This is an excellent post on the business side of content marketing by. Full of great advice on what (and what not) to do with your blog. I had to resist having too much fun tweeting something about the downside of the expression "premature monetization." Jay's reference to smash & grab worked just fine.
Fight Premature Monetization - Add a Second Step to Your Content Marketing | Content Marketing | Social Media Consulting - Convince & Convert
People don't read blog posts and then click Contact Us. You need a second step in content marketing that provides useful information and helps prospects decide.