- Claravon Consulting GroupPrincipal, 2010 - present
The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriat...
In scientific research on what makes articles go viral, amusing stories were shared more frequently than less amusing ones.
Seth's Blog: No one reads a comic strip because it's drawn well
It has to be drawn well enough, not perfectly. No one goes to a rock concert because the band is in tune. They have to be close enough to no
Love Your Brand, Set it Free - Branding in the Digital Age
The social world has shattered the idea of a brand as something that can be controlled. Technology and social media have forever changed rel
New Research: You're Doing Customer Experience Innovation Wrong
Companies are striving for market differentiation but aren't getting results. Here's why.
13 Signs Your Business is Heading for Social Media Obscurity
Social Media is all about engagement. But unfortunately, lots of people – and the companies they represent – still don’t understand that a o
Companies and people should ask: How do you think about yourself?
Lou Gerstner, the guy who saved IBM in the mid-1990s, likes to tell the story that back in 1993, very few people would correctly answer the
Why Is Facebook Blue? The Science Behind Colors In Marketing
Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widric
Mayor Reed says things are crazy in Atlanta – crazy good - Atlanta Busin...
Atlanta Mayor Kasim Reed on Monday officially qualified to run for re-election and...
Airbnb Could Teach You a Lot About Customer Service
The company just hired 50 agents to take care of all of their users' needs, from pizza cutters to strollers.
What Riding an Elephant Taught Me About Leadership
No, really. There's a business lesson here. Blinds.com CEO Jay Steinfeld reflects on a recent trip to Thailand.
Joellyn Sargent Twitter | Joellyn Sargent Trending
Discover Joellyn Sargent (BrandSprout) Twitter Trending Topics : Social media, Marketing, Business, Usguys, How to and more
10 Ways To Put Old Blog Posts To Good Use | B2Bbloggers.com
10 proven ways to repurpose or remarket valuable blog content
B2B Social Media FAQ: How Much Should We Budget? | B2Bbloggers.com
Ideas and guidelines to help you assess what B2B social media spend is right for your business.
The Secret Language of Entrepreneurs: Entrepreneurese 101
As an entrepreneur, you have to walk the walk and also talk the talk -- and recognize when other people are talking it, too.