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Jim Banks
Works at Cheapflights
Attended Island School, Hong Kong
Lives in Sunbury-on-Thames
2,002 followers|602,113 views
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This is magic and now much easier to implement

Demographics, interests and affinities help you understand Who your audience is. .
 
One Simple Change to Google Analytics Anyone Can Do
/via +ArtsHacker  #analytics  

"Google Analytics (GA) is a remarkable resource but too many arts marketers aren’t able to leverage everything it has to offer. It’s not from a lack of trying or desire; in many cases, GA can simply seem overwhelming; fortunately, Google rolls out a seemingly endless stream of improvements and over the past year, many of those have been geared to one-click-simple changes; case in point, activating demographics and interest reports."
Google Analytics (GA) is a remarkable resource but too many arts marketers aren’t able to leverage everything it has to offer. It’s not from a lack of trying or desire; in many cases, GA can simply...
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Super cool. Going to start getting my head around R
 
Machine learning & prediction with Google Analytics + R

Google Developer Expert +ZoinerTejada shows how to get your Google Analytics data loaded into R so that you can use it to drive machine learning and prediction. 

Check it out: http://goo.gl/hXK2ux  

This blog post shows you how to predict a user’s browser given the region by building a simple One Rule model atop the nthminute, region and browser dimensions, using hits by minute as the metric. #GADevs 
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Tip Tuesday time! This week we have curated tips based on podcasting everything from listening to podcasts via +Hootsuite  to learning about making great podcast cover art#Podcasting #Podcasts #TipTuesday  

Have you ever thought of converting your Hangouts into a podcast? +Ryan Hanley shows how in his 3 Steps to Create Podcasts With Google Hangouts On Air article for +Social Media Examiner http://goo.gl/qgiUjW

Are you a regular Hootsuite user and love listening to podcasts? If so, +Ileane Smith  shows a handy tip on How To Listen To Podcasts From SoundCloud in HootSuite http://goo.gl/RvNgWP

If you are thinking of launching your very own podcast and are looking for some pointers on how to start, we recommend reading +Dorie Clark  's How To Launch A Successful Podcast - Fast article. +Dorie Clark  covers an array of pointers from making sure you understand your revenue strategy to finding unusual guests for your podcast show http://goo.gl/D4sZGt

Looking at starting a podcast quickly and for a minimal cost? We recommend reading howtopodcasttutorial.com's Basic Podcasting Software post - everything from using Audacity (http://goo.gl/g2SJMO) to using a file tranfer program such as SmartFTP (http://goo.gl/38Wcse) http://goo.gl/h9BC6h

Our final tip of the day comes from +The Audacity to Podcast  , who look at How to make great podcast cover art - in this podcast/article you will learn about the core requirements such as the file format, pixel size, etc. http://goo.gl/YQ4FJe
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YouTube Cards - a handy guide to making them work on your videos
YouTube recently rolled out Cards, which will eventually replace annotations so says YouTube... read up on how to make them work for your youtube videos.

I've posted on how these work with Hangout on Air live broadcasts http://goo.gl/Alb7qs and it turns out you can go back and edit them after the broadcast ends (i.e. change where they first show up in the timeline as well as other edits).

To me one of the key reasons we're seeing these Cards show up is their ability to actually work on Mobile devices... something that annotations just can't do.

This article by +ReelSEO covers lots of details on the new interactive cards, so check it out and see what you think.

Will you be adding Cards to many of your 'older' videos?
=== ===
#YouTubeCards   #InteractiveVideo   #YouTubeAnnotations  
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The always helpful +David Kutcher stepping up once more.

From April 21st your mobile traffic might take a bit of a beating, so start tracking mobile traffic now, so you can see if you are impacted and need to do stuff after that date.

Obviously if you use the dashboard you might need to change some of the widgets to accommodate your own business goals, but it should be easy enough for you to do.
 
Exactly how much affect will the Google Mobile Armageddon have on your site traffic?

You've probably heard by now how Google is going to start prioritizing mobile-friendly sites and results in their Google search, and likely seen lots of posts about how you need to hurry up to get mobile-friendly.

That's all very true, and for a good read, visit +Eric Enge's post: https://plus.google.com/+EricEnge/posts/WQZ47qHgY2W 

But as you're well aware, I believe in using metrics to guide decisions. So in the interest of giving you, the reader, an easy to use set of metrics to help guide your decision, I've created an easy to install +Google Analytics dashboard (pictured below).

Here's the link to install it on your Analytics: https://www.google.com/analytics/web/template?uid=6Owr30r8QFKcXj2szRm8uw

In the example below, one of my restaurant clients,
- 44% of the site's total traffic came from Google Organic Search
- 23% of the site's total traffic came from mobile Google Organic Search
- 51% of the total Google Organic Search came from a mobile phone

Not shown here is how 27% of the site's total goal completions came from mobile Google Organic Search.

To learn more about gaining actionable intelligence from Google Analytics, please visit our blog post: http://www.confluentforms.com/2014/08/website-actionable-intelligence-goal-acquisition.html

If you'd like assistance getting started with Google Analytics and your website, sign up for my +Helpouts by Google session: https://helpouts.google.com/106704368739672674589/ls/b7c8a8d573d9b21f


A big thank you to +Stephan Hovnanian for prompting me to create this dashboard and post.
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Thanks +Jim Banks​!
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Must read post on Knowledge Based trust, the future of search and AI

Might this spell the end of the importance of inbound links and a switch to importance based on the accuracy of the information.

I like the way this is heading and +Gideon Rosenblatt (as ever) does a great job of pulling a difficult topic apart and make it easier to understand for those that might not be so technical.

Great piece Gideon! 
 
This is another big one. It's an in-depth look at Google's recent research into what they're calling "Knowledge-Based Trust." 

In this piece, I do a fairly in-depth probe of what this research paper - and the research paper leading up to it last summer - actually say (and no, it wasn't easy - these are tough, tough papers). I've tried my best to explain what I found in plain English. And no, this isn't some kind of giant lie detector in the sky. 

What it is is actually far more interesting, and deeply intertwined with Google's efforts in artificial intelligence. I explain in this article that, even though the two papers seem to go out of their way not to talk about AI, this research is both made possible by machine learning techniques - and - is likely to contribute to Google's long-term efforts to build some sort of artificial general intelligence. Yep, bear with me.... 

This is a longer article, but I hope you will find it worth the time. I think it's an important topic. 

#knowledgebasedtrust   #ai   #artificialintelligence   #search  
Google's latest research on "Knowledge-Based Trust" hint at the future of search and artificial intelligence.
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Thanks very much for the kind words, +Jim Banks, and for passing this one along. Much appreciated. 
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Jim Banks

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Are you worried about showrooming?

I came across this great cartoon over at http://tomfishburne.com/2013/01/showrooming.html and was wondering if showrooming is the big issue that it has been depicted it might be.

Do you have a story, good or bad in favour or against the practise.

I've seen big items like beds, mattresses and the like be bought in this way via showrooming because the buyer is never going to be able to take the product away as it is a too big physically, so does size matter?
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Beware of showroomers

Smartphones have a part to play on a lot of offline transactions, make sure you understand how in this helpful article.
 
7 out of 10 in-store shoppers who research on their smartphones say it has become more important to their in-store experience. Learn more about how consumers are turning smartphones into their “shopping assistants” in and out of the store: http://goo.gl/UVRA3L
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Google+ punching above its weight

Handy article by +Mark Schaefer on why Google+ is the best social platform for CMO's to invest time in

Thanks for sharing +martin shervington and +Plus Your Business! 
 
Why Google+ may deliver the best economic punch on the web! (NEW)
This is an awesome perspective on why Google+ is the place for many marketers...

Extract: "I recently wrote a book called The Content Code and for more than a year I dove deeply into the economic drivers of content and social media. Here’s a statistic that made me pause -- 83 percent of CMOs claim that SOCIAL SHARING is the primary benefit of social media marketing..."

Thank you so much +Mark Schaefer for putting this together, and guest blogging on PYB.
Perfectly timed ready for the #SMMW15  show too!

#GoogleforBusiness   #SocialSharing  
Have you considered 'social sharing' as the most important aspect of Social Media Marketing? If so, 83% of CMOs agree, and Google+ is built to share!
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Jim Banks

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‘Plus Your Business’ Community - Weekly Roundup!
Check out the top stories, questions and announcements from your fellow PYB Community members. Read more…

Message from Martin: 
This week I am heading to San Diego for the SMMW15 conference, speaking on how to find your 100 Brand Evangelists using Google+! The crew will be manning the helm, so reach out to any of the moderators in PYB if you need any extra support. Stay safe and enjoy the ride...

“The PYB Show”! Even Newer 30 minute Format…. An Important Conversation “How To Become An Authority”with +Brian Clark and +martin shervington  
http://plusyourbiz.com/pu

FEATURED STORIES
Three posts you may have missed from the PYB team

1. Google+ for Business. (NEW INTERVIEW) ... by +David Bain and +martin shervington  http://plusyourbiz.com/pv

2. Understanding Online Behavior is Key for a Website Owner...by +David Amerland  http://plusyourbiz.com/ph

3. Digital Marketing Agency: Ten Questions to Ask Yourself Before Hiring One +Brian Jensen http://plusyourbiz.com/pn

HINTS & TIPS
For the entire thread see post link...

1. "YouTube Card Visible during Live HOA Broadcast - a demonstration” from   +Ronnie Bincer
Post - http://plusyourbiz.com/pi

2. ”Can I put a link on my website, so when someone is on my website they just have to press a button to have a hangout with me (video call), instead of calling me”? +Jeffrey Tobian  A.+martin shervington “Yes, you can add a Hangout button. Here is the code page:”  http://plusyourbiz.com/pr

3. “Using Comment Tracker & the Lower Third Together” from   +Ronnie Bincer
http://plusyourbiz.com/ps

ANNOUNCEMENTS
And some exciting things from the past week include...

1. A New Group of Level 2 Trailblazers Begins on Monday Are you ready to take it to the next Level?! 
Private Community and Mentorship helps you achieve increased engagement & circle management. 
http://plusyourbiz.com/lm

2. Visit our PYB Social Media Channels: 
Join thriving conversations & network with other G+ community members  

LinkedIn  http://plusyourbiz.com/ez
Facebook http://plusyourbiz.com/fb
Twitter https://twitter.com/PlusYourBiz

3. Must read or watch articles you may have missed from PYB Collaborators recently!

a.“Have you tried a Google Plus Hangout Video Call as an Alternative to Skype?” +Melinda Samson  http://plusyourbiz.com/pl

b.“Google” Called You About Your Business Listing from +Molly Youngblood Geiger with +Russ Cote
Post - http://plusyourbiz.com/pk

c.”Social Media Psychology” +Wade Harman http://plusyourbiz.com/po

 
JUST FOR FUN

“LEGO Jurassic Park” (VIDEO 3:30)  by +Paul Hollingsworth and +digitalwizardz
http://plusyourbiz.com/pq

commentary The blockbuster hit Jurassic Park is brought to life in LEGO as a father, daughter and all their friends combine over $100,000 of LEGO pieces to make this epic stop-motion production.

That’s our week in review! Great to see you all this week and can’t wait to see what the next 7 has in store. Cheers!

#plusyourbusiness
#plusyourbusinessroundup 
#plusyourbusinessnewsletter
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Now you don't need to wait for 2 days to get data on where your ads have run on automatic placements, so you can kill a site you don't like, increase the bid on ones that work for you and if you are running broad match or phrase match terms you will be able to see the underlying term quicker.

Loving this new feature set +Jon Diorio 

#ppcadvertising   #adwords  
 
#AdWords  friends... I'm excited to announce some improvements in data freshness.  Now you will see more frequent updates to search term, geographic performance and automatic placement stats.  Try checking your search terms for yesterday or today.  

https://support.google.com/adwords/answer/2544985
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Jim Banks

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In case you missed it over the weekend.

As ever some nuggets of gold in this weeks post.

Excited to hear about the PYB PRO community, I think that is going to be a game changer for everyone involved.
 
‘Plus Your Business’ Community - Weekly Roundup!
Check out the top stories, questions and announcements from your fellow PYB Community members. Read more…

Message from Martin: 
This week we are doing a quiet launch of the PYB PRO community. Want to know more? Ping me a message to martin@plusyourbusiness.com and I’ll let you in on what is happening...

“The PYB Show”! Even Newer 30 minute Format…. An Important Conversation…about 'Virtual Reality and Marketing with +James Dearsley 
http://plusyourbiz.com/pb

FEATURED STORIES
Three posts you may have missed from the PYB team

1. Knowledge-Based Trust and the Future of Search and AI ... by +Gideon Rosenblatt     http://plusyourbiz.com/p3

2. Breaking Through The Digital Barrier of Our Devices...by  +David Amerland   http://plusyourbiz.com/p4

3.How Google+ Can Boost Your SEO and Increase Traffic to Your Website... by +martin shervington http://plusyourbiz.com/pa  

HINTS & TIPS
For the entire thread see post link...

1. "Complete User Guide to Google Pages! (VIDEOS and BLOG)”?  http://plusyourbiz.com/p5 +martin shervington  
 
2.Tool of the Week! +Steady Demand

3 .“Google Search Tips for Restaurants (Tip One)” http://plusyourbiz.com/p9 +martin shervington

4. “The relationship between YouTube and Google+ comments!” http://plusyourbiz.com/p8 +martin shervington

ANNOUNCEMENTS
And some exciting things from the past week include...

Visit our PYB Social Media Channels:
Join thriving conversations & network with other G+ community members  
LinkedIn  http://plusyourbiz.com/ez
Facebook http://plusyourbiz.com/fb
Twitter https://twitter.com/PlusYourBiz

Must read or watch articles you may have missed from PYB Collaborators recently!

a. UPDATED: The Ultimate Guide to the Perfect LinkedIn Profile +Mike Allton http://plusyourbiz.com/pc

b. The +NOD3x +Circloscope *Integration for Google Plus!* +John Dietrich http://plusyourbiz.com/pe

c. +YouTube 360° Video - Upload 360 degree videos  http://plusyourbiz.com/pd

d. “Choosing your Google Plus Community Image” http://plusyourbiz.com/p7 +martin shervington

JUST FOR FUN
Look at This” by +NPR 
 http://plusyourbiz.com/p6
A Weird Little Lesson In Rainbow Order

That’s our week in review! Great to see you all this week and can’t wait to see what the next 7 has in store. Cheers!

#plusyourbusiness
#plusyourbusinessroundup 
#plusyourbusinessnewsletter
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Plus Your Business!'s profile photoKathy D's profile photo
 
+Jim Banks we are all very excited for the launch of the Pro Membership!! 

Thanks for spreading the word! (Carrie-Anne)
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People
Have them in circles
2,002 people
Nicole Young's profile photo
gilberno jacson's profile photo
Matt Burd (Burd and Co.)'s profile photo
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Work
Occupation
Global Head of Biddable Media
Skills
PPC, Affiliate Marketing, Display Advertising, Retargeting
Employment
  • Cheapflights
    Global Head of Biddable Media, 2013 - present
    Responsible for delivering outstanding results from all types of biddable media (the new name for PPC, display media, social media advertising, mobile advertising, affiliate marketing, retargeting).
  • Spades Media
    CEO, 2009 - 2014
    As CEO of Spades Media I am responsible for leading the company to deliver great results for all clients in PPC, SEO and performance marketing
  • Web Diversity
    CEO, 2000 - 2008
  • Think Partnership
    President, 2006 - 2008
  • Global Direct Media
    CEO, 2008 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Sunbury-on-Thames
Previously
Hong Kong - Lapta, Cyprus - Glasgow, Scotland
Story
Tagline
Google Adwords specialist and Google+ consultant
Introduction

Work Related Stuff

Responsible for buying biddable media globally for one of the UK's leading travel marketing companies Cheapflights.

I am a regular speaker at industry events around the world, including Pubcon.

Personal Stuff

I live in the suburbs of Surrey in a village called Sunbury-on-Thames.

Bragging rights
Self-funded, grew and sold three companies since 2006.
Education
  • Island School, Hong Kong
Links
YouTube
Contributor to
Jim Banks's +1's are the things they like, agree with, or want to recommend.
Getting your 'ducks in a row' on Google+, and beyond! - Plus Your Business
www.plusyourbusiness.com

When it comes to your social identity, getting organized will make the world of difference. Get your ducks ready to be lined up and quacking

Why is Google+ causing a stir in Europe? - Plus Your Business
www.plusyourbusiness.com

If you are still not sure about Google+ then you should check out this video with is ANTI-Google+! Why? Because then you will see how powerf

Phil Leahy's Personal Blog.: Lindsay Marriott appointed Events &...
www.philleahy.com

Having been based in both LA and New York with the Project Global Trade Show (part of Magic Market Week), Lindsay gained valuable experience

4 Tools that Measure Google+ Page Performance |
www.socialmediaexaminer.com

Are you keeping tabs on your Google+ performance? Discover four tools to measure Google+ analytics, identify your key audiences and boost en

Influencer Interviews: Sir Martin Sorrell, Founder & CEO of WPP
www.slideshare.net

LinkedIn Executive Editor Dan Roth speaks with WPP's Sir Martin Sorrell about the state of advertising, creativity, Mad Men, and more. Some

Google My Business
market.android.com

Google My Business connects you directly with customers, whether they're looking for you on Search, Maps or Google+. Use the free app to: -

SEO Power: The Rigged Search Game
www.seobook.com

SEO was all about being clever. Still is, really. However, SEO used to reward the clever, too. The little guy could take on the big guys and

A Complete Guide to Google+ Marketing - Plus Your Business
www.plusyourbusiness.com

Google Plus is a marketer's dream! This will help you build a Google+ community, improve engagement and achieve better marketing results.

Highlights from PeSA 2014
www.powerretail.com.au

An overview of the 2014 PeSA Internet Conference and Gala Charity Dinner, featuring Jooman Park of eBay and other featured speakers.

IFTTT
market.android.com

Put the internet to work for you. IFTTT lets you create powerful connections with one simple statement — if this then that. Activate your Ch

3 Things Freelancers Should Know About RFPs
planscope.io

One of the most frustrating gigs I ever bid on was a project for a local university. My consultancy got most of our clients through direct i

Content Marketing Show - 187 Key Takeaways - BlueGlass UK
www.blueglass.co.uk

187 Key Takeaways from the Content Marketing Show from the 31st May 2013.

Google+ Is Now The Number Two Social Network In The World | Dustn.tv
dustn.tv

Reports now show that Google+ has surpassed Twitter in active users and is second only to Facebook. This simple graphic shows the numbers...

Take Credit Where Credit's Due
www.slideshare.net

Annie Cushing talks about how marketers can — and should — take credit for their hard work with these simple fixes to Google Analytics.

Guest Post Bio Links Flagged: Is It Getting Dangerous?
www.stateofsearch.com

There are signals that a new Penguin Update is coming and the signals say they might very well be targeting guestposts.

HasOffers Secures $9.4M Investment Led By Accel Partners
www.hasoffers.com

MobileAppTracking at the Forefront of Attribution Analytics for Mobile Apps HasOffers, the SAAS leader in mobile advertising attribution rai

High Court orders Marks & Spencer to pay Interflora damages in Googl...
thedrum.com

The High Court of England and Wales has today announced its judgement in the case of Interflora, Inc. and Interflora British Unit versus...

An extremely professional group of people with great knowledge of analytics and data analysis.
Public - 7 months ago
reviewed 7 months ago
This is a shambles. It should be closed down. The worst customer service you will ever experience
Public - 2 years ago
reviewed 2 years ago
Friendly attentive staff make you feel very welcome
Atmosphere: Very GoodDecor: Very GoodService: Very Good
Public - 2 years ago
reviewed 2 years ago
Unless the restaurant is busy the service is very good but if it is busy expect to wait. I suggest Tuesday banquet night as the night to go it's very good value for money.
Food: Very GoodDecor: GoodService: Good
Public - 2 years ago
reviewed 2 years ago
8 reviews
Map
Map
Map
It's a great location but lacking in atmosphere. The beer is good though
Atmosphere: Poor - FairDecor: Poor - FairService: Good
Public - 2 years ago
reviewed 2 years ago
Very good service in the function room but slow in the lobby bar.
Quality: GoodFacilities: GoodService: Good
Public - 2 years ago
reviewed 2 years ago
The service is always good but pricing is expensive
Public - 2 years ago
reviewed 2 years ago