Today we released a new metric inside Open Site Explorer: http://bit.ly/MozSpamScore
This builds upon work we've done for several years trying to identify features that correlate with sites Google has penalized/banned. The metric uses 17 flags we've seen predict those penalties and can be used to sort your links, create a disavow file, help with link prospecting, etc. Check out the blog post for all the details.
The "Google Knowledge Vault" or GKV is a collection of 2.8 billion facts that Google deems to be true.
With these facts Google plans to add another value to its search engine algorithm, the truth. Well the truth according to Google.
By cross-referencing o...
Because of this pressure, unfortunately many marketers fall to lazy marketing tactics. They quit creating their own content and start curating and sharing other helpful content from leaders in their industry. Curation can be good. However, many lazy marketers start copying, pasting and regurgitating other people’s content. They copy, tweak and pretend it is their when in reality they have often lost the real meaning of it without even knowing. They wind up hurting their brand more than helping.
Though curation can be an impactful and excellent way to establish your brand online as well as serve the needs of your audience, it requires both art and science to see real benefit.
Is anything really new anyway? Does content have to be new to be relevant? How can you curate content from other industry leaders and still be relevant to your audience? Where do you draw the line of endorsing other people’s content vs supporting their brand more than your own? What are the negatives of content regurgitation?
If these are some of the questions you have then take a listen to the 105th episode of the Social Zoom Factor podcast to learn the difference between creation, curation and regurgitation of content. I also include tips and strategies to develop your own curation platform and ensure you are not simply regurgitating content that will hurt you more than help.
#socialzoomfactor #marketing #socialmedia #branding #socialbusines #podcast
- Rentacomputer.comPresident, 1987 - presentRentacomputer.com is in the Technology Rental industry. We specialize in short term high quality business class technology rentals. Rental and services provided include delivery and installation of computer equipment (including iPads, tablets, Laptops, Servers and Desktops), projector and plasma installations, audiovisual installations, staging, lighting, security surveillance systems, networking and cabling. Major clients include major TV news networks, international corporations, US and foreign governments, movie studios, presidential campaigns, telecommunication companies, pharmaceutical corporations and nearly all fortune 500 companies.
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