We all have jobs in digital marketing because the likes of Amit kept Google honest and moving forward with unbridled belief in their core value. ...
My life has been a dream journey. From a little boy growing up in the Himalayas dreaming of the Star Trek computer, to an immigrant who came to the United States with two suitcases and not much else, to the person responsible for Search at Google, every turn has enriched me and made me a better person.
As I entered the fifteenth year of working at Google, I've been asking myself the question, "what would you want to do for the next fifteen?" The answer has overwhelmingly been: give back to others. It has always been a priority for me to give back to people who are less fortunate, and make time for my family amidst competing work constraints--but on both fronts, I simply want to give and do more.
Now is a good time to make this important life change. Things are in amazing shape. Search is stronger than ever, and will only get better in the hands of an outstanding set of senior leaders who are already running the show day-to-day.
It fills me with pride to see what we have built in the last fifteen years. Search has transformed people’s lives; over a billion people rely on us. Our mission of empowering people with information and the impact it has had on this world cannot be overstated. When I started, who would have imagined that in a short period of fifteen years, we would tap a button, ask Google anything and get the answer. Today, it has become second nature to us. My dream Star Trek computer is becoming a reality, and it is far better than what I ever imagined.
I love Google. It is a company that believes in doing the right thing, a company that believes in doing good in the world, a company… that cares. I look back at my time here with a profound sense of gratitude that I was a part of building this. Now, with pride, gratitude, and joy in my heart, I need to define my next fifteen years. I am eager to see what kind of impact I can make philanthropically, and of course, to spend more time with my family--especially with my wife who I miss spending time with given our incredibly busy lives, and our son who will go to college soon, leaving an empty nest behind.
Feb 26 will be my last day at Google. My relationships are the most important thing I’ve accumulated in life and I’d love for that to continue. Please do drop me a line occasionally and we can have a cup of tea.
As Chief Si’ahl said “Take nothing but memories, leave nothing but footprints!” I am taking so many fond memories with me, and hopefully I’ve left a small footprint here.
I'm a little conflicted on this. If your average position is below 3 then the work of adding Sitelinks might not pay off for you.
That and you might have a preference for what you want to show which might differ from Google's choice.
But knowing what best practise is might help some advertisers.
I actually find you get more clicks from Bing Sitelinks and you can choose the order they are displayed.
Looking to dig a little deeper into Adwords? This is a great place to start.
The new PYB:
We are focused on helping you with 3 areas moving forward:
Conversions (inc. Adwords)
Reviews (inc. Google My Business)
Brand (inc. Social)
And this week I am delighted to have been awarded the LinkedIn contract to deliver Adwords courses for their platform. So expect a lot more hints and tips along the way - all part of the 'Conversions' aspect for PYB. Lots to learn, but as an Adwords user and presenter since 2003, I am delighted to formally re-enter this world as an educator once more.
Every month, GA updates its release notes so you can stay on top of the product. Don't miss the latest updates, including a pair of features for GA Premium:
- Add User ID to Analytics > BigQuery Export
- DDA Models from Default GA Channel Grouping:
Great post too many companies have an anonymous presence online, no personality, but people buy more from people they know, like and trust and none of those are givens, no matter how big you are.
We live in the age of information where the inter-connectedness of things leads to relational connections out of which arises knowledge. In a commercial, connected, digital environment information leads to trust and knowledge leads to reputation.
In the absence of information we have scant knowledge. No relational exchange can then take place. That's not because we don't have any information or can gain little knowledge about another entity but because we do not feel we can trust them.
Learn how to convert information into Trust and knowledge into Reputation: http://goo.gl/kCsLRu
No surprise that Google Analytics gets this now.
"Google says its soon to be launched AMP project will be supported by Google Analytics.
Aimed at creating web pages that load faster on mobile devices, Google’s AMP – short for accelerated mobile pages – was announced in October of last year. Shortly after announcing AMP, the project gained support from ad platforms like Outbrain, AOL, OpenX, DoubleClick, and AdSense.
Now along with ad support, publishers will have access to Google Analytics to measure how their AMP content is performing."
Here's how you can propose to speak at one of London's premium event for search engine marketing, social media, SEO and all that good stuff.
- Island School, Hong Kong
Work Related Stuff
Responsible for buying biddable media globally for one of the UK's leading travel marketing companies Cheapflights.
I am a regular speaker at industry events around the world, including Pubcon.
Owner of performance marketing agency Spades Media who are qualified Google Partners
I live in the suburbs of Surrey in a village called Sunbury-on-Thames.
- CheapflightsGlobal Head of Biddable Media, 2013 - presentResponsible for delivering outstanding results from all types of biddable media (the new name for PPC, display media, social media advertising, mobile advertising, affiliate marketing, retargeting).
- Spades MediaCEO, 2009 - 2014As CEO of Spades Media I am responsible for leading the company to deliver great results for all clients in PPC, SEO and performance marketing
- Web DiversityCEO, 2000 - 2008
- Think PartnershipPresident, 2006 - 2008
- Global Direct MediaCEO, 2008 - 2009
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