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Jim Banks
Works at Cheapflights
Attended Island School, Hong Kong
Lives in Sunbury-on-Thames
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Jim Banks

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Paid Search tactics for travel advertisers

I had the pleasure of presenting at Friends of Search #FOS16  in Amsterdam yesterday and said I would share my deck for the attendees.
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Jim Banks

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One of the key people behind Google search moving on to the next phase.

We all have jobs in digital marketing because the likes of Amit kept Google honest and moving forward with unbridled belief in their core value. ...
 
The Journey Continues…

Dear Friends,

My life has been a dream journey. From a little boy growing up in the Himalayas dreaming of the Star Trek computer, to an immigrant who came to the United States with two suitcases and not much else, to the person responsible for Search at Google, every turn has enriched me and made me a better person.

As I entered the fifteenth year of working at Google, I've been asking myself the question, "what would you want to do for the next fifteen?" The answer has overwhelmingly been: give back to others. It has always been a priority for me to give back to people who are less fortunate, and make time for my family amidst competing work constraints--but on both fronts, I simply want to give and do more.

Now is a good time to make this important life change. Things are in amazing shape. Search is stronger than ever, and will only get better in the hands of an outstanding set of senior leaders who are already running the show day-to-day.

It fills me with pride to see what we have built in the last fifteen years. Search has transformed people’s lives; over a billion people rely on us. Our mission of empowering people with information and the impact it has had on this world cannot be overstated. When I started, who would have imagined that in a short period of fifteen years, we would tap a button, ask Google anything and get the answer. Today, it has become second nature to us. My dream Star Trek computer is becoming a reality, and it is far better than what I ever imagined.

I love Google. It is a company that believes in doing the right thing, a company that believes in doing good in the world, a company… that cares. I look back at my time here with a profound sense of gratitude that I was a part of building this. Now, with pride, gratitude, and joy in my heart, I need to define my next fifteen years. I am eager to see what kind of impact I can make philanthropically, and of course, to spend more time with my family--especially with my wife who I miss spending time with given our incredibly busy lives, and our son who will go to college soon, leaving an empty nest behind.

Feb 26 will be my last day at Google. My relationships are the most important thing I’ve accumulated in life and I’d love for that to continue. Please do drop me a line occasionally and we can have a cup of tea.

As Chief Si’ahl said “Take nothing but memories, leave nothing but footprints!” I am taking so many fond memories with me, and hopefully I’ve left a small footprint here.

With Love,
Amit
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Jim Banks

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Sitelinks best practise

I'm a little conflicted on this. If your average position is below 3 then the work of adding Sitelinks might not pay off for you.

That and you might have a preference for what you want to show which might differ from Google's choice.

But knowing what best practise is might help some advertisers.

I actually find you get more clicks from Bing Sitelinks and you can choose the order they are displayed.
 
Tip of the Day: Apply at least six mobile-preferred and standard sitelinks per campaign. AdWords will rotate the best ones for every auction. Get more ad extension tips here: https://goo.gl/aXRsa7 #GoogleBestPractices
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Google Adwords - 21 hints and tips! (NEW)
Looking to dig a little deeper into Adwords? This is a great place to start.

The new PYB:
We are focused on helping you with 3 areas moving forward:

Conversions (inc. Adwords)
Reviews (inc. Google My Business)
Brand (inc. Social)

And this week I am delighted to have been awarded the LinkedIn contract to deliver Adwords courses for their platform. So expect a lot more hints and tips along the way - all part of the 'Conversions' aspect for PYB. Lots to learn, but as an Adwords user and presenter since 2003, I am delighted to formally re-enter this world as an educator once more.
#googleadwords   #googlepartner  
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Adwords not supporting older versions of Internet Explorer

Good move.
 
Google AdWords  to drop support for all Internet Explorer browsers with the exception of IE 11.
Google quietly announced yesterday on Google+ that they will drop support for all versions of Microsoft Internet Explorer except Internet Explorer 11. Google said,
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How to define your audience in Google Adwords - Plus Your Business http://buff.ly/1V8hntg

#googleadwords #audience #ads
Learn the tips on knowing exactly who you want your ads to reach. Here are the things to consider..
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Jim Banks

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Google Analytics Release Notes for January 2016

Every month, GA updates its release notes so you can stay on top of the product. Don't miss the latest updates, including a pair of features for GA Premium:

- Add User ID to Analytics > BigQuery Export
- DDA Models from Default GA Channel Grouping: 
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Trust and reputation

Great post +David Amerland​ too many companies have an anonymous presence online, no personality, but people buy more from people they know, like and trust and none of those are givens, no matter how big you are.
 
Words and their meaning

We live in the age of information where the inter-connectedness of things leads to relational connections out of which arises knowledge. In a commercial, connected, digital environment information leads to trust and knowledge leads to reputation.

In the absence of information we have scant knowledge. No relational exchange can then take place. That's not because we don't have any information or can gain little knowledge about another entity but because we do not feel we can trust them.

Learn how to convert information into Trust and knowledge into Reputation: http://goo.gl/kCsLRu


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Good point +Jim Banks and I am glad it helped :) 
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Mobile is a big deal, AMP is going to be a big part of that

No surprise that Google Analytics gets this now.
 
Google's AMP Project Gets Google Analytics Support
/via +Marketing Land 

"Google says its soon to be launched AMP project will be supported by Google Analytics.

Aimed at creating web pages that load faster on mobile devices, Google’s AMP – short for accelerated mobile pages – was announced in October of last year. Shortly after announcing AMP, the project gained support from ad platforms like Outbrain, AOL, OpenX, DoubleClick, and AdSense.

Now along with ad support, publishers will have access to Google Analytics to measure how their AMP content is performing."
Announced in October, Google's soon to be be released AMP project aims to create a better mobile experience with faster page load times.
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The Ecom360Summit is LIVE

Some of the very best in the business of making money in #ecommerce and #amazon are taking part in a three day online summit which has just started.

You can still sign up for free and get access to the content.

I'm speaking tomorrow or Saturday, not sure yet when I am on.
We are **LIVE** https://bit.ly/ecommerce360 - Up first is product launch specialist and Amazon best seller Brad DeGraw. Embedded image. 7:06 AM - 28 Jan 2016. 3 Likes. Reply to @jimbanks · Home · Sign up · Log in · Search · About. Not on Twitter? Sign up, tune into the things you care about, ...
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Jim Banks

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Want to speak at SMX in London?

Here's how you can propose to speak at one of London's premium event for search engine marketing, social media, SEO and all that good stuff.
 
ICYMI: Speaking pitches for #SMX London are open! Check out the agenda and fill out the pitch form!
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You can control the ads Google shows you. Learn about Mute This Ad and other ads controls at https://goo.gl/kdIjcS
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Education
  • Island School, Hong Kong
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Google Adwords specialist and Google+ consultant
Introduction

Work Related Stuff

Responsible for buying biddable media globally for one of the UK's leading travel marketing companies Cheapflights.

I am a regular speaker at industry events around the world, including Pubcon.

Owner of performance marketing agency Spades Media who are qualified Google Partners

Personal Stuff

I live in the suburbs of Surrey in a village called Sunbury-on-Thames.

Bragging rights
Self-funded, grew and sold three companies since 2006.
Work
Occupation
Global Head of Biddable Media
Skills
PPC, Affiliate Marketing, Display Advertising, Retargeting
Employment
  • Cheapflights
    Global Head of Biddable Media, 2013 - present
    Responsible for delivering outstanding results from all types of biddable media (the new name for PPC, display media, social media advertising, mobile advertising, affiliate marketing, retargeting).
  • Spades Media
    CEO, 2009 - 2014
    As CEO of Spades Media I am responsible for leading the company to deliver great results for all clients in PPC, SEO and performance marketing
  • Web Diversity
    CEO, 2000 - 2008
  • Think Partnership
    President, 2006 - 2008
  • Global Direct Media
    CEO, 2008 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Sunbury-on-Thames
Previously
Hong Kong - Lapta, Cyprus - Glasgow, Scotland
Jim Banks's +1's are the things they like, agree with, or want to recommend.
Getting your 'ducks in a row' on Google+, and beyond! - Plus Your Business
www.plusyourbusiness.com

When it comes to your social identity, getting organized will make the world of difference. Get your ducks ready to be lined up and quacking

Why is Google+ causing a stir in Europe? - Plus Your Business
www.plusyourbusiness.com

If you are still not sure about Google+ then you should check out this video with is ANTI-Google+! Why? Because then you will see how powerf

Phil Leahy's Personal Blog.: Lindsay Marriott appointed Events &...
www.philleahy.com

Having been based in both LA and New York with the Project Global Trade Show (part of Magic Market Week), Lindsay gained valuable experience

4 Tools that Measure Google+ Page Performance |
www.socialmediaexaminer.com

Are you keeping tabs on your Google+ performance? Discover four tools to measure Google+ analytics, identify your key audiences and boost en

Influencer Interviews: Sir Martin Sorrell, Founder & CEO of WPP
www.slideshare.net

LinkedIn Executive Editor Dan Roth speaks with WPP's Sir Martin Sorrell about the state of advertising, creativity, Mad Men, and more. Some

Google My Business
market.android.com

Google My Business connects you directly with customers, whether they're looking for you on Search, Maps or Google+. Use the free app to: -

SEO Power: The Rigged Search Game
www.seobook.com

SEO was all about being clever. Still is, really. However, SEO used to reward the clever, too. The little guy could take on the big guys and

A Complete Guide to Google+ Marketing - Plus Your Business
www.plusyourbusiness.com

Google Plus is a marketer's dream! This will help you build a Google+ community, improve engagement and achieve better marketing results.

Highlights from PeSA 2014
www.powerretail.com.au

An overview of the 2014 PeSA Internet Conference and Gala Charity Dinner, featuring Jooman Park of eBay and other featured speakers.

IFTTT
market.android.com

Put the internet to work for you. IFTTT lets you create powerful connections with one simple statement — if this then that. Activate your Ch

3 Things Freelancers Should Know About RFPs
planscope.io

One of the most frustrating gigs I ever bid on was a project for a local university. My consultancy got most of our clients through direct i

Content Marketing Show - 187 Key Takeaways - BlueGlass UK
www.blueglass.co.uk

187 Key Takeaways from the Content Marketing Show from the 31st May 2013.

Google+ Is Now The Number Two Social Network In The World | Dustn.tv
dustn.tv

Reports now show that Google+ has surpassed Twitter in active users and is second only to Facebook. This simple graphic shows the numbers...

Take Credit Where Credit's Due
www.slideshare.net

Annie Cushing talks about how marketers can — and should — take credit for their hard work with these simple fixes to Google Analytics.

Guest Post Bio Links Flagged: Is It Getting Dangerous?
www.stateofsearch.com

There are signals that a new Penguin Update is coming and the signals say they might very well be targeting guestposts.

HasOffers Secures $9.4M Investment Led By Accel Partners
www.hasoffers.com

MobileAppTracking at the Forefront of Attribution Analytics for Mobile Apps HasOffers, the SAAS leader in mobile advertising attribution rai

High Court orders Marks & Spencer to pay Interflora damages in Googl...
thedrum.com

The High Court of England and Wales has today announced its judgement in the case of Interflora, Inc. and Interflora British Unit versus...

A cold environment not conducive to browsing and buying.
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Excellent service from attentive staff.
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Nice Italian food and plenty of choice on the menu. Friendly staff and prompt service. Reasonably priced.
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Gets me in to work and then home. Good choice of shops and eating places. Short walk to buses and London Underground.
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14 reviews
Map
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Great burgers and choice of beers.
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Friendly staff in ticket office. When it's cold or raining there is shelter under cover which is helpful.
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An extremely professional group of people with great knowledge of analytics and data analysis.
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