Cover photo
Joan Stewart
Works at
Attends PR Mentor aka The Publicity Hound
Lives in Milwaukee, WI area
1,969 followers|296,665 views


DIY Book Publicity & Book Marketing Tips for Fiction & Nonfiction

If you're writing a book, launching a book or trying to breathe life into a book that's on life support, check out my series of book publicity and marketing tips.

I shared them with ghostwriter Julie Anne Eason when she interviewed me for her podcast back in January. I enjoyed the interview so much that I decided to have it transcribed and featured as a series of four articles at my blog.


Part 1: How authors can start do-it-yourself publicity

Part 2: How to identify the target market for your book

Part 3: How to get book publicity from newspapers, TV

Part 4: More book marketing tips for fiction and nonfiction   

If you'd rather listen, go to

Have questions about book publicity and marketing? Ask them here. I'll be happy to help.

Note to Content Creators:

This is a fabulous way to repurpose content. I paid about $35 on to have a 40-minute interview transcribed.  

#bookmarketing   #bookpublicity   #bookpromotion  
Add a comment...
Why Authors Shouldn't Turn Up Their Noses at Local Library Events

Too many authors dislike libraries because "why should I want hundreds of people to read my book for free?" So they exclude libraries from their marketing.

That's foolish thinking.

Local libraries are marketing machines. If you can do a book signing or an author talk, those librarians will work their butts off promoting it, even if you aren't a big rock star author.

I've identified 7 ways local libraries can help you sell more books. But it's not always the book sales that are most important. It's the publicity and the exposure to audiences that might never have heard of you. Those include:

--Members of your local Chamber of Commerce. 

--Customers of local businesses that might want to partner with the library to bring you in and then maybe host an event a few weeks later at their own stores.

--The many people associated with Friends of the Library, the library's marketing arm.

--Thousands of readers who subscribe to your local weekly newspaper. Librarians will make sure those papers know about your event. 

Read all the other reasons you should walk, run or drive to your local library right now, even you're an indie author.

#bookpublicity   #authorpromotion   #booksigning     #libraries  
Authors who need help selling their books should start looking close to home, at the one place where books are free: their local libraries. When I speak at writers' conferences, I hear authors complaining that they don't want to be bothered with selling to a library “where hundreds of people ...
Jo Grafford's profile photo
Add a comment...

Joan Stewart

commented on a post on Blogger.
Shared publicly  - 
13 Ways to Use Your Author Resource Box

After writing 9 Ways to Make Your Author Resource Box Sizzle, at, I started thinking about all the ways you can repurpose that resource box, and I came up with a list of 13 uses. You can read them all at my blog at #authorresourcebox   #authormarketingtips   #guestblogging  
The author resource box, a 50-100-word paragraph at the end of articles, blog posts & your social media profiles. Why not make it as compelling as possible?
Michele DeFilippo's profile photo
Add a comment...
Are You a Small Biz Owner with a Vanity License Plate?

I am writing an article for a high-traffic business website on using vanity license plates for business, and I want to interview several small business owners who have had good results with their plates. 

I'm not interesting in clever or cute license plates that have nothing to do with your business. If your vanity plate has helped you build buzz for your business around town, brand your product or service, or helped generate leads, I'd like to interview you. Please email me at and put Vanity License Plate in the subject line. Include your contact info and let me know if there's a good time to call you.  
Joan Stewart's profile photoTelsec Business Centres Inc. (office space Toronto)'s profile photo
will make a not to try to look out for them again. 
Add a comment...
Need Entertainment Publicity? Free Hangout Today

If you or a PR client are trying to get publicity for anything related to entertainment, don't miss this free Google Hangout at 3 PM Eastern Today. Lots of pitching tips with top entertainment journalists from Variety, Made in Hollywood, ABC News and Closer Weekly.

#musicpromotion #entertainmentindustry #publicitytips  
Public relations professionals everywhere are invited to join a first-of-its-kind bicoastal Hangout, during which a panel of top-tier entertainment journalists will discuss the “do’s and don’ts” of pitching and securing editorial coverage in coveted broadcast and print outlets.

Join us on Thursday, November 13th at 12pm PST/3pm EST with:

+Public Relations Society of America, Los Angeles Chapter and +Public Relations Society of America, New York Chapter

Read more about this hangout:

- +Andrew Wallenstein, Co-Editor-in-Chief, Variety
- Patrick Stinson, Reporter/Producer, “Made in Hollywood”
- Steve Baker, Senior Producer, ABC News
- Ilyssa Panitz, Entertainment Writer, Closer Weekly

- +Howard Bragman, Fifteen Minutes PR

Join the conversation by posting a comment here or a tweet using #PRSAhangout

#pr #prsa #prsala #prsany #publicrelations #entertainment #media #reporters #hoa #googlehangout #hangoutonair  
This Hangout On Air is hosted by Public Relations Society of America, Los Angeles Chapter. The live video broadcast will begin soon.

15 comments on original post
Michael Ian Bady's profile photo
Add a comment...
The #1 Publicity Mistake Most People Still Make* 

Take a one-size-fits-all pitch--lets say it's a story idea about your small business.

Send it to 300 bloggers, journalists and website owners whose names you found in one of those big, expensive media directories. With only a 1 percent rate of return, you should get three interviews, right?

But you hear nothing. Nothing. Not a peep out of anyone. 

Why? Because audiences are more fragmented than ever. People are hanging out at blogs devoted to one topic. In discussion groups and forums, they're chatting about issues that are important to them. They're in tightly niched MeetUps, LinkedIn Groups and Facebook Groups.

If you have a pitch that tries to appeal to everyone, you end up appealing to no one.

That's one of the tips I shared with +Pat Lynch from when I was a guest on her +WomensRadio show using +AudioAcrobat  You can listen to "Get Promotion Tips and Tricks from The Publicity Hound" at It's less than 10 minutes.

At my blog, I've included several links to  to more pitching tips. Find them at

  #freepublicity   #prtips #pitchmedia
Add a comment...
Have her in circles
1,969 people
Maris Somerville's profile photo
James Brown's profile photo
Jack Thomas's profile photo
Rashaunda Summers's profile photo
stanley bate's profile photo
Peggy Harper Lee's profile photo 420gilmore's profile photo
Jaynie Cox's profile photo
Sheryl Buckner's profile photo
Authors: 7 Ways to Make Blogging Fast and Fun

Authors love to write. But so many hate to blog. So they don't.

Or they start a blog and abandon it a few weeks later when they don't see traffic. 

Some can't think of anything to write about because they think "I've covered it all in my book." 

Your blog post doesn't have to be the Great American Novel. It doesn't have to be perfect. And it doesn't always have to be about business. Some of the most popular posts at my blog are those on personal topics:

>>> How afraid I was when I was diagnosed with a rare voice disorder several years ago.

>>> How I know all the words to "Talent Roundup Day" on "The MIckey Mouse Club" TV show in the 1950s.

>>> The long-lost photo of my two younger sisters and me, which turned out to be the perfect present for them this past Christmas.

That's just one of 7 different types of posts readers love. If you're an author who blogs---or even if you haven't started a blog yet---join me and +Joel Friedlander for a free webinar from 4 to 5 p.m. Eastern Time on Thursday, Feb. 26. It's on "7 Fast, Easy Ways to Pull Readers to Your Author Blog."  

Register at

We'll share dozens of tips on blogging, and we'll show you our favorite posts, the kind our readers love!
#bookmarketing   #bookblog   #bookbloggers  
Alexandra Shaw's profile photo
Excellent seminar Joan. Many thanks for ALL you share with us. May God Bless ALL u touch.
Add a comment...

Joan Stewart

Shared publicly  - 
Hey, +Tom Snyder and +Marjie Snyder, congrats on your partnership with  BOSI. Sounds like a great team!
Add a comment...

Joan Stewart

commented on a post on Blogger.
Shared publicly  - 
+Kristen Eckstein, I'd like to add a few more "questions to ask yourself" to your list:

--Are they gay or straight?

--Do they have pets? Mostly dogs, cats or both?

--Which magazines and newspapers do they subscribe to?

--Which talk radio shows do they listen to?

--Where do they hang out when they're offline? ( is a great place to find people in narrow niches.)

Too many authors have target markets that are way too big. Their message gets lost in the noise.  
The secret to selling more books isn’t writing about the hottest trending topic, Answer 7 questions to narrow your target audience & you'll sell more books.
Denise Wakeman's profile photoMichele DeFilippo's profile photo
Great questions +Joan Stewart, thanks for add them. 
Add a comment...

Joan Stewart

commented on a video on YouTube.
Shared publicly  - 
Thanks, PRSA for sponsoring this. I'm a publicity expert and I'm sharing this before, during and afterward with my followers.
Add a comment...
How to Contact Google Support, Sorted by Service

Remember the last time you needed to contact Google for anything?

Chasing down the correct email address or phone number can be a big time-waster. Thanks to Nicole Kohler for flagging me to the updated Google Support resource list, offered at the +WebpageFX blog, at

It includes multiple options (phone, email) for each service.

I noticed that Google Plus for Small Business wasn't mentioned on her list--the more crowded but less helpful Google+ Help Community was. I tipped her off to this Community, its quick replies from +Stephan Hovnanian and the dedicated volunteer moderators, and she has added it to the list! 

If you arrived here via Nicole Kohler's list, welcome! You'll like it here because there's no such thing as a dumb question.

#googlesupport   #googlehelp   #googletips  
For such a large company, Google is notoriously difficult to contact. Where most companies would list a big phone number and contact form, Google’s “Contact us” page sports a plethora of options, drop-down menus, and links to...
Marilyn Moore's profile photoBlake O'Ruairi's profile photoKinga Mills's profile photo
+Joan Stewart - What a great time-saver!  Definitely one to bookmark and save.  Thanks very much for sharing this!
Add a comment...
Don't be Caught Off Guard in Your Next Media Interview

The next time a blogger or journalist interviews you, don't be caught off guard by trick questions.  

Experienced interviewers keep these in their back pockets and use them when trying to pry information out of their sources.

For example, a reporter who asks you for information you don't want to disclose might say, "Who's going to tell me this if you don't?"  

In my latest article for +Entrepreneur I explain what to do when you hear five trick questions.

You'll also learn about five more questions that sound like trick questions but really aren't. Prepare yourself for your next interview by reading "Steer Clear of These Tricks Journalists Use to Loosen Your Lips" at  

And please leave a comment. I'd love to hear your thoughts.

#mediatraining   #journalists   #publicitytips  
Add a comment...
Have her in circles
1,969 people
Maris Somerville's profile photo
James Brown's profile photo
Jack Thomas's profile photo
Rashaunda Summers's profile photo
stanley bate's profile photo
Peggy Harper Lee's profile photo 420gilmore's profile photo
Jaynie Cox's profile photo
Sheryl Buckner's profile photo
Publicity Expert, PR Mentor, Small Business Promotion Coach
Publicity, Media Relations, Public Relations, Content Creation, Small Business Promotion, Book Publicity
    President, 1996 - present
    Publicity expert works with small business owners, authors, speakers, experts and nonprofits who want to promote their expertise, enhance their credibility and tell their story to the world.
  • The Business Journal (Milwaukee, Wis)
    Editor, 1994 - 1996
    Managed editorial department of Milwaukee's largest business publication.
  • The Express-Times (Easton, Pa.)
    Editor, 1991 - 1993
    Managed editorial department of this daily newspaper.
  • The Sheboygan Press (Sheboygan, Wis.)
    Editor, 1988 - 1991
    Managed editorial department of this daily newspaper.
  • The Lake County News-Herald (Willoughby, Oh.)
    Managing Editor, 1974 - 1988
    Managed editorial department and served as writing coach for this daily newspaper in northeast Ohio.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Milwaukee, WI area
Bangor, Pa. - Maple Hts., Ohio - Belgium, WI
Contact Information
262-284-7451(Central Time Zone)
Box 437, Port Washington, WI 53074 USA
Tips, Tricks & Tools for Free Publicity
Publicity and PR expert, aka The Publicity Hound.  I share self-promotion tips and online visibility strategies to small businesses and nonprofits that want to self-promote.
Bragging rights
Frequent #1 spot on Google for "free publicity." Named one of The 40 Most Approachable Social Media A-Listers on Twitter. Named to Writer's Digest's 101 Best Websites for Writers. Named Top Website for Self-Publishers by Alliance of Independent Authors.
  • PR Mentor aka The Publicity Hound
  • Lumen Cordium High School (Bedford, Oh.)
Basic Information
Looking for
Other names
aka The Publicity Hound
A truly memorable meal. Perfect restaurant for a special occasion, or if you're in downtown Port Washington in jeans and hankering for a great meal. --The Crab and Artichoke Baked Fondue came with 7 pieces of toasted crostini. Perfect for a cold winter night! --I wasn't quite sure what to expect when I ordered the Asian BBQ Atlantic Salmon. Fabulous! It was pan-seared and had a light crispy exterior. The sauce wasn't too sweet, and it was sprinkled with white and black sesame seeds. --House salads featured a beautiful combination of greens. The Orange Honey Dill vinaigrette was light enough that it didn't overwhelm the taste of the greens. --And those desserts! If you love cherries, order the Cherry Crumble. It comes warm, topped with an oatmeal mixture, with a small scoop of vanilla bean ice cream. I felt like I was back in Door County. I've already made plans to eat here again in March when my family is in town. I'm so proud to live in Port Washington where I can walk to the Twisted Willow.
• • •
Public - a month ago
reviewed a month ago
ZING is way more than just a local shop where women of all ages can find fashionable clothing that doesn't look mass produced. Owner Deb Neulreich works her magic on any customer who needs help creating the perfect outfit. She has a daring fashion sense and loves to mix patterns. She's chosen outfits for me that I'd never choose for myself, and I hear compliments galore when I wear them. I never feel rushed. If I have an outfit that I bought elsewhere I'll sometimes bring it in and ask her to "do the Deb thing" and choose the scarf or jewelry that pulls it all together. The shop is an explosion of color and textures.
• • •
Public - 4 months ago
reviewed 4 months ago
This is on my "we have to go here" list when friends and relatives from out of town visit Port Washington, WI. They love the place, and I try to leave at least an hour for everyone to browse around. Guys, bring the women! Work and casual clothing for men and women, travel and outdoor gear, delicious hand cream and even a few toys for the kids. Inside the store, there's an entrance to Smith Brothers Coffee Shop, the perfect place for lunch. Try the fried perch sandwiches. Eat in the shop or get it to go, and find a picnic table outside, overlooking Lake Michigan. In the winter, the coffee shop has a cozy fireplace.
• • •
Public - 8 months ago
reviewed 8 months ago
4 reviews
My family, a bunch of cheese curd junkies, visited from Ohio this weekend and I planned a surprise visit to your store. I told them I was taking them somewhere fun but didn't tell them where. As soon as they saw the giant yellow "Cheese Store" sign on the side of the building, they got excited. It was the highlight of their trip. They had a blast tasting the samples, and they loved picking out some of the packaged soups and dips, planning meals they will make when they return home. In the back of your store, all 7 of us each donned a different Cheesehead hat, and a customer offered to take our photo. It will be a fun reminder of a fabulous weekend. I'm so proud to live here and show off places like Cedar Valley Cheese Store. Where else can you find a Cheesehead sombrero?
• • •
Public - 5 months ago
reviewed 5 months ago