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João Ribeiro
Worked at Mediapost Portugal
Attended IADE - Escola Superior de Design, Marketing e Publicidade
Lives in Lisboa
637 followers|35,932 views
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João Ribeiro

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"If you've never considered whether you should use "your" or "my" when you write the text on your call-to-action button, it could be costing you a lot of money. " Read more
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João Ribeiro

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Structured Social Sharing Formula & Worksheet (SSSF) by Dana Lookadoo

The “Structured Social Sharing Formula” (SSSF) was first presented at MozCon 2012 by Dana Lookadoo. She shared 10 best practices for optimizing social sharing for Facebook, Google+, and Twitter.

Read more here:
http://www.linkedin.com/groups/Structured-Social-Sharing-Formula-Worksheet-4431121.S.5837177065429827588
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The dust has barely settled from the furor around Gmail's tabbed inbox when another change comes down the pike. I noticed late last week that Gmail has started caching images, though there hadn't been an announcement from Google. I wasn't the only one who noticed, either.

There is no doubt there will be cries that Google has, once again, killed email marketing. But to understand what impact this may have requires that we start by understanding what has changed.
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João Ribeiro

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One day a few years ago I did a seminar for Siemens AG executives at their headquarters in Munich. In a meeting following my seminar, a very senior executive at the company told me that a few years
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Americans are fielding millions of calls from bright, energetic telemarketers, but what they don't know is that they're talking to machines... Sort of. 
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João Ribeiro

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A MediaPost Communication, empresa do grupo La Poste especializada em marketing relacional, acaba de nomear um novo diretor-geral: trata-se de Jérôme Toucheboeuf, um dos fundadores do grupo Fullsix.
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"So PLEASE FOR THE LOVE OF DOG stop thinking of social media as a direct marketing tool or some sort of silver bullet that will drive sales through the roof. Stop reading those case studies where Facebook... no, Pinterest... no, Polyvore... no, Snapchat... drove millions of dollars in sales from a viral campaign."
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João Ribeiro

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thanks, Joao ! Hope you are doing good. 
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Have him in circles
637 people
Celina da Piedade's profile photo
Raquel Melo's profile photo
Carte de Slabit's profile photo
Graeme White's profile photo
Jose Almeida's profile photo
Bob Nunn's profile photo
João Ferreira's profile photo
João Dias de Carvalho's profile photo
Work
Occupation
Direct Marketing, Digital Marketing, Email Marketing, Permission Marketing, Multichannel Marketing
Employment
  • Mediapost Portugal
    Relationship Marketing Manager, 2012 - 2012
  • Markedu
    Direct and Interactive Marketing Manager, 2009 - 2012
  • Michael Leander Company
    Marketing Consultant, 2009 - 2012
  • Verlag Dashöfer
    Direct Marketing Manager, 2008 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Lisboa
Previously
Lisboa - Valado dos Frades
Contact Information
Home
Email
Address
Lisboa
Story
Tagline
“Go ahead, do something impossible. “ Seth Godin
Introduction
I'm a digital & direct marketing expert with extensive experience having planned and executed hundreds of marketing activities over the years
Education
  • IADE - Escola Superior de Design, Marketing e Publicidade
    Marketing and Advertising Bachelor, 2003
  • EADIM - European Academy of Direct and Interactive Marketing
    Direct and Interactive Marketing European Certificate
  • MarketingExperiments
    Online Testing and Landing Page Optimization
Basic Information
Gender
Male
Other names
Fernando Santos Gaspar
João Ribeiro's +1's are the things they like, agree with, or want to recommend.
Me vs. You: How Pronouns Affect Click Conversion Rates
www.clickz.com

The pronoun you choose to use in your call-to-action button can make a huge difference in whether people click on your button and buy or pas

The Man With the Folding Chair
www.linkedin.com

One day a few years ago I did a seminar for Siemens AG executives at their headquarters in Munich. In a meeting following my seminar, a very

Mediapost organiza a 1ª Conferência “Direct and Digital Marketing” em Li...
www.mediapost.pt

A Mediapost, empresa do grupo La Poste especialista em Marketing One2One e líder em Marketing Relacional, realiza a sua primeira conferência

Structured Social Sharing Formula & Worksheet (SSSF) by Dana Lookadoo
www.linkedin.com

The “Structured Social Sharing Formula” (SSSF) was first presented at MozCon 2012 by Dana Lookadoo. She shared 10 best practices for optimiz

Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers
www.clickz.com

Gmail has started caching email images. To understand what impact this may have requires that we start by understanding what has changed.

State of Digital Marketing Talent: Skills Lacking, Specialists Needed
www.marketingprofs.com

Career Management - Seven in ten execs (71%) at large companies and agencies say their digital marketing teams are strong in some areas but

Social Media Doesn’t Drive Sales…but that’s not the point
www.linkedin.com

But that's not the point.The point is that social media is a teeny tiny reflection of what happens in day-to-day life. In Jonah Berger's Con

Português que roubou o último quadrado de Milka... premiado com Ouro
www.dinheirovivo.pt

Miguel Durão conquistou Ouro no concurso de publicidade Epica Awards com o trabalho desenvolvido para o chocolate Milka, em França

Loyalty and retention marketing:Latest loyalty program trends revealed
www.michaelleander.me

Customer loyalty and retention marketing is changing. New trends, new opportunities arise. See Chris Jacobs reveal what the latest trends in

Oreo Daily Twist Award Winning Social Media Marketing Campaign
www.marketingtelly.com

Oreo Daily Twist Award Winning Social Media Marketing Campaign got the press exited. A 100 day long campaign turned out to be a rewarding in

Absolut Temptation Activation Campaign - would you?
www.marketingtelly.com

Creative activation campaign from Absolut - one of the leading vodka brands.

David Ogilvy on advertising that sells: The View From Touffou
www.marketingtelly.com

Are you serious about studying marketing to become more successful? If you are, you want to watch these 44 minutes of great advice from one

O meu conselho para os marketeers é que parem de brincar - Michael Leand...
www.michaelleander.me

O e-mail marketing pode não parecer uma ferramenta sexy, mas Michael Leander diz que as marcas portuguesas estão a perder muitas oportunidad

Amazon CEO Jeff Bezos Had his Top Execs Read these Three Books
www.linkedin.com

At the beginning of the week I flew up to Seattle for a rare on-camera interview with Amazon CEO Jeff Bezos for CNBC. (You can view the full

54 Google Analytics Resources – The 2013 Edition
www.linkedin.com

Google Analytics is a wonderful tool, but learning your way around it and fully benefiting from it can be a challenge. Here we’ve categorize

On Perception and Reality: Q & A with Stephen Anderson on PTTRNS
www.linkedin.com

Stephen Anderson and Arjan Haring discussing the implications of perception strategy and how this affects our memory of experiences. Check i

Mediapost Portugal com novo Director Geral
www.mediapost.pt

A Mediapost nomeia Antoine Blanchys Ferreira para Director Geral da empresa em Portugal

Banned commercials from MarketingTelly
www.marketingtelly.com

This commercial was banned - most likely for the use of profound language. But it does prove a point, don't you think?

How to Design a Seductive Email Marketing Campaign Like HP
blog.kissmetrics.com

Let’s look at an email marketing campaign by Hewlett-Packard for some seductively simple lessons that can generate more sales with less copy

Exclusive: How Google Will Use Balloons to Deliver Internet to the Hinte...
www.wired.com

The tech giant is using a novel way to bring the Internet to regions too remote to wire...