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Jim Gianoglio
Works at LunaMetrics
Attended Ashland University
Lives in Pittsburgh, PA
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Jim Gianoglio

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Brilliant!
 
Calculate Cart Value in Enhanced Ecommerce

In this article, I'll show you how you can easily calculate the total value added to your shopping cart. This is done with a product-scoped Custom Metric, and with GTM it's very trivial to implement. All you need is a Custom JavaScript Variable.

Calculating total value added to cart lets you see where missed opportunities are. Combined with the cart-to-detail and buy-to-detail metrics, you will be able to find products that have the biggest gap between value added to cart vs. value actually generated.

Try it out!

#gde   #googletagmanager   #blogpost   #gtmtips  
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11+ Places Where (not set) Can Strike in Google Analytics
/via +LunaMetrics  #analytics   #measure  

"When it comes to reporting on your website, knowing that your data is as accurate as possible is one of the most important considerations. Most effort is done in the implementation phase, but as time goes on, you may start to see ‘(not set)’ creeping into some of your Google Analytics reports. This label doesn’t tell us much in terms of analytics or decision-making and it can strike in multiple places throughout your data. In some places it is not a concern while in others, it is a red flag that should not be overlooked."
The (not set) label in Google Analytics can mean many things, alternately indicating major issues or routine limitations.
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A Conversation on Google Analytics Integrations

This post is a summary of my chat with Kerri Jacobs, Head of Google Analytics Sales, in San Francisco last week. We talked about my recent book and how to make integrated data meaningful and actionable.
This article is a summary of an interview with Google Analytics Integrations author, Daniel Waisberg, during the annual Google Analytics Summit in San Francisco.
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How the New York Times uses node.js
 
What's it like to build with #nodejs at New York Times? An interview with the development manager of NYT's video team
An Interview with Felipe Silva Felipe is the development manager of NYT's video team, responsible for maintaining Times Video and the Video API, both written in NodeJS. Tell us a little bit about the path you took to get here...
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Jim Gianoglio

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Fantastic!
 
You may have needed to audit a GTM container or indeed, have been asked to audit a container. In this case, you've had to trawl through lists of tags, triggers and variables paying careful attention in multiple browser windows as to which tag is using which trigger(s) and variable(s). You'll have a list of tags, which variables and being referenced and the triggers involved in each use case. You'l actually have two lists of triggers - firing and exception triggers.

It's a time consuming task when done properly.

Here's a tool to speed up the process.

http://www.conversionworks.co.uk/gtm2csv/gtm2csv3.html

Here's how to use it:
Paste a container export (raw json) into the text box and press 'Process' - http://screencast.com/t/Wb1xJCOB

You'll be presented with three text boxes. Tags, Triggers and Variables: http://screencast.com/t/HvWtGER3tmM

From bottom to top, you can grab the Variables text and paste the list of variables in a spreadsheet: http://screencast.com/t/ZwakAErfRv

You can do the same with the triggers: http://screencast.com/t/lbMmVMKacTD

Fairly handy so far. Tags offer the most use combining Tags, Triggers and Variables.

Grab the text and save it as a csv file. Import the csv file into a Google sheet: http://screencast.com/t/xciSyRAc

You then end up with a spreadsheet containing tags (by name), tag type, firing and blocking triggers and the parameters for each tag: http://screencast.com/t/dK8BlPqzId

The params are REALLY very useful. Here's an example:

eventValue:{{Event Value}}
enableEcommerce:false
useDebugVersion:false
doubleClick:true
trackingId:{{UA - Lookup}}
trackType:TRACK_EVENT
nonInteraction:{{Event Interaction}}
eventLabel:{{Event Label}}
enableLinkId:false
eventCategory:{{Event Category}}
eventAction:{{Event Action}}

You could even do some Excel/spreadsheet wizardry to sort, filter or split by tag types, tags using certain variables or find interaction or non-interaction events. Your spreadsheet skills will help a lot here.

So, the usual disclaimer, breakage to your GTM container or data are your responsibility. Don't do dumb things. If the GTM guys change the export format, I'll have to fix the tool. Suggestions are welcome, blah blah....you know the score.

Hoping you find this as useful as we do and your container audits are less onerous.

Cheers

D
Paste Container in here: Process. Tags. Triggers. Variables.
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Machine learning & prediction with Google Analytics + R

Google Developer Expert +ZoinerTejada shows how to get your Google Analytics data loaded into R so that you can use it to drive machine learning and prediction. 

Check it out: http://goo.gl/hXK2ux  

This blog post shows you how to predict a user’s browser given the region by building a simple One Rule model atop the nthminute, region and browser dimensions, using hits by minute as the metric. #GADevs 
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How does your state rank?

http://popily.com/explore/discovery/state-percentage-of-low-income-freshmen/

I created the graph above with a new data visualization tool - www.popily.com

There are a handful of public data sets to explore (I spent way too much time on the Game of Thrones data), and soon there will be the ability to upload your own data sets. Very cool tool!
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Here's how you can share a link to preview and debug your container draft in GTM V2 WITHOUT having to create a new version every time.
 
How to share GTM v2 container draft previews:

1. Go to the container that you want to share previews of.
2. In the same browser tab that's showing your container, open your browser's Network developer panel.
- How to open the Network panel:
* Firefox: (Mac) ⌘ + Opt + Q
* Chrome: (Mac) ⌘ + Opt + I, then choose "Network".
* Chrome: (Windows) Ctrl + Shift + I, then choose "Network".
- Make sure you preserve the log.
- Filter for "set_cookie".
3. In GTM, preview your container. GTM will set your browser to be in Preview mode.
4. In your browser's Network panel, look for a request like this: https://www.googletagmanager.com/set_cookie?uiv2&id=<your container ID>&gtm_auth=<random alphanumeric string>&gtm_debug=x&gtm_preview=QUICK_PREVIEW&redirect=<an encoded URL>
5. Copy that URL.
6. Remove everything from "&redirect" onwards, i.e. you should end up with this: https://www.googletagmanager.com/set_cookie?uiv2&id=<your container ID>&gtm_auth=<random alphanumeric string>&gtm_debug=x&gtm_preview=QUICK_PREVIEW. This is the container draft's Preview URL. You can share this.
7. Back in GTM, you can exit Preview mode.

If you make any changes to your container, preview your container again in GTM. Your shared container draft preview will then get the latest changes using the same URL.
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Introducing Our Newest Analytics Academy Course: Google Tag Manager Fundamentals #analytics   #academy   #gtm  

Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.
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Took a stab at the migration questions from Phil's moderator...

"Do I need to make any optional changes to triggers & variables after migration?"

No changes are required. But you probably will want to consider upgrading a few things (eventually - no rush). The deprecated Listener tags are one good example. They should be replaced by triggers. Some custom variables will be redundant with Built-ins too. You can upgrade these easily:

1) Disable built-in
2) Rename custom var to name of built-in.
3) Enable built-in
4) Choose overwrite

"Whats the difference between auto-migration and manual export/import of a container? (other than the GTM-xxxx change)"

These should mostly be the same, but with the export method, you are losing your old versions. Migration will migrate everything.

"How long does it take to complete a migration?"

Depends on how many versions you have. It can take one hour or several.

"I think that I have found a migration bug/issue, how do I report this?"

Post it on the G+ community.

"Does migrating mean that I dont need to update the GTM-xxxx account ID?"

Yep. And you get to keep all your old versions and container history.

"I can not see the migrate button - what level of account access is needed?"

Manage access.

"Can I edit tags in my V1 accounts as normal when it is in mid-migration, will these changes be migrated? (or should I wait for the migration to finish before editing)"

You can edit in V1 during migration. No need to stop your normal workflow.

"Is it better to wait until the auto-migration, or manually migrate now?"

Manually migrate now. Do it on your own schedule. Otherwise it will be randomly migrated while you're in the middle if an important deployment.

"Can I migrate one container at a time? (rather then the whole account)"

Nope. You can create a test account though, export a single container into it and then migrate that account. I really don't think this is necessary though.

"Can how do I cancel a migration once it has started?"

It can't be canceled, sorry.

"What can go wrong during a migration?"

There are no known issues at this time, and we've migrated several thousand accounts in just a few days.

"Will I get an email alert once the migration has finished? And is there an automatic log of the migration date in change history (like auto universal migration system log in GA change history)?"

No email. But you should get an entry in your account activity.

"When upgrading V1 auto-events in the V2 interface should I... a) delete legacy auto-events and import a V2 version using the merge function, or b) manually upgrade, or c) wait for someone to build an API feature that does this work for me?"

Manually upgrade. Less risk of catastrophic errors.

"Are there any good migration videos?"

Not AFAIK. But you probably won't need them. It's a pretty easy process.

"Can I test an account before migrating?"

Yep. See above.

"I'm going to migrate an account with 500 containers with 1,000 tags in each (5,000 tags) - How can I make sure there`s no problems?"

We've seen no known issues, even with large containers.

"How can I re-assure clients that everything will still work on Monday 1st June (auto-migration day)?"

You should not wait until then. Coordinate with your clients and migrate manually when it's convenient for you. Also note that forced migration will happen some time after June 1. Could be one day after or weeks later.

"Are there any good migration checklists?"

Not AFAIK. You probably won't need one though. It's a pretty straight-forward process.
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Next week I'm speaking at the +eMetrics Marketing Optimization Summit  in San Francisco and my session title is "A very contrarian view of Tag Management"

Here's one more reason why someone needs to speak out. I just read a Q&A with a TMS vendor asked about where the TMS space is going to be in 5 years from now:

"Free standalone TMS vendors such as Google Tag Manager, which will mostly cater to SMBs and unsophisticated companies.... will mostly remain in their current state and not evolve as they are not revenue generating platforms. "

Seriously? How the f*ck can you think something like that? As if Google would just sit there and do nothing with GTM for five years? Really? Obviously all vendors (paid or free) will evolve significantly over the next five years, and one thing for sure, some of the paid vendors won't be there anymore...

Nice thing is I have some interesting stats and facts to share too :)
I hope those vendors will be in the room!
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Excellent!
 
New post today - http://goo.gl/Do67HE

Working on the fine ideas by +Simo Ahava and +Yehoshua Coren I decided to 'bend GA and GTM' to my will.

I needed slightly different measurement functionality for my hidden/visible tracking.

This post covers the details on how I did it. Full resource and walk through. Help yourselves to a handy container to import and get you up to speed super fast.

Enjoy.
Google have officially recognised us as experts in driving targeted visitors to your site and then persuading those visitors to take action.
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Education
  • Ashland University
    Commercial Art, 1998 - 2003
  • The Art Institute of Pittsburgh
    Photography, 2001 - 2002
Basic Information
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Birthday
January 15
Relationship
Married
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Tagline
You had me at "Hello, world!"
Introduction
Hi, I'm Jim - web geek, husband and father. I am a Digitial Analytics Engineer with LunaMetrics in Pittsburgh. In addition, my wonderful wife Pam and I work together in our business - Satori Studios. We photograph weddings in Pittsburgh and surrounding areas, and also specialize in maternity and baby portraits.

I'm glad you stopped by my Google profile page - have a great day!
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Work
Occupation
Web Analytics
Employment
  • LunaMetrics
    Digital Analytics Engineer, 2011 - present
  • IMPAQT
    Search Engine Optimization & Marketing, 2010 - 2011
  • LunaMetrics
    Search Analyst, 2009 - 2010
  • Marketing Minds
    Creative Director, 2006 - 2009
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5 Critical Steps to Getting Your Creative Project Funded on Kickstarter ...
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Setting Up a WordPress CDN (Content Delivery Networks) for Beginners. network-cables. Last week I saw Will presenting on technical issues as

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Pittsburgh Wedding Photographers | Just Perfect Photography
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How To Build Agile SEO Tools Using Google Spreadsheets | | distilled
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How To Build Agile SEO Tools Using Google Spreadsheets. Posted by Tom Critchlow on January 25, 2011 in the SEO category. Tweet. In the past

Very helpful baristas - they took the time to explain the chemex pour-over method to me, and recommended several different beans (and explained the different characteristics of each). Well worth the 20 block walk!
Public - a year ago
reviewed a year ago
I wasn't looking for anything fancy - just a burger and fries (not really what this place is known for). The food was good (maybe a little overpriced).
Public - 3 years ago
reviewed 3 years ago
Only packets of sugar - no container that you can just pour from.
Public - 4 years ago
reviewed 4 years ago
No spinach at this Subway location (at least when I visited) - only shredded iceberg lettuce. Also, there's not much seating, so it's better if you're just getting it to go.
Public - 4 years ago
reviewed 4 years ago
7 reviews
Map
Map
Map
Shops are ok, but had to walk a while before finding a coffee shop. No Starbucks, but they have Duncan Donuts and Au Bon Pain.
Public - 4 years ago
reviewed 4 years ago
Good beer selection - the Jeremiah Red had good flavor.
Public - 4 years ago
reviewed 4 years ago
Good lunch specials - I had the steak burrito and chicken tortilla soup. It was a pretty big portion for lunch. They did a great job with the size of our group (14).
Public - 4 years ago
reviewed 4 years ago