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Joe Rega
Works at Path Interactive
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Joe Rega

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Is Brand One Of Google's Ranking Factors?

That's the topic of this week's new Whiteboard Friday: http://bit.ly/IsBrandARankingFactor

Alongside the primary question, I talk about what elements of brand/branding may have direct and indirect influences in the rankings and why.
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This is a very interesting concept. Of course it needs to be developed and perfected fist but I think something like this might be accepted if the security is there.
 
Forget about credit cards and cash, Google is making payments Hands Free

Imagine paying for things without lifting a finger. No digging around for cash, credit cards, or loose change. Just tell the cashier you’d like to pay with Google, and you’re good to go.

Google is testing out a way for you to pay for items at a store without pulling out your phone or wallet.

https://get.google.com/handsfree/

Called Hands Free Payments, the tool looks like it uses phone proximity to make payments, possibly through Blue-tooth. All it requires is that a person download an app to their phone. When they go to pay at a register, they just need to give their name and the payment is made.

Right now the feature is being tested in the Bay area with two partners: Papa Johns and McDonalds. 

VentureBeat reports: http://tgcafe.it/1eBD0D1

_______________________________________________________________

More marketing news: http://tgcafe.it/your-marketing-news
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+Ana Hoffman Security will be googles top priority. Everything that is computed or is OTA, can be hacked.
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App deep linking with goo.gl

Starting now, goo.gl short links function as a single link you can use to all your content — whether that content is in your Android app, iOS app, or website
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Do you have an app for that?

If so, now you can monitor metrics similar to web pages such as:

Where the app is ranking
What keywords its ranking for
Which app pages are most popular
Which app pages have errors.

There's are just some of the new changes to Google's rebranded Search Console
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Marketers, this is good to know!
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Joe Rega

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Stop saying it's a ghost town
 
How does Google Plus compare with other social networks?

+Statista, Inc. reported in March 2015 that Google Plus had 300 million active users. That’s more than Twitter. Research by +Eric Enge showed that a large proportion of G+ active users had only posted one public post, you would have to consider how posts have been posted by users of other social networks.

Read my article on the subject:
http://www.stevemasters.co.uk/social-media/is-google-plus-useless/

Also featuring a reference to +Ana Hoffman on traffic generation.

#googleplus   #statistics  
How does Google Plus compare with other social networks like Facebook and Twitter? Statistics suggest it is far from a lame social network.
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Gotta be patient/ hang in there. It might pay off later
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App deep linking with goo.gl

Starting now, goo.gl short links function as a single link you can use to all your content — whether that content is in your Android app, iOS app, or website
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Giraffes at the Bronx zoo from earlier today
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Do you have an app for that?

If so, now you can monitor metrics similar to web pages such as:

Where the app is ranking
What keywords its ranking for
Which app pages are most popular
Which app pages have errors.

There's are just some of the new changes to Google's rebranded Search Console
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Announcing Google Search Console - the new Webmaster Tools
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Yes!
 
schema .org Version 2.0 Released: Extensions Ahoy! via +Aaron Bradley #seo  
Schema.org version 2.0 features a new extension protocol, usage statistics and a generic property/value pair mechanism.
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Difficult but can be done +Joe Rega - I'd say as it becomes more commonplace, and especially off the back of the launch of v.2 of schema, that plugins for schema and the likes will become more available and robust for WordPress..
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Work
Occupation
SEO & Social Media Strategist at Path Interactive
Skills
SEO or Search Engin Optimization, Social Media Marketing, Online Marketing, Search Marketing, HTML, CSS, Technical Audits, Photography
Employment
  • Path Interactive
    SEO & Social Media Strategist, 2013 - present
  • ThomasNet
    SEO Strategist, 2011 - 2013
Story
Tagline
SEO w/ strong focus on technical issues
Introduction
I am an SEO with nearly 10 years experience currently employed at Path Interactive in NYC. I perform technical audits on websites and implement changes that directly impact their rankings and traffic. In addition, I am also a guest lecturer at NYU.

When I'm not behind a computer dousing digital fires I'm dedicated to being a father, bass player, amateur dslr photographer and rider of mountain bikes.
Bragging rights
I never stop learning
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Gender
Male
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Friends, Networking
Relationship
Married
Joe Rega's +1's are the things they like, agree with, or want to recommend.
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