'"Sex Sells" is a popular saying in advertising, but difficult to apply when you're trying to sell arguably the least sexy thing that has ever been created. That was the task undertaken by Gary Gygax, one of the creators of Dungeons & Dragons. Back in 1977, no one had heard of this delightful combination of board game and make-believe, so Gygax had to do everything in his power to get the public's attention. Would he appeal to their imaginations? Their sense of adventure? Their fear of outdoor hobbies? Or would he dress his 16-year-old daughter as a casino waitress and snap pictures of her perving out over a Monster Manual?
You already know what he picked. It was that last thing.
Monster Manual, the book young Miss Gygax is holding as if it contains Aphrodite's secrets of the sensual universe, is an encyclopedia of creature statistics. Basically, charts and numbers describing the attributes of fantasy monsters, otherwise known as "the exact opposite of sexy." It's several hundred pages of boner-quenching math and unintentionally hilarious illustrations.
To make matters worse, his marketing team, in fonts too ugly for an apartment community newsletter, complemented images of his little girl's barely covered body with suggestive slogans, like "What's in Demand Today" and "Where the Action Is," which, in retrospect, seems more like a question.'