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Jim Sackman Business Coaching
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We have looked at some mechanisms to understand Marketing and understanding the finances of attracting customers.  Now we want to look at the other part of the equation or the Life Value of a Customer (LVC).  We want to look at increasing the value of a…
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Last time, I posted about the number of Customers that you need to have a successful Business.  This week I want to show how this greatly impacts a couple of parts of a company. As I have said, most any type of company can be made to work.  The question…
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Last time I post about who your Customers are.  This time I want to get into a bit more of the blocking and tackling of Business Plan development and ask about the number of Customers Your Business needs.  Most small business owners and startups give me a…
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These are the quintessential Marketing questions.  We have talked about us and what we want (as a Business) through our Vision, Mission, and Values (VMV).  What we want to do now is to connect the VMV to our customers.  To be able to do so, we need to…
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I have posted about the Vision statement which defines a point in the future for the business to be.  I have posted about the Mission statement which is all about defining the uniqueness of the business.  Today I will post about Values.  These three…
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Last week, I posted about the company Vision Statements.  As I said, this is the outcome that is expected after 3 – 5 years.  This means it is not a method to get to a state, but the actual place that you get to.  This would include items like Revenue,…
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One of the challenges of being a Business Coach is that people approach us with a Tactical Mindset.  They want me to tell them what I would do for their business today.  I do have people hire me that way, but I consider that Consulting and it is almost…
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I just finished a series of blog posts on the primary causes of small business failures.  One of the best ways to avoid this fate is to have a living Business Plan.  We will get to the living part over time, but we need to look at the right way to build a…
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