- MarkeduMarketing, 2014 - present
- Mediapost PortugalRelationship Marketing Manager, 2012 - 2014
- MarkeduDirect and Interactive Marketing Manager, 2010 - 2012
- Michael Leander CompanyMarketing Consultant, 2010 - 2012
- Verlag DashöferDirect Marketing Manager, 2008 - 2009
- IADE - Escola Superior de Design, Marketing e PublicidadeMarketing and Advertising Bachelor, 2003
- EADIM - European Academy of Direct and Interactive MarketingDirect and Interactive Marketing European Certificate
- MarketingExperimentsOnline Testing and Landing Page Optimization
The Day Before Tomorrow – All About Technological Impact on Retail
A significant share of retail sales now happen online. And that's having a significant impact on the high street. We look at the innovations
Five tips to increase your creativity by Yonathan Dominitz
Five tips to increase your creativity shared by Mindscapes founder and creativity expert Yonathan Dominitz
“You were buying clicks? What will I tell the children!?”
You may have seen our previous videos centred around the theme of ‘do you know what your marketing is doing’? Most recently we’ve had ‘
Top 3 Methods to Enable Gzip Compression in WordPress
Enable gzip Compression because it's the most popular method to load your site faster by reducing the weight of the page. Enable gzip compre
How Big is the Optimizely "Test Snooping" Problem - The Conversion Scien...
Optimizely and other split testing tools can reveal what you are testing. How concerned should you be?
Branding & Content Marketing Lessons From The Original Content Marke...
In 1894, John Deere launched The Furrow, a magazine designed to help farmers educated themselves about new technologies and become better bu
Email Marketing Tip: Reactivate your lost email marketing subscribers an...
In this video Michael Leander talks about the postman, Malmö Opera House and a hand written postcard.
10 Questions to Supercharge a New SEO Process | LinkedIn
Starting a new SEO process with a new client or site, especially in an industry that you have no experience or a new country or language mar
Participatory Storytelling = Activating Brand Advocacy | LinkedIn
Advocacy happens when customers or employees talk favorably about a brand or defend it without being asked to do so. They love the brand, wh
Email Engagement and Deliverability Advice That Marketers Can Sink Their...
Several leading email strategists and deliverability experts weigh in with their thoughts and advice on email engagement and deliverability.
Why The Future Of Marketing Belongs To Geeks And Freaks | Co.Create | cr...
AKQA's Rei Inamoto argues that the brand world needs tech and creative talents to work together to usher in the next ad era.
The Psychological Hierarchy of the Email Campaign | LinkedIn
The relationship between the email marketer & the email subscriber is an unspoken alliance, and also a source of constant tension and potent
Can This “Neuroscience Based” Music App Really Boost Your Brain Power By...
Today, the brain sells. Take an old idea, put “neuro” in front of it and you have an apparently exciting new product. In a world that alread
Why People Check Email When You're Presenting | LinkedIn
Mr. Frost, my superb economics teacher in England, once shared the story of two people talking about a lecture given by the late Milton Frie
How a Broke Trip to Aldi Changed My Life | LinkedIn
I was shopping at Aldi as a college student, and I only had a few dollars to my name. I had to take a few things out of my box because I did
Remember T.T.T. and the consolation grook | LinkedIn
A friend of Einstein and Bohr, Piet Hein was a man of many talents. A scientist, mathematician, inventor, designer, author, and poet. His sh