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Jim Banks
Works at Cheapflights
Attended Island School, Hong Kong
Lives in Sunbury-on-Thames
2,356 followers|672,499 views


Jim Banks

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Really looking forward to watching +Tim Ash speaking about CRO at Think Global Retail next month.

Tickets going fast, but still available - might help you understand WHY you should attend.

Online retailers, this will be one of the best opportunities to get actionable tips to turn into money this upcoming holiday season (after all we all know that Christmas plans start in August).
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Jim Banks

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8 PPC campaign optimizations you should do NOW

I'm a judge at the upcoming +US Search Awards and was asked to provide a tip by +Mel Carson who is the MC of the awards ceremony which is being held during the week that +Pubcon is on.

I was in the audience at the inaugural event two years ago and this one should be bigger and better.

It's still not too late to enter the awards (they close tomorrow).

And even if you don't enter, if you wanted to come and rub shoulders with the search/content marketing/affiliate elite then you can grab a ticket to the gala dinner.

Details (and last years winners) at

#ppctips   #pubcon   #vegasbaby   #ussearchawards  
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Entries deadline extended until this Friday. 
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Jim Banks

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Thought you might like to see this +martin shervington​ that's trillion with a T.

Winning the shopping micro-moments
Last year, mobile devices used before or during shopping trips influenced just under one trillion dollars — or 28% — of in-store sales in the United States. Those sales grew from the billions of shopping micro-moments that power today’s buying economy. Fewer people wait to head to the mall on Saturday to go shopping; thanks to smartphones, shopping now happens anytime and anywhere. Read on for the latest ways we’re helping retailers reach shoppers in those crucial I-want-to-know, I want-to-go, and I want-to-buy moments:
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Jim Banks

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Interested in Speaking at Pubcon?

This is a really useful insight into the selection process for +Pubcon which takes place in October from +Melissa Fach 

Vegas baby!

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Hi jim how are you Greetings my name is meri✌😊
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Jim Banks

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What a fun event in the Gold Coast organised by +PeSA Internet Conference 

So glad to be invited to speak at the event and get to know what challenges online retailers in Australia, and around the world and help solve some of them.

104 seconds of magic, be sure to watch it.

h/t +Phil Leahy and to the entire PeSA team, can't wait for #PeSA16  
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Why you should live stream your event

I'm watching the  #engage2015  event in Prague.

There are 1000 people in the room and 426 watching on YouTube.

Apart from catering, coffee, networking, parties, frquent flyer miles and hangovers the experience is likely to be the same.

Great content +Jan Rezab 
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Jim Banks

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Event targeting on Twitter

Hopefully more events will be added, but if you are a marketing and want to zoom in on an audience that follow an event (sporting, conference, concert etc.) then this will be a really handy advertising tool to talk to that audience at the right moment.

And with Periscope capturing the eye of a lot of people (even +martin shervington ) then this is something else that will turn your event into a marketing campaign. 

So, if you are an event organiser you will need to speak to your Twitter representative (to validate the potential audience I suspect) but there might be a local event calendar in time.
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Thank you! +Jim Banks Good to know!
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Jim Banks

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Ultimate guide to setting up Google Analytics

A monster post that gives you everything you need to have Google Analytics work the way it should.

Great post from +Online Metrics

#analytics #howto #googleanalytics
It's finally there! #googleanalytics

The Ultimate 8190-Words Guide to Setting Up Your Google Analytics Account
Ultimate Google Analytics account checklist. In-depth explanation of all the configuration options in your Google Analytics account.
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Jim Banks

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If you are a social media person, you MUST watch this video

Grab a coffee, tea or beer and prepared to be wowed by +Debra Jasper who I had the pleasure of delivering this presentation live at #PeSA15  

Chock full of actionable social media insights, and highly entertaining.

Thanks for uploading this +Phil Leahy and for having me attending +PeSA Internet Conference and looking forward to +ThinkGlobal Retail 

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Jim Banks

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Alibaba helping US businesses

Great to see CEO Jack Ma helping small and medium businesses in US to sell to the middle classes in China which will swell to 500 million by 2025.

Global trade is the future.

#globaltrade   #thinkglobalretail  

h/t to +Phil Leahy for a great article.
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Google My Account

Now you can take control of how Google works for you.

Thanks for sharing +Denis Labelle 
Introducing My Account. Take control of your data, protect your privacy, and customize how Google works for you — all in one place. Go to
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Social Media fans pay attention

Over 1000 social media marketers have gone to Prague for the 2015 Engage event hosted by and they are livestreaming the event.

Just watched +LEGO talk about the fact they have gone over 1 billion views on +YouTube congrats for that.

Also +Lamborghini have done no paid advertising, but when you have such a cool product why would you need to right?

Looking forward to the next session after the coffee break, that's one of the downsides to watching a livestream, you have to get your own coffee, small price to pay.


Live broadcast from the Socialbakers conference in Prague. Tune in.
Let’s go to Prague! Socialbakers invites you to join 1000+ marketers and learn from industry-leading speakers the path to an effective social marketing strategy. May 20-22, #Engage2015
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  • Island School, Hong Kong
Google Adwords specialist and Google+ consultant

Work Related Stuff

Responsible for buying biddable media globally for one of the UK's leading travel marketing companies Cheapflights.

I am a regular speaker at industry events around the world, including Pubcon.

Personal Stuff

I live in the suburbs of Surrey in a village called Sunbury-on-Thames.

Bragging rights
Self-funded, grew and sold three companies since 2006.
Global Head of Biddable Media
PPC, Affiliate Marketing, Display Advertising, Retargeting
  • Cheapflights
    Global Head of Biddable Media, 2013 - present
    Responsible for delivering outstanding results from all types of biddable media (the new name for PPC, display media, social media advertising, mobile advertising, affiliate marketing, retargeting).
  • Spades Media
    CEO, 2009 - 2014
    As CEO of Spades Media I am responsible for leading the company to deliver great results for all clients in PPC, SEO and performance marketing
  • Web Diversity
    CEO, 2000 - 2008
  • Think Partnership
    President, 2006 - 2008
  • Global Direct Media
    CEO, 2008 - 2009
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Hong Kong - Lapta, Cyprus - Glasgow, Scotland
Jim Banks's +1's are the things they like, agree with, or want to recommend.
Getting your 'ducks in a row' on Google+, and beyond! - Plus Your Business

When it comes to your social identity, getting organized will make the world of difference. Get your ducks ready to be lined up and quacking

Why is Google+ causing a stir in Europe? - Plus Your Business

If you are still not sure about Google+ then you should check out this video with is ANTI-Google+! Why? Because then you will see how powerf

Phil Leahy's Personal Blog.: Lindsay Marriott appointed Events &...

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4 Tools that Measure Google+ Page Performance |

Are you keeping tabs on your Google+ performance? Discover four tools to measure Google+ analytics, identify your key audiences and boost en

Influencer Interviews: Sir Martin Sorrell, Founder & CEO of WPP

LinkedIn Executive Editor Dan Roth speaks with WPP's Sir Martin Sorrell about the state of advertising, creativity, Mad Men, and more. Some

Google My Business

Google My Business connects you directly with customers, whether they're looking for you on Search, Maps or Google+. Use the free app to: -

SEO Power: The Rigged Search Game

SEO was all about being clever. Still is, really. However, SEO used to reward the clever, too. The little guy could take on the big guys and

A Complete Guide to Google+ Marketing - Plus Your Business

Google Plus is a marketer's dream! This will help you build a Google+ community, improve engagement and achieve better marketing results.

Highlights from PeSA 2014

An overview of the 2014 PeSA Internet Conference and Gala Charity Dinner, featuring Jooman Park of eBay and other featured speakers.


Put the internet to work for you. IFTTT lets you create powerful connections with one simple statement — if this then that. Activate your Ch

3 Things Freelancers Should Know About RFPs

One of the most frustrating gigs I ever bid on was a project for a local university. My consultancy got most of our clients through direct i

Content Marketing Show - 187 Key Takeaways - BlueGlass UK

187 Key Takeaways from the Content Marketing Show from the 31st May 2013.

Google+ Is Now The Number Two Social Network In The World |

Reports now show that Google+ has surpassed Twitter in active users and is second only to Facebook. This simple graphic shows the numbers...

Take Credit Where Credit's Due

Annie Cushing talks about how marketers can — and should — take credit for their hard work with these simple fixes to Google Analytics.

Guest Post Bio Links Flagged: Is It Getting Dangerous?

There are signals that a new Penguin Update is coming and the signals say they might very well be targeting guestposts.

HasOffers Secures $9.4M Investment Led By Accel Partners

MobileAppTracking at the Forefront of Attribution Analytics for Mobile Apps HasOffers, the SAAS leader in mobile advertising attribution rai

High Court orders Marks & Spencer to pay Interflora damages in Googl...

The High Court of England and Wales has today announced its judgement in the case of Interflora, Inc. and Interflora British Unit versus...

An extremely professional group of people with great knowledge of analytics and data analysis.
Public - 11 months ago
reviewed 11 months ago
This is a shambles. It should be closed down. The worst customer service you will ever experience
Public - 2 years ago
reviewed 2 years ago
Friendly attentive staff make you feel very welcome
Atmosphere: Very GoodDecor: Very GoodService: Very Good
Public - 2 years ago
reviewed 2 years ago
Unless the restaurant is busy the service is very good but if it is busy expect to wait. I suggest Tuesday banquet night as the night to go it's very good value for money.
Food: Very GoodDecor: GoodService: Good
Public - 2 years ago
reviewed 2 years ago
8 reviews
It's a great location but lacking in atmosphere. The beer is good though
Atmosphere: Poor - FairDecor: Poor - FairService: Good
Public - 2 years ago
reviewed 2 years ago
Very good service in the function room but slow in the lobby bar.
Quality: GoodFacilities: GoodService: Good
Public - 2 years ago
reviewed 2 years ago
The service is always good but pricing is expensive
Public - 2 years ago
reviewed 2 years ago