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John Blossom
Works at Shore Communications Inc.
Attended Connecticut College, Drew University, CUNY
Lives in Guilford, Connecticut
126,351 followers|33,632,452 views
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  • Connecticut College, Drew University, CUNY
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Content and technology marketing strategist and analyst, author, speaker, facilitating vision & execution

I focus my professional life at the intersection of content, technology and people, enabling organizations to find their most valuable positioning there. I speak often at conferences, have written the book "Content Nation" on social media ( and am working on my second book, "The Second Web" ( 

I sail, love to travel and to explore new places, natural wonders and cultures, do community volunteer work, read voraciouly and believe that every day is an opportunity to make the world a better place. 


John Blossom is a globally recognized media and enterprise content industry analyst, providing thought leadership to executives in search of new approaches to rapidly changing markets for publishing and technology products and services. Mr. Blossom founded Shore Communications Inc. in 1997, specializing in research and advisory services and strategic marketing consulting for publishers and content service providers in enterprise and media markets. 

Mr. Blossom’s engagements have included strategic marketing consulting for major corporations and startups as well as speaking engagements at major conferences and advisory services for senior industry executives. Mr. Blossom is the author of the book "Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future," published by John Wiley & Sons, Inc. in January 2009, and speaks frequently at industry and corporate events on publishing in enterprise and media markets.

Mr. Blossom's career spans more than twenty years of marketing, research, product management and development in advanced information and media venues, including the marketing and development of real-time and Web-oriented financial information services at global financial publishers and financial services companies (Citicorp, Quotron and for Reuters Holdings PLC), as well as earlier experience in broadcast media. 

Mr. Blossom served as a Vice President and Lead Analyst at Outsell, Inc., where he provided research and analysis coverage of content technologies and financial and corporate information markets for major corporate clients, and developed successful online ecommerce services for research reports. 

For his excellence in qualiitative research, Mr. Blossom was recognized with the Vendor of the Year award by Standard & Poor's in 2001. Mr. Blossom's ContentBlogger weblog won the Software and Information Industry Association 2007 CODiE award for Best Media Blog.  Mr. Blossom has traveled to and is familiar with both European and Asian markets for content as well as North American markets..

Mr. Blossom has been interviewed frequently by the business press and has been quoted in many major news and trade publications and media outlets, including:

  • The Wall Street Journal
  • Financial Times
  • Washington Post
  • Denver Post
  • USA Today
  • Marketplace radio
  • C-SPAN
  • ABC Radio National
  • CEO Magazine
  • Information Today
  • EContent Magazine
  • Upgrade Magazine
  • BusinessNow television
  • Wall Street and Technology
  • Waters Magazine
  • Securities Industry News
  • Red Herring
  • WSOU Radio

Mr. Blossom speaks regularly at major industry conferences and events, including:

  • SIIA Information Industry Summit
  • SIIA NetGain
  • SIIA Financial Information Summit (Rome)
  • SLA Annual Conference
  • The National Press Club
  • The Commonwealth Club
  • ALPSP (Oxford, UK)
  • Buying and Selling eContent
  • Cabueñes (Gijón, Spain)
  • Search Engine Strategies
  • Infovision (India)
  • InfoCommerce Annual Conference
  • MIT Enterprise Forum Master Class Series
  • OCLC Symposium
  • TransPromo Annual Conference
  • Uchida Spectrum User Symposium (Tokyo)
Bragging rights
Author of "Content Nation," proud dad, sailor, traveler, love doing things that they say can't be done
Content Market Strategic Consulting, Speaker, Author
If you need someone with excellent communications skills to analyze your content and technology markets, market strategy and marketing opportunities, let's talk. I've done it for dozens of companies for more than 14 years.
  • Shore Communications Inc.
    President - Media and Enterprise Content Market Research and Advisory Services, 1999 - present
  • Outsell, Inc
    Vice President, Lead Analyst, 2000 - 2002
  • Risk Waters Group
    Director, Marketing Research, 1998 - 1999
  • Reuters Group Plc
    Marketing Manager, Group Product Manager, Group Project Manager, 1990 - 1998
  • Quotron, Inc.
    Project Manager, Professional Services Group, 1986 - 1990
  • Citibank, N.A.
    Systems Analyst, Programmer, 1984 - 1986
  • AT&T Western Electric/Bellcore
    Human Performance Engineer, 1982 - 1984
  • WHCN, Hi-Fi Stereo House, Manchester High School
    Advertising Sales, Advertising Copywriter, Retail Management, Teaching Intern, 1977 - 1982
  • Fuller Brush Company, Camp Aldersgate, United Parcel Service, Morristown Cable Company, Calvary United Methodist Church
    Door-to-Door Sales, Logistics, Television Production Intern, Youth Counseling and Ministries, 1972 - 1977
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Guilford, Connecticut
Westport, Connecticut - Summit, New Jersey - Longmeadow, Massachusetts - Winnetka, Illinois - Westfield, New Jersey - Wilbraham, Massachusetts - Willington, Connecticut - Willimantic, Connecticut - Elizabeth, NJ


John Blossom

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They can't vote, but now they can be legal drivers. Quietly, a big deal.
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+Olivier Malinur I'm okay with this.
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If you got a non- Apple tech to fix your phone and you install their latest update, you're going to wind up with a gift from Apple - a brick. At a time when Apple is challenged to grow, throwing away market share through ticking off customers doesn't sound like a good strategy.
It’s the message that spells doom and will render your handset worthless if it’s been repaired by a third party. But there’s no warning and no fix
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+Francisco Franco If security is the be-all-end-all, usability be damned, then why not also demand passwords in addition to fingerprints during every unlock? Wouldn't that be more "ballsy"? Hell, I've been asking for that on Android for years.
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Jeepers. Spend a bit more on a quality cable, folks...
Benson Leung, the Type-C cable testing vigilante, has finally met his match.
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But... It was an Amazon vendor!!! 
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+Horacio Camacho Mebbe - but it works!
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These things come and go, but for the moment Google seems to have momentum for a strong 2016 performance.
Wall Street seems to be as happy with Alphabet (and Google's) earnings as it was recently unhappy with Apple's. Minutes after Alphabet posted its most recent quarterly earnings, after-hours trading...
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Once upon a time RCA was a great company made lots of great products etc and any one seen any lately?
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John Blossom

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Looks like P2P voice and video calling might be coming to Hangouts. Can't imagine that working for multiuser, tho.
Improved Hangouts is one of the most common requests from Android users. According to a rumor late last year, Google is working on making it a better chat client by removing SMS capabilities. It no...
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South Africa has a pretty decent internet. Ghana is not that bad but still lower and with a very large ping because of satellite use. Mine is generally higher than 150 ms, up to 500-850 ms. Speed is very variable, between 200kbps to 2 mbps. There are a lot of micro-shutdown. I think Whatsapp and Viber are not very tolerant to this.
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The lightest MilSpec Chromebook is a $199 HP laptop targeted at education markets.
HP Inc.has launched the HP Chromebook 11 G4 Education Edition (EE) — a durable, lightweight Chromebook designed to meet the needs of students and educators. “The popularity of Chromeboo…
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Way cool shoebox-sized experiments and data gathering are being deployed on +NASA's first deep space journey for the Space Launch System in 2018. Neat stuff.
Have you ever packed for a long trip with a friend and ran out of space in your suitcase? Maybe your friend was nice and let your spare items hitchhike a ride in their bag? The following science...
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What holds us back from being who we are? h/t +Kryptyk Physh
Made me smile...
The Present ( 2014). The short tells the story of a boy who rather spends his time indoors playing videogames instead of discovering whats waiting in front of the door. One day his Mum decides to get a little surprise for his son, which makes it hard for him to concentrate on his video game.
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It seems to me that this "Apple-like control" for Google's +Nexus line of devices is a tempest in a teacup. This has always been true to a very large degree for Nexus devices, and has become moreso true with each model, as the Nexus marque gets more recognition and creds and the hardware makers chosen are more easily leveraged by Google. And if they give Google sloppy seconds, as with the LG Nexus 5's awkward styling, then, well, perhaps there's a reason that they're being sold off so aggressively now at sale prices. 
To push the ecosystem forward, Google reportedly goes solo on designing the next Nexus.
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John's Collections
John Blossom's +1's are the things they like, agree with, or want to recommend.
And so, the great Chromebook experiment begins

Now that I'm in possession of my very first Chromebook I figure it's time that I sat down and actually tried to use it. Properly. IFA wasn't

New dinosaur seven times bigger than T. rex discovered in Argentina

Dreadnoughtus schrani was the size of seven Tyrannosaurus Rex and would have been utterly untroubled by predators, say experts

YouTube for TV

Official YouTube app for TV brings your favorite videos straight to your living room.It offers: - Type to search anywhere in the app. Find a

NYAC VIM YAM 2014 Cambodia Mission

We give thanks to God for granting us another blessed opportunity to be in ministry with our brothers and sisters in Cambodia. 19 youths rep

Build with Chrome

Now you can build with LEGO® bricks using Google Maps as your baseplate. Imagine. Explore. Build online in Chrome. #buildwithchrome

Build with Chrome

Now you can build with LEGO® bricks using Google Maps as your baseplate. Imagine. Explore. Build online in Chrome. #buildwithchrome

Buy an HP Chromebook 14, get free 4G data for life (some limits apply)

There are a number of Chrome OS laptops that come in WiFi-only models or versions with mobile broadband support. Some even offer some free m

Scientists show how to make an integrated circuit using only graphene

IBM built an integrated circuit using graphene back in 2011, but it wasn't a complete breakthrough -- much of the hardware was based on old-

Google+ Drives A Fraction Of The Referral Traffic That Facebook, Pintere...

Google+ is driving a fraction of the referral traffic to publisher sites that Facebook, Twitter, Pinterest and other social media sites are.

Set up the Google Chromecast

Is Google's Chromecast media streamer as easy to set up as they say? CNET's Donald Bell walks you through the process.

Google's new Nexus 7 and Chromecast event in under five minutes

At an event in San Francisco, Google announced its upgraded its 7-inch Android tablet, the Nexus 7, and took the wraps off its new streaming

Chromecast hands-on and demo

I created this video with the YouTube Video Editor (

Rare Crab Migration

Animal migrations aren't all about enormous herds of antelope or huge flocks of birds. In our latest Wild Oceans episode, witness a remarkab

Google Glass + Revolv

Bringing Google Glass into the realm of the connected home and home automation, we show you what you'll be able to do to control your smart


Rizzoma Collaboration app is a mobile version of the eponymous online service. Rizzoma is a simpleway to work together, accumulate and manag

The Second Web: Reach for the Skies - Project Loon Aims to Accelerate Co...

A book and a blog by John Blossom about the convergence of the physical world and the virutal world through cloud and mobile computing techn

Wave Extensions Gallery

Simplifying wave extension distribution for developers and users.

Latest breaking news on Xbox May 2013 event

Microsoft Corp. will unveil its new Xbox gaming console on live TV on May 21, 2013, from its Redmond, Wash., headquarters. - Puget Sound Bus

The Second Web: The iPhoning of The Second Web: The Sensuous Chromebook ...

A book and a blog by John Blossom about the convergence of the physical world and the virutal world through cloud and mobile computing techn

If you are looking for a church that thinks "outside of the box" where you can have an impact, this is it! They sold their church building a couple of years ago, and have been meeting in the Crystal Ballroom as they form plans to buy or build a new place that helps people in the Middletown community. It is a warm, open-minded community, with people from all walks of life. The United Methodist message is positive, inclusive, and yet based on the scriptures. They encourage the presence of a loving God to guide us to serve the world in faith, and to support one another in faith.
• • •
Public - a month ago
reviewed a month ago
This is a good store, but as indicated by the owner's comments below, I had some initial problems. I had an existing pair of glasses from another optician in another region, and they mismatched a replacement temple to the color of my frames. This has been addressed. The eye doctor did a good job, and they have an excellent technician - one of the few to get the nose pads of my glasses adjusted just perfectly. However, since they have six stores and their best technician works in various places to accommodate customers, their best support for repairs is not always available in Guilford, which has led to some frustration during some problems with a broken bridge in my frames. This also led to some miscommunication via the other staff. For all new lenses and frame or replacement lenses for existing frames, chances are you'll do just fine. They do carry very high quality merchandise and have a very good selection, as well as very attractive space. It feels very professional, and most of the time it is professional, I just wish that they had more frequent on-site service support for the "tough stuff", since both my prescription and my frames can be pretty tough to service.
• • •
Public - 6 months ago
reviewed 6 months ago
So far, so good - when the Monro Muffler shop up the street diagnosed a transmission problem for my son's far a while back, they recommended Jerry's to take care of it. They worked hard to find the right parts to fix it at a reasonable price, and so far the results have been great. They are very service-oriented, straight-shooters, and strictly popular. In our limited time in Guilford, this has been our best overall experience for auto repairs.
Public - 10 months ago
reviewed 10 months ago
PCS did a great job at a very reasonable price, with very professional work and the right equipment. While it took a while to get on their schedule, once scheduled the work went off as planned. They were flexible about some last-minute "trades" of targeted trees. Cleanup was very good. There are a lot of options for tree removal these days, but I'd suggest that you put PCS on your list.
Public - 2 years ago
reviewed 2 years ago
29 reviews
Very pleased with the service from Total Electric, scheduling is courteous and professional, and Jerry is efficient and very honest about his work. I've used them a few times for relatively small jobs, and I see no need to change any time soon. Well worth a try.
Public - 9 months ago
reviewed 9 months ago
When first we moved here a couple of years ago the manager was very helpful and worked hard to make sure that you didn't overpay for your repairs. New manager in the past year or so seems to consistently find ways to overcharge you. The quality of the work is OK, but there are local shops right up the street that often do a much better job for less.
Public - 10 months ago
reviewed 10 months ago
Foxon Road is a pretty lonely stretch on the edge of North Guilford, an unlikely place to find anything worth eating. Farina is a notable exception to those expectations. Its main entry is a typical take-out counter for pizza and such, but off to the side if a small, comfortable, nicely decorated eat-in side where you can enjoy good pizza and very good Italian food. This is Italian as in Italy - the owner's family hails from a town outside of Rome, with music from that town's singers playing in the restaurant. The food is very good, though the service delivered by the small staff gets stretched at times. Spaghetti sauce is obviously homemade and very authentic and flavorful, and dishes like chicken marsala that could have been done very blandly come out with tender slices and nice touches like a touch of pancetta done just right. Breads are fresh and not just recycled pizza dough. My mobile phone doesn't quite reach in this remote location, but the restaurant's free wifi fills the gap.It's a fairly limited menu, but if you've been in Italy at all you know that's not necessarily a bad thing. If you're in the area it's worth a try, though selfishly I hope that it doesn't get too popular - we want to make sure that we can get in regularly.
• • •
Public - 2 years ago
reviewed 2 years ago