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Jim Banks
Works at Cheapflights
Attended Island School, Hong Kong
Lives in Sunbury-on-Thames
2,493 followers|840,053 views


Jim Banks

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Announcing my new role as Director of Paid Media at Groove

Excited to be working with such an amazing group of people, serving top notch clients with best-in-class Enterprise Ecommerce, creative marketing and kick ass #ppc  
It is our goal to be in front of a growing field by providing best-in-class Paid Media services. To fulfill this goal, we welcome Jim Banks.
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hey +Google Analytics you might want to update page 11 of the guide, it's talking about the behaviour of Right Hand Side ads, and they have all but vanished.
Like sunshine and the beach, or dogs and tennis balls, Google AdWords and Google Analytics are great by themselves but even better together. You'll get high-performance insights into your ads and your website when you link your AdWords and Analytics accounts. Google Analytics does a vital job in ...
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How To Add Google Analytics to AMP Pages in Wordpress

If you have implemented the official AMP plugin for WordPress, you have probably discovered that the plugin strips out the Google Analytics code from all AMP pages. But even though the plugin strips it out, AMP pages will still validate with Google Analytics code, but you need to add it manually. First, make sure your …
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Jim Banks

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One of the key people behind Google search moving on to the next phase.

We all have jobs in digital marketing because the likes of Amit kept Google honest and moving forward with unbridled belief in their core value. ...
The Journey Continues…

Dear Friends,

My life has been a dream journey. From a little boy growing up in the Himalayas dreaming of the Star Trek computer, to an immigrant who came to the United States with two suitcases and not much else, to the person responsible for Search at Google, every turn has enriched me and made me a better person.

As I entered the fifteenth year of working at Google, I've been asking myself the question, "what would you want to do for the next fifteen?" The answer has overwhelmingly been: give back to others. It has always been a priority for me to give back to people who are less fortunate, and make time for my family amidst competing work constraints--but on both fronts, I simply want to give and do more.

Now is a good time to make this important life change. Things are in amazing shape. Search is stronger than ever, and will only get better in the hands of an outstanding set of senior leaders who are already running the show day-to-day.

It fills me with pride to see what we have built in the last fifteen years. Search has transformed people’s lives; over a billion people rely on us. Our mission of empowering people with information and the impact it has had on this world cannot be overstated. When I started, who would have imagined that in a short period of fifteen years, we would tap a button, ask Google anything and get the answer. Today, it has become second nature to us. My dream Star Trek computer is becoming a reality, and it is far better than what I ever imagined.

I love Google. It is a company that believes in doing the right thing, a company that believes in doing good in the world, a company… that cares. I look back at my time here with a profound sense of gratitude that I was a part of building this. Now, with pride, gratitude, and joy in my heart, I need to define my next fifteen years. I am eager to see what kind of impact I can make philanthropically, and of course, to spend more time with my family--especially with my wife who I miss spending time with given our incredibly busy lives, and our son who will go to college soon, leaving an empty nest behind.

Feb 26 will be my last day at Google. My relationships are the most important thing I’ve accumulated in life and I’d love for that to continue. Please do drop me a line occasionally and we can have a cup of tea.

As Chief Si’ahl said “Take nothing but memories, leave nothing but footprints!” I am taking so many fond memories with me, and hopefully I’ve left a small footprint here.

With Love,
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Jim Banks

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Sitelinks best practise

I'm a little conflicted on this. If your average position is below 3 then the work of adding Sitelinks might not pay off for you.

That and you might have a preference for what you want to show which might differ from Google's choice.

But knowing what best practise is might help some advertisers.

I actually find you get more clicks from Bing Sitelinks and you can choose the order they are displayed.
Tip of the Day: Apply at least six mobile-preferred and standard sitelinks per campaign. AdWords will rotate the best ones for every auction. Get more ad extension tips here: #GoogleBestPractices
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Mobile is a big deal, AMP is going to be a big part of that

No surprise that Google Analytics gets this now.
Google's AMP Project Gets Google Analytics Support
/via +Marketing Land 

"Google says its soon to be launched AMP project will be supported by Google Analytics.

Aimed at creating web pages that load faster on mobile devices, Google’s AMP – short for accelerated mobile pages – was announced in October of last year. Shortly after announcing AMP, the project gained support from ad platforms like Outbrain, AOL, OpenX, DoubleClick, and AdSense.

Now along with ad support, publishers will have access to Google Analytics to measure how their AMP content is performing."
Announced in October, Google's soon to be be released AMP project aims to create a better mobile experience with faster page load times.
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8 Important Google Analytics Reports for Social Media Management

"Google Analytics helps marketers dive deeper and really understand who their target audience is, where how their target audience finds the website, how they use the website and how helpful the website is.

If you’re not using Google Analytics simultaneously with social media metrics, then you’re missing a big piece of what makes up your complete inbound marketing picture. Here are eight Google Analytics reports that can show you critical information to enhance social media marketing efforts.
Google Analytics helps you to understand who your target audience is. Here are 8 Google Analytics reports to help to enhance social media marketing efforts.
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At the basic level it's deciding what to measure. It's not that mathematical for the layman or lay woman 
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Adwords Editor - New update available globally

Handles true view ads, callout extensions and HTML5

Off to download it now.
AdWords Editor 11.3 is now available to all advertisers globally

To help you get more done in less time, AdWords Editor [] now has bulk support for TrueView video campaigns, callout extensions, and HTML5 ads. Here’s an overview of what’s new:

+ TrueView video campaigns []: Based on your feedback, you can now use AdWords Editor to create and optimize in-stream and in-display TrueView video campaigns at scale.
+ Callout extensions []: Callout extensions help make your ads more helpful and relevent by providing additional descriptive text. AdWords Editor 11.3 streamlines the creation and editing of callouts with bulk management support.
+ HTML5 ads []: To provide you with additional options and flexibility, AdWords Editor 11.3 now supports HTML5 ads.

Learn more about AdWords Editor 11.3 []

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Jim Banks

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Paid Search tactics for travel advertisers

I had the pleasure of presenting at Friends of Search #FOS16  in Amsterdam yesterday and said I would share my deck for the attendees.
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Google Analytics Release Notes for January 2016

Every month, GA updates its release notes so you can stay on top of the product. Don't miss the latest updates, including a pair of features for GA Premium:

- Add User ID to Analytics > BigQuery Export
- DDA Models from Default GA Channel Grouping: 
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Trust and reputation

Great post +David Amerland​ too many companies have an anonymous presence online, no personality, but people buy more from people they know, like and trust and none of those are givens, no matter how big you are.
Words and their meaning

We live in the age of information where the inter-connectedness of things leads to relational connections out of which arises knowledge. In a commercial, connected, digital environment information leads to trust and knowledge leads to reputation.

In the absence of information we have scant knowledge. No relational exchange can then take place. That's not because we don't have any information or can gain little knowledge about another entity but because we do not feel we can trust them.

Learn how to convert information into Trust and knowledge into Reputation:

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Good point +Jim Banks and I am glad it helped :) 
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Google Adwords - 21 hints and tips! (NEW)
Looking to dig a little deeper into Adwords? This is a great place to start.

The new PYB:
We are focused on helping you with 3 areas moving forward:

Conversions (inc. Adwords)
Reviews (inc. Google My Business)
Brand (inc. Social)

And this week I am delighted to have been awarded the LinkedIn contract to deliver Adwords courses for their platform. So expect a lot more hints and tips along the way - all part of the 'Conversions' aspect for PYB. Lots to learn, but as an Adwords user and presenter since 2003, I am delighted to formally re-enter this world as an educator once more.
#googleadwords   #googlepartner  
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Jim's Collections
Collections Jim is following
Global Head of Biddable Media
PPC, Affiliate Marketing, Display Advertising, Retargeting
  • Cheapflights
    Global Head of Biddable Media, 2013 - present
    Responsible for delivering outstanding results from all types of biddable media (the new name for PPC, display media, social media advertising, mobile advertising, affiliate marketing, retargeting).
  • Spades Media
    CEO, 2009 - 2014
    As CEO of Spades Media I am responsible for leading the company to deliver great results for all clients in PPC, SEO and performance marketing
  • Web Diversity
    CEO, 2000 - 2008
  • Think Partnership
    President, 2006 - 2008
  • Global Direct Media
    CEO, 2008 - 2009
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Hong Kong - Lapta, Cyprus - Glasgow, Scotland
Google Adwords specialist and Google+ consultant

Work Related Stuff

Responsible for buying biddable media globally for one of the UK's leading travel marketing companies Cheapflights.

I am a regular speaker at industry events around the world, including Pubcon.

Owner of performance marketing agency Spades Media who are qualified Google Partners

Personal Stuff

I live in the suburbs of Surrey in a village called Sunbury-on-Thames.

Bragging rights
Self-funded, grew and sold three companies since 2006.
  • Island School, Hong Kong