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Joanna Pena-Bickley
Works at IBM
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Joanna Pena-Bickley

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What do you dream about? do your briefs have a duality that inspires ingenuity? See #briefly http://bassett.tv/briefly/  #ibmix #creativity
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eagerly awaiting the final season
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Joanna Pena-Bickley

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A really great case study - Only For The Bold:@FritoLay Scores with Millennial Male Target. Learn how at #ARFrethink14 http://bit.ly/1kuAWgl
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Joanna Pena-Bickley

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Is #SocialTV diminishing the power of advertising? or increasing engagement with your brand? Join the conversation at #ARFReThink14 http://bit.ly/1dUpNwJIs   #realtimemarketing    #socialtvanalytics   #bigdata  
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Joanna Pena-Bickley

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Helicopter mothers (you know who you are!) get a little creepy when their sons start dating. Its a timeless truth.  
Old Spice is back at it again.   With all of the Pre-game spots this one forces you to hit rewind on the DVR as it exposes a brilliant actionable insight.   Insight: Helicopter mothers (you know who you are!) get a little creepy when their sons start dating. Its a timeless truth.   Much has been said and complained about by woman’s advocates  who state that the spot doesn’t reflect the “cool” millennial helicopter moms of this generatio...
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Joanna Pena-Bickley

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brilliant marketing.
It would be pretty rude if two women who were otherwise complete strangers just busted in on your private karaoke party, unless of course those women were Beyonce and Kelly Rowland.
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Joanna Pena-Bickley

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Beats: “Beats” The 3-minute music video version is for the fans and to promote a new song.
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Have her in circles
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Joanna Pena-Bickley

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SB Nation
The Heat pushed way ahead early in Game 5, but it proved to be their final punch. The Spurs responded like the five-time champions they are, and Miami had nothing left. In the end, it was another Spurs blowout and a fifth title for Tim Duncan.
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Joanna Pena-Bickley

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A really great case study - Only For The Bold:@FritoLay Scores with Millennial Male Target. Learn how at #ARFrethink14 http://bit.ly/1kuAWgl
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Joanna Pena-Bickley

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Norton’s Enjoy Your Privacy

This site is a breathe of fresh brilliance. Built in HTML5 with a proprietary Copper framework, Enjoy Your Privacy is an interactive second-screen experience that gives users a view of might happen if their device is unprotected. 
Norton’s Enjoy Your Privacy This site is a breathe of fresh brilliance. Built in HTML5 with a proprietary Copper framework, Enjoy Your Privacy is an interactive second-screen experience that gives users a view of might happen if their device is unprotected.  As if that weren’t enough, this experience takes us on an incredibly realistic and voyueristic journey inviting us to snoop our way through the characters’ deepest, darkest secrets. A g...
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Joanna Pena-Bickley

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Branded Google+ ‘Helpouts’ Recently, the network launched ‘Helpouts’, which allows individuals, as well as branded partners, to offer live video help to consumers. Some of the brands that will sign on are  Weight Watchers, who will offer free diet advice, while Sephora will charge $15 for 15-30 minute personal beauty sessions. Three other partners are One Medical, Redbeacon and Rosetta Stone, though we may expect to see more in future.
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Enjoy This Gift Designed For You. #Make2014Matter  
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Have her in circles
249 people
Angelo Semeraro's profile photo
Rebecca Donohue's profile photo
Steven Schreibman's profile photo
Franck Courtheoux (Aimemotion)'s profile photo
Dr. William J. Ward (DR4WARD)'s profile photo
Aileen Love's profile photo
Liz Strauss's profile photo
jmiao laimouni's profile photo
Olga Platonova's profile photo
Work
Occupation
Chief Creative Officer
Skills
Creative Direction, Big Ideas, Marketing, Design, Writing
Employment
  • IBM
    Chief Creative Officer, present
  • Matter Worldwide
    Global Chief Creative Officer, 2012
  • Substance Studios
    Executive Creative Director, 2011
  • Wunderman
    SVP, Executive Creative Director, 2008
Story
Tagline
a matchmaker between brands and their customers
Introduction
I am believer in magic, an arbiter of the new, and a student of the interesting, I'm a matchmaker between brands and their customers. I started out as a journalist and emerged as an innovative storyteller. I have connected countless people to brands like Reebok, Facebook, Pepsi, American Express, Land Rover, MTV, Microsoft and Nokia. From TV to viral videos to mobile apps and social media, I have produced iconic & innovative work that has been internationally awarded and recognized.
Basic Information
Gender
Female