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Joe Buhler
Works at buhlerworks | Digital Marketer | Business Strategist | Working with Clients for Effective Digital Marketing Solutions
Attended Many schools, a long time ago!
Lives in Wilton, CT
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Joe Buhler

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SMB need to be present and active online to grow!
A new report released by Borrell Associates suggests that digital advertising will continue to be responsible for nearly all growth in local advertising in
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About three decades ago a similar thing happened to the Swiss watch industry when they missed the digital watch explosion caused by the Japanese. With Swatch they were able to regain their strong position in the non-luxury segments.
Most of us couldn't have been any more excited for the iPhone and iPad. Then again, most of us aren't the Finnish Prime Minister. Speaking to Swedish finan
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Great detailed post with a ton of information on the topic of social customer service. Should even have some positive stats for the ROI crowd!
You probably already know the marketing value of social media. You probably already know certain vanity metrics of social media. You possibly even know the detrimental effects of being bad at social media.
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Smart B2B Move by Priceline

This company has been on my radar screen since they first started. They offer innovative solutions to independent hotels. This acquisition gives Priceline a tool to gain insight into that huge market.
  Buuteeq powers the Web site and apps for travel company Explora Buuteeq, a Seattle startup that powers the Web sites for hotels around the world, wa
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How to get a Five Star Reputation

A final note in part five is actually a key success factor.

A business needs a system in place that first of all makes every employee aware of the importance of great customer service and second actively solicits positive reviews to post on relevant social sites. 

This is what will result in a five star reputation over time and resulting repeat business. 
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This article makes some very important points on the integration of web development and design that remain relevant even in today's world of ever more dominant mobile web consumption.
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Joe Buhler

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It would be great to be able to post to Facebook groups from Feedly on the iPad as it's possible from the desktop app.
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It's been broken for quite some time. The initial pushback against the radical changes caused by the rise of the social web came especially from the C-suite and their hired PR hands! Now, they finally start to come around and none too soon, I might add.
In Chicago today, the head of the world's largest PR firm declared that the marketing industry has its business backward. Speaking to an audience of academics and brand marketing executives at De Paul University, Richard Edelman, who runs the eponymous agency as President and CEO, stated that much of the marketing we've grown up with
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Personalization will make them an even more formidable competitor to the traditional accommodation providers.
In addition, some local hosts will be able to provide in destination tips and make recommendations further adding to the value proposition.
Summary: The amount of data that Airbnb has about users and their accommodation preferences has grown to the point where the company believes it can start recommending trips to them before they have to search through the listings.
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That's the basic problem for many when it comes to the social web. 
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Yes, Brian Solis gets it when it comes to social.
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This is easily one of the best articles on the topic of ROI I've read in a long time. Here's a key quote: 

Is "return on investment" an accurate way to measure marketing effectiveness? Sadly -- and perhaps even shockingly to some -- the answer is no.

ROI's roots are in evaluating one-time capital projects. "But is marketing a one-time capital project?" Clearly not.
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Content curation can be very effective as part of your overall strategy.
There are many types of content a business can create to attract, engage and convert customers: Evergreen, Repurposed, Curated and Co-Created. Of those content types, curated content offers num...
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My guess it's a mix between auto-collection of information and human content writing.
As the article states there is no all-in one solution yet. I agree as I've looked for one too.
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aleksandr richkova's profile photo
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Work
Occupation
Digital Marketer | Business Strategist | Speaker | Solutions Provider
Skills
Marketing | Communications | Management |
Employment
  • buhlerworks | Digital Marketer | Business Strategist | Working with Clients for Effective Digital Marketing Solutions
    Principal, 2002 - present
  • Level 9
    EVP, 2005 - present
  • Kuoni Travel Ltd.
    Sales Manager
  • Switzerland Tourism
    Director, North America | UK | Japan, 1976 - 1999
  • EuroVacations.com
    EVP, Business Development & Strategic Partnerships
  • PhoCusWright, Inc.
    Sr. Social Media & Destination Analyst
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Wilton, CT
Previously
Zurich, Switzerland - Tokyo, Japan - Toronto, ON - London, UK
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Tagline
Digital Marketer | Business Strategist | Working with Clients for Effective Digital Marketing Solutions
Introduction
Globalist with extensive senior management experience in travel and tourism. Specialist in destination marketing. Worked also in tour operations, retail travel and the airline industry.

Active since the early days of the web in the largest e-commerce vertical - online travel.

Project Initiator and Manger of MySwitzerland.com - Destination portal for Switzerland Tourism built in 1999.

Held senior destination marketing and tourism executive positions in Japan, Canada, the United Kingdom and in the United States.


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I'm not one to brag, but.......
Education
  • Many schools, a long time ago!
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Male
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Joe Buhler's +1's are the things they like, agree with, or want to recommend.
Steve Jobs in 1994: The Rolling Stone Interview
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Even at one of the low points in his career, Jobs still had confidence in the limitless potential of personal computing

Samsung Galaxy Gear Smartwatch Flops, Fewer than 50,000 Units Sold
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Samsung's rush-to-market-to-beat-Apple Galaxy Gear smartwatch has launched with a resounding thud. BusinessKorea reported that Samsung has s

Apple Inc.
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Get detailed financial information on Apple Inc. (NASDAQ:AAPL) including real-time stock quotes, historical charts & financial news, all for

Google’s Revenue = 97% Online Ads | The Big Picture
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Wearable patch makes humans ‘invisible’ to mosquitos
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Kite is a small wearable patch that can keep mosquitos away for up to 48 hours.

Personality test based on Jung and Briggs Myers typology
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Online test based on Jung and Briggs Myers typology provides your personality formula, the description of your type, list of occupations, an

10 Minute Pages
plus.google.com

Start any busines in under ten minutes. Click on link.

Congress to Grill Apple CEO About Taxes
www.thedailybeast.com

Apple has avoided billions in taxes. Congress says they want to know why. But we know why--and it's probably not going to change.

Investing | Stock Rover
www.stockrover.com

Stock Rover is the most advanced equities research platform and stock screener available to individual investors.

Our Modern Marketing Manifesto: will you sign?
econsultancy.com

We recently published the draft of our Modern Marketing Manifesto to get the feedback of the industry and explain why we felt it was needed.

TOKYO CITY SYMPHONY
tokyocitysymphony.com

「進化するTOKYOを、世界中の人たちと奏でよう」 4月23日、東京の街並みを再現した都市模型に、3Dプロジェクションマッピングを投影できる六本木ヒルズの10周年記念サイトがオープンします。まるで街全体が歌い出すような、新たな映像体験をお楽しみください。

Newsweek & The Daily Beast
plus.google.com

A smart, speedy read of what is happening in the world.

AllThingsD for Android, iPhone and iPad
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News, analysis and opinion on technology, the Internet and media. All Things Digital.

In Berlin, stand-alone hotel room comes with local guided experiences
www.springwise.com

Plus One Berlin offers visitors to the city not just a studio apartment for nightly rent in Berlin's Kreuzkölln neighborhood, but also the o

Google Plus Nick
gplus.to

gplus.to/username. Nick Name. Your Google+ ID. Your username; Could be at least 3 characters to at most 25 characters, Should not contain nu

myGooglePlus
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Mashable
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Empowering and inspiring people by spreading knowledge of social media and technology

Hertz offers electric bike rental scheme in London | Springwise
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Hertz car hire in London have made twelve e-bikes available for rental from their London Marble Arch branch.