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João Ribeiro
Works at Markedu
Attended IADE - Escola Superior de Design, Marketing e Publicidade
Lives in Lisboa
673 followers|55,989 views
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João Ribeiro

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In this webinar you can learn what reveal-based marketing is and how it helps marketers improve engagement and building sustainable relationships.
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João Ribeiro

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Online search could be set to change forever as Google changes the focus of its results from popularity to factual accuracy.A white paper this month outlined the company’s vision for Knowledge Based Trust algorithms which would compare search terms against their 1.6 billion fact Knowledge Vault for accuracy.The Knowledge Vault is a machine-built database of facts – the web-crawling software robots (generally known as bots, or specifically in Goog...
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João Ribeiro

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João Ribeiro

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Markedu’s list of upcoming free marketing webinars featuring respected speakers and experts from all fields of marketing. Learn more here
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A significant share of retail sales now happen online. And that's having a significant impact on the high street. We look at the innovations that are happening in retail, including how many retailers are using mobile to improve their in-store experience. And how entrepreneurs are opening up sales...
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João Ribeiro

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I frequently receive e-mails from clients linking to articles about Google’s latest algorithm changes. “Should we be worried?” is the usual question I can perceive between the lines.The answer is always “no.” Why? Well, if someone is a client of ours, that means a) their site is healthy and b) they are putting out original thought leadership content each week – and any company that is doing that needn’t worry about an algorithm update harming the...
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[VIDEO] +Yonathan Dominitz  - Interview at the Golden Drum 2010 festival #marketingtelly #marketdu   #creativity  
Yonathan Dominitz is the Founder of Mindscapes, where he is a trainer and leader of creativity enhancement projects for ad agencies, digital, media, direct, as well as marketing companies. Yonathan has personally conducted projects in several companies and advertising agencies, including Pepsico,...
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This is one of many award winning campaigns made by agencies trained by +Yonathan Dominitz , founder of Mindscapes, using his creative thinking tools. Learn this unique tools in Lisbon, Portugal on March 13, 2015 at the Creative Thinking Masterclass for brands and agencies. Go go here to learn more about this unique masterclass: http://www.markedu.com/creativethinking/. This event is organized by +Markedu  
This is one of many award winning ads made by agencies trained by Yonathan Dominitz , founder of Mindscapes, using his creative thinking tools. Title: International Airport Mouth Award: Cannes Lions 2012 Media bronze Lion Agency: Beacon Communications Tokyo, Japan The Creative Thinking...
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Do you want to know what's the Creative Insight behind this effective and successful campaign? Attend the Creative Thinking Masterclass with +Yonathan Dominitz  in Lisbon on March 13 to discover a set of practical creative thinking tools which enables you to look differently at reality and information, so as to reveal powerful insights. Go here to learn more: http://www.markedu.com/creativethinking/. This event is organized by +Markedu and supported by APPM, APAN and CCP.
No one has found out how to help Denmark's falling birth rate. Until now. Spies Travels announces a competition where you have to make a baby to win. http://do-it-for-denmark.dk The Creative Thinking Masterclass with Yonathan Dominitz is coming to Lisbon on March 13, 2015 - Learn more here...
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This is one of many award winning ads made by agencies trained by Yonathan Dominitz , founder of Mindscapes, using his creative thinking tools. Description: ; Google live search can give terrible examples of discrimination and prejudices. That is what happens with Romanians too. The hate and...
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People
Have him in circles
673 people
Urna Marie Gica's profile photo
Filipa Sequeira's profile photo
Elliot Ross's profile photo
Norberto Gomes's profile photo
Dora Sousa's profile photo
Carte de Slabit's profile photo
Horácio Lopes's profile photo
Clara Noble's profile photo
Bruno Silvério's profile photo
Education
  • IADE - Escola Superior de Design, Marketing e Publicidade
    Marketing and Advertising Bachelor, 2003
  • EADIM - European Academy of Direct and Interactive Marketing
    Direct and Interactive Marketing European Certificate
  • MarketingExperiments
    Online Testing and Landing Page Optimization
Basic Information
Gender
Male
Other names
Fernando Santos Gaspar
Story
Tagline
“Go ahead, do something impossible. “ Seth Godin
Introduction
I'm a digital & direct marketing expert with extensive experience having planned and executed hundreds of marketing activities over the years
Work
Occupation
Direct Marketing, Digital Marketing, Email Marketing, Permission Marketing, Multichannel Marketing
Employment
  • Markedu
    Marketing, 2014 - present
  • Mediapost Portugal
    Relationship Marketing Manager, 2012 - 2014
  • Markedu
    Direct and Interactive Marketing Manager, 2010 - 2012
  • Michael Leander Company
    Marketing Consultant, 2010 - 2012
  • Verlag Dashöfer
    Direct Marketing Manager, 2008 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Lisboa
Previously
Lisboa - Valado dos Frades
João Ribeiro's +1's are the things they like, agree with, or want to recommend.
Procter Gamble: International Flight Mouth, Case Study
www.marketingtelly.com

This is one of many award winning ads made by agencies trained by Yonathan Dominitz , founder of Mindscapes, using his creative thinking too

Spies Rejser: Do It For Denmark!
www.marketingtelly.com

No one has found out how to help Denmark's falling birth rate. Until now. Spies Travels announces a competition where you have to make a bab

The Day Before Tomorrow – All About Technological Impact on Retail
www.marketingtelly.com

A significant share of retail sales now happen online. And that's having a significant impact on the high street. We look at the innovations

ROM: Romanians are smart
www.marketingtelly.com

This is one of many award winning ads made by agencies trained by Yonathan Dominitz , founder of Mindscapes, using his creative thinking too

Five tips to increase your creativity by Yonathan Dominitz
www.markedu.com

Five tips to increase your creativity shared by Mindscapes founder and creativity expert Yonathan Dominitz

Reveal Based Marketing in 2 minutes
www.markedu.com

Reveal Based Marketing flips marketing on its side by adding perceived value to otherwise “normal messages.” Instead of giving consumers mes

Mean Streets: the perils of buying clicks
blogs.adobe.com

You may have seen our pre­vi­ous videos cen­tred around the theme of ‘do you know [...]

“You were buying clicks? What will I tell the children!?”
www.linkedin.com

You may have seen our pre­vi­ous videos cen­tred around the theme of ‘do you know what your mar­ket­ing is doing’? Most recently we’ve had ‘

Top 3 Methods to Enable Gzip Compression in WordPress
softstribe.com

Enable gzip Compression because it's the most popular method to load your site faster by reducing the weight of the page. Enable gzip compre

How Big is the Optimizely "Test Snooping" Problem - The Conversion Scien...
conversionscientist.com

Optimizely and other split testing tools can reveal what you are testing. How concerned should you be?

Branding & Content Marketing Lessons From The Original Content Marke...
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In 1894, John Deere launched The Furrow, a magazine designed to help farmers educated themselves about new technologies and become better bu

Email Marketing Tip: Reactivate your lost email marketing subscribers an...
www.michaelleander.me

In this video Michael Leander talks about the postman, Malmö Opera House and a hand written postcard.

10 Questions to Supercharge a New SEO Process | LinkedIn
www.linkedin.com

Starting a new SEO process with a new client or site, especially in an industry that you have no experience or a new country or language mar

Participatory Storytelling = Activating Brand Advocacy | LinkedIn
www.linkedin.com

Advocacy happens when customers or employees talk favorably about a brand or defend it without being asked to do so. They love the brand, wh

Email Engagement and Deliverability Advice That Marketers Can Sink Their...
www.linkedin.com

Several leading email strategists and deliverability experts weigh in with their thoughts and advice on email engagement and deliverability.

Why The Future Of Marketing Belongs To Geeks And Freaks | Co.Create | cr...
www.fastcocreate.com

AKQA's Rei Inamoto argues that the brand world needs tech and creative talents to work together to usher in the next ad era.

The Psychological Hierarchy of the Email Campaign | LinkedIn
www.linkedin.com

The relationship between the email marketer & the email subscriber is an unspoken alliance, and also a source of constant tension and potent

Can This “Neuroscience Based” Music App Really Boost Your Brain Power By...
www.wired.com

Today, the brain sells. Take an old idea, put “neuro” in front of it and you have an apparently exciting new product. In a world that alread