As a LinkedIn Expert speaking at many events, I am always asked, what are the most important things to do in LinkedIn to be found.
While much work is needed in branding and presentation of your information, here are the 7 most important things to do:
1) Create a Solid Profile as Your Personal and/or Company Brand
— Make sure to invest time and get all of your experience history detailed in your profile.
— Include any associations or volunteer work.
— Get real recommendations for all of the roles if possible.
— Include YouTube videos and PDF files to showcase your talents and business experience.
2) Include a Professional Picture of You, not a Company Logo
— Please no company logo's, it is against LinkedIn's rules and regulations and it looks terrible.
— Professional headshots of you and you alone.
— Do not use a group picture and crop out your face.
— No family shots or you at the beach on vacation, this is a business networking site...not your -- Facebook or Twitter account.
— And another great suggestion...no drivers license photos!
3) Minimum of 500 1st Level Connections
— 500 1st level connections should be your minimum.
— This number shows networking commitment and ability to connect.
— Depending on on your role, continue to connect with as many real people as you can.
— Remember the more you connect with, the better LinkedIn's search engine works at finding the correct contacts for you.
4) Minimum of 15 REAL Recommendations...not endorsements
— Getting 15 recommendations could feel like a daunting task,but it is really easy.
— Offer a recommendation for those individuals you respect and they should return the favor.
— Recommendations should be for people that you respect...not the world.
— Use the endorsements/skills section for people you don't know well.
— Continue to request more recommendations all the time, because if someone has given you a recommendation and they close their LinkedIn account, that recommendation is lost.
— Download a backup copy of your profile to retain those recommendations.
5) Join at least 7 Groups and contribute to discussions
— Groups are the hidden gem in LinkedIn.
— They increase your network quickly and you can learn and post great comments.
— You are limited to fifty (50) groups, but sub-groups do not count towards this limit.
6) Post or Respond to a minimum of 3 discussions per week.
— You are an expert on something.
— Posting in group discussions or publishing an article like this allows you to showcase your talents and knowledge.
— Activity is recognized by LinkedIn and they will treat you more favorably.
— The responses to discussions should be related to the previous content, not just a simple "I Agree" comment. Group managers will not like this type of activity.
7) Giving is First...Pay it Forward and Help Others!
— GIVE FIRST!
— GIVE SECOND!
— GIVE THIRD!
— You get the idea, don't ask for help until you have supported or helped the other person.
Hopefully this will assist you in becoming a better networker on LinkedIn and other social media platforms.
Dedicated to your success!
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Helping people and organizations excel in their business ventures!
- YPN StrategiesCEO & Co Founder, 2010 - present
- YPN CompaniesCEO, 2005 - present
Jim is Dedicated to Your Success!
An accomplished Senior Sales, Marketing and Operations Executive with a distinguished history of P&L achievement in the spectrum of sales, business development, management, marketing, human resources and customer relations in diverse consumer products industries.
Strong strategic planning, problem solving and process improvement skills; the ability to orchestrate complex situations with tenacity; a passion for accountable leadership, customer focus and achieving bottom line performance.
Recognized for integrity, relationship management, as an innovative business partner/change agent and for his ability through people, process and technology to create, mentor, and manage teams that have consistently increased operating results, revenues and contribute value for employees, customers and shareholders.
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I look forward to speaking with you and learning about your business to see how we can support you!
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