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Joe Otin
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CEO, The Collective - Interactive Ad Agency | President, PAMRO | Chairman, Advertising Standards Board of Kenya
CEO, The Collective - Interactive Ad Agency | President, PAMRO | Chairman, Advertising Standards Board of Kenya

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70 percent of the African population is Anglophone, 12 percent Francophone, 10 percent Kiswahili, 10 percent Arabic
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In a modern world fully equipped with Google Translate there is no reason not to target a country that has chosen to speak a different European language as a result of their colonial history
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One thing that’s caught my attention is the different reasons why executives attend the PAMRO All Africa Media Research Conferences and especially the three types of people who register for the event
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Rotary is the most respected volunteer organisation globally because its members continue to dream big and bring their best to the table
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It takes a firm and resolute character to bounce between tough clients and a stubborn art department, so grow a backbone and take control of the process
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Everybody would like to know how to write the type of thrilling content that pulls the heartstrings of their customers.
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So, some geniuses have figured out how the greatest creative minds work, and win awards. I recently listened to them and this is what I found out.

Mindscapes is an organisation that is able to define the thinking patterns behind the top ads and they’ve constructed a training program to aid the efforts of creative teams.
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The introduction of the Glock handgun shows that your network is a very useful source of data

When Gaston Glock created the famous pistol named after him, his primary source of information came through analog means.
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PAMRO conference offeres excellent networking opportunities

The excellent mix of delegates has resulted in an evolution of the content, style and presentation which is now more relevant to a wider audiences with diverse interests.
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Today is World Polio Day and the end of polio campaign shows how you can translate belief into action

Rotary’s evangelical role is aimed at getting the world to sing from the same hymn sheet because thhe biggest funds are raised from countries that haven’t seen polio for decades
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