The Google Analytics API now supports batched requests, so you can combine multiple API calls into a single HTTP request. Each HTTP connection that your API client makes results in a certain amount of overhead, batching API requests will reduce this overhead.
We’ve also added special batching support in the Management API for User Permissions. This lets you make a single call that performs multiple modifications to multiple users' permissions within the same Analytics account. Batching User Permissions requests can give you up to 30 times more writes per day, significantly improving your performance and reducing quota usage.
See the detailed description and an example of the batching syntax: https://goo.gl/7jkxFZ
And the specific information for User Permissions batching: https://goo.gl/dpK56z
9 hours is better than 48, but I am hoping it gets faster still...please!
/by #analytics #adwords
Many advertisers send GA goals or E-commerce transactions to AdWords as conversions. Historically, there could be a maximum delay of 48 hours before these conversions appeared in AdWords. Over the next few weeks, we’re reducing this maximum delay to just 9 hours.
Seeing fresher conversion data in AdWords should help advertisers optimize more effectively.
Note that we also automatically convert your currency for use in AdWords, if needed. So if you measure the revenue from your transactions in euros in GA, but you use dollars in your AdWords account, we’ll automatically convert the revenue to dollars.
To learn more, check out the Analytics Help Center.
/via and #measure
"Custom Dimensions, as you may have guessed based upon the name, are simply custom ways to collect data for use in Google Analytics. By analyzing meaningful data stored in Custom Dimensions we are able to understand more about user behavior on our sites, which will guide business actions. The more we know about the user and their behavior, the more informed our decisions will be."
Know you need to start using HTML5 but don’t know where to start? We've created six short videos to walk you through HTML5 options in AdWords including demos of how to hand-code HTML5 and create Google Web Designer ads that meet AdWords specifications. Videos include:
- HTML5 Overview: https://goo.gl/5R6lrp
- HTML5 in AdWords - Options: https://goo.gl/dPQC7r
- HTML5 Ad Creation Using Ad Gallery Demo: https://goo.gl/T0iRae
- Google Web Designer for AdWords Demo: https://goo.gl/eejfuo
- Hand-coding an Ad for AdWords Demo: https://goo.gl/4rFgrY
- Upload to AdWords Demo: https://goo.gl/fk7PWy
- Island School, Hong Kong
Work Related Stuff
Responsible for buying biddable media globally for one of the UK's leading travel marketing companies Cheapflights.
I am a regular speaker at industry events around the world, including Pubcon.
I live in the suburbs of Surrey in a village called Sunbury-on-Thames.
- CheapflightsGlobal Head of Biddable Media, 2013 - presentResponsible for delivering outstanding results from all types of biddable media (the new name for PPC, display media, social media advertising, mobile advertising, affiliate marketing, retargeting).
- Spades MediaCEO, 2009 - 2014As CEO of Spades Media I am responsible for leading the company to deliver great results for all clients in PPC, SEO and performance marketing
- Web DiversityCEO, 2000 - 2008
- Think PartnershipPresident, 2006 - 2008
- Global Direct MediaCEO, 2008 - 2009
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