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Jill DuPre
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Jill DuPre

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Great tips for  #AdWords   Remarketing Lists for Search Ads from +John Ellis 
 
Are you familiar with Remarketing Lists for Search Ads? Here are some best practices that I've gathered.
If you have attended any of my presentations of have read any of my blog posts over the past 3 years, you’ll know that I am big fan of Remarketing. One recent new addition to Google is Remarketing Lists for Search Ads (RLSA). This allows you to create unique search ads for previous site visitors. [...]
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Jill DuPre

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If you are #Remarketing and not using Remarketing Lists for Search Ads, you are missing out!  #RLSA best practices by +John Ellis via +Crescent Interactive 
If you have attended any of my presentations of have read any of my blog posts over the past 3 years, you’ll know that I am big fan of Remarketing. One recent new addition to Google is Remarketing Lists for Search Ads (RLSA). This allows you to create unique search ads for previous site visitors. [...]
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Jill DuPre

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Interesting category marketing has been used  by advertisers since 2009 to interact with people across the Google Display Network. However, the options will change soon. The ability to add the “Other Interests” options disappears on January 15, 2015 for both new and existing audience campaigns. So why is Google making this change? According to Google, [...]
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Jill DuPre

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As the foundation to any PPC campaign, keywords are incredibly important in order to get in front of the right customers. If you are diving into a new account, be it taking over from the previous manager or creating one yourself from the ground up, don’t undermine the power of your negative keyword lists. What [...]
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I want that.
 
Google Introduces Inbox, an Email App

Inbox was developed to present your emails, reminders, etc. in a way that helps you stay better organized and presents information to you in a contextual way. Will you switch from Gmail or other email service to this app?
via +Crescent Interactive 
Is your email inbox out of control? Mine is with 3,054 unread messages out of 3,601 total messages as of this writing. Google’s Gmail product team decided to rethink email and developed Inbox, a new email app. Inbox will do more of the heavy lifting for you to keep everything organized and presented in a [...]
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What if you could market to people based off their demographics and interests, across devices, and without tracking cookies? Now you can with #facebookatlas ! By +John Ellis via +Crescent Interactive 
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Jill DuPre

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Great tips!
When you first start managing AdWords campaigns, you probably worked strictly in the web interface. While quite robust, you soon realized how unwieldy the web interface can be for building large scale campaigns and making bulk edits. AdWords Editor is Google’s offline solution for speeding up bulk work, serving as an indispensable tool in the [...]
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Jill DuPre

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Interesting category marketing has been used  by advertisers since 2009 to interact with people across the Google Display Network. However, the options will change soon. The ability to add the “Other Interests” options disappears on January 15, 2015 for both new and existing audience campaigns. So why is Google making this change? According to Google, [...]
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Jill DuPre

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Hashtags are seen everywhere these days – online, television and print. I bet you use them in your personal social media, but are you taking advantage of them in your business? Hashtags are used within a message and consist of the # sign plus a word or words. They were originally designed to index information [...]
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LinkedIn has become a powerful platform for companies’ content marketing efforts. Not only can companies find new employees, they can generate business leads and sales and develop thought leadership. LinkedIn’s purchase of SlideShare and Pulse and the addition of the LinkedIn Influencer Program, sponsored updates, trending content and engagement scoring strengthened that ability. Companies like [...]
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Search Marketing Consultant
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Paid Search Marketing, Digital Marketing , Content Creation, Copywriting, Social Media Strategy
Jill DuPre's +1's are the things they like, agree with, or want to recommend.
AdWords Editor - 4 Ways for Better PPC Management by @timothyjjensen
www.crescentinteractive.com

When you first start managing AdWords campaigns, you probably worked strictly in the web interface. While quite robust, you soon realized ho

Paid Search Predictions for 2015 from @AkvileHarlow
www.crescentinteractive.com

It was most certainly an interesting year in digital marketing. Our paid search industry is anything but stagnant and that’s a great thing i

Small Business SEO Podcast Episode #05: Press Releases and SEO
www.crescentinteractive.com

In this episode of the Small Business SEO podcast, I talk with Joe Beaulaurier about the role of press releases in online marketing. Joe rec

PPC Negative Keywords: Benefits and Strategies by @AkvileHarlow via @cre...
www.crescentinteractive.com

As the foundation to any PPC campaign, keywords are incredibly important in order to get in front of the right customers. If you are diving

Hashtags- Using them in your Social Media Strategy via @crescentint
www.crescentinteractive.com

Hashtags are seen everywhere these days – online, television and print. I bet you use them in your personal social media, but are you taking

LinkedIn Company Pages - Making the most of LinkedIn via @crescentint
www.crescentinteractive.com

LinkedIn has become a powerful platform for companies’ content marketing efforts. Not only can companies find new employees, they can genera

Google Call Conversions Recently Introduced #ppcchat
www.crescentinteractive.com

Do you get much of your business by phone? Are you frustrated that you can’t determine the number of calls that come through Google Adwords

Beyond Promotions: 7 Email Marketing Tips & Techniques That Build Bu...
www.staples.com

The more engaging your message, the more likely it will be read.

Google Co-Founder Sergey Brin: I Wish I Could Forget The "Right To Be Fo...
searchengineland.com

Tonight at the Re/Code conference in Southern California, Google co-founder Sergey Brin was interviewed on stage. He discussed many things,

Upgrades coming to bulk location management - Google Product Forums
productforums.google.com

Upgrades coming to bulk location management, Jade W, 07/04/14 10:18. Last edited May 13. We are rolling out new features for the bulk locati

Changing of the guard in Eagle -
mountaintownnews.net

Eagle, located along I-70 halfway between Vail and Glenwood Springs, has a trio of new town trustees this spring, all of them in their 40s,