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Jessica Kelly
Works at Cisco Systems, Inc.
Attended San José State University
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Jessica Kelly

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Content Consumption by Age Demographic

This contains a wealth of data for strategists on content consumption by demo, from time spent to daypart to device to content type.

#content   #contentstrategy   #stats   #metrics  
If you're looking to optimize your content strategy for your demographics, this infographic is a gold mine of helpful information.
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Jessica Kelly

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Who's the Tweetin'est?

Who's the most followed world leader on Twitter? The best connected? The most conversational? This and more in this summary post, which also links to the Twiplomacy study.

#twitter   #twiplomacy   #diplomacy   #socialmedia   #study   #stats  
Twiplomacy is the global study of world leaders on Twitter, which is conducted by communications firm Burson-Marsteller. Burson-Marsteller analised 669 Twitter accounts of heads of state and government, foreign ministers and their institutions across 166 countries.
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Jessica Kelly

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Never Underestimate the Importance of Internal Comms

Yep, I work in internal comms nowadays, and I'm not surprised by these stats. I did find them interesting and confirming, though. Did any surprise you? If you're not in IC, I'll bet "yes."

#communications   #internalcomms   #corpcomms  
You know internal communications are important to your company’s success, but do you know how important? You may be surprised by just how much internal …
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Print, Radio, TV, Web... A History of Brand Storytelling

This is fun and interesting, plain and simple. The author asks for readers' favorite eras. I have to say I've always been (and still am) strongly drawn to radio (but on the noncom side, so perhaps that doesn't count for this purpose). :)

#brandstorytelling   #storytelling   #content   #communications  
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Jessica Kelly

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FB Stops Giving Your Friends' Data to Apps

"It was always kind of shady that Facebook let you volunteer your friends' status updates, check-ins, location, interests, and more to third-party apps..."  

Shady, indeed. Happy to see this change.

#facebook   #socialmedia   #privacy  
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Vonnegut on the Shapes of Stories

It's still hard to believe his thesis was rejected... Love the graphics!

#storytelling   #writing  
Kurt Vonnegut's rejected master's thesis, presented visually with contemporary examples.
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A Nifty Guide to LoCo

If you think you could benefit from a local content strategy, this is a terrific step-by-step guide.

#localseo   #content   #contentstrategy   #contentmarketing  
Learn how to grow your target audience and improve your local SEO with a strong local content strategy.
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Have them in circles
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Jessica Kelly

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The Ultimate Guide to Creating Visual Content for SM

The infographic title claims that this is "the ultimate guide," which immediately makes me want to prove that it's not. Well, I was not successful. It contains just everything you need to know to get started: usage/preference stats, content types, rules of thumb, recommended tools, and design tips. Yep, the title fits the content. :)

#content   #contentcreation   #visualcontent   #socialmedia  
Learn to create visual content for social media that your followers will love.
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Facebook Tries Out In-App Search

You may have seen a lot of back and forth on this already... I found this to be the best summary of the news as it mentions the net neutrality component. It doesn't, however, discuss the possible effect on Google, which also is interesting. 

#facebook   #socialmedia   #search   #netneutrality  
Sharing links through the Facebook mobile app can sometimes be frustrating, especially when you have to search for a page in your browser and then jump back and forth between two apps to get it right. Now Facebook Inc is reportedly testing out a new feature that would allow users to search for ...
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Xlnt Post on Internal Communications

This post contains very good advice, end to end, from defining tools to budgeting to garnering leadership support.

#internalcomms   #communications  
Your company is connected on Slack, but are you really communicating? Here's how to be truly engaged with your colleagues.
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Snapchat for Brands?

Good info for brands considering #Snapchat , which perhaps should be many of us.

#socialmedia   #digitalmarketing  
I always advise businesses to do what is right for their brand and their audience when it comes to social marketing. Not every brand can thrive on the same social platforms. Retail businesses are
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New FB Stats: Reach, Likes, Engagement...

Links drew the most Likes, video got the most engagement, but those numbers shift a bit depending on page size. Click through for all the new stats.

#facebook   #socialmedia   #metrics   #analytics  
The average reach for posts from Facebook pages in March was 2.6 percent, slipping to 2.27 percent for pages with more than 1 million likes, according to the latest research from social analytics and reporting firm Locowise.
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Have them in circles
1,116 people
Nigel Ohrum's profile photo
john ironmaker's profile photo
Chris Richards's profile photo
mar luce's profile photo
shehbaz ali's profile photo
Curtis Taylor's profile photo
Petq Lilova's profile photo
Larry Anderson's profile photo
Ilana Borges's profile photo
Education
  • San José State University
    Business Administration/Marketing Communications, 1983 - 1985
  • Foothill College
    Business Administration, Communications/Mass Media, 1980 - 1983
Story
Tagline
Communications + Content + Curation + SocialMedia + Tech :: Comms @ Cisco :: Veni, Vidi, Scripsi
Bragging rights
I'm a Virgo: No detail is overlooked. No second is wasted. That said, I have Sagittarius rising: There is and must always be fun. ;)
Work
Occupation
Content & Communications Geek
Skills
Content \ Comms \ Social Media
Employment
  • Cisco Systems, Inc.
    Content & Communications Strategist, 2010 - present
Jessica Kelly's +1's are the things they like, agree with, or want to recommend.
Five Cool Apps to Save You from Social Media Overload | Jeffbullas's Blog
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Do you need a break from social media overload? Have trouble keeping up? Here are 5 apps to save time and to stay connected with what matter

Cut Words: The Secret to Business Communication | Social Media Today
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Business communication tips: the following are four unnecessary words whose deletion will make your writing stronger.

How CEOs Can Engage through Social Media -- A Conversation with Weber Sh...
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Andy Polansky sharing CEO social media insights with Robert Reiss Social media has rapidly evolved into an integral part of marketing and pu

Who Are Path’s 10 Million Users and Why Should You Care? | SocialTimes
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Who exactly are the Path's 10 million users - and what is it that keeps them sticking around?

10 Ways to Know If You're a Social Leader [infographic]
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10 Ways To Know If You're A Social Leader [INFOGRAPHIC] - The Huffington Post

Content Curation Benefits and Best Practices
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Four industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill.

Klout Spam Is Back with a Vengeance
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Klout is spamming everyone again, making it as obnoxious as it's long been pointless.

How To Measure Content Marketing Success [infographic] | Social Media Today
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How does one measure if their content marketing efforts are paying off? According to this infographic from Brandpoint, there are three major

The Next Big Thing: Social Media Badass Jessica Northey Shares GooglePlu...
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On this week's 'Next Big Thing', Jessica and I dig into one facet of her social empire — Google Plus. Jessica tells me why Google Plus has p

Content Marketing Isn't a Tactic, It's a Commitment
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I joked with a friend recently that I get about 500 emails a day.

What Social Influencer Measurement Tools Are Good For … And What They’re...
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Despite the many benefits of influencer marketing, the popular social media measurement tools on the market are not quite up to the job.

What LinkedIn Sponsored Updates Mean for Paid Subscribers | SocialTimes
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All members, even those who pay a monthly fee for a premium membership, will see status updates and other posts from advertisers whose compa

60+ Content Curation Tools | Social Media Today
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These content curation tools will help you establish your brand as an authoritative voice and go-to resource for your audience.

How to Engage Successfully on Twitter
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Twitter is the best social site to use! If you are looking to succeed with Twitter, just follow and learn from the greats on Twitter.

How to Develop and Maintain a Content Team | Distilled
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How to Develop and Maintain a Content Team | Distilled on SocialMoMojo Web curated by Jessica Kelly

Are #Hashtags the Next New Facebook Advertising Unit?
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Hashtags have been used on Twitter and Instagram since the inception of these two popular social platforms.

Three Common Traits of the Average Twitter User in America
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A new study from 360i shows how Americans use Twitter compared to their U.K. counterparts.

Five Reasons People Don't Think Social Media Is a Real Job
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If you've ever had friends or relatives give you a blank stare when you tell them what you do, this list is for you.

Social Media ROI: 10 Examples [infographic] | t2Social
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Social media ROI is one of the most highly debated issues in the world of social media. Here are 10 examples of social media roi in a great

Public - 9 months ago
reviewed 9 months ago
42 reviews
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