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Jeszlene Zhou
Works at ContentConvo
Attended Deakin University
Lives in Singapore
39 followers|10,948 views
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Jeszlene Zhou

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Good #PR is an oppotunity to turn a bad online review into a #media win!

An article on how the Lavastone Steakhouse saga could have been better managed.

#Social   #SocialMedia   #PR   #Comms   #socialmediastrategy   #digitalmarketing   #socialmediamarketing   #socialmediamanagement  
 
While Mothership.sg thinks that "F&B owners should not react to bad reviews," we believe that a bad review is an opportunity for a #media win!

Here are some tips on how to handle a bad customer review for your #F&B business.

https://lnkd.in/b6mMqdh

#PR #SocialMedia #Digital #Marketing #Commsless
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Jeszlene Zhou

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Guest Post for +Anna Rydne: What Hospitality Taught Me About Communication.

I believe success is transferable across industries. Do you? 
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My +HellBound Bloggers (HBB) Guest Post: Grow Your Blog Community Using 4 Models of Public Relations.

Special thanks to +themediapod aka Ross Monaghan for being such an awesome PR lecturer =)
 
4 Models of Public Relations and how they tie with your blogging efforts! :)
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Love how my guest post "How to Find a Job Using a WordPress Blog," landed me a job with WPBeginner! =)
 
A good article for all the students out there looking to set themselves apart from the crowd.
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One of my best blog responses thus far in terms of going viral via content curation sites and twitter. Great sign that content curators are interested in upholding social media ethics =)
 
New blog post: How to Curate Online Content Without Stealing

What is content curation, and why is it useful? How do you curate content ethically?
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Honored to be published in +PR News's Media Training Guidebook Vol.5 alongside communications practitioners from all over the world.

Check my article, New Media Training: From 'Gawky Geek' to 'TV Geek' on Pg102 today! http://www.prnewsonline.com/wp-content/uploads/2013/02/01_21320_PRN_MediaTraining_2012_Sample1.pdf
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My +Social Media Today Guest Post: How to Get Famous via Social Media
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My +ProBlogger Guest Post: Use Word-of-Mouth Promotion to Boost Blog Traffic
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A follow up to my previous post, How To Curate Content Without Stealing, this piece discusses some consequences of online copyright infringement for businesses and personal branding.
 
Are you building a personal online brand or looking to take up a social media job? Do you know about copyright infringement & its impact?
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#Twitter changed its "favourite" to "like." What r ur thoughts on this FaceBookfication? http://ow.ly/eGFYT  #Comms #Mktg #SocialMedia #FB 
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Story
Tagline
Social Content Strategist & Trainer based in Singapore
Introduction
An actor-turned-communications practitioner, I am passionate about storytelling as a form of communications tactic. 
Bragging rights
Published in PRNew's Media Training Guidebook Vol.5, awarded the grand prize in Braathe Enterprises' Source of Innovation competition and occasional guest speaker at Deakin University, Melbourne.
Education
  • Deakin University
    Bachelor of Arts (Media and Communcation (Public Relations)
  • Goldsmiths College
    English (Literature)
  • Canberra Institute of Techonolgy
    Visual Arts and Design
  • University of Sydney
    Master of Strategic Public Relations
Basic Information
Gender
Female
Work
Occupation
Communications Practitioner
Skills
Social media strategy, social content creation, social media & public relations education
Employment
  • ContentConvo
    Social Content Strategist and Trainer, 2015 - present
    Content Convo Consultancy is a digital communications consultancy and academy that helps brands manage their online reputation through conversation provoking content.
  • FirstCommsJob
    Founder / Editor, 2012 - 2013
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Singapore
Previously
Sydney - Melbourne - Singapore - Canberra - Hue, Vietnam - New York City