The “Structured Social Sharing Formula” (SSSF) was first presented at MozCon 2012 by Dana Lookadoo. She shared 10 best practices for optimizing social sharing for Facebook, Google+, and Twitter.
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There is no doubt there will be cries that Google has, once again, killed email marketing. But to understand what impact this may have requires that we start by understanding what has changed.
- Mediapost PortugalRelationship Marketing Manager, 2012 - 2012
- MarkeduDirect and Interactive Marketing Manager, 2009 - 2012
- Michael Leander CompanyMarketing Consultant, 2009 - 2012
- Verlag DashöferDirect Marketing Manager, 2008 - 2009
- IADE - Escola Superior de Design, Marketing e PublicidadeMarketing and Advertising Bachelor, 2003
- EADIM - European Academy of Direct and Interactive MarketingDirect and Interactive Marketing European Certificate
- MarketingExperimentsOnline Testing and Landing Page Optimization
Me vs. You: How Pronouns Affect Click Conversion Rates
The pronoun you choose to use in your call-to-action button can make a huge difference in whether people click on your button and buy or pas
Mediapost organiza a 1ª Conferência “Direct and Digital Marketing” em Li...
A Mediapost, empresa do grupo La Poste especialista em Marketing One2One e líder em Marketing Relacional, realiza a sua primeira conferência
Structured Social Sharing Formula & Worksheet (SSSF) by Dana Lookadoo
The “Structured Social Sharing Formula” (SSSF) was first presented at MozCon 2012 by Dana Lookadoo. She shared 10 best practices for optimiz
Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers
Gmail has started caching email images. To understand what impact this may have requires that we start by understanding what has changed.
State of Digital Marketing Talent: Skills Lacking, Specialists Needed
Career Management - Seven in ten execs (71%) at large companies and agencies say their digital marketing teams are strong in some areas but
Social Media Doesn’t Drive Sales…but that’s not the point
But that's not the point.The point is that social media is a teeny tiny reflection of what happens in day-to-day life. In Jonah Berger's Con
Português que roubou o último quadrado de Milka... premiado com Ouro
Miguel Durão conquistou Ouro no concurso de publicidade Epica Awards com o trabalho desenvolvido para o chocolate Milka, em França
Loyalty and retention marketing:Latest loyalty program trends revealed
Customer loyalty and retention marketing is changing. New trends, new opportunities arise. See Chris Jacobs reveal what the latest trends in
Oreo Daily Twist Award Winning Social Media Marketing Campaign
Oreo Daily Twist Award Winning Social Media Marketing Campaign got the press exited. A 100 day long campaign turned out to be a rewarding in
Absolut Temptation Activation Campaign - would you?
Creative activation campaign from Absolut - one of the leading vodka brands.
David Ogilvy on advertising that sells: The View From Touffou
Are you serious about studying marketing to become more successful? If you are, you want to watch these 44 minutes of great advice from one
O meu conselho para os marketeers é que parem de brincar - Michael Leand...
O e-mail marketing pode não parecer uma ferramenta sexy, mas Michael Leander diz que as marcas portuguesas estão a perder muitas oportunidad
Amazon CEO Jeff Bezos Had his Top Execs Read these Three Books
At the beginning of the week I flew up to Seattle for a rare on-camera interview with Amazon CEO Jeff Bezos for CNBC. (You can view the full
On Perception and Reality: Q & A with Stephen Anderson on PTTRNS
Stephen Anderson and Arjan Haring discussing the implications of perception strategy and how this affects our memory of experiences. Check i
How to Design a Seductive Email Marketing Campaign Like HP
Let’s look at an email marketing campaign by Hewlett-Packard for some seductively simple lessons that can generate more sales with less copy
Exclusive: How Google Will Use Balloons to Deliver Internet to the Hinte...
The tech giant is using a novel way to bring the Internet to regions too remote to wire...