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Joey Barker
Works at Mahaffey Fabric Structures
Attended University of Mississippi
Lives in Memphis, TN
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Joey Barker

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digital strategist | experience catalyst

Dynamic, inventive and forward-thinking web strategist and digital product manager. 

Expertise and interest in partnering with brands to create world-class digital experiences…with game-changing results.


Digital Marketing Blog

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Bragging rights
2013 - "Game Day. Give Back." campaign strategy, 2012 - St. Jude Children's Tree, NFL Play 60, Thanks & Giving, AutoZone social media strategy, FedEx Mobile App Store Development Plan, 2011 - World Series of Poker semifinals (regional campaign), Caesars Entertainment Corporate rebrand, 2008 - Peabody Rooftop Campaign
Cultural Engineer
digital media, UX planning, channel integration, web content strategy, Internet marketing, social media, SEO, remarketing, lead generation, inbound marketing, lead nurturing, conversion rate optimization (CRO),
  • Mahaffey Fabric Structures
    Marketing Director, 2014 - present
  • unfunnel
    Co-founder, 2013 - present
    We want to create a movement that incentivizes and rewards other like-minded web professionals for spreading awareness about agile marketing. We believe we can change the world through Agile Marketing in Motion.
  • FedEx
    Digital Programs, 2013 - present
  • Independent Contractor
    Digital Marketing & UX Design Consultant, 2006 - present
    ● Plan B / Socialogic – Digital & Social Media Strategy ● DataPath – Content Strategist & SEO Copywriter ● AutoZone – Digital Marketing Consultant & Social Media Program Manager, Retail Division ● Prime Notion Technologies - Enterprise Mobile App Store Development Plan & agency Lead Gen Consultant ● Cyber Boomerang – SEM Programs (PPC / Landing Page), Social Media Strategist ● Beverly Hills Orthopedic Institute –Content Strategist & SEO | Social Media Consultant ● Thompson – Interactive Strategist & UX / Usability Consultant, Freelance Copywriter (FRED's, First Tennessee) ● Lokion – SEO Copywriter & Content Strategist for internal web projects
  • St. Jude Children's Research Hospital
    Interactive Promotion & Channel Strategy, 2012 - 2013
    ● Create digital channel strategies for both promotional campaigns and Evergreen programs ● Incorporate inbound linking, SEO, social media, email marketing, paid search, web video and mobile optimization planning via Experience Mapping for key user personas ● Work collaboratively with corporate partners NFL, NBA, and FedEx to create and optimize long-term program effectiveness online ● Consult on the use of emerging interactive platforms that meet organizational needs by collaborating with internal business units, incubation teams, and external partners / vendors
  • AutoZone
    Digital & Social Media Strategist, 2011 - 2012
    Digital Marketing Consultant specializing in Social Media Campaign Planning and Program Management. Also assist with web content strategy, organic SEO initiatives and digital channel integration - integrating conversion and revenue growth objectives for Marketing, eCommerce and +AutoZone Rewards.
  • ServiceMaster
    Content Strategist | Technical Writer, 2011 - 2012
    Created digital and collateral-focused content, messaging, and technical documentation for ServiceMaster's Information Security team. PROJECTS: - PCI Compliance technical writer - Enterprise Information Security Awareness Program: Content strategy & writing for internal campaign - Define & develop metrics for Vulnerability Management
  • Caesars Entertainment Inc
    Regional Supervisor, Advertising & Copywriting, 2010 - 2011
    Creative lead, project manager, and chief copywriter for all promotions in the Tunica region, implementing a $200MM marketing budget. • Led team of 9 designers and specialists, as well as project team in Las Vegas • Managed relationships with partners, vendors, and agencies • Examined demographic trends, developed strategies for loyalty programs, and crafted targeted messaging - with heavy brand stewardship • Brands: Harrah's, Horseshoe, Tunica Roadhouse, World Series of Poker, Total Rewards, CRISLU, Swarovski, Toby Keith's I Love this Bar & Grill RESULTS: ● Directed all promotional content for the 2011 WSOP Circuit Event, boosting traffic 75% with over $1.6MM in surplus revenue ● Crafted strategy to promote regional jackpot winners at Caesars Entertainment, segueing a 5% increase in average weekly traffic
  • Southern Growth Studio
    Project Manager | Copywriter, 2009 - 2010
    Market strategist, project manager, and copywriter for digital, social media, direct marketing, and public relations. Co-wrote market validation studies, marketing strategies for digital and social media, as well as business plans for new ventures. • Crafted web content strategies and information architecture/site maps; wrote e-Commerce product descriptions and content outlines • Conducted industry, ethnographic, competitive, and interactive research for clients • Developed new business and product development strategies • Clients: Intechra, Trustmark, Eagle Capital, MCR Safety, uMonitor, Mississippi Geographic Alliance, Strategic Resource Management, AdLam Films, Dermaflage RESULTS: ● Co-directed creation of online demos for Trustmark Bank’s mobile banking smartphone applications, increasing online account openings nearly 20%
  • COMP Performance Group
    Marketing Coordinator | Copywriter, 2008 - 2009
    Managed creative projects and wrote promotional copy for print, web, PR, and social media. ● Composed back-end SEO content on all corporate brand websites ● Launched company’s first comprehensive social networking initiative ● Crafted email campaigns for CPG brands – monitoring the effectiveness of each ● Aided with event marketing and strategies for trade show logistics ● Brands: COMP Cams, TCI, FAST, RHS, ZEX, Quarter Master, Inglese, Powerhouse Products, V-Thunder, GoParts, ProRacing Sim RESULTS: ● Represented COMP Performance Group at the 2009 Hot Rod Power Tour, with broadcast interviews and daily giveaways $500 in value – generating $25K in daily surplus revenue
  • Southern Growth Studio
    Creative Services Intern, 2008 - 2008
    Assisted with copywriting, SEO, digital marketing campaigns, public relations, and market research.  Content strategy and copy for print ads, websites, search programs (SEM/SEO) and social media  Assisted PR with social media, SEO / SEM keyword analysis, trends, and media contact lists  Conducted market research, competitive benchmarking, and ROI analysis for clients & agency Clients: Beale Street Music Festival, Peabody Hotel, Mississippi State University, AMPRO Industries
  • LMT innovations
    Campaign Manager | Sales Lead, 2007 - 2007
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Memphis, TN
Oxford, MS - High Point, NC - Birmingham, AL - Thomasville, NC - Jackson, MS
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Joey Barker's +1's are the things they like, agree with, or want to recommend.
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