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Jim Froling
Works at (949) Local
Attended San Diego State University
Lives in San Clemente, CA
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Jim Froling

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Check out this You Tube video on +Todd Bagley's RQ Factor which launched at last week's OC's Largest Mixer.  As I'm quoted as saying, they "nail it"!
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No doubt this is going to get me in trouble with #Yelp  again, but so be it.  Interesting story about a documentary filmmaker that is seeking crowdfunding to produce a film on Yelp and its heavy handed treatment (if not outright extortion) of small businesses.

As this story makes the rounds of social media, my bet is this filmmaker will have no trouble now of raising the money to produce her film.
In response to a critical documentary, Yelp released evidence it says discredits the director. Is it just making things worse?
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Check out, join and contribute to the #MissionViejo  Business Community Page here on Google+
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Jim Froling

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 We're rolling back prices to celebrate the Grand Opening of a new Elements Massage in Brea.  Come in for a relaxing massage for just $39 until January 25th.  That's this Sunday for those without a calendar handy.  So move on this fabulous offer today!

To book your session call and mention the Brea Prebook Offer.
 
Limited Availability
Call Today: 949-595-0813

Elements Massage
Mission Viejo Gateway Center
24000 Alicia #19
Mission Viejo, CA 92691
elementsmassage.com/missionviejogateway


*Only valid at location listed. Offer based on one-hour massage session which includes time for consultation and dressing. Limited to one offer per client. Cannot be combined with other coupons or promotion offers.Some exclusions may apply. Not valid for gift certificates or gift cards. Offer expires Jan. 25, 2015.
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Jim Froling

Local Search (General)  - 
 
Internet #Search Engines like Google and Bing are a "more trusted source" than traditional media (TV, Newspapers, Magazines, etc.), social media, hybrid or owned media according to +Edelman  , the world's largest public relations firm.  In their annual "Trust Around the World" report, 64% of people surveyed say they trust information found on search engines most for general news and information.
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Thanks for sharing Jim!
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Jim Froling

Local Search (General)  - 
 
How to manipulate Google #Autocomplete? I have a client who was sold a service claiming that they could have his website appear in the autocomplete (or autosuggest) drop down under the query bar when specific keywords were typed in by the user on Google search.  

He is asking for a refund of all or part of what he paid them and asking me to provide "expert" testimony that gaming the autocomplete feature in Google search is not possible.  

No problem there as Google's description of this algorithm states clearly that "Autocomplete predictions are automatically generated by an algorithm without any human involvement, based on a number of objective factors, including how often past users have searched for a term."

Which got me to thinking of the angst I constantly feel when I search G for "internet marketing in mission viejo" and a competitor falls down in the autocomplete box, "Darby Works".  The website is his blog which he hasn't posted to since June 2011.  

I find it hard to believe that so many past users have landed on his site to appear in the autocomplete. And given all the guidelines we follow re: fresh content, how does a blog that has been stagnant for 3.5 years get here?  

Any ideas?
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Yep +Mike Stewart MT is mainly what I've read about folks using and Ditto that +Joy Hawkins rocks for all the great info!
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At my presentation yesterday at #MissionViejoChamberOfCommerce  I paused for a moment when discussing the number of searches done annually for local goods & services and on what type of devices.  I said that any minute now mobile users will overtake desktop users in local searches.  

It's happened as +Greg Sterling confirms.  OK, so I was off by 24 hours.  My bad.
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Presenting (949) Local to #MissionViejo Chamber of Commerce Daybreakers at High Park Tap House. Networking and a great breakfast for just $10. 
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Ooops.  Guess I should have used a flash. Too bad the 40 local entrepreneurs are invisible.

That's right, 40 business people networking at 8AM.
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Jim Froling

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A solid strategy when you're on the franchisor end.  At the franchisee end:
* optimize your Google My Business Page, Bing Places for Business; 
* Citations focused on local and vertical directories;
* Be active in your community for unstructured citations and local link love;
* Be smart about soliciting reviews from customers;
* Post, Post, Post...on your social media platforms, blog, groups, communities, etc.
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Jim Froling

Google+ Local (GMB)  - 
 
December 17 (revisited). A few weeks ago I posted here about the spike in profile (and other) views shown within Insights on virtually all #googlemybusiness  pages.  +Linda Buquet noted that G sometimes reports some weird numbers and not to sweat it. I have noticed this as well over the years but never so universally over all accounts and on the same day.  +Joy Hawkins offered to dig deeper with her contacts at G.  I told her not to bother, not a biggie.  Perhaps that was a mistake.

I was preparing a report for a client earlier today (home water filtration supplier) and was stunned when my +BrightLocal ranking report showed a significant drop over last month.  Doing a manual search on a sampling of keywords I confirmed that the Pigeon had apparently pooped on the client's category.  Local Pack results were GONE from virtually all relevant keyword queries which, BTW, they have dominated for over three years.  :'-(

Went back to GMB Insights and looked at the past 90 days.  Client got 30-50 profile views/day until 12/17 when they had 940.  Next day: Nada, Zip, ZERO.  Flat line since then except a little bump on 1/3/15 (10 Views).

Talk about a WTF moment!  

So remember that kind offer you made last month +Joy Hawkins?  I'm gonna take you up on that.  In the meantime, I'm off to G's support forums.
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8 comments
 
Hi +Jim Froling Dentist not too harsh, but too wiped out to follow that. See you tomorrow.
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Jim Froling

Google+ Local (GMB)  - 
 
Whats up with December 17?  Nearly every client we've monitored lately had a huge spike of profile views on 12/17.  We've seen anomalies like this before in isolated instances.  Never so consistently across a number of GMB/Places profiles.

Ideas? 
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Thanks so much +Jim Froling it means a lot!  Happy New Year to you too!
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People
In his circles
790 people
Education
  • San Diego State University
    Marketing
Basic Information
Gender
Male
Relationship
Married
Other names
"Coach"
Story
Tagline
Head Honcho of (949) Local - Internet Marketing Services for south Orange County Businesses
Introduction
I am the founder and president of (949) Local, an Internet marketing firm serving merchants and service providers in south Orange County, California. 
Bragging rights
We enhance the lives of our clients by improving their business with successful online marketing strategies and execution.
Work
Occupation
Local Internet Marketing
Skills
Local search engine optimization and marketing; Online Reputation Management; Social Media Marketing;
Employment
  • (949) Local
    President, 2009 - present
    When I'm not staying on top of the constant changes in local search (which is almost a full time job in itself), my team and I pull the levers and push the buttons that get our clients highly ranked in local search results. When our client's needs require a wide search area visibility or they want to be visible in search for specific aspects of their business, I create and manage effective search and social media marketing campaigns. We watch our client's back with online reputation management also. We're good at "talking them down" when they want to jump out a window (or look for a 457 Magnum) over a poor online review. Thank God it doesn't happen often as we have a pretty cool early warning system for bad reviews and head 'em off at the pass. In my spare time, I market (949) Local. "Oh physician, heal thyself" applies to me. Clients needs come first before mine. As a result, I don't do nearly as much marketing of my business as I know I should. Thank God we have been successful at growing this business largely through client referrals.
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Currently
San Clemente, CA
Jim Froling's +1's are the things they like, agree with, or want to recommend.
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Simply amazing! I have appreciated the fabulous quality dry cleaning every time my clothes were delivered back to me. Stains...gone. Pressing...immaculate. I recently tossed an old, faded polo shirt into the European Cleaners bag (they provide), by mistake. It's too old and faded to be worth sending out. But when it was returned to me I thought I had received someone else's shirt. It was bright and almost new. I was so stunned that I called them to make sure this really was my shirt. It was and they explained that their cleaning process washes out all of the chemical residue that detergents leave and build up (and wash out the color) over time. Unreal! One of my favorite shirts which I thought was destined for the Goodwill has been reborn.
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Public - 8 months ago
reviewed 8 months ago
I have not been a student but have known the owner of DAD, Jessica Cotton, for about a year. Our relationship has been of a business nature as I have consulted with her on building her dream: helping young people become dynamic dental assistants. She has a very strong personal experience in the field herself having been a dental assistant in great demand by dentists for over 20 years. Jessica has a passion for the career field and the experience necessary to help smooth the learning curve for others interested in the dental field. There are other vocational schools out there that provide such training and certification. The vast majority do so at a cost many times more than that of Dental Assisting Dynamics. And not only does DAD train but Jessica's deep contacts and relationships with numerous dental practices virtually guarantees graduates a job upon completion of training. Jessica Cotton and Dental Assisting Dynamics is a solid option for those interested in acquiring the training necessary to enter the rewarding and stable field of dental practice.
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Public - a year ago
reviewed a year ago
Lakeside Academy provides a nurturing learning environment that is so important in launching a child's educational career. I cannot speak as a client as my kids are all grown up. My wife, however, is a elementary school teacher and I've spent a LOT of time in her classrooms over the years so I can speak of what makes a learning environment special for young scholars. That is a visually stimulating one with an attention to detail, which Lakeside Academy certainly pulls together. Beautiful location right on Lake Mission Viejo.
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Public - a year ago
reviewed a year ago
The Tooth Spa’s dental office is comfortable and their staff is friendly, accommodating and helpful. As for Dr. Schwartz, her knowledge of cosmetic dentistry and dental abilities are second to none! She obviously stays up on the latest dentistry techniques as evidenced by the many certifications displayed upon her office walls.
Public - 2 years ago
reviewed 2 years ago
13 reviews
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My wife and I enjoyed a romantic "Couples Massage" as part of our Valentines Day. Not only were our massages relaxing and restorative for our achy bodies, Elements Massage did it up right with champagne and a assortment of cheese and crackers while we completed some paperwork prior to the massage in the comfortable reception area. Then we were shown to our private room. It was very clean and the low lights and soft music helped accentuate a relaxing mood. My masseuse, James, took time to learn where my aches and pains were, when I felt them, what movements trigger the pain and how hard or soft of massage I could tolerate or wanted. I perhaps made a mistake by saying that I could take it as hard as he could give it. By the time he got to work on me he had a thorough understanding of my wants and needs. Over the next hour he concentrated his efforts on the areas we had discussed previously (neck and lower back). He found knotted muscles I didn't even realize I had until he started working them. Then, ohhhhh, yeah...that's it right there! As we were leaving we were each presented with a Valentine Day gift package including some lotions and essential oils, a very nice touch for our special day. Elements Massage offers a clean and relaxing environment to rub out the strain and stresses of our busy lives. Their staff is friendly, knowledgeable and professional. Their prices are very reasonable and in fact were less than half what my wife had paid for a massage aboard a cruise ship last summer for a massage not half as good.
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Public - a year ago
reviewed a year ago
Excellent service at a reasonable cost. I broke the valve on the water line supporting my fire sprinkler system for my house. I called two plumbers who are friends (one also a client) but neither could help as they were not certified to work on fire sprinkler systems. I was referred to South Coast Fire Protection. Anthony showed up within 30 minutes of my call. Within 40 minutes he had repaired the valve and my water was back on. He was very friendly and personable. The other "C-36" plumbers I called had prepared me to be looking at a bill of several hundred dollars due to the "specialty" nature of their work. I was relieved beyond words when the bill for services came in at much less. Highly recommended!
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Public - a year ago
reviewed a year ago
Perhaps the best hamburger I've ever had, and I've had a bunch! The entire menu looks yummy and another couple we met here assured us it is. They also raved about the wine list. Highly recommended!
Food: ExcellentDecor: Very GoodService: Very Good
Public - 2 years ago
reviewed 2 years ago