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Joe Rega
Works at Path Interactive
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Joe Rega

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I have given myself a 30 day challenge to write more. The goal is by the end of the month to become better at writing and be able to churn out a 500-1,000 page post (with research) relatively quickly. 

When time permits (typically on the weekends) I will also be adding podcasts to each post as well. 

#30daychallenge  
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Marketers, pay attention to this post!
 
"Get a Free Trial" or "Start a Free Trial"?
A brilliant case study of CTA testing done by +Steven Macdonald 
Dicover how changing one word can increase your revenue by $330,000! 

Post via +Search Engine Journal 
h/t +Elena Terenteva 
#abtesting   #cta   #calltoaction  
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SEMrush
 
Thanks for passing the info along :) 
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Headlines are as important as you thought, but are significantly more important on search than social

Why do readers choose to click on one story over another? The headline, of course.

That common sense finding was confirmed by new research by the Reuters Institute for the Study of Journalism (published at http://www.digitalnewsreport.org/). Even though the study focused on news consumption specifically, some of it applies to general marketing as well.

The study also found that headlines are a lot more important on search - 51% of people who use search sites to find news said that an interesting headline was the reason they clicked on stories.

The story is different on social.

Headlines were still the most important factor people cited for clicking, but the percentage was only 37%.

That was only narrowly more than the 36% who said they clicked on news from trusted brands. (ping +Mark Traphagen

Not surprisingly, there was also a strong contingency — 24% — who clicked on news shared by trusted friends. 

Headline copy matters!

Full story at +Marketing Land http://tgcafe.it/1InrjaH

_______________________________________________________________

More marketing news: http://tgcafe.it/your-marketing-news
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Really interesting, informative, story-filled presentation.
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A new window into our world with real-time trends

You can now explore minute-by-minute, real-time data behind the more than 100 billion searches that take place on Google every month, 
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Joe Rega

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Easily Reclaim Your Time

I've been on a self-improvement kick lately and this is the latest technique I have been pursuing.

I commute, on average, 3 hours a day so it's difficult to find the time to get everything done that needs to. In this post I discuss how I have found a way to reclaim some time to accomplish more tasks.
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Sadly no, they featured locally at Knebworth house in 1979, but there was trouble there that year so I stayed away. 
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Joe Rega

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This will be EPIC! => How To Electrify Your Mobile Results
Discussion panel with +Eric Enge +Michael King and +Bryson Meunier.
Quick link: http://smr.sh/qL1

Our expert panel is going to dive into: 
- Key strategies for mobile success and conversion
- What experience is the most beneficial to your audience
- How to build a mobile SEO toolkit to master your needs
- How you should structure your website to optimize across mobile and desktop users.

Make sure you attend this panel discussion live and get the chance to ask the questions that has been bothering you for a long time!
Grab your seat!
>>> http://smr.sh/qL1 <<<

  #mobilesearch #mobileseo #seotips  
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A Google patent discusses how a site might be labeled a low quality site by Google based upon the links from other pages pointed to the site, and how this can potentially reduce rankings for a page.
A Google patent describes how it may assign a site a low quality score based upon the links pointed to the site; such as links from boilerplate or multiple redundant resources on a site.
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Killer WordPress Checklist
101+ easy steps to launch your next website.

#wordpress #wordpresstips #websitetips
Most Exhaustive WordPress Checklist PDF Online. 101+ Easy Steps to Follow while launching your WordPress Website. Checklist PDF + Infographic. Download Now!
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The Colossus Update: Waking The Giant

Looking at a few of these, I noticed some apparent shake-ups in HTTP vs. HTTPS (secure) URLs. So, the question becomes: are these anecdotes, or do they represent a pattern?
June 16, 2015 marked one of the hottest days on MozCast. Was this a change in Google's HTTPS algorithm, or the aftershock of waking the Wikipedia giant?
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It's looking that way +Paul Davis maybe not 100% officially yet but with Bing making changes to encrypting data now, all signs are pointing to a more secure web.
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Marketers, there is a lot of great information on here. If you work in the SMB sector you should definitely give this presentation a look.
 
This is a nicely done presentation with many good points in it.
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Which Contents Gains the Most Links?
When starting out with a blog, you either don't know what to write about, or you have so many ideas you don't know where to start. Instead of reinventing the wheel you'll want to start with content that you know gets shared and attracts links. Content that has been proven already.
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Work
Occupation
SEO & Social Media Strategist at Path Interactive
Skills
SEO or Search Engin Optimization, Social Media Marketing, Online Marketing, Search Marketing, HTML, CSS, Technical Audits, Photography
Employment
  • Path Interactive
    SEO & Social Media Strategist, 2013 - present
  • ThomasNet
    SEO Strategist, 2011 - 2013
Story
Tagline
SEO w/ strong focus on technical issues
Introduction
I am an SEO with nearly 10 years experience currently employed at Path Interactive in NYC. I perform technical audits on websites and implement changes that directly impact their rankings and traffic. In addition, I am also a guest lecturer at NYU.

When I'm not behind a computer dousing digital fires I'm dedicated to being a father, bass player, amateur dslr photographer and rider of mountain bikes.
Bragging rights
I never stop learning
Basic Information
Gender
Male
Looking for
Friends, Networking
Relationship
Married
Joe Rega's +1's are the things they like, agree with, or want to recommend.
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