000 - 2002
  • Risk Waters Group
    Director, Marketing Research, 1998 - 1999
  • Reuters Group Plc
    Marketing Manager, Group Product Manager, Group Project Manager, 1990 - 1998
  • Quotron, Inc.
    Project Manager, Professional Services Group, 1986 - 1990
  • Citibank, N.A.
    Systems Analyst, Programmer, 1984 - 1986
  • AT&T Western Electric/Bellcore
    Human Performance Engineer, 1982 - 1984
  • WHCN, Hi-Fi Stereo House, Manchester High School
    Advertising Sales, Advertising Copywriter, Retail Management, Teaching Intern, 1977 - 1982
  • Fuller Brush Company, Camp Aldersgate, United Parcel Service, Morristown Cable Company, Calvary United Methodist Church
    Door-to-Door Sales, Logistics, Television Production Intern, Youth Counseling and Ministries, 1972 - 1977
  • Shore Communications Inc.
    President - Media and Enterprise Content Market Research and Advisory Services, 1999 - present
  • First United Methodist Church, Middletown
    Seminarian Associate, 2015 - present
    Mission and Outreach, Pastoral Ministries
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Guilford, Connecticut
Westport, Connecticut - Summit, New Jersey - Longmeadow, Massachusetts - Winnetka, Illinois - Westfield, New Jersey - Wilbraham, Massachusetts - Willington, Connecticut - Willimantic, Connecticut - Elizabeth, NJ


John Blossom

General Discussions  - 
We had a great discussion in our Bible fellowship last night, which got me thinking about how today's media "talking heads" aren't so different from the "payroll prophets" in Elijah's times. More on FaithWalker. #FaithFriday. ‪
The U.S. elections this year feature lots of commentators with lots of opinions about who is right for America. Which "prophets" to listen to? God knows.
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Japan has its fair share of earthquakes - I can only imagine how much it will shake now that it's homeboy fave gaming characters come to life there in +Pokémon GO. h/t +Pooja Srinivas
Trainers in Japan, thank you for being patient and waiting for us to make Pokémon GO available to your country. Pokémon GO is now available to download in Japan. You can download the game from the Play Store or App Store.

App Store:
Google Play:…
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Elon Musk is eyeing the trucking business as a target for autonomous vehicles. This has the potential to provide greater road safety, to be sure, and to reduce shipping costs. But oh, you can hear the truck drivers not being happy about this one...
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+John Blossom​ Currently I have one Buick and one GMC. I have bathing against Chevrolet itself, except that its parent GM has not been doing so well in terms of progress. They're sti very much set on selling what sells now rather than focusing on what would be sustainable for the future. As long as I cannot afford a Tesla, I'll buy GM products. But the minute my ship comes in, I'm setting a course for EV.

Just in case you're interested: when selecting my current GMC, my goal was to find "a GM pickup with a 5.3 liter, Z71 off-road package, 4WDshort cab, short box, with six-gauge cluster, a recirculating ball steering gear, and a car other than bronzemist/champagne/gold. I found it in an '06, but by the time I am ready to replace it I'll be forced to get something with rack and pinion. Those disposable units turn too quickly and are generally too cheap to hold up in a truck. And the new trucks, aside from the '14 Silverado maybe, are hideous. They're all looking like Toyota now. If I could get a Tesla drive train in a 1998 GMC pickup, I would do that in a heartbeat. Nevermind aerodynamics or long range.

The Buick, a 2011 CXL AWD 3.6 (yes, they were available with the detuned 3.6 in '11 spite their exclusion from so many option lists in aftermarket websites) is my wife's favorite thing ever. She wants another Buick after this one. Hopefully by then, we'll have a Tesla with will tickle her pink with all the fancy buttons she loves so much.

I love certain GMs. But they're fewer and further between these days, with so many made in China, Korea, Australia (Holden Commodore is still an awesome Aussie) and Canada and Mexico. GM really needs to focus on getting back to their American roots. They're disappointing, almost irritating, with their lowest bidder imports.
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From the post:

" I went and into the sprawling Google campus...and contemplated the parking lot.

It was empty. Completely empty.


I got back on the 101 North and drove to Facebook.

At the California Avenue building, I had to hunt for a parking spot. The lot was full."

This was the real thing about the Google+ launch. It was done brilliantly by a relatively small team of people, who had to stitch together an all-new platform from the ground up in the middle of a sprawling collection of media properties. It was a miracle that it launched as well as it did.

But, ultimately, it was not a fight to the death for Google. For Facebook, it had to be.
And he won, we might add
In Facebook, Mark Zuckerberg built not just a business, but a company culture with the fervor of a messianic sect.
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Google + seem to be doing fine I'm still here. I hate facebook
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Well, my Dad, who turns 89 next month, is getting his first smart phone - a +Nexus 5X on Project Fi. His idea. Honest. Wow.
Google's cellular service is a great deal for some people.
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long ton lo lung ko long to
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Speculative Renders of New Nexus Phones Look Very iPhone-ish

'Tis the silly season for +Nexus rumours, most of which are more or less true. Most. More or less. Anyway, if this mockup video is right, then the expected Nexus phones from HTC will look more or less like an iPhone, but without looking just like an iPhone. Apparently the missing 3.5mm jack in this render will make it to the production units. Guts of the smaller and larger units are expected to be nearly identical.
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Design is worst
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John Blossom

Shared publicly  - 
We had a great discussion in our Bible fellowship last night, which got me thinking about how today's media "talking heads" aren't so different from the "payroll prophets" in Elijah's times. More on FaithWalker. #FaithFriday. ‪
The U.S. elections this year feature lots of commentators with lots of opinions about who is right for America. Which "prophets" to listen to? God knows.
James Parr's profile photo
Of that group...
Rush, O'Reilly and Hannity
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Will Cloud Services for Semantic Processing Give Google an Enterprise Boost?

As a commodity-level provider of cloud services, Google is a fairly distant also-ran, although a solid one. But as a value-add provider of semantic analysis of text and other content, Google may wind up having no equal - and in the process of marketing these services, they may change the cloud computing game forever. We'll see!
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The new +Chevrolet​ Bolt launches later this year with an LG powertrain and a price tag that makes it the world's first affordable long-range EV. Not bad, +General Motors​.
Scott Miller's profile photoMatt Thompson's profile photoMagdiel Aguilar's profile photoJohn Blossom's profile photo
+Magdiel Aguilar AFAIK, it will be a nationwide launch...
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John Blossom

Discussion  - 
Very, very cool. Using just three qubits, classic chaos looks pretty much like quantum entanglement. Modeling the Butterfly Effect may be feasible - as well as why our choices matter...
Using a small quantum system consisting of three superconducting qubits, researchers have uncovered a link between aspects of classical and quantum physics thought to be unrelated: classical chaos and quantum entanglement. Their findings suggest that it would be possible to use controllable quantum systems to investigate certain fundamental aspects of nature.
Jake Heuft's profile photo
Good stuff, I think the statements that this is a new idea or has never been thought of before is a little disengenious though, I've heard of this before, though this is the first experiemental results I've ever heard of, I'll dig up the paper see how hard it is to read.

I think you might be a bit mistaken though, because this will prove more deeply how are choices are in fact deterministic.

This fits absolutely perfectly into Sean Carrolls thinking of emergent behaviors and it's a great track to see quantum physicists on.

Carrol has actually mentioned what he's currently working on right now which is starting from quantum mechanics and applying a more modern understanding of information theory rather than classical chaos to find out where the outward appearance of a system seems to change, specifically he's trying to formulate how 3 dimensional space is derived from fundamental quantum interactions.
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C'mon, folks. It's a game. Whatever. Have fun.
John Blossom's profile photoNkansah Rexford's profile photoM Sinclair Stevens's profile photoRobert colesby's profile photo
He didn't quit to play Pokémon go. He essentially quit to take a 2 month vacation from a job that he could probably get when his vacation is done. 
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I heard this podcast after I posted my latest blog at - great parallel to Jesus' healing of the Gerasene demonaic. Instead of automatically labeling young people in Denmark who had disappeared into Syria terrorists, the police were able to invite some of them in for coffee, and to find out what they really needed to feel that they were a part of society. Many of their friends in Syria, seeing that there was an alternative to ISIS, returned to do likewise. Let's not be the pigs on the hill - we cannot afford to stampede others into bad choices because of how we label them. Good listening.
Muslim youths in Denmark were leaving to join ISIS in Syria, feeling they were being persecuted in Europe. Then the police in Aarhus responded in a completely unexpected way: They apologized.
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This is very nice. 
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John's Collections
John Blossom's +1's are the things they like, agree with, or want to recommend.
And so, the great Chromebook experiment begins

Now that I'm in possession of my very first Chromebook I figure it's time that I sat down and actually tried to use it. Properly. IFA wasn't

New dinosaur seven times bigger than T. rex discovered in Argentina

Dreadnoughtus schrani was the size of seven Tyrannosaurus Rex and would have been utterly untroubled by predators, say experts

YouTube for TV

Official YouTube app for TV brings your favorite videos straight to your living room.It offers: - Type to search anywhere in the app. Find a

NYAC VIM YAM 2014 Cambodia Mission

We give thanks to God for granting us another blessed opportunity to be in ministry with our brothers and sisters in Cambodia. 19 youths rep

Build with Chrome

Now you can build with LEGO® bricks using Google Maps as your baseplate. Imagine. Explore. Build online in Chrome. #buildwithchrome

Build with Chrome

Now you can build with LEGO® bricks using Google Maps as your baseplate. Imagine. Explore. Build online in Chrome. #buildwithchrome

Buy an HP Chromebook 14, get free 4G data for life (some limits apply)

There are a number of Chrome OS laptops that come in WiFi-only models or versions with mobile broadband support. Some even offer some free m

Scientists show how to make an integrated circuit using only graphene

IBM built an integrated circuit using graphene back in 2011, but it wasn't a complete breakthrough -- much of the hardware was based on old-

Google+ Drives A Fraction Of The Referral Traffic That Facebook, Pintere...

Google+ is driving a fraction of the referral traffic to publisher sites that Facebook, Twitter, Pinterest and other social media sites are.

Set up the Google Chromecast

Is Google's Chromecast media streamer as easy to set up as they say? CNET's Donald Bell walks you through the process.

Google's new Nexus 7 and Chromecast event in under five minutes

At an event in San Francisco, Google announced its upgraded its 7-inch Android tablet, the Nexus 7, and took the wraps off its new streaming

Chromecast hands-on and demo

I created this video with the YouTube Video Editor (

Rare Crab Migration

Animal migrations aren't all about enormous herds of antelope or huge flocks of birds. In our latest Wild Oceans episode, witness a remarkab

Google Glass + Revolv

Bringing Google Glass into the realm of the connected home and home automation, we show you what you'll be able to do to control your smart


Rizzoma Collaboration app is a mobile version of the eponymous online service. Rizzoma is a simpleway to work together, accumulate and manag

The Second Web: Reach for the Skies - Project Loon Aims to Accelerate Co...

A book and a blog by John Blossom about the convergence of the physical world and the virutal world through cloud and mobile computing techn

Wave Extensions Gallery

Simplifying wave extension distribution for developers and users.

Latest breaking news on Xbox May 2013 event

Microsoft Corp. will unveil its new Xbox gaming console on live TV on May 21, 2013, from its Redmond, Wash., headquarters. - Puget Sound Bus

The Second Web: The iPhoning of The Second Web: The Sensuous Chromebook ...

A book and a blog by John Blossom about the convergence of the physical world and the virutal world through cloud and mobile computing techn

Great basic food served by nice people. OK, so at its heart, the Monkey Farm is your basic Connecticut dive bar, but it's a great dive. The food is simple but very well prepared and affordable, with very fresh fish done just right. veggies not overcooked and fresh, and the soups are hearty. The wraparound porch room overlooks the nexus of Old Saybrook's main drags, and makes you feel that you're in the center of local life - a more family setting that is quite popular. The servers are very nice, and they make you feel right at home. There are lots more fancy places to eat, but if you want your basic coastal New England local town experience, it's a must.
• • •
Public - 4 months ago
reviewed 4 months ago
If you are looking for a church that thinks "outside of the box" where you can have an impact, this is it! They sold their church building a couple of years ago, and have been meeting in the Crystal Ballroom as they form plans to buy or build a new place that helps people in the Middletown community. It is a warm, open-minded community, with people from all walks of life. The United Methodist message is positive, inclusive, and yet based on the scriptures. They encourage the presence of a loving God to guide us to serve the world in faith, and to support one another in faith.
• • •
Public - 6 months ago
reviewed 6 months ago
Very pleased with the service from Total Electric, scheduling is courteous and professional, and Jerry is efficient and very honest about his work. I've used them a few times for relatively small jobs, and I see no need to change any time soon. Well worth a try.
Public - a year ago
reviewed a year ago
When first we moved here a couple of years ago the manager was very helpful and worked hard to make sure that you didn't overpay for your repairs. New manager in the past year or so seems to consistently find ways to overcharge you. The quality of the work is OK, but there are local shops right up the street that often do a much better job for less.
Public - a year ago
reviewed a year ago
30 reviews
This is a good store, but as indicated by the owner's comments below, I had some initial problems. I had an existing pair of glasses from another optician in another region, and they mismatched a replacement temple to the color of my frames. This has been addressed. The eye doctor did a good job, and they have an excellent technician - one of the few to get the nose pads of my glasses adjusted just perfectly. However, since they have six stores and their best technician works in various places to accommodate customers, their best support for repairs is not always available in Guilford, which has led to some frustration during some problems with a broken bridge in my frames. This also led to some miscommunication via the other staff. For all new lenses and frame or replacement lenses for existing frames, chances are you'll do just fine. They do carry very high quality merchandise and have a very good selection, as well as very attractive space. It feels very professional, and most of the time it is professional, I just wish that they had more frequent on-site service support for the "tough stuff", since both my prescription and my frames can be pretty tough to service.
• • •
Public - a year ago
reviewed a year ago
So far, so good - when the Monro Muffler shop up the street diagnosed a transmission problem for my son's far a while back, they recommended Jerry's to take care of it. They worked hard to find the right parts to fix it at a reasonable price, and so far the results have been great. They are very service-oriented, straight-shooters, and strictly popular. In our limited time in Guilford, this has been our best overall experience for auto repairs.
Public - a year ago
reviewed a year ago
PCS did a great job at a very reasonable price, with very professional work and the right equipment. While it took a while to get on their schedule, once scheduled the work went off as planned. They were flexible about some last-minute "trades" of targeted trees. Cleanup was very good. There are a lot of options for tree removal these days, but I'd suggest that you put PCS on your list.
Public - 2 years ago
reviewed 2 years ago