Nexus Player Android TV takes on Apple TV. And then some.
What this launch of new +Nexus
products based on its +Android
5.0 "Lollipop" operating system shows above all is that the Nexus brand is being positioned as a no-excuses Apple-killer. Gone are the kinda-almost shots at surpassing Apple for performance, design and features. Nexus is now about defeating Apple on Google's own terms. Period.
Case in point is the newly introduced Nexus Player, the first official Android TV device from Google that provides a sleek, no-keyboard remote with voice activation that is sure to appeal to "it just works" simplicity freaks used to Apple TV. The units itself is a sleek little hockey puck running a quad-core 1.8 Ghz Intel Atom processor. Web in wirelessly, HDMI out - no fussing with cable integration that slowed down Google TV adoption and design. Now that traditional cable is just about ready to go buh-bye anyway, no need for that, really.
For those with games in their blood, an optional no-excuses game controller will make the most out of an expanding galaxy of Android multi-player, multi-screen gaming experiences. If the remote has a motion sensor in it, I imagine this kit could even out-Wii a Nintendo Wii - but a mobile phone could help with that anyway.
Price? Unknown, but I'd reckon not too far from $99, possibly south of it to keep up with Roku but with so much integration with Android and a full complement of apps, maybe they feel that this is not such a loss leader. This will work very well for a holiday gift I am sure. Hint, hint.