Why do readers choose to click on one story over another? The headline, of course.
That common sense finding was confirmed by new research by the Reuters Institute for the Study of Journalism (published at http://www.digitalnewsreport.org/). Even though the study focused on news consumption specifically, some of it applies to general marketing as well.
The study also found that headlines are a lot more important on search - 51% of people who use search sites to find news said that an interesting headline was the reason they clicked on stories.
The story is different on social.
Headlines were still the most important factor people cited for clicking, but the percentage was only 37%.
That was only narrowly more than the 36% who said they clicked on news from trusted brands. (ping )
Not surprisingly, there was also a strong contingency — 24% — who clicked on news shared by trusted friends.
Headline copy matters!
Full story at http://tgcafe.it/1InrjaH
More marketing news: http://tgcafe.it/your-marketing-news
Looking at a few of these, I noticed some apparent shake-ups in HTTP vs. HTTPS (secure) URLs. So, the question becomes: are these anecdotes, or do they represent a pattern?
I've been on a self-improvement kick lately and this is the latest technique I have been pursuing.
I commute, on average, 3 hours a day so it's difficult to find the time to get everything done that needs to. In this post I discuss how I have found a way to reclaim some time to accomplish more tasks.
- Path InteractiveSEO & Social Media Strategist, 2013 - present
- ThomasNetSEO Strategist, 2011 - 2013
When I'm not behind a computer dousing digital fires I'm dedicated to being a father, bass player, amateur dslr photographer and rider of mountain bikes.
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