Profile

Cover photo
Joel Klettke
Worked at Business Casual Copywriting
Attended University of Calgary
Lived in Calgary
848 followers|18,138 views
AboutPostsPhotosVideosReviews

Stream

Joel Klettke

Shared publicly  - 
 
In which I make my job sound evil for some reason. (This is just for fun.)
1
Add a comment...
 
Want to include some user-generated content in your marketing mix? Of course you do. Here's some ideas, you ambitious marketer, you.
Every brand would love to see users create content for them of their own free will, spontaneously firing off endorsements and love notes to the social stratosphere
1
Add a comment...

Joel Klettke

Shared publicly  - 
 
For the past few months I've been building out a content creation team - and learning from failures and successes along the way.

Here's some of what I know now.
4
Joel Klettke's profile photoDominic Bryce's profile photoSteve Walsh's profile photo
6 comments
 
A good read. I wish you luck, and congratulate you for creating your own business and going it on your own!
Add a comment...

Joel Klettke

Shared publicly  - 
 
Really enjoy the notion of "anti fragile" and the idea that something talked to death becomes weaker for it. +Sean Revell does well here.
 
Antifragile SEO

It’s simple and easy to mock the low level content that is written within our sphere but a lot of you forget that there is also a shit tonne of brilliant (free) articles out there that many of you have ‘read’ but have forgotten.

Make good use of your time, keep learning, be the best SEO that you can and create an antifragile strategy that doesn’t just float along avoiding penalties but thrives post update(s).

There's a lot to like in this post by +Sean Revell. Put your head down, do the work, figure it out, learn the good stuff, and take your own path.

#seo   
I'm currently reading a very interesting book called Antifragile written by Nassim Nicholas Taleb. To those that haven't read it here's a brief definition of Antifragile. Some things benefit from
1
Sean Revell's profile photo
 
Thanks for reading and sharing guys. There is a lot more that I would like to discuss with the idea but just wanted to put something out there. To be honest the post is too vague for my liking but there isn't a great deal of point in putting loads of hours in to develop a strategy and then giving it away :) 
Add a comment...

Joel Klettke

Shared publicly  - 
 
Really cool initiative
 
Don't call it a comeback baby. Fiercely Curious 2.0 launches today with double the number of launch artists. Check em out - some amazing work on there and would love your help spreading the word.
1
Add a comment...
Have him in circles
848 people
Ryan McLaughlin's profile photo
jack sasson's profile photo
Chase Heckendorn's profile photo
Ryan McLaughlin's profile photo

Joel Klettke

Shared publicly  - 
 
Home pages reflect some of the biggest lost opportunities online. Is your home page doing it's job? This quick litmus test can help you find out.
I’ve been focusing my attention on writing website copy lately, and I’ve noticed something: Home page copy represents some of the biggest lost opportunities on the web. Companies that are obsessed with SEO and attracting traffic drop the ball on their homepages, leaving customers confused, annoyed, or just plain unexcited. I thought it might be... Read more »
3
1
Joel Klettke's profile photoGreg Baka's profile photoJosh Gates's profile photo
2 comments
 
Thanks Greg! Tons of opportunity there :)
Add a comment...
 
Some stuff I wish businesses knew about content creation. 
1
Scott Worthington's profile photoJoel Klettke's profile photo
2 comments
 
+Scott Worthington my man, I can relate (being a writer myself). I campaign relentlessly for those points, but it's kind of like trying to beat back the tide with a tennis racket. Even so, on it goes.

Thanks for reading and for your encouragement. Needed it today.
Add a comment...
 
Always enjoy seeing Alessio decide to write something.
 
Do not interrupt me. If you interrupt me, tell me a story. My new post about native advertising inspired by the recent +Doug Kessler post on the same topic. 
Long story short: I don't think I'm sold completely to native advertising, and I'll show you why with three examples I found in a magazine.
1
Add a comment...
 
How do you handle content creation for your clients?
No, actually. I want to know.

Agency friends, affiliates, consultants, marketing firms - I would love to hear from you how you've conquered the process of creating content for clients. Everyone talks about creating great content, but how are YOU putting your money where your mouth is?
2
Scott Worthington's profile photoJoel Klettke's profile photoJake Jordan's profile photo
6 comments
 
My relationships with clients are more or less identical. I do try to find agency retainer relationships where I can; they give me what I want (steady work) while still leaving me flexible and giving me a variety in what I take on.
Add a comment...

Joel Klettke

Shared publicly  - 
 
Intriguing, good to take some mental notes
 
What works for movies might work for marketing your brand's story. Here are 14 clever movie marketing examples curated by the folks at +Econsultancy.
While foraging around the internet I noticed a wonderful thing. The Blair Witch Project website is still live.
1
Add a comment...
People
Have him in circles
848 people
Ryan McLaughlin's profile photo
jack sasson's profile photo
Chase Heckendorn's profile photo
Ryan McLaughlin's profile photo
Work
Occupation
Copywriter at Business Casual Copywriting and Digital Strategist
Skills
nunchuck skills, cooking skills, bear taming skills
Employment
  • Business Casual Copywriting
    Copywriter & Content Marketing Strategist
  • Vovia Online Marketing
    SEO Specialist
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Calgary
Links
Other profiles
Contributor to
Story
Tagline
Content creator. Copywriter. Marketing mind. Life Explorer.
Introduction
I'm a writer, but I'm a lot of other things, too. I grew up writing, decided on an adventurous romp through business school, fell into digital marketing as an SEO, then went rogue and starting writing for other people.

I'm Canadian. Sorry.
I like a cold pint and a warm smile.
Bragging rights
I'm the best looking man in the world. No, really: http://www.bestlookingmanintheworld.com
Education
  • University of Calgary
    Business
Basic Information
Gender
Male
Other names
The Hammer
I signed up to use Auroin via e-mail and wired over my credit card information because their website looked incredibly trustworthy, especially with all of the badges they had on it. Boy was I wrong! After going a week without seeing any results but having charges made to my credit card regularly for adult movie rentals at a hotel in Pakistan, I decided I better call them to see if this was part of their offering. When I first called Auroin, the woman on the other end screamed incomprehensibly in my ear for thirty seconds. I later received a bill to my business address for $1,000 with the subject line "on-page SEO audit". When I called back to inquire about this line item, they took down my business address, saying they'd send a refund cheque. I instead received an enormous package containing the body of a dead horse. I am not sure what renting adult movies or mailing me dead equines has to do with internet marketing but as it stands I am still on the third page of Google, Dissatisfied; would not recommend.
• • •
Public - a year ago
reviewed a year ago
Alright, so I've got to admit I'm not much of a frozen treat guy. But this place is a wonderful little stop in for a snack. The guy below complaining of it being expensive and then citing Yogen Fruz - are you serious? Either way, I dig this place. Good toppings, big fan of the acai flavor. On a hot day, worth a visit.
Public - 2 years ago
reviewed 2 years ago
There's nothing irish about this place. That said, the food's pretty good. I've been there wing nights and generally haven't been disappointed. The service isn't always the greatest, but the place is usually pretty crammed when I'm there.
Public - 3 years ago
reviewed 3 years ago
15 reviews
Map
Map
Map
No clue what the previous two reviewers are talking about. This is one of my favorite places to bring friends, dates, whatever because the atmosphere is generally quite enough to chat, the decor is chic and the food is pretty much bound to please anyone since you can pick what you want. I've never had a problem with service but the people complaining probably came on the weekends when this place gets packed out - for good reason. Honestly - make a reservation and give this place a try. I've never been disappointed.
• • •
Public - 2 years ago
reviewed 2 years ago
I love this place. Unpretentious. Great selection. Solid pizza - a bit greasy, but on those late nights it's exactly what you're looking for. Their patio is a great place to tip one back on a warm day.
Public - 2 years ago
reviewed 2 years ago
This used to be my mainstay for pubs, but the location was too far away to stay that way. Still, the food is good, the waitresses are generally pretty on the ball and there's more than enough televisions to catch a game.
Public - 3 years ago
reviewed 3 years ago