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Joe Pulizzi
Works at Content Marketing Institute
Attended Penn State University
Lives in Cleveland, OH
10,154 followers|250,510 views
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Joe Pulizzi

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Joe Pulizzi shares what’s on trend for content marketing now and in 2017, from writing to technology, and documented strategies – Content Marketing Institute
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THIS!
 
Our community's recent conversation on the four dimensions of enterprise content strategy (https://plus.google.com/u/0/+MarciaRieferJohnston/posts/DSBmsFVHwJZ) led to a conversation with Ann Rockley, which led to an article she wrote that was published on the Content Marketing Institute blog yesterday. I find her write-up helpful. Maybe some of you will, too. Ann's article, "Why You Need Two Types of Content Strategist," focuses on the front-end / back-end dichotomy. Thoughts? Additional insights?

(Thanks, +Destry Wion, for pointing out that the previous thread has been bumped off the screen and for suggesting starting a new discussion.)
Learn how front-end and back-end content strategists operate and why they must work together – Content Marketing Institute
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Something I'm very passionate about re: #contentmarketing cc: +Jay Acunzo
More brands should consider acquiring media sites as a shortcut to build a content brand with teeth. Here’s how to get started. – Content Marketing Institute
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Great article +Joe Pulizzi. Thanks!
BTW, here is my guide about the new Google+: https://plus.google.com/u/0/+DenisLabelle/posts/h7sCsFe7DaU
Happy holidays.
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Special congratulations to my good friend and cohort +Robert Rose on celebrating our 100th podcast episode of #ThisOldMarketing!
Joe and Robert celebrate 100 episodes of This Old Marketing with reflection, celebration, predictions, and a change in format. – Content Marketing Institute
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Yeah..that's great.
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Thanks +Dave Kerpen for sharing the Content Inc. model with +Inc. magazine.  Great overview.
 
#CONTENT  rules! Right +Joe Pulizzi ? 
Inc.com
Entrepreneur and bestselling author Joe Pulizzi shares six steps that are essential to building successful audience connections.
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If you know of any #startups  or #entrepreneurs  out there, please pass them this article.  That is all...
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Spencer Ploessl's profile photoJoe Pulizzi's profile photoHeather Winchcomb's profile photoGlenn Switzer's profile photo
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Nice...
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Hey G+ Friends...Early bird for Content Marketing World ends on Tuesday. To get your best rate to the big show, now is the time. Please share the news. If you'd like an extra $100 off, use code JOE when you register you or your team. http://contentmarketingworld.com

Mark Hamill, Cheap Trick, LEGO, GE, Google, REI and 50 others...plus +Lee Odden +Doug Kessler +Ardath Albee +Rand Fishkin +Mitch Joel +Ann Handley +Todd Wheatland +Marcus Sheridan +Robert Rose and 150 more of my closest friends.

Hope to see you there!
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Thanks for the info. http://www.topbusinessforums.com/
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This is going to be fun!
 
Will 2016 be the year when content marketing becomes the center of the marketing universe or will big changes shake the very foundation of this already-dynamic discipline? Join CMI's +Robert Rose and +Joe Pulizzi for an in-depth discussion. http://cmi.media/4a8c

#contentmarketing
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Maybe instead of instant articles, #Facebook should try content syndication #contentmarketing 
The boys talk a new launch, a contrarian view on quality content, a solution for Facebook Instant Articles, rants and raves. – Content Marketing Institute
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+Joe Pulizzi all depends on the person and the audience they've built (not the follower count) :)
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A lot of hard work went into this #B2B   #contentmarketing  research.  
Content Marketing Institute releases 2016 B2B content marketing survey and shares a new perspective on effectiveness, editorial mission statements and more.
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Congrats on a job well done guys. Really enjoyed this
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Loved this from +Doug Kessler 
At Content Marketing World this year, Joe Pulizzi called the turning point in content marketing...
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Good use of the Gartner Hype Cycle. http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp
I tend to think of an "Innovation Trigger" rather than a "Technology Trigger"
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Fun interview with +Rich Brooks on how businesses can grow a massive audience with a "Content-First" approach.
 
I interview +Joe Pulizzi on his new book, Content, Inc., which includes an amazing framework for small businesses who want to really grow their business through content marketing. Check out the interview and get entered to win a free copy of his new book!
Know how to use content marketing to grow your business? Joe Pulizzi's proven model for success includes 6 easy steps that will help your business grow like crazy.
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Hi
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Story
Tagline
Content Marketing Evangelist
Introduction
Entrepreneur, speaker, author and evangelist for content marketing. Founder of the Content Marketing Institute and Content Marketing World. Co-author of the book, Get Content Get Customers (McGraw-Hill), Managing Content Marketing (CMI Books) and Epic Content Marketing (McGraw-Hill, September 2013).
Bragging rights
perhaps the first person to use the term "content marketing" seriously. Sorry folks.
Education
  • Penn State University
    Communications, 1995 - 1997
  • Bowling Green State University
    Communications, 1991 - 1995
Basic Information
Gender
Male
Work
Occupation
Author, Speaker, Marketing Coach, Entrepreneur
Employment
  • Content Marketing Institute
    Founder, 2007 - present
  • SocialTract
    Founder, 2010 - 2012
  • Penton Media, Inc.
  • Medical Mutual of Ohio
  • About.com
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cleveland, OH
Previously
Sandusky - State College, PA - Bowling Green, OH - Sandusky, OH