Calculating total value added to cart lets you see where missed opportunities are. Combined with the cart-to-detail and buy-to-detail metrics, you will be able to find products that have the biggest gap between value added to cart vs. value actually generated.
Try it out!
#gde #googletagmanager #blogpost #gtmtips
/via #analytics #measure
"When it comes to reporting on your website, knowing that your data is as accurate as possible is one of the most important considerations. Most effort is done in the implementation phase, but as time goes on, you may start to see ‘(not set)’ creeping into some of your Google Analytics reports. This label doesn’t tell us much in terms of analytics or decision-making and it can strike in multiple places throughout your data. In some places it is not a concern while in others, it is a red flag that should not be overlooked."
This post is a summary of my chat with Kerri Jacobs, Head of Google Analytics Sales, in San Francisco last week. We talked about my recent book and how to make integrated data meaningful and actionable.
There's a new feature in Google Tag Manager. With tag sequencing, you can specify a setup or cleanup for every Tag. The sequence goes so that:
- Setup needs to complete first (if established)
- Main Tag fires
- Cleanup fires after the Main Tag has completed
So you can establish dependencies between Tags, making sure that some Tag does not fire before some other Tag that sets up the scene completes.
#googletagmanager #gde #blogpost #gtmtips
I created the graph above with a new data visualization tool - www.popily.com
There are a handful of public data sets to explore (I spent way too much time on the Game of Thrones data), and soon there will be the ability to upload your own data sets. Very cool tool!
1. Go to the container that you want to share previews of.
2. In the same browser tab that's showing your container, open your browser's Network developer panel.
- How to open the Network panel:
* Firefox: (Mac) ⌘ + Opt + Q
* Chrome: (Mac) ⌘ + Opt + I, then choose "Network".
* Chrome: (Windows) Ctrl + Shift + I, then choose "Network".
- Make sure you preserve the log.
- Filter for "set_cookie".
3. In GTM, preview your container. GTM will set your browser to be in Preview mode.
4. In your browser's Network panel, look for a request like this: https://www.googletagmanager.com/set_cookie?uiv2&id=<your container ID>>m_auth=<random alphanumeric string>>m_debug=x>m_preview=QUICK_PREVIEW&redirect=<an encoded URL>
5. Copy that URL.
6. Remove everything from "&redirect" onwards, i.e. you should end up with this: https://www.googletagmanager.com/set_cookie?uiv2&id=<your container ID>>m_auth=<random alphanumeric string>>m_debug=x>m_preview=QUICK_PREVIEW. This is the container draft's Preview URL. You can share this.
7. Back in GTM, you can exit Preview mode.
If you make any changes to your container, preview your container again in GTM. Your shared container draft preview will then get the latest changes using the same URL.
Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.
"Do I need to make any optional changes to triggers & variables after migration?"
No changes are required. But you probably will want to consider upgrading a few things (eventually - no rush). The deprecated Listener tags are one good example. They should be replaced by triggers. Some custom variables will be redundant with Built-ins too. You can upgrade these easily:
1) Disable built-in
2) Rename custom var to name of built-in.
3) Enable built-in
4) Choose overwrite
"Whats the difference between auto-migration and manual export/import of a container? (other than the GTM-xxxx change)"
These should mostly be the same, but with the export method, you are losing your old versions. Migration will migrate everything.
"How long does it take to complete a migration?"
Depends on how many versions you have. It can take one hour or several.
"I think that I have found a migration bug/issue, how do I report this?"
Post it on the G+ community.
"Does migrating mean that I dont need to update the GTM-xxxx account ID?"
Yep. And you get to keep all your old versions and container history.
"I can not see the migrate button - what level of account access is needed?"
"Can I edit tags in my V1 accounts as normal when it is in mid-migration, will these changes be migrated? (or should I wait for the migration to finish before editing)"
You can edit in V1 during migration. No need to stop your normal workflow.
"Is it better to wait until the auto-migration, or manually migrate now?"
Manually migrate now. Do it on your own schedule. Otherwise it will be randomly migrated while you're in the middle if an important deployment.
"Can I migrate one container at a time? (rather then the whole account)"
Nope. You can create a test account though, export a single container into it and then migrate that account. I really don't think this is necessary though.
"Can how do I cancel a migration once it has started?"
It can't be canceled, sorry.
"What can go wrong during a migration?"
There are no known issues at this time, and we've migrated several thousand accounts in just a few days.
"Will I get an email alert once the migration has finished? And is there an automatic log of the migration date in change history (like auto universal migration system log in GA change history)?"
No email. But you should get an entry in your account activity.
"When upgrading V1 auto-events in the V2 interface should I... a) delete legacy auto-events and import a V2 version using the merge function, or b) manually upgrade, or c) wait for someone to build an API feature that does this work for me?"
Manually upgrade. Less risk of catastrophic errors.
"Are there any good migration videos?"
Not AFAIK. But you probably won't need them. It's a pretty easy process.
"Can I test an account before migrating?"
Yep. See above.
"I'm going to migrate an account with 500 containers with 1,000 tags in each (5,000 tags) - How can I make sure there`s no problems?"
We've seen no known issues, even with large containers.
"How can I re-assure clients that everything will still work on Monday 1st June (auto-migration day)?"
You should not wait until then. Coordinate with your clients and migrate manually when it's convenient for you. Also note that forced migration will happen some time after June 1. Could be one day after or weeks later.
"Are there any good migration checklists?"
Not AFAIK. You probably won't need one though. It's a pretty straight-forward process.
- Ashland UniversityCommercial Art, 1998 - 2003
- The Art Institute of PittsburghPhotography, 2001 - 2002
I'm glad you stopped by my Google profile page - have a great day!
- LunaMetricsDigital Analytics Engineer, 2011 - present
- IMPAQTSearch Engine Optimization & Marketing, 2010 - 2011
- LunaMetricsSearch Analyst, 2009 - 2010
- Marketing MindsCreative Director, 2006 - 2009
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