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John Blossom
Worked at Outsell, Inc
Attends Connecticut College, Drew University, CUNY
Lives in Guilford, Connecticut
126,400 followers|47,353,869 views
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  • Connecticut College, Drew University, CUNY
  • Hartford Seminary
    Master of Divnity , 2014 - 2016
    Cooperative degree, continuing studies at Yale Divinity School
Basic Information
Looking for
United Methodist Church ministries, facilitating vision & execution, with deep experience in media and technology

I focus my professional life at the intersection of content, technology and people, enabling organizations to find their most valuable positioning there. I speak often at conferences, have written the book "Content Nation" on social media ( and am working on my second book, "The Second Web" ( 

I sail, love to travel and to explore new places, natural wonders and cultures, do community volunteer work, read voraciouly and believe that every day is an opportunity to make the world a better place. 


John Blossom is a globally recognized media and enterprise content industry analyst, providing thought leadership to executives in search of new approaches to rapidly changing markets for publishing and technology products and services. Mr. Blossom founded Shore Communications Inc. in 1997, specializing in research and advisory services and strategic marketing consulting for publishers and content service providers in enterprise and media markets. 

Mr. Blossom’s engagements have included strategic marketing consulting for major corporations and startups as well as speaking engagements at major conferences and advisory services for senior industry executives. Mr. Blossom is the author of the book "Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future," published by John Wiley & Sons, Inc. in January 2009, and speaks frequently at industry and corporate events on publishing in enterprise and media markets.

Mr. Blossom's career spans more than twenty years of marketing, research, product management and development in advanced information and media venues, including the marketing and development of real-time and Web-oriented financial information services at global financial publishers and financial services companies (Citicorp, Quotron and for Reuters Holdings PLC), as well as earlier experience in broadcast media. 

Mr. Blossom served as a Vice President and Lead Analyst at Outsell, Inc., where he provided research and analysis coverage of content technologies and financial and corporate information markets for major corporate clients, and developed successful online ecommerce services for research reports. 

For his excellence in qualiitative research, Mr. Blossom was recognized with the Vendor of the Year award by Standard & Poor's in 2001. Mr. Blossom's ContentBlogger weblog won the Software and Information Industry Association 2007 CODiE award for Best Media Blog.  Mr. Blossom has traveled to and is familiar with both European and Asian markets for content as well as North American markets..

Mr. Blossom has been interviewed frequently by the business press and has been quoted in many major news and trade publications and media outlets, including:

  • The Wall Street Journal
  • Financial Times
  • Washington Post
  • Denver Post
  • USA Today
  • Marketplace radio
  • C-SPAN
  • ABC Radio National
  • CEO Magazine
  • Information Today
  • EContent Magazine
  • Upgrade Magazine
  • BusinessNow television
  • Wall Street and Technology
  • Waters Magazine
  • Securities Industry News
  • Red Herring
  • WSOU Radio

Mr. Blossom speaks regularly at major industry conferences and events, including:

  • SIIA Information Industry Summit
  • SIIA NetGain
  • SIIA Financial Information Summit (Rome)
  • SLA Annual Conference
  • The National Press Club
  • The Commonwealth Club
  • ALPSP (Oxford, UK)
  • Buying and Selling eContent
  • Cabueñes (Gijón, Spain)
  • Search Engine Strategies
  • Infovision (India)
  • InfoCommerce Annual Conference
  • MIT Enterprise Forum Master Class Series
  • OCLC Symposium
  • TransPromo Annual Conference
  • Uchida Spectrum User Symposium (Tokyo)
Bragging rights
Author of "Content Nation," proud dad, sailor, traveler, love doing things that they say can't be done
Content Market Strategic Consulting, Speaker, Author
If you need someone with excellent communications skills to analyze your content and technology markets, market strategy and marketing opportunities, let's talk. I've done it for dozens of companies for more than 14 years.
  • Outsell, Inc
    Vice President, Lead Analyst, 2000 - 2002
  • Risk Waters Group
    Director, Marketing Research, 1998 - 1999
  • Reuters Group Plc
    Marketing Manager, Group Product Manager, Group Project Manager, 1990 - 1998
  • Quotron, Inc.
    Project Manager, Professional Services Group, 1986 - 1990
  • Citibank, N.A.
    Systems Analyst, Programmer, 1984 - 1986
  • AT&T Western Electric/Bellcore
    Human Performance Engineer, 1982 - 1984
  • WHCN, Hi-Fi Stereo House, Manchester High School
    Advertising Sales, Advertising Copywriter, Retail Management, Teaching Intern, 1977 - 1982
  • Fuller Brush Company, Camp Aldersgate, United Parcel Service, Morristown Cable Company, Calvary United Methodist Church
    Door-to-Door Sales, Logistics, Television Production Intern, Youth Counseling and Ministries, 1972 - 1977
  • Shore Communications Inc.
    President - Media and Enterprise Content Market Research and Advisory Services, 1999 - present
  • First United Methodist Church, Middletown
    Seminarian Associate, 2015 - present
    Mission and Outreach, Pastoral Ministries
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Guilford, Connecticut
Westport, Connecticut - Summit, New Jersey - Longmeadow, Massachusetts - Winnetka, Illinois - Westfield, New Jersey - Wilbraham, Massachusetts - Willington, Connecticut - Willimantic, Connecticut - Elizabeth, NJ


John Blossom

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OK, that rocks pretty big-time. Good move, +IBM. h/t +Ron Miller
IBM is making an actual quantum computer available for researchers via a cloud service.
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Nkansah Rexford's profile photoJohn Blossom's profile photo
+Nkansah Rexford Love it!
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Will Google Use Cash-Strapped Fiat Chrysler like a Wheeled Moto Play?

100 Chrysler Pacifica crossover minivans (not shown here) will be the first production vehicles available with Google's self-driving car technology. How much this programme will go past the pilot programme that Google has enabled via its Lexus crossover SUVs and its own "bug cars" is unknown, but sounds like they will be a more IRL test of the technology.

What is clear, though, is that, like with their acquisition of +Motorola Mobility a few years ago, Google is partnering with an underperforming company to gain a stronger position for its brand on a hardware platform. It's highly doubtful at this point that Google will outright buy debt-ridden Fiat Chrysler, as it did with Moto, but with a new "hardware tsar" in place in their senior management, it will be interesting to see how this partnership evolves in the model of Google's other mobile investments.
Alphabet Inc's Google and Fiat Chrysler Automobiles NV have agreed to work together to build a fleet of 100 self-driving minivans, marking the first time that a Silicon Valley firm has teamed up with a traditional carmaker to develop an autonomous vehicle.
Courtney Karl's profile photoKenneth Rothey's profile photoRachel Kastelberg's profile photoMatt Thompson's profile photo
+Courtney Karl That'll change once some drunk driver decides (s)he should probably do something about the (insert road hazard here) that doesn't exist and takes control of the wheel again.

Someone at work said that "they ought to make a car that can drive you home when you're too drunk to drive yourself." Well, they will. Very soon. And it'll be a bad idea.

I want a Tesla, but I want Autopilot removed. Not just turned off, but removed completely.
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John Blossom

Discussion  - 
John Blossom's profile photoJake Heuft's profile photo
That's not opinion +John Blossom​ it's based on the basic rational that it decreases the number of ambiguous objects in the solar system. It effects no science done on those objects. Any additional science done on Pluto will still be planetary science, it will just be done on a dwarf planet.

Why is this so difficult for your to grasp and let go?

How a planet functions as a planet? What the heck does that even mean? Where are you pulling this stuff from thin air!? That's the least rational and based on nothing statement you've made so far! You're literally just pulling your random perceptions of what a planet is from your brain and thinking they're somehow scientifically valid.

I don't care what you think it feels like! You're seriously going to say something like that and then say the scientists made a political decision?

This isn't a 'current flap'


Will just have to add this to the latest post I've had to mute because you're being obstinantly pigheaded about absolutly pedantic pointless drivel.
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A rose that was saved from war helped the world to celebrate peace. Are we leaving peace behind as our gift to eternity in every moment? More on FaithWalker.
A rose that was saved from war helped the world to celebrate peace. Are we leaving peace behind as our gift to eternity in every moment?
El mostafa khallouk's profile photoJohn Blossom's profile photo
+El mostafa khallouk Peut etre!
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Fewer cities, more roads in default views for +Google Maps. Makes sense.
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I like the one on left
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Finally, Google has a hardware czar. Moto had market share problems, but the machines themselves were pretty righteous, so getting an ex-Moto chief is a good move.
Rick Osterloh has a tough job ahead of him...
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John Blossom

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Man, very disappointing that +General Motors wouldn't go for sharing data with Google on autonomous vehicles. I hope that they don't become the Nokia of autos - a company that had a chance to partner with the cloud, and instead chose a proprietary approach that was ultimately a dead end. GM does a lot of things really right, but this is probably not one of them. 
We learned this morning that Google plans to continue to develop its autonomous vehicle technologies with Fiat Chrysler, but only because initial talks with General Motors fell through—for the exact same reason BMW and Daimler backed out of a deal to help Apple with their its vehicle development. So what’s going on?
ชุติพันธุ์ วิเชียรรวีโชติ's profile photoJohn Blossom's profile photoCasey Hoke's profile photoadam seymour's profile photo
What have they got to hide ;)
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The Labyrinth - A Challenge to the Modern Consciousness

It is not necessarily a religious concept, though it has been used religiously for centuries. It is a circuitous walkway, which defies efficiency and individual purpose. Walk to it entrance, and it is a simple matter to ignore the outlines that prevent a direct journey to the centre of the circle. Nothing would stop you from doing so. And yet, you are invited by the shape of the maze-like diversions, to see what a journey would be like that takes a different route to that center point.

It is a costly journey, then - it will take more time than is necessary. It is not utilitarian, or perhaps, even ethical, in the sense of providing a minimal compensation for an effort that seems just. You could defeat the purpose of the journey by accelerating your pace - but what would it accomplish? For that matter, you could just ignore the pattern altogether and get it over with.

You come to the first turn, and you follow the circuit, if but for curiosity's sake. The journey seems productive at first, but then you notice that it takes you almost back to where you started. It seems fruitless. You try again, darting closer to the centre, but then, back again, out towards the edges.

Slowly, you begin to notice that the journey has taken you to a new place - into the middle of a process, apart from the outside and the inside, and yet still a part of the surrounding landscape, with the centre always visible. You hear both the footsteps and the sounds from the surrounding landscape with equal attentiveness. The closeness to the edge and the centre seems less important than being aware of where you are in the moment.

Then, all of a sudden, you find yourself in the centre - only to realise that it's not the goal at all, but only a resting place that has defined the potential for a new journey. You wanted the "is"-ness of that goal to be yours, but now, it is ephemeral - it was never yours to have in the first place - the entrance to it is now simply the exit. You can stay there as long as you like, but you begin to realise that the journey is but halfway done.

You step out of the centre, and move on. Closeness to the centre seems important at first, but then you realise again that it is but one point in helping you come to a new endpoint. The broadening path darts in and out, almost freeing you from the agreed obedience to its shape, and yet asking you to consider what it means to be inside of it before you are fully free. You are no longer the person who entered it, nor the person who was at its centre. You are simply a traveler, who chooses a path freely, even as you choose to obey freely.

You come to the final opening, where the journey began. And you then realise that any journey you take outside of the labyrinth will have this same form - a search for a centre not your own, a return to the freedom to be yourself in relation to a centre in which you know yourself, and you are known fully.

Worth a try someday.
Jake Heuft's profile photoJohn Blossom's profile photo
+Jake Heuft​​ It is a typical conceit for modernists to think that the past holds no lessons for them. As George Santayana said famously, "Those who forget the past are condemned to repeat it." Welcome to the first century - little has changed. By your measure, evolution would never have been discovered, because it requires us to understand "the old days."
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John Blossom

General Discussions  - 
A rose that was saved from war helped the world to celebrate peace. Are we leaving peace behind as our gift to eternity in every moment? More on FaithWalker.
A rose that was saved from war helped the world to celebrate peace. Are we leaving peace behind as our gift to eternity in every moment?
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John Blossom

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It's official - Google is God!
Have YOU noticed an eerie similarity between Google's location icon and Lord Vitthal's chandan tilak?
Dan Eastwood's profile photoJake Heuft's profile photo
Lol, the Hindi equivalent of seeing Jesus in a piece of burnt toast.
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Ford Promises more EV Mojo Soon - Kind Of.

+Ford Motor Company will be bringing only a 100-mile Focus Electric to the 2017 model year, whilst +Chevrolet promises a 200+-mile Bolt to debut later this year. But Ford's CEO is now talking up getting into the big-range EV game. Will capital from Google pushed to Fiat Chrysler make it a sweep for "Big 3" U.S. auto makers getting their EV on in time for Tesla's Model 3 debut? We'll see.
Contrary to comments made about three weeks ago at the conference in Detroit, it seems as though Ford is developing a long range, affordable electric vehicle to compete with the likes of the Chevrolet Bolt and Tesla Model 3...
John Blossom's profile photoLarry Davidson's profile photoLen Kagamine dahBabyOtter's profile photoG Wales's profile photo
G Wales
Just a shame that ford can't do a 100 miles without breaking down not bought one in years due to being unreliable vehicle 
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Fiat Chrysler may become the new FoxConn for Google autos. Magna, a major behind-the-scenes auto parts supplier, might do the same for Apple. Should be interesting.
The automotive industry is a capital-intensive industry. Fiat Chrysler CEO Sergio Marchionne knows it and that’s why he is open to work with Google or Apple: “Google can buy every automaker out of …
Michael Webber's profile photoMatt Thompson's profile photoVeronica Love's profile photoHoracio Camacho's profile photo
What a stupid idea let me just drive my car cannot care about my phone driving it for me, haha!
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John's Collections
John Blossom's +1's are the things they like, agree with, or want to recommend.
And so, the great Chromebook experiment begins

Now that I'm in possession of my very first Chromebook I figure it's time that I sat down and actually tried to use it. Properly. IFA wasn't

New dinosaur seven times bigger than T. rex discovered in Argentina

Dreadnoughtus schrani was the size of seven Tyrannosaurus Rex and would have been utterly untroubled by predators, say experts

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Official YouTube app for TV brings your favorite videos straight to your living room.It offers: - Type to search anywhere in the app. Find a

NYAC VIM YAM 2014 Cambodia Mission

We give thanks to God for granting us another blessed opportunity to be in ministry with our brothers and sisters in Cambodia. 19 youths rep

Build with Chrome

Now you can build with LEGO® bricks using Google Maps as your baseplate. Imagine. Explore. Build online in Chrome. #buildwithchrome

Build with Chrome

Now you can build with LEGO® bricks using Google Maps as your baseplate. Imagine. Explore. Build online in Chrome. #buildwithchrome

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Google+ is driving a fraction of the referral traffic to publisher sites that Facebook, Twitter, Pinterest and other social media sites are.

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Rizzoma Collaboration app is a mobile version of the eponymous online service. Rizzoma is a simpleway to work together, accumulate and manag

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A book and a blog by John Blossom about the convergence of the physical world and the virutal world through cloud and mobile computing techn

Great basic food served by nice people. OK, so at its heart, the Monkey Farm is your basic Connecticut dive bar, but it's a great dive. The food is simple but very well prepared and affordable, with very fresh fish done just right. veggies not overcooked and fresh, and the soups are hearty. The wraparound porch room overlooks the nexus of Old Saybrook's main drags, and makes you feel that you're in the center of local life - a more family setting that is quite popular. The servers are very nice, and they make you feel right at home. There are lots more fancy places to eat, but if you want your basic coastal New England local town experience, it's a must.
• • •
Public - a month ago
reviewed a month ago
If you are looking for a church that thinks "outside of the box" where you can have an impact, this is it! They sold their church building a couple of years ago, and have been meeting in the Crystal Ballroom as they form plans to buy or build a new place that helps people in the Middletown community. It is a warm, open-minded community, with people from all walks of life. The United Methodist message is positive, inclusive, and yet based on the scriptures. They encourage the presence of a loving God to guide us to serve the world in faith, and to support one another in faith.
• • •
Public - 3 months ago
reviewed 3 months ago
Very pleased with the service from Total Electric, scheduling is courteous and professional, and Jerry is efficient and very honest about his work. I've used them a few times for relatively small jobs, and I see no need to change any time soon. Well worth a try.
Public - a year ago
reviewed a year ago
When first we moved here a couple of years ago the manager was very helpful and worked hard to make sure that you didn't overpay for your repairs. New manager in the past year or so seems to consistently find ways to overcharge you. The quality of the work is OK, but there are local shops right up the street that often do a much better job for less.
Public - a year ago
reviewed a year ago
30 reviews
This is a good store, but as indicated by the owner's comments below, I had some initial problems. I had an existing pair of glasses from another optician in another region, and they mismatched a replacement temple to the color of my frames. This has been addressed. The eye doctor did a good job, and they have an excellent technician - one of the few to get the nose pads of my glasses adjusted just perfectly. However, since they have six stores and their best technician works in various places to accommodate customers, their best support for repairs is not always available in Guilford, which has led to some frustration during some problems with a broken bridge in my frames. This also led to some miscommunication via the other staff. For all new lenses and frame or replacement lenses for existing frames, chances are you'll do just fine. They do carry very high quality merchandise and have a very good selection, as well as very attractive space. It feels very professional, and most of the time it is professional, I just wish that they had more frequent on-site service support for the "tough stuff", since both my prescription and my frames can be pretty tough to service.
• • •
Public - 9 months ago
reviewed 9 months ago
So far, so good - when the Monro Muffler shop up the street diagnosed a transmission problem for my son's far a while back, they recommended Jerry's to take care of it. They worked hard to find the right parts to fix it at a reasonable price, and so far the results have been great. They are very service-oriented, straight-shooters, and strictly popular. In our limited time in Guilford, this has been our best overall experience for auto repairs.
Public - a year ago
reviewed a year ago
PCS did a great job at a very reasonable price, with very professional work and the right equipment. While it took a while to get on their schedule, once scheduled the work went off as planned. They were flexible about some last-minute "trades" of targeted trees. Cleanup was very good. There are a lot of options for tree removal these days, but I'd suggest that you put PCS on your list.
Public - 2 years ago
reviewed 2 years ago