New and improved look for the top movers report
Starting this week, you’ll see a simplified top movers report
that makes it easier to find changes across your account and quickly identify ways to improve performance.
For example, the summary table at the top now highlights the most important changes in your top movers metrics for the date range you set. Now, you can quickly see total changes across your account. And, you can drill down to see the campaign or ad group that has changed the most for cost, clicks, and conversions.
If you haven’t tried the top movers report, now is a great time to start. You can find it in your Home tab
as well as under Campaigns
, in the Dimensions
tab. To learn more, check out our Help Center: http://goo.gl/qkWRBS