This company has been on my radar screen since they first started. They offer innovative solutions to independent hotels. This acquisition gives Priceline a tool to gain insight into that huge market.
A final note in part five is actually a key success factor.
A business needs a system in place that first of all makes every employee aware of the importance of great customer service and second actively solicits positive reviews to post on relevant social sites.
This is what will result in a five star reputation over time and resulting repeat business.
In addition, some local hosts will be able to provide in destination tips and make recommendations further adding to the value proposition.
Is "return on investment" an accurate way to measure marketing effectiveness? Sadly -- and perhaps even shockingly to some -- the answer is no.
ROI's roots are in evaluating one-time capital projects. "But is marketing a one-time capital project?" Clearly not.
- buhlerworks | Digital Marketer | Business Strategist | Working with Clients for Effective Digital Marketing SolutionsPrincipal, 2002 - present
- Level 9EVP, 2005 - present
- Kuoni Travel Ltd.Sales Manager
- Switzerland TourismDirector, North America | UK | Japan, 1976 - 1999
- EuroVacations.comEVP, Business Development & Strategic Partnerships
- PhoCusWright, Inc.Sr. Social Media & Destination Analyst
Active since the early days of the web in the largest e-commerce vertical - online travel.
Project Initiator and Manger of MySwitzerland.com - Destination portal for Switzerland Tourism built in 1999.
Held senior destination marketing and tourism executive positions in Japan, Canada, the United Kingdom and in the United States.
- Many schools, a long time ago!
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