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Jim Banks
Works at Cheapflights
Attended Island School, Hong Kong
Lives in Sunbury-on-Thames
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Jim Banks

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New parameter in the Core Reporting API: include empty rows

The include empty rows parameter lets you omit rows without data from your Core Reporting API query response. Try it when you’re making a request and expect that the number of valid rows is going to be much smaller than the number of expected dimension values.

This parameter is optional and defaults to true. If set to false, rows without data will be omitted from the response.

Check out the details in the docs:

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Jim Banks

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Using the Google Analytics reporting API and Python

GA has it's limitations, but it is cool to get data straight from your GA account into a spreadsheet.

I followed along with the instructions and this is a well written guide by Ryan Praski.

#googleanalytics #python #api
This is a guide on how to setup Python to pull your first query directly from the Google Analytics Reporting API then pull the data directly into Excel.
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Reach out and speak to someone in Paris for free, thanks to Google Hangouts.
Today has been a dark day as Paris was besieged by a number of shootings and explosions that have shaken the world community. We’re sure you’ve all heard at least something about the happenings there, so we’ll spare you the details, but suffice to say…
In the aftermath of today's Paris attacks, Google has announced that Hangouts calls to France are free from today
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In the latest +UpBuild post, I'll explain how to roll hardcoded page view tracking over to Google Tag Manager page view tracking in a simple and seamless way. What this approach will allow you to do is set up GTM ahead of time, have it running on the site without collecting data, and set it to “listen” for the removal of the old, hardcoded analytics tracking script. At that point, all you need to do is put in a request for your development team/partner to remove the old code and GTM will jump in to pick up page view tracking as soon as the old script is removed. Sound too good to be true? It’s not.
Learn how to easily transition your old hardcoded page view tracking to Google Tag Manager without a staging environment.
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Calculated metrics are a game changer in the world of Analytics.

thanks for the great post +Benjamin Mangold
18 Calculated Metrics you can create in Google Analytics

Setting up the new Calculated Metrics inside +Google Analytics is easy and can provide you with additional insights about your audience. In this blog post I give you 18 ideas to get you started and how to set them up.

Here’s a quick summary of the Custom Metrics covered:

• Pages per User
• User Goal Conversion Rate
• User Ecommerce Rate
• User Conversion Rate
• Average Goal Completions per User
• Sessions per User
• Events per User
• Event Conversion Rate
• Event Goal Completions
• Page Navigations
• Total Value
• Value per Session
• Value per User
• Revenue per User
• Pageviews per Transaction
• Weighted Goal Conversion Rate
• Non-Bounces

And my favorite...

• Non-Bounce Rate

Read the post for details on how to set these up at

#GoogleAnalytics   #Metrics  
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Integrating Marketing Mix Modeling with Data-driven Attribution for Holistic Insights #analytics   #marketing   #measure

"Today’s marketers have more opportunities than ever to drive business success. They also face increasing pressure to prove, manage, and optimize marketing performance. 

A relentless push towards accountability has driven the adoption of ever-more-sophisticated measurement tools. Many marketers use marketing mix modeling (MMM), some use data-driven attribution, while others consult a separate solution for each. "
A relentless push towards accountability has driven the adoption of ever-more-sophisticated measurement tools. Many marketers use marketing mix modeling (MMM), some use data-driven attribution, while others consult a separate solution for each. Tools continue to evolve. Now, solutions that merge ...
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A Powerful Use Case for GA Calculated Metrics
.via +L3 Analytics  #analytics   #measure  

"By now everyone should be excited about the release of Calculated Metrics within Google Analytics. This has the potential to be yet another powerful tool for analysis, although it will only prove useful to companies who are investing the time and resources in a good GA set-up."
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Special structured data headings JUST for Black Friday and Cyber Monday

If you are advertising on Adwords and have an offer to promote for either or both of these days then be sure to add in just released headlines to use.

#BlackFriday #CyberMonday #adwordstips
Show off your deals for Black Friday and Cyber Monday
To help you connect with new customers and drive more sales during the holidays, we’ve introduced two new, limited-time headers: Black Friday and Cyber Monday. Black Friday and Cyber Monday, November 27th and 30th respectively this year, are two of the busiest shopping days offline and online. Seize the opportunity by using one or both of these headers and input your special offers as individual snippets of information, for example, “Stores open at 6am” or “Save 40% off sitewide.” Learn more [

Black Friday and Cyber Monday structured snippets can also be scheduled, so you can ensure your ads align with your promotional calendar. These structured snippets can only be created in English and are eligible to show on mobile, desktop, and tablet devices.
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This fall, shopping-related searches on mobile surpassed desktop, signaling a shift from shopping marathons to shopping moments []. To help shoppers more easily discover, browse and buy on mobile this holiday season, we’ve redesigned Google Shopping to be incredibly fast, seamless, and intuitive. Take a look at what’s new:
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I love +LinkedIn SlideShare​ as a source for sharing presentations.

Now the guys over at +Stone Temple Consulting​ show how Analytics work over there.
How to Use SlideShare Analytics: A Complete Guide
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I love it too +Jim Banks; so much so that I'm writing a blog about it :) 
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10 ways to drive results from linked AdWords and Google Analytics (GA) accounts. Get the guide and checklist here: #GoogleBP #GoogleBestPractices
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Now this is a useful add-on for users with multiple accounts.
Managing Bulk Analytics Configuraitons with Google Sheets
/via +Online Behavior  #measure   #analytics  

"Google Analytics is known for its simple, turnkey approach to getting started with analyzing your traffic data. Just drop the snippet on your page and GA does the rest! Right?


Ok, fine. While there are plenty of Google Analytics users who manage just one property, a growing chunk of the analytics market is composed of large companies with complex account structures with dozens upon dozens of properties. Managing things like filters, channel groups, goals, and custom dimensions across all of these entities is far from trivial, and time-intensive at best."
In this article you will learn about a Google Sheets add-on created by Pedro Avila, Senior Solutions Architect at Google, that will help Google Analytics users manage their custom dimensions in a more robust and organized way, while using an interface they are comfortable with.
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Global Head of Biddable Media
PPC, Affiliate Marketing, Display Advertising, Retargeting
  • Cheapflights
    Global Head of Biddable Media, 2013 - present
    Responsible for delivering outstanding results from all types of biddable media (the new name for PPC, display media, social media advertising, mobile advertising, affiliate marketing, retargeting).
  • Spades Media
    CEO, 2009 - 2014
    As CEO of Spades Media I am responsible for leading the company to deliver great results for all clients in PPC, SEO and performance marketing
  • Web Diversity
    CEO, 2000 - 2008
  • Think Partnership
    President, 2006 - 2008
  • Global Direct Media
    CEO, 2008 - 2009
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Hong Kong - Lapta, Cyprus - Glasgow, Scotland
Google Adwords specialist and Google+ consultant

Work Related Stuff

Responsible for buying biddable media globally for one of the UK's leading travel marketing companies Cheapflights.

I am a regular speaker at industry events around the world, including Pubcon.

Owner of performance marketing agency Spades Media who are qualified Google Partners

Personal Stuff

I live in the suburbs of Surrey in a village called Sunbury-on-Thames.

Bragging rights
Self-funded, grew and sold three companies since 2006.
  • Island School, Hong Kong
Jim Banks's +1's are the things they like, agree with, or want to recommend.
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SEO Power: The Rigged Search Game

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A Complete Guide to Google+ Marketing - Plus Your Business

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Highlights from PeSA 2014

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There are signals that a new Penguin Update is coming and the signals say they might very well be targeting guestposts.

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Nice Italian food and plenty of choice on the menu. Friendly staff and prompt service. Reasonably priced.
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Gets me in to work and then home. Good choice of shops and eating places. Short walk to buses and London Underground.
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14 reviews
Great burgers and choice of beers.
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Friendly staff in ticket office. When it's cold or raining there is shelter under cover which is helpful.
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An extremely professional group of people with great knowledge of analytics and data analysis.
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