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John Beckley
Works at Sands Beach Resort
Attended Dale College
Lives in Canary Islands, Spain
936 followers|256,504 views
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John Beckley

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"Find ways to get people talking to each other about their real experiences with your company and its offerings. Engage your happy customers and help them to share their experiences; intercept customers at moments of truth to encourage sharing; build P2P [person-to-person] ratings and assistance into every mobile and web experience; connect people to each other in meaningful ways; and more than anything, provide the sorts of product and service experiences people will want to talk about and their friends will find worthy of attention and consideration." 
Augie Ray is right. Social media’s house is on fire. He also says you can start over. I’m not so sure. Augie (an old friend and colleague of mine) recently published a major blog post about what’s wrong with social media. Here’s the gist of his message: Grab the fire extinguisher, build a social media … Continue reading Augie Ray, can we admit now that social media marketing is dead? →
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John Beckley

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View from my office :) +Sands Beach Resort
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Like it, couldn't think of a better job, honestly. 
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"The history of the relationship between government and business is different in every country, and so the task of persuading government to support startups has to be approached a bit differently in every case."
There is a lot to be learned from Silicon Valley’s success, but don’t use it as a blueprint. Instead note the factors that allowed it to flourish and build a hub that reflects a community’s strengths.
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"Tourist boards don't have to spend huge amounts of money to stay on top of the digital marketing revolution. Instead, it is a question of using the available resources wisely, to lead and encourage local businesses and get them to join in the collective effort of marketing your destination". #DestinationMarketing   #CanaryIslands  
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If destinations want to market themselves, they need to own the customer relationship and stop relying on OTAs. #canaryislands #hotelmarketing 
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What a TEAM!!!
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What today’s digital-savvy consumers expect from the brands they engage with and how marketers can step up to meet their needs. 

FREE Reasearch paper by +Brian Solis via +StrongView (email signup required)
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John Beckley

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Hoteliers should be prepared to take advantage of the changes in this evolving landscape. 
Over the last decade, online travel agencies, such as Expedia, Travelocity and Booking.com, have gained enormous market power. The OTAs have advertising budgets that dwarf those of most hotels, and they benefit from the increasing consumer preference for online booking, particularly among ...
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Arecife Color Run, Lanzarote - Canary Islands 
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"If someone really is fully invested in today's social content-driven space and considers themselves a big enough authority to write an article on the matter, you'd think that they would at least understand the rudimentary do's and dont's. "  

http://www.webinknow.com/advertising-agencies-just-want-to-make-ads via +David Meerman Scott blog #NewRulesMarketing  
It has been my observation that this is really tough for advertising agency people to do anything but interrupt people to get them to look at their message.
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Let the invasion begin! Majorca and Tenerife named British tourists' top summer destinations as holidaymakers flock to sunny Spain in massive numbers. Lanzarote comes in at Nº5. Go Canary Islands!! 
Daily Mail Online
British holidaymakers who are heading to Spain to lounge on a picturesque beach or explore romantic plazas this summer may feel like they haven’t left the UK.
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What a great day out with eBike-Lanzarote.com ... well worth a try. You can contact them via their website. #Lanzarote   #ebike  
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The Valuable Content Marketing book launch by +Sonja Jefferson +sharon tanton
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In his circles
801 people
Have him in circles
936 people
Stu Nicholls's profile photo
Manuel Socas's profile photo
Auszeit Lanzarote's profile photo
CLEO PLUS SOAP BAR (BEAUTY SECRET)'s profile photo
Md Noman's profile photo
Daniel Farías's profile photo
Vivica Mitra's profile photo
IX CIRCUITO JUVENIL TENERIFE 2015's profile photo
GetGolfFit's profile photo
Education
  • Dale College
Basic Information
Gender
Male
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Networking
Relationship
Single
Story
Tagline
South African living and working in the Canary Islands! Love to play Golf. Passionate about interactive marketing and real time media.
Introduction
I love South Africa. I love South Africans. I am South African. My childhood was spent in Durban and the Eastern Cape. After college (Dale College) I worked as a cricket coach in Exeter, South England and then moved to Tenerife, Spain.

I love to play golf. I'm passionate about social media and digital transformation. I have real life experience of social media marketing working with Sands Beach Resort as well as the Lanzarote International Marathon. Find me on linkedin, facebook,  twitter, instagram, google+, tumblr and pinterest

I empower those around me to join in and get involved.

Of all my life experiences, I am most proud of my wife Hellen, my daughter Gabriella and our latest addition Vincent.
Work
Occupation
Internet Marketing & Social Media
Skills
Social Media Strategic Planning Networking Digital Marketing Promoting Events via Social Media
Employment
  • Sands Beach Resort
    Online Marketing Manager, present
  • TenerifeMagazine.com
    Marketing Director, 2009 - present
  • SortedSites.com - Social Media
    Internet Marketing, 2000 - 2014
  • Pearly Grey Ocean Club
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Canary Islands, Spain
Previously
Tenerife, Canary Islands, Spain - Durban, South Africa - Devon, England - Lanzarote, Canary Islands, Spain
John Beckley's +1's are the things they like, agree with, or want to recommend.
TalkToTill' with Bob de Wolf - Active Lanzarote - Sports Holidays
www.activelanzarote.com

This time I caught up with Bob de Wolf – team manager of ‘Team Uplace BMC’ during Bart Arnouts’, Ronnie Schildknecht’s and Liz Blatchford’s

K10 Xtreme Yaiza 2014 - Sport And Fun - Active Lanzarote - Sports Holidays
www.activelanzarote.com

For another year, K10 Xtreme Yaiza. This is the fourth edition of the race that does not stop surprising us year after year. Approximately 3

Triathlon RCNA 2014 participation and good atmosphere - Tri Activ Team L...
www.triactivlanzarote.com

For another year, Real Casino Club Náutico Triathlon, one of the oldest in the Canary Islands, lived up to expectations. The island capital,

International Marathon of Lanzarote - Know the route - Active Lanzarote ...
www.activelanzarote.com

We are on the verge on entering September and organization for the International Marathon of Lanzarote 2014 has already begun. The Internati

Five Types of User-Generated Content to Create Right Now! «
www.atlanticwebworks.com

Are you ever stuck on what to write about? Next time, gather your friends, colleagues and industry leader to whip up user-generated content

A Lifetime of Family Holidays – Sands Beach Resort Hotel in Lanzarote
www.sandsbeach.eu

Childhood holidays stay with us all our lives. At Sands Beach Resort you don’t just have family holidays, you build a lifetime of precious m

5 Secret Places To Visit In Lanzarote | Lanzarote Information
www.lanzaroteinformation.com

Places off the beaten track in Lanzarote, you've probably never come across.

CML Tenerife Newsletter - FINCAS. AUGUST 2014
us5.campaign-archive.com

Chiguergue 29.000€. 400 m2 of urban land. BP074 If you are looking for a renovation project and a property with rustic character, this is th

Facebook - Active Lanzarote - Sports Holidays
www.activelanzarote.com

Continuing our series of posts aimed at helping professional triathletes understand and use social media more effectively, Mike Cliffe-Jones

7 things I’ve learned about content marketing
www.valuablecontent.co.uk

Musings and tips from content marketing newbie Lucy Rodrick, including why Seth Godin is wrong!

[Webinar] Digital Transformation, with Brian Solis
www.slideshare.net

This Altimeter Group webinar explores the findings of our latest research report on digital transformation. Attendees will learn what digita

Tenerife Golf appoints Azalea to power UK golf drive
www.incentivetravel.co.uk

The Tenerife Tourism Corporation (TTC) has appointed international golf and travel marcomms specialist The Azalea Group to spearhead its cam

Lanzarote’s Spectacular Landscapes and Sustainable Development | Canary ...
www.turismodecanarias.com

Lanzarote's spectacular landscapes are fully protected from development thanks to the influence of island prodigy Cesar Manrique. The island

Introducing the new author of Hotel Marketing Strategies
us5.campaign-archive.com

If you were one of the thousands of loyal Hotel Marketing Strategies readers, you'll remember I originally launched the site in 2008 as a wa

Desayuno de prensa Lanzarote International Marathon 2013
www.lanzaroteinternationalmarathon.com

En la mañana de hoy, día 12 de noviembre ha tenido lugar un relajado desayuno de prensa informativo de la Maratón Internacional de Lanzarote

I've worked with James Mitchell on several projects while in my position as Marketing Manager at Sands Beach Resort in Lanzarote. James is easy going and a real talent, mostly he has taken Triathlon photography for us .. his action shots are simply the best.
Public - a year ago
reviewed a year ago
This is a great resort for Active Families wanting to take a holiday in the Sun!
Quality: ExcellentFacilities: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
Fantastic Hotels - well run, clean, good food and all their hotels are near the beach!
Public - 4 years ago
reviewed 4 years ago
This has to be one of the best golf Hotels in Europe! Where else can you drive your buggy straight from the course into the Hotel and leave your bag in a locker.
Public - 4 years ago
reviewed 4 years ago
9 reviews
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I've just spent a fabulous week at the Jardin Tropical with my family. From the Hotel reception and cleaning staff to the food and entertainment ....truly 5 star! I'd recommend this hotel, you will not be disappointed!
Public - 4 years ago
reviewed 4 years ago
I'm extremely disappointed with Moviten Adeje (vodafone)! We moved over from Movistar (Telefonica) to Vodafone after the attractive sales lady Caterina showed us how our business can save up to 30% off our phone bill... 18 months on when I compare what we spent the previous 18 months with Movistar (Telefonica) we have actually spent 30% more!!! Reasons for total dissatisfaction: 1. They could not guarantee the ADSL connection speed that they promised and suggested that we remain with Movistar, this means we could also not save on the costs of a fixed IP. 2. When we call out from the office line it shows up as a mobile number, it also means that if someone has to call us back it's on a mobile rate! They promised us that this would be sorted within a month....eighteen months on this is still the issue. 3. In the quote it shows a one off fee of €15 per an extension, we have X5. However in the 2nd month they billed us again and said this is in fact a monthly fee. WTF!!! 4. After the sale was made Catrina did not want to deal with any of our issue's, we were passed on Noelia who has not shown the slightest interest in us. 5. I asked Noelia when our contract expires or how much it would be to buy ourselves out she replied our contract is for 18months and we would have to pay over €1,000 to come out of the contract because each extension is treated as a separate contract! 6. Not even Noelia can make sense of the way the Vodafone invoices are presented, it is totally unclear with all the discounts and packages to get a true reflection on what you are paying. 7. Today I visited the Moviten office in Adeje and asked when our contract expires and was told that it has just been auto renewed until 2012...again WTF!!! I can go on and on about Moviten and Vodafone but to be honest they have just worn me out I don't know what else to do other than waste my time to write this and warn other people about another useless Telecom Giant!
• • •
Public - 4 years ago
reviewed 4 years ago