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Attribution Modeling: Do You Know Where Your Sales Leads Are Coming From?

Having a website for the sake of having a website is no longer enough. Your website can be the ultimate customer response tracking tool to improve marketing and customer service.

http://bit.ly/2y3kQXV

In today’s blog from +jWAG, learn about the different methods you can use to track where your customers are finding you. "Attribution modeling" is the modern process of analyzing and assigning credit to all those marketing channels that eventually lead to a customer purchase. Your website can be the cornerstone of your customer and advertising tracking, even if you don't have ecommerce. Click here for more: Where are your sales leads coming from?

#AttributionModeling #TrackingSales #ROI
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Retailer Future: First Steps Towards Online Catalog and Ecommerce Websites

Online catalogs are not just for ecommerce. They also help promote local sales and invite retail foot traffic.

http://bit.ly/2jHfQ5Q

In today’s blog from +jWAG, take a look at the first few steps you’ll need to take to create an online catalog for your retail jewelry store. You don’t need to sell your product right away, but work on creating engaging descriptions and taking good quality photographs of your inventory. Click here for more: Is your catalog online for your customers to peruse?

#Jewelers #Ecommerce #OnlineCatalog #FirstSteps
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Using Instagram and Snapchat Stories For Marketing

Don't over plan your Instagram or Snapchat Stories. Be personable and use video to get your marketing message across.

http://bit.ly/2xafREz

In today’s blog from +jWAG, let’s take a look at the new “Stories” feature appearing on Social Media. Facebook, Instagram and Snapchat all offer Stories. The idea of a disappearing Story seems counterproductive for marketing, but with some creative thinking, you can be engaging with your customers through them in no time flat! Click here for more: Have you tried marketing with Stories yet?

#Facebook #Instagram #Snapchat #Jewelers
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25-Year Evolution of Internet Retail

The barrier to business advancement online isn't the cost; it's the unwillingness for a business owner to change their established process.

http://bit.ly/2wqCiTg

In today’s blog from +jWAG, let’s take a look at how the internet has revolutionized small business. Twenty-five years ago, no one understood how the internet would trigger an evolutionary change in how almost every business in the world operates. Great strides have been made in the retail sector to marry the online activities to the offline world. Ecommerce is the popular buzzword that represents online selling, but that only represents a small part of how retail stores use the internet and how they make that ecommerce come to life. Click here for more: Are you prepared for ecommerce?

#Jewelers #ecommerce #Technology #Inventory
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Facebook Algorithm Cleans Up the News Feed Spam

There are no shortcuts with online marketing. Every penny you think you're saving with online marketing is probably the next penny helping to pave the way to your business failure.

http://bit.ly/2vku7qo

In today’s blog from +jWAG, take a look at how the new spam-fighting measures taken by Facebook can be affecting your posts from your jewelry store. When you compare different marketing companies to work with you should ask them if they create unique content for you or if they reuse and repurpose content from other sources. You should hire a marketing agency that creates unique content for your business; otherwise, you should assign the task to an employee. Your customers crave something new, unique, and unexpected on a regular basis. You need to develop a content publishing strategy that uses original photography and written descriptions that are not copied from other sources and that have not been shared to other Facebook Pages. Click here for more: Are you spamming on FB without realizing it?

#Facebook #SocialMarketing #Jewelers #SpamPosts
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Dealing with online reviews

You should never fear online reviews. You have to accept ownership of everything your customers say about you online, and reply accordingly.

http://bit.ly/2uUvdsB

In today’s blog from +jWAG, learn why it’s so important to respond to all online reviews, not just the very good or very negative ones. You should never fear online reviews. You have to accept ownership of everything your customers say about you online, and reply accordingly. Over time, it's likely that your customers will post more about you online than what you post about yourself. Click here for more: Have you Googled yourself lately?

#OnlineReviews #Jewelers #CustomerReviews #RespondingToReviews
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7 Years later: Time to Rethink QR Codes

QR codes are not cool marketing gimmicks. They are useful tools to lead people to the right information where and when it's appropriate to see it.

http://bit.ly/2wyhRDB

In today’s blog from +jWAG, we’re going to take a look at QR Codes, and how far they’ve come as a marketing tool. When first introduced in the USA, QR Codes quickly became a novelty, used for gimmicky sales pitches. Today, they’re being implemented in far more practical and useful ways. Click here for more: Have you taken a fresh look at QR Codes recently?

#QRCodes #Jewelers #QuickResponse #CustomerFriendly
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How Facebook's fight against fake news has an impact on your wallet

Facebook's efforts to fight fake news have turned into a problem for small businesses because now you have to spend money to properly tweak your SEO before you share links to your Facebook account.

http://bit.ly/2v0Q2W0

In today’s blog from +jWAG, take a look at how the changes Facebook has recently made to how links are shared directly effects your SEO. Until recently, Facebook gave you the ability to edit the preview of a shared link. Now, those previews are created based entirely on your page’s SEO. Click here for more: Have you noticed the change when sharing links on Facebook?

#Jewelers #Facebook #SEO #PageTitles
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7 Points on Social Media Etiquette

Don't say anything on social media that you wouldn't feel comfortable saying to someone in person or to a panel of judges.

http://bit.ly/2v3eSVF

In today’s blog from +jWAG, learn about the etiquette that goes along with posting on Social Media. When it comes to social media etiquette, there is a clear distinction between what is right and what is wrong. How do you handle controversial posts, or negative comments? Click here for more: What rules do you follow when posting on Social media?

#Jewelers #SocialMedia #Etiquette #SocialMediaManagement
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