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Joe Salome
Works at Social Joe Marketing
Attended Sequoyah High School
Lives in Atlanta
330 followers|139,340 views
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Joe Salome

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Think you know the difference between #cannabis indica, sativa, and hybrid? Our latest #video explains all: http://youtu.be/0nITlICp5SE
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It’s #CakeLove at first bite this #ValentinesDay. Pre-order a 9-inch heart shaped cake for your significant other. http://ow.ly/ICRIF
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"Vape" has been named as Oxford Dictionaries' 2014 Word of the Year! http://bit.ly/1tauQkt
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Joe Salome

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Juicy J free secret show at Center Stage presented by Colt 45
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I wish I knew about this, before the day of!
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Don’t forget to show your #CakeLove for teachers and grab some of our heart shaped cookies for #ValetinesDay
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Joe Salome

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How can you write a social media update that wins readers over every single time? Start with these 27 copywriting formulas. Find a favorite. Repeat.
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Joe Salome

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These are spectacular!
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Check this video out. It's wild.
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People
Have him in circles
330 people
Luxury Lash Lounge's profile photo
enron kills's profile photo
Brad Spencer's profile photo
Tad Low's profile photo
Nequan Bell's profile photo
Anita patel patel's profile photo
Alexander Pounds's profile photo
Schneider Mike's profile photo
matthew rappaport's profile photo
Education
  • Sequoyah High School
    1994 - 1998
  • Kennesaw State University
    Management / Marketing, 1998 - 2004
Basic Information
Gender
Male
Birthday
July 9
Other names
Joseph
Story
Tagline
Cooler than a polar bears toe nails
Introduction

​Joe Salome is a Marketing and Communications professional who's cooler than a polar bears toe nails. His background includes extensive work w national brands such as as Moe’s Southwest Grill and Hair Cuttery along with Atlanta based Sports Radio 790 The Zone and Halcyon Organics. 


Joe has been working in the marketing and advertising industry for over ten years. He received a Bachelor of Business Administration, Management/Marketing from Kennesaw State University’s Michael J. Coles College of Business. While at Kennesaw state university Joe created the first ever Girls of KSU calendar while running His photography company Polaris Photo. 

Joe is known for his vivacious and creative attitude that he brings to workplace every day. You can find him around Atlanta eating tacos, sporting dope kicks and catching a game w his wife Ashley and new born Olive.
Bragging rights
First ever Girls of KSU Calendar.
Work
Occupation
Marketing Advertising Professional
Skills
Social Media Marketing Advertising Social Networking Marketing Social Media Marketing Strategy Sponsorship Event Planning Media Planning Leadership
Employment
  • Social Joe Marketing
    CEO, 2011 - present
    Social Joe Marketing is a Full-Service Marketing Communications Agency located in Atlanta, GA. Social Joe Marketing works with clients to strategize marketing plans & maximize budgets to drive client business goals. Our focus is on Brand Immersion creating fully integrated marketing plans to include Traditional Media,PR, Interactive Solutions, Social Media, Promotions, Sales, and Event Activation.
  • Halcyon Organics
    Chief Marketing Officer, 2013 - present
    Halcyon Organics is Atlanta's first medical marijuana and cannabis lifestyle company.
  • Moe's Southwest Grill
    Field Marketing Manager, 2011 - 2014
    Moe’s Southwest Grill is a fast-casual restaurant franchise with more than 500 locations in the U.S. • Coordinate and implemented marketing strategies for 180 + Moe’s Southwest Grill locations in the North East and Mid West regions. $85 million in rev. • Interacted directly with Moe’s Franchise and Agency Partners to develop communicate and implement local store, regional and national marketing programs w consideration to the restaurants 4 walls 4 blocks & 4 miles. • Aided in the creation of media plans w consideration to Moe’s target audience “Charlie” that effectively increase revenue and brand recognition at the local and regional level. Annual plans to include specific and unique campaigns: o Cinco de Moe’s & Free Queso Day (comp sales + 10% year over year) o Grand Opening Plans (50+): maximize market introductions o Online and mobile ordering (increased avg order from 3 to 5 per day) • Key DMA’s: Tri State (CT, NJ, NYC), Pittsburgh, Philadelphia, Louisville and Indianapolis. Major Accomplishments and Cool Stuff I worked on @ Moe’s: • Increased comp sales by 5%, Client traffic by 1.7% year over year. • Led the formation of 4 coops in 2014 while also hiring 4 advertising agencies for each: Northern New Jersey (19), Long Island (12), Connecticut (17) and Indianapolis (10). • Hurricane Sandy Relief National Dine Out Day w Gov Christy: Coordinated fundraising efforts in CT, PA, NJ and NY to raise over $15k. • Identified key markets to implement new product tests. Lead to 8% product mix in the market and national LTO rollout in Q4 2013. • Leveraged Regional Sports Marketing sponsorship's: UCONN Athletics official burrito, Buffalo Bills, Buffalo Sabres, Reading Royals Hockey Ugly Sweater Jersey, Boston Cannons Lacrosse, US Lacrosse National Convention.
  • Sports Radio 790 The Zone
    Promotions & Social Media Manager, 2009 - 2011
    Sports Radio 790 the Zone is a Lincoln Financial Media Company. In addition to providing entertaining, compelling and informative sports talk, 790 The Zone is the flagship station for Georgia Tech Football and Men’s Basketball, the Chick Fil A Bowl, Atlanta Falcons, and sports content provider for CSS and CBS Atlanta. • Developed promotional and marketing initiatives which speak to the stations target listener “Josh” while enhancing sales, and station brand awareness. • Create, coordinate and executed on and off air station and client marketing initiates, promotional contests, and station events. • Developed promotional dept to include excellent event activations, creative marketing ideas, quality staffing and flawless execution. • Recruit and developed event part time station brand ambassadors as well as a team of class credit interns each semester. Dept of 10 team members. • Social Media Lead Community Manager: Twitter, Facebook, Blog • Generated revenue streams through custom built sports marketing programs utilizing a strategy of on air, on line and event assets to increase the clients brand awareness and drive sales. Major Accomplishments and Cool Stuff I worked on @ 790 the Zone: • Thank Bobby Cox Campaign when he retired • Dirty Bird to Dallas Campaign: 2010 Atlanta Falcons SB push • Social Media Tent: Mid Summer Music & Food Festival 2010, 2011 • 2 Live Stews Events: Stewper-Bowl 2011, Purple & Gold Affair w Crown Royal 2012. • Key clients: Converse, Race Trac, Atlanta Symphony Orchestra, Barnsley Gardens. (Open)4 projects
  • Group 1201
    Account Executive, 2004 - 2006
    Group 1201, formerly Carter Advertising, is a recruitment advertising agency specializing in the transportation and health care industries. • Facilitated direct response recruitment advertising for clients in the transportation industry. • Manage direct response media planning through industry specific web sites, print, newspapers, direct mail, email, pod casting and trade shows. • Analyzed response and planned media based on tracking results data and application tracking system. • Assisted in the development of marketing collateral: brochures, postcards, sales sheets, campaigns. • Major Accounts: CRST International, Transport America, Overnite a UPS Company
  • Ratner Companies dba Hair
    Regional Marketing Leader, 2006 - 2009
    With Nearly 1,000 salons, Ratner Companies supports more than 12,000 stylists around across 19 states and is the largest family owned chain of hair salons in the country. • Served as regional marketing manager for 170 salons in the Southeast: Atlanta, Charlotte and Orlando ensuring revenue and client count met or exceeded plan. • Developed local and regional marketing strategy through opportunities within communities that include mass media, events, sports sponsorship and cross promotional activities w vendors and partners. • Tested “More than Super, Great, Fantastic” as a new tagline helping differentiate from the competition. Major Accomplishments and Cool Stuff I worked on @ Hair Cuttery: • Increased Region Net Revenue by 2%, Client Cont by 1% and website traffic by 10% year over year. • Served as marketing coach to stylist. I created the “Stylist Marketing Kit 101” and teaching stylist how to create a brand “You”. • Mullet Night w the Atlanta Thrashers: 2 years in a row 10K mullet wigs distributed along with bounce back coupon resulting in 4% redemption and named AJC best promo of 2007. • Georgia Tech Football sponsorship and on field fan fanatic contest. Led district of 10 salons to operational and positive revenue growth success • Created and retained a team of qualified associates and leaders that fit the culture and standards of the Ratner Companies. • Coached stylists one on one to help improve sales performance of stylist and the salon to increase client count, service sales and retail sales throughout the district. • Measurable results throughout the district were seen and ultimately increased profitability and minimized loss in the district through continued training of salon managers on P&L analysis and marketing. • Created and retained a team of qualified associates and leaders that fit the culture and standards of Ratner Companies.
  • MyEHandle.com
    Community Manager, 2006 - 2007
    Social Networking site that catered to the transportation industry- trucking, 18 wheelers. Keeping drivers, family's and employees of the companies connected while drivers are on the road and away from home. MYeHANDLE.Com was shut down after about a year of trying to steal traffic and social networking time from MySpace and the emerging FaceBook.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Atlanta
Previously
Las Vegas & Woodstock - Las Vegas, NV - Woodstcok, GA - Orlando, Fl - Atlanta, GA
Joe Salome's +1's are the things they like, agree with, or want to recommend.
XPLRR
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XPLRR includes everything that you need to live, work and play in Atlanta; all conveniently bundled into one powerful, easy-to-use app.

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Brunch menu is pretty tasty. Deviled eggs, moon pies, lamb bacon, ham and potato soup just to name a few on the menu
Public - 2 weeks ago
reviewed 2 weeks ago
Parking is tough Staff is efficient Always pretty packed morning till night. Folks on their laptops or desktops pecking away. Coffee growlers available!
Public - 6 months ago
reviewed 6 months ago
If your making baking or whatever with baked goods, candy, chocolate...this is your spot. It has everything you will need for any kitchen confectionery project.
Public - 6 months ago
reviewed 6 months ago
Great staff. Parking can be a bit tricky at busy times but all good typically. Plenty of booze in the building-beer and wine. Unsulfured unsweetened dried mango is the most addictive item in the place. Must buy and eat an entire bag at once. Totally doable!
Public - 6 months ago
reviewed 6 months ago
23 reviews
Map
Map
Map
Grab a quick coffee bf you jump on 75. Nice spot w tons of morning traffic!
Public - 6 months ago
reviewed 6 months ago
Always crowded. Can be a life saver for an impromptu day at the park or traveler passing through the city. Food, drinks, pet items, and the glorious alcohol. Parking can be a mess. Unsulfured unsweetened dried mango is the most addictive item in the place. Must buy and eat an entire bag at once. Totally doable!
Public - 6 months ago
reviewed 6 months ago
Wings a must. Banana pudding a must. Ribs a must. Bill Greenwood has done a great job.
Public - 6 months ago
reviewed 6 months ago