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Joanna Pineda
Works at Matrix Group International, Inc.
Attended Stanford University
Lives in Alexandria, VA
89 followers|117,304 views
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Joanna Pineda

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Here's my latest blog post. My oldest son is positively obsessed with Pokemon GO. It's fun, it's creative and it's making him want to spend all day outside! Yay! I was also curious about the mechanics of the game, so I did some research to find the Google/Ingress/Niantic connection.
Unless you’re living under a rock, you’ve heard about Pokémon Go. Pokémon Go is an app that lets you use your phone’s GPS and clock to detect where you are in the game and make Pokémon “appear” in your physical world so you can catch them, level them up, and battle your Pokémon against other …
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Joanna Pineda

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My latest blog post is about martial arts. But it's really about my personal journey, my professional journey and my company's journey to become something new. It's about why it's so hard to start over, become someone new and learn a bunch of new skills. But it's also about why we need to become white belts on a regular basis to stay fresh and competitive.
A couple of weeks ago, I took the plunge and signed up for HapKiDo. HapKiDo is sometimes called the “anti-martial art” because it emphasizes deflection and leverage. HapKiDo techniques use joint locks, strikes and dynamic kicking. I’m a black belt in TaeKwonDo. Why embark on another martial art, especially when my TKD journey has just …
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Here's my latest blog post. I think every organization should about having a mobile app strategy. More and more people are on their phones and when on their phones, they turn to apps, NOT the browser. So if you want some of those eyeballs, you need a mobile app!
Starting early this year, I have been urging clients to consider a mobile app. Not just a responsive website, which should be a given these days, but native iOS and Android apps. Why? The reasons have been building up over the past couple of years, but I became convinced because of several things.
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This is perhaps my favorite blog post this year. I've been thinking about the value of hard work, the type of work that really kicks your butt, and that is most satisfying in the end. That's Fun #3.
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Have her in circles
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Joanna Pineda

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I get asked a lot by clients and prospects if they should redesign or refresh their site. The answer is "it depends" and here's why. I actually think organizations should think about doing a refresh on a regular basis, instead of doing giant, earth-shattering, labor-intensive redesigns every few years.
A couple of weeks ago, I attended a meeting with a client who was interested in redesigning their website. “Why?” I asked. The site looks pretty good, the site is mobile-friendly, and the analytics are pretty good. So what’s driving the desire for a redesign? The answer: They wanted to make a few changes to the home …
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Joanna Pineda

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Here's my latest blog post about spring cleaning for your office, home and website. New coat of paint, decluttering and moving furniture around work wonders!
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My latest blog post is a recap of a webinar I did with the web team from the Carnegie Endowment for International Peace. Tim and Jessica were amazing. They talked about their tech and analytics infrastructure, how they use analytics to guide decision-making, and how they get senior leadership buy-in to changes to the website based on analytics. Really amazing results.
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Joanna Pineda

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People
Have her in circles
89 people
Andy Tomasello's profile photo
Pam O'Hara's profile photo
Abraham Harrison's profile photo
Maggie Woo's profile photo
Danielle Feldman's profile photo
Kailashnath Shrestha's profile photo
Heather Callahan Stevens's profile photo
Nate Shaw's profile photo
Mark Osborne's profile photo
Education
  • Stanford University
  • Johns Hopkins University SAIS
Basic Information
Gender
Female
Work
Occupation
CEO of an interative agency to companies and non-profits in the DC area
Employment
  • Matrix Group International, Inc.
    CEO of an interative agency to companies and non-profits in the DC area, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Alexandria, VA
Previously
Philippines - San Francisco - Paris - Washington, DC - Alexandria