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Joe Otin
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CEO, The Collective - Interactive Ad Agency | President, PAMRO | Chairman, Advertising Standards Board of Kenya
CEO, The Collective - Interactive Ad Agency | President, PAMRO | Chairman, Advertising Standards Board of Kenya

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Rift Valley Machinery used new media to open up an old market. Here's how.

When we won a heavy machinery advertising account, we turned to a bag of new tricks to open up an old market and achieved extraordinary results.

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Will politicians get smart about using social media & engaging content? Here's some advice.

A cursory glance at politicians' social media profiles tells a sad story but if they applied storytelling methods they could greatly improve their engagement with voters.

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This paper was presented by Joe Otin, Media Research & Monitoring Director, Synovate Pan-Africa, at the 2011 PAMRO Conference on August 24th 2011 held in Dakar, Senegal. Media research organizations in Africa are failing to drive insights that will…

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What the hell does 'content is king, and he is one of us' actually mean?!?

The 2017 PAMRO conference is destined for Cape Town and the theme is Content Is King, And He Is One Of Us. PAMRO's President breaks down what that actually means.

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Design your ads to generate word-of-mouth for the best ROI

Ads that generate word-of-mouth recommendations tend to deliver the best ROI because 92% of all consumers confirm that recommendations lead them to buy a product or a service

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Make no small plans, because small plans have no magic to stir men's blood - here's my plan...

Advertising and communications expert Joe Otin has been elected to be the District Governor for all Rotary clubs in Kenya, Ethiopia, Eritrea and South Sudan for the year 2019/2010. The District Governor Nominee spoke to the Business Daily about his…

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Radio audience fragmentation changed the game. Can online advertising imitate this?

In the last decade we experience radio audience fragmentation that led to increased engagement and better connections. Online advertising can take a couple of points from this in order to improve the ROI numbers.

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Safaricom & Rotary clubs joined forces to deepen their impact on community projects

In management we are frequently reminded of a teamwork concept where collaboration results in a ‘whole that is greater than the sum of its parts’. Two people, two organisations, or indeed two horses, can pull more weight when together, than if they did so…

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Develop major ad campaigns on recycling and waste management rather than ban plastics

Banning polythene packaging doesn't solve the problem of waste management in the long term. A levy charged to the manufacturers of polythene could instead be invested in public education programs, a behavioral change ad campaign and the development of a…

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Ignore ‘haters’ that appear on your time line and criticise everything you say or share

Ignore those ‘haters’ that continuously appear on your time line and criticise everything you say or share.
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