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Jim Gianoglio's profile photoMike Du Toit's profile photo
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Thanks Mike! We have some wicked smaht people here on the paid side - always happy to answer questions.
 
What is your guys experience with weekdays and weekends been, in regards to the performance of a campaign? For me they feel like 2 different campaigns entirely, as on weekends different scheduling, keywords and even ad copy seems to work better and the same can be said for weekdays.

Do you think it has anything to do with the frame of mind people are in? For instance people at work are in a “work” frame of mind and so respond to a more formal ad whereas as people searching on weekends seem to respond to ads less formal, that are more incentive based rather than product based.
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