We all left the Fill the Gap Marketing Academy on Wednesday night feeling very special following the talks on USPs.
Tony Brooks and Rachel Linstead, the speakers, have sent me their slides, so if you want a copy, just ask
Here are a couple of ideas from them in the meantime:-
From Rachel - Think outside of the box - if you were a brand, what brand would you be? If you were a colour what colour would you be? What colour best represents what you do? What texture?
From Tony - to stand out, try and be excellent at least one of these things: Scarcity, Authority, Likeability, Commitment, Social Proof, Reciprocation, Consistency or Contrast (ref R Caldini). Tony explained how Santa's USP works because he is so good at so many of these things - you had to be there for that bit really!
wishing you a very merry Christmas and a successful New Year,