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Joe Pulizzi
Works at Content Marketing Institute
Attended Penn State University
Lives in Cleveland, OH
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Joe Pulizzi

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Super valuable piece on #contentmarketing  
 
Here's the next in our triple feature of content marketing smarts from some of the top speakers (stars) on the topic. The story? How to Make Content Marketing the Star of Your Marketing. 

This new edition showcases the talents of content marketing savvy brands like Salesforce, Citrix, USC, Zendesk, Blackberry, EMC, Cleveland Clinic and MarketingProfs - all speakers at this year's Content Marketing World conference. 

The topic begs the question - should you try to make content a bigger part of marketing? When is too much? There's a lot to be said for a quantity of quality and relevance when it comes to content. 

A big thanks goes to CMI and +Joseph Kalinowski for partnering with +TopRank Online Marketing to produce this series. 
“Personality is the glitter that sends your little gleam across the footlights and the orchestra pit into that big black space where the audience is.” –Mae West We may not know the names of act...
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Joe Pulizzi

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My son Adam is shaving his head to support kids with cancer.  He can use your help by donating or sharing this link with your network.  Thanks for making a difference. 
This St. Baldrick’s participant is shaving their head to raise money for childhood cancer research and stand in solidarity with kids fighting cancer! Make a donation to support their fundraising efforts.
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It was our pleasure Joe! What a great Cause!
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Great list of podcasts here...I'm listened to almost all of them.  Thanks +Nick Westergaard for the post!
 
Serial may be over but there are a lot of great podcasts out there. Here are some of my favorite marketing-focused shows. This is what's on my podcasts app — lots of smart marketing insights from +Jay Baer, +Kerry O'Shea Gorgone, +Mark Schaefer, +Tom Webster, +Christopher Penn, +John Wall, +Scott Stratten, +Andrew Davis, +Mitch Joel, +Michael Stelzner, +John Jantsch, +Joe Pulizzi, +Robert Rose, +Cliff Ravenscraft,  and more. Enjoy! 
Serial turned a new batch of listeners on to podcasting. As a marketer, you might want to try out some of the best marketing podcasts of 2014.
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Nice read here...
 
How Content Platforms Inspire Internal Stakeholders to Blog More Often bit.ly/1thAa5u

At some point, content marketing must become a cross-departmental team game that asks everyone to pull his or her weight.

As the content marketer, your job is to pull people together and run the show.

In this post +Ted Karczewski shows how he's developed content platforms for stakeholders across sales, marketing, client services, and support to establish a culture of content at Skyword.
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Game changer for me here...#goals
Writing down your goals and reviewing them daily are critical for success.
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Yes, great article worth the time to read. Make it a goal for the day.
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Here is the future of #contentmarketing  in action.  Big news here. 
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Doing a silly walk...#cmworld
We're excited to announce that Mr. John Cleese will be a keynote speaker at the CMWorld event. Aside from his obvious award-winning and influential career in Hollywood, Cleese also has his own ties to the content marketing world.
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Wow, that's weird and fun!
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Super fun podcast on how to build a business podcast with friends +Jay Baer and +Michael Stelzner.  Thanks guys...too much fun.  
Have you considered starting a podcast?Would you like to discover how to use a podcast to grow your business?To explore why marketers are placing big bets on podcasting, I interview Jay Baer and Joe Pulizzi. More About This Show The Social Media Marketing podcast is an on-demand talk radio
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I'm having a great time with our podcast. And I'm listening to every one I can!
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Thanks +Brian Clark +Jerod Morris and +Copyblogger for sharing out this post today.  I feel like this is such an opportunity for entrepreneurs. 
 
Wisdom from +Joe Pulizzi.
Does your content marketing strategy support a clear business goal? Discover the five steps you can take now to attract and retain future customers.
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An excellent post +Joe Pulizzi 
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Great group of super smart folks, Joe. Brian, Jay, Ann and Doug are my favorites.
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New #Research  just released on B2B #contentmarketing.  Really proud of the team for putting this together. 
With a few additions to our yearly survey questions and fresh approaches to other questions, the key takeaway of our B2B content marketing research this year remains much the same: It pays to docum...
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Thanks +Carmen Rojas.  Really appreciate all the support.
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Great take on #nativeadvertising  from +Doug Kessler.  Worth the read. 
The defenders of native advertising all make the same four arguments - and none of them hold water. Tricking your customers is never a good strategy.
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Thanks Joe. For your comment on the post, too.
All responses welcome -- this issue is a tricky one for all marketers.
Maybe we can solve it together.
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Work
Occupation
Author, Speaker, Marketing Coach, Entrepreneur
Employment
  • Content Marketing Institute
    Founder, 2007 - present
  • SocialTract
    Founder, 2010 - 2012
  • Penton Media, Inc.
  • Medical Mutual of Ohio
  • About.com
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cleveland, OH
Previously
Sandusky - State College, PA - Bowling Green, OH - Sandusky, OH
Story
Tagline
Content Marketing Evangelist
Introduction
Entrepreneur, speaker, author and evangelist for content marketing. Founder of the Content Marketing Institute and Content Marketing World. Co-author of the book, Get Content Get Customers (McGraw-Hill), Managing Content Marketing (CMI Books) and Epic Content Marketing (McGraw-Hill, September 2013).
Bragging rights
perhaps the first person to use the term "content marketing" seriously. Sorry folks.
Education
  • Penn State University
    Communications, 1995 - 1997
  • Bowling Green State University
    Communications, 1991 - 1995
Basic Information
Gender
Male