Exactly how much affect will the Google Mobile Armageddon have on your site traffic?
You've probably heard by now how Google is going to start prioritizing mobile-friendly sites and results in their Google search, and likely seen lots of posts about how you need to hurry up to get mobile-friendly.
That's all very true, and for a good read, visit +Eric Enge
's post: https://plus.google.com/+EricEnge/posts/WQZ47qHgY2W
But as you're well aware, I believe in using metrics to guide decisions. So in the interest of giving you, the reader, an easy to use set of metrics to help guide your decision, I've created an easy to install +Google Analytics
dashboard (pictured below).Here's the link
to install it on your Analytics: https://www.google.com/analytics/web/template?uid=6Owr30r8QFKcXj2szRm8uw
In the example below, one of my restaurant clients,
- 44% of the site's total traffic came from Google Organic Search
- 23% of the site's total traffic came from mobile
Google Organic Search
- 51% of the total Google Organic Search came from a mobile phone
Not shown here is how 27% of the site's total goal completions came from mobile Google Organic Search.
To learn more about gaining actionable intelligence from Google Analytics, please visit our blog post: http://www.confluentforms.com/2014/08/website-actionable-intelligence-goal-acquisition.html
If you'd like assistance getting started with Google Analytics and your website, sign up for my +Helpouts by Google
A big thank you to +Stephan Hovnanian
for prompting me to create this dashboard and post.