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Jim Signorelli
134 followers -
Better Chemistry Through Stories
Better Chemistry Through Stories

134 followers
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Jim's posts

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Some brands are houses.  Others are homes.  What's yours?

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Your brand is either a house or a home.
What makes your brand special? If you answered by talking about your brand’s unique advantages and consumer benefits, you own a house, not a home. Don’t feel lonely.  There are plenty of companies doing the same thing.  And they all have lessons to share. T...

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This Is Your Brain On Metaphors
I recently heard Ellen  Degeneres  describe people who talk too much. “Being with people like this,” she said, “is like being on a highway without exit signs when you have to pee.”   Back in the day, when I used to wear ties to work, a colleague once asked ...

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Are You Pitching Like It's 1999
When I am given a presentation that includes slide after slide of bullet-pointed facts, observations and recommendations, I often wonder why the person presenting just doesn't hand out the deck and ask if anyone has any questions.    I don't know who or whe...

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Why businesses need to know the difference between storytelling and storybranding
Business storytelling and storybranding are often thought of as the same thing. Both can be found in the same story toolbox, but they are as different as flat blade and Phillips screwdrivers.   Storytelling is the more commonly used tool. You may not be awa...

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Become a spellbinding business storyteller with these tools and resources.
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